LGECH D2C Daily Report

Update: 2026-09-15

Channel × Product Performance · Period 09/01 - 09/14 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-14 당일)24.7 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/14)312.6 K USD

Net GMV Target AchievementGMV 목표 달성률47.7%312.6 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM44Net GMV K USDProg.

37.0%

Retail JD245Net GMV K USDProg.

50.0%

Retail TM24Net GMV K USDProg.

50.4%

W/M159

前月同期 160 K USD전월 동기

↓0.8%

REF47

前月同期 28 K USD전월 동기

↑66.9%

LTV74

前月同期 72 K USD전월 동기

↑2.7%

MNT27

前月同期 30 K USD전월 동기

↓9.8%

PC5

前月同期 0 K USD전월 동기

↑41569.6%

A/P0

前月同期 0 K USD전월 동기

↓50.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/14 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/14 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/14 Daily9/14 당일						Sep MTD Sep 1 - Sep 149월 1일~9월 14일 누계						vs Aug. Same Period Aug. 1 - Aug. 148월 1일~8월 14일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	4,668	230	20	11.1	556	0.43%	74,268	2,866	285	159.1	558	0.38%	↑10.7%	↑62.2%	↑4.4%	↓0.8%	↓4.9%	↓0.02pp	259.0	61.4%
D2C	REF	1,348	44	4	5.3	1,316	0.30%	19,536	713	40	46.9	1,174	0.20%	↓12.9%	↑43.2%	↑42.9%	↑66.9%	↑16.9%	↑0.08pp	65.5	71.6%
D2C	LTV	4,838	126	4	3.7	937	0.08%	66,458	1,902	140	74.5	532	0.21%	↑11.5%	↑70.6%	↑129.5%	↑2.7%	↓55.2%	↑0.11pp	252.5	29.5%
D2C	MNT	1,837	71	6	2.0	335	0.33%	35,307	895	71	27.0	381	0.20%	↑78.6%	↑117.8%	↑29.1%	↓9.8%	↓30.1%	↓0.08pp	75.7	35.7%
D2C	PC	33	1	1	2.5	2,515	3.03%	1,987	8	2	4.6	2,311	0.10%	↑111.8%	↑14.3%	-	↑41569.6%	-	↑0.10pp	2.3	204.5%
D2C	A/P	14	1	0	0	0	0.00%	363	13	1	0.2	248	0.28%	↓79.2%	↓45.8%	↓50.0%	↓50.7%	↓1.5%	↑0.16pp	-	-
D2C	TTL	12,738	473	35	24.7	704	0.27%	197,919	6,397	539	312.5	580	0.27%	↑15.4%	↑67.4%	↑28.6%	↑7.2%	↓16.7%	↑0.03pp	655.0	47.7%
LG.COM	W/M	116	4	1	0.8	791	0.86%	5,974	46	14	12.1	866	0.23%	↓41.9%	↓39.5%	↓81.1%	↓79.6%	↑7.6%	↓0.48pp	38.7	31.3%
LG.COM	REF	47	1	2	2.4	1,190	4.26%	1,980	32	16	20.6	1,290	0.81%	↓32.4%	↑540.0%	↑33.3%	↑28.1%	↓3.9%	↑0.40pp	23.7	87.0%
LG.COM	LTV	88	4	0	0	0	0.00%	3,713	81	64	6.2	98	1.72%	↓29.8%	↑268.2%	↑1180.0%	↓4.7%	↓92.6%	↑1.63pp	35.0	17.8%
LG.COM	MNT	104	6	0	0	0	0.00%	10,153	49	11	2.4	220	0.11%	↑53.0%	↑88.5%	↑22.2%	↓48.3%	↓57.7%	↓0.03pp	20.3	11.9%
LG.COM	PC	25	0	0	0	0	0.00%	1,895	7	1	2.1	2,108	0.05%	↑122.2%	↓22.2%	-	-	-	↑0.05pp	-	-
LG.COM	A/P	2	0	0	0	0	0.00%	141	0	0	0	0	0.00%	↓75.7%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	382	15	3	3.2	1,057	0.79%	23,856	215	106	43.5	411	0.44%	↓10.2%	↑55.8%	↑6.0%	↓49.9%	↓52.7%	↑0.07pp	117.8	37.0%
JD	W/M	3,106	199	19	10.3	543	0.61%	39,155	2,230	256	130.7	510	0.65%	↑0.4%	↑72.3%	↑32.6%	↑32.2%	↓0.3%	↑0.16pp	194.4	67.2%
JD	REF	1,113	38	2	2.9	1,443	0.18%	14,624	607	20	23.4	1,171	0.14%	↑20.5%	↑86.8%	↑25.0%	↑78.4%	↑42.7%	0.00pp	39.5	59.2%
JD	LTV	3,461	103	3	2.8	939	0.09%	44,344	1,583	70	63.8	912	0.16%	↓1.4%	↑67.7%	↑32.1%	↓1.6%	↓25.5%	↑0.04pp	204.5	31.2%
JD	MNT	1,234	55	6	2.0	335	0.49%	15,013	684	58	24.0	415	0.39%	↑21.2%	↑89.0%	↑28.9%	↓0.2%	↓22.5%	↑0.02pp	48.6	49.5%
JD	PC	8	1	1	2.5	2,515	12.50%	92	1	1	2.5	2,515	1.09%	↑8.2%	↓150.0%	-	↑22568.4%	-	↑1.09pp	2.3	111.3%
JD	A/P	6	1	0	0	0	0.00%	116	7	1	0.2	248	0.86%	↓89.3%	↓58.8%	↓50.0%	↓50.7%	↓1.5%	↑0.68pp	-	-
JD	TTL	8,928	397	31	20.5	663	0.35%	113,344	5,112	406	244.7	603	0.36%	↑3.3%	↑73.9%	↑31.4%	↑21.5%	↓7.5%	↑0.08pp	489.3	50.0%
TM	W/M	1,446	27	0	0	0	0.00%	29,139	590	15	16.3	1,090	0.05%	↑64.1%	↑48.6%	↑150.0%	↑724.5%	↑229.8%	↑0.02pp	26.0	62.9%
TM	REF	188	5	0	0	0	0.00%	2,932	74	4	2.9	724	0.14%	↓60.2%	↓56.0%	-	↓361.0%	-	↑0.14pp	2.3	128.1%
TM	LTV	1,289	19	1	0.9	932	0.08%	18,401	238	6	4.4	732	0.03%	↑96.5%	↑59.7%	↑100.0%	↑309.2%	↑104.6%	0.00pp	12.9	34.0%
TM	MNT	499	10	0	0	0	0.00%	10,141	162	2	0.6	279	0.02%	↑1257.6%	↑604.3%	↑100.0%	↓52.7%	↓76.4%	↓0.11pp	6.8	8.2%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	6	0	0	0	0	0.00%	106	6	0	0	0	0.00%	↑26.2%	↓14.3%	-	-	-	0.00pp	-	-
TM	TTL	3,428	61	1	0.9	932	0.03%	60,719	1,070	27	24.2	896	0.04%	↑71.9%	↑43.8%	↑170.0%	↑674.0%	↑186.7%	↑0.02pp	48.0	50.4%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 14 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 14일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/14 Daily · 09/01-09/14 MTD · vs 08/01-08/14 · Showing 84 models with sales) (9/14 당일 · 09/01-09/14 누계 · 대비 08/01-08/14 · 판매 발생 84개 모델)

Product	Model	专供 전용	9/14 Daily9/14 당일						Sep MTD Sep 1 - Sep 149월 1일~9월 14일 누계						Aug. MTD Aug. 1 - Aug. 148월 1일~8월 14일 누계						vs Aug. Same Period Aug. 1 - Aug. 148월 1일~8월 14일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3GHM	O	771	23	1	9,006	9,006	0.1%	10,963	358	14	130,412	9,315	0.1%	7,341	269	4	37,998	9,500	0.1%	↑49.3%	↑33.1%	↑250.0%	↑243.2%	↓1.9%	0.0pp
WM	FCY90M2P	-	228	17	3	5,723	1,908	1.3%	2,971	213	50	107,452	2,149	1.7%	2,321	65	11	17,394	1,581	0.5%	↑28.0%	↑227.7%	↑354.5%	↑517.8%	↑35.9%	↑1.2pp
WM	FCY10Y4M	O	656	22	4	6,877	1,719	0.6%	16,425	326	61	100,378	1,646	0.4%	10,581	201	51	93,505	1,833	0.5%	↑55.2%	↑62.2%	↑19.6%	↑7.4%	↓10.2%	↓0.1pp
WM	SC5GMR80H	-	252	22	0	-	0	0%	3,940	251	5	97,838	19,568	0.1%	3,188	128	4	79,996	19,999	0.1%	↑23.6%	↑96.1%	↑25.0%	↑22.3%	↓2.2%	0.0pp
WM	FCY10R4M	O	275	15	2	5,008	2,504	0.7%	5,190	217	44	92,188	2,095	0.8%	5,915	173	68	126,877	1,866	1.1%	↓12.3%	↑25.4%	↓35.3%	↓27.3%	↑12.3%	↓0.3pp
WM	FCY10Y4M+RH10V3MVTW	O	408	13	0	-	0	0%	6,802	174	13	78,908	6,070	0.2%	5,605	108	9	44,521	4,947	0.2%	↑21.4%	↑61.1%	↑44.4%	↑77.2%	↑22.7%	0.0pp
WM	FCV13G4W+RH10V9AV4W	-	133	14	0	-	0	0%	1,363	106	7	61,458	8,780	0.5%	2,736	89	4	26,838	6,710	0.1%	↓50.2%	↑19.1%	↑75.0%	↑129.0%	↑30.9%	↑0.4pp
WM	FCY90N2W	-	254	23	4	4,513	1,128	1.6%	2,606	178	30	50,031	1,668	1.2%	322	-20	3	150	50	0.9%	↑709.3%	↓990.0%	↑900.0%	↑33254.0%	↑3235.4%	↑0.3pp
WM	S3IF	-	105	7	0	-	0	0%	877	38	3	34,855	11,618	0.3%	800	36	0	-	0	0%	↑9.6%	↑5.6%	-	-	-	↑0.3pp
WM	FCW12D4WA	-	62	8	0	-392	0	0%	816	42	9	34,686	3,854	1.1%	751	14	3	12,683	4,228	0.4%	↑8.7%	↑200.0%	↑200.0%	↑173.5%	↓8.8%	↑0.7pp
WM	FCW12Y4WA	-	206	6	1	9,169	9,169	0.5%	1,665	67	5	25,379	5,076	0.3%	1,149	24	3	9,890	3,297	0.3%	↑44.9%	↑179.2%	↑66.7%	↑156.6%	↑54.0%	0.0pp
WM	WT1310BGA	-	27	0	0	-	0	0%	841	10	2	22,798	11,399	0.2%	1,418	3	0	-	0	0%	↓40.7%	↑233.3%	-	-	-	↑0.2pp
WM	FH12X9BCA	-	40	1	0	-	0	0%	853	18	2	22,429	11,214	0.2%	483	9	2	10,549	5,274	0.4%	↑76.6%	↑100.0%	0%	↑112.6%	↑112.6%	↓0.2pp
WM	FN23WQH	-	49	3	1	10,969	10,969	2.0%	700	35	2	21,968	10,984	0.3%	765	7	1	10,999	10,999	0.1%	↓8.5%	↑400.0%	↑100.0%	↑99.7%	↓0.1%	↑0.2pp
WM	FH12X9WCA	-	52	4	0	-	0	0%	1,479	41	2	20,301	10,150	0.1%	1,079	30	2	20,948	10,474	0.2%	↑37.1%	↑36.7%	0%	↓3.1%	↓3.1%	↓0.1pp
WM	SC5MSR40	-	56	3	0	-	0	0%	1,313	64	1	15,470	15,470	0.1%	1,315	54	2	32,598	16,299	0.2%	↓0.2%	↑18.5%	↓50.0%	↓52.5%	↓5.1%	↓0.1pp
WM	RH10V9AV4W	-	15	1	1	4,699	4,699	6.7%	141	8	3	14,447	4,816	2.1%	551	11	1	6,142	6,142	0.2%	↓74.4%	↓27.3%	↑200.0%	↑135.2%	↓21.6%	↑1.9pp
WM	DH12X4WC2	-	32	3	0	-	0	0%	331	27	2	13,923	6,962	0.6%	609	11	1	6,943	6,943	0.2%	↓45.6%	↑145.5%	↑100.0%	↑100.5%	↑0.3%	↑0.4pp
WM	RH10V3MVTW	-	11	0	0	-	0	0%	322	16	4	13,115	3,279	1.2%	622	5	0	-	0	0%	↓48.2%	↑220.0%	-	-	-	↑1.2pp
WM	RH10X77VEN	-	0	0	0	-	0	0%	13	0	2	12,234	6,117	15.4%	2	0	0	-	0	0%	↑550.0%	-	-	-	-	↑15.4pp
WM	FA12CA2C+RH10X75V2N	-	76	6	0	-	0	0%	1,175	101	2	12,224	6,112	0.2%	3,070	95	0	-	0	0%	↓61.7%	↑6.3%	-	-	-	↑0.2pp
WM	FW12X4WC2+DH12X4WC2	-	20	2	0	-	0	0%	332	22	2	11,158	5,579	0.6%	368	13	1	10,719	10,719	0.3%	↓9.8%	↑69.2%	↑100.0%	↑4.1%	↓48.0%	↑0.3pp
WM	S3BF	-	32	1	0	-	0	0%	903	11	1	10,915	10,915	0.1%	562	10	0	-	0	0%	↑60.7%	↑10.0%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	25	0	0	-	0	0%	319	19	2	10,715	5,358	0.6%	782	10	1	4,844	4,844	0.1%	↓59.2%	↑90.0%	↑100.0%	↑121.2%	↑10.6%	↑0.5pp
WM	FMY10Y4PF	O	3	0	0	-	0	0%	402	22	5	9,926	1,985	1.2%	536	34	10	19,475	1,948	1.9%	↓25.0%	↓35.3%	↓50.0%	↓49.0%	↑1.9%	↓0.7pp
WM	RH10X75V2N	-	16	0	1	7,655	7,655	6.2%	147	14	1	7,655	7,655	0.7%	553	7	0	-	0	0%	↓73.4%	↑100.0%	-	-	-	↑0.7pp
WM	DH12X4SC2	-	18	0	0	-	0	0%	189	5	1	7,485	7,485	0.5%	522	6	3	22,451	7,484	0.6%	↓63.8%	↓16.7%	↓66.7%	↓66.7%	0%	↓0.1pp
WM	RH10V3AV6W	-	9	0	0	-	0	0%	68	4	3	6,781	2,260	4.4%	14	0	0	-	0	0%	↑385.7%	-	-	-	-	↑4.4pp
WM	FA12CA2C	-	15	0	1	6,548	6,548	6.7%	379	27	1	6,548	6,548	0.3%	335	5	4	3,657	914	1.2%	↑13.1%	↑440.0%	↓75.0%	↑79.1%	↑616.2%	↓0.9pp
WM	FMY10Y4PF+RH10V3PV8WS	-	2	0	0	-	0	0%	711	28	1	6,341	6,341	0.1%	1,454	40	0	201	0	0%	↓51.1%	↓30.0%	-	↑3054.7%	-	↑0.1pp
WM	FY14CJ0E	-	14	1	0	-	0	0%	285	9	2	5,820	2,910	0.7%	330	3	0	-	0	0%	↓13.6%	↑200.0%	-	-	-	↑0.7pp
WM	FA12DA2C	-	11	1	1	5,347	5,347	9.1%	28	3	1	5,347	5,347	3.6%	8	1	0	-	0	0%	↑250.0%	↑200.0%	-	-	-	↑3.6pp
WM	FCW12Y4PA	-	17	0	0	-	0	0%	187	14	2	3,981	1,990	1.1%	187	9	2	4,047	2,024	1.1%	0%	↑55.6%	0%	↓1.6%	↓1.6%	0.0pp
WM	FY10EK2E	-	18	0	0	-	0	0%	249	9	0	487	0	0%	253	6	0	-	0	0%	↓1.6%	↑50.0%	-	-	-	0.0pp
WM	FMW10Y4WA	-	33	2	0	-	0	0%	340	15	0	172	0	0%	1,073	30	4	11,158	2,790	0.4%	↓68.3%	↓50.0%	↓100.0%	↓98.5%	↓100.0%	↓0.4pp
Ref	F544MMB95D	-	226	4	0	-	0	0%	2,970	116	7	70,457	10,065	0.2%	4,434	93	4	38,376	9,594	0.1%	↓33.0%	↑24.7%	↑75.0%	↑83.6%	↑4.9%	↑0.1pp
Ref	F664MPY88D	-	53	2	0	-	0	0%	1,215	56	4	60,620	15,155	0.3%	935	15	0	-	0	0%	↑29.9%	↑273.3%	-	-	-	↑0.3pp
Ref	F544MEH62D	-	186	6	1	7,504	7,504	0.5%	2,836	99	6	43,332	7,222	0.2%	8,613	208	5	21,513	4,303	0.1%	↓67.1%	↓52.4%	↑20.0%	↑101.4%	↑67.9%	↑0.1pp
Ref	S674MEG11D	-	342	15	0	-	0	0%	5,234	151	8	32,620	4,078	0.2%	1,155	24	4	9,834	2,458	0.3%	↑353.2%	↑529.2%	↑100.0%	↑231.7%	↑65.9%	↓0.1pp
Ref	F544MEP62D	-	77	2	0	-	0	0%	965	51	4	29,087	7,272	0.4%	1,025	31	4	26,178	6,544	0.4%	↓5.9%	↑64.5%	0%	↑11.1%	↑11.1%	0.0pp
Ref	S653MEP87D	-	47	3	2	21,545	10,772	4.3%	508	41	2	21,545	10,772	0.4%	549	12	0	-	0	0%	↓7.5%	↑241.7%	-	-	-	↑0.4pp
Ref	S653MWW87D	-	159	2	0	-	0	0%	1,158	40	2	20,282	10,141	0.2%	1,447	32	2	20,007	10,004	0.1%	↓20.0%	↑25.0%	0%	↑1.4%	↑1.4%	↑0.1pp
Ref	S653MPY33D	-	54	1	1	6,544	6,544	1.9%	358	28	3	19,633	6,544	0.8%	845	11	1	8,998	8,998	0.1%	↓57.6%	↑154.5%	↑200.0%	↑118.2%	↓27.3%	↑0.7pp
Ref	S674MPY11D	-	169	9	0	-	0	0%	2,417	94	3	10,010	3,337	0.1%	808	11	4	5,178	1,294	0.5%	↑199.1%	↑754.5%	↓25.0%	↑93.3%	↑157.8%	↓0.4pp
Ref	F544MEH85D	-	12	0	0	-	0	0%	1,706	33	1	9,789	9,789	0.1%	1,745	39	-1	-9,698	0	-0.1%	↓2.2%	↓15.4%	↓200.0%	↓200.9%	-	↑0.2pp
TV	65QNED82BCA	O	828	19	2	9,020	4,510	0.2%	13,072	290	19	76,084	4,004	0.1%	10,512	153	11	26,952	2,450	0.1%	↑24.4%	↑89.5%	↑72.7%	↑182.3%	↑63.4%	0.0pp
TV	OLED55C6PCA	-	126	2	0	-	0	0%	1,511	60	9	61,214	6,802	0.6%	1,928	48	-1	-7,904	0	-0.1%	↓21.6%	↑25.0%	↓1000.0%	↓874.5%	-	↑0.7pp
TV	86QNED85BCA	-	821	5	2	15,288	7,644	0.2%	9,870	86	6	51,710	8,618	0.1%	1,353	27	4	28,282	7,070	0.3%	↑629.5%	↑218.5%	↑50.0%	↑82.8%	↑21.9%	↓0.2pp
TV	OLED55G6PCA	-	201	4	0	-	0	0%	2,659	50	5	43,701	8,740	0.2%	4,811	93	5	43,521	8,704	0.1%	↓44.7%	↓46.2%	0%	↑0.4%	↑0.4%	↑0.1pp
TV	OLED48C6PCA	-	265	5	0	-	0	0%	3,286	69	6	39,334	6,556	0.2%	4,194	65	7	39,819	5,688	0.2%	↓21.6%	↑6.2%	↓14.3%	↓1.2%	↑15.2%	0.0pp
TV	75QNED82BCA	O	210	9	0	14	0	0%	3,046	113	6	35,845	5,974	0.2%	3,306	75	7	42,412	6,059	0.2%	↓7.9%	↑50.7%	↓14.3%	↓15.5%	↓1.4%	0.0pp
TV	75QNED85BCA	-	111	5	0	-	0	0%	1,520	54	5	35,844	7,169	0.3%	2,316	36	7	50,914	7,273	0.3%	↓34.4%	↑50.0%	↓28.6%	↓29.6%	↓1.4%	0.0pp
TV	65QNED85BCA	-	239	15	0	1,019	0	0%	3,074	99	10	32,679	3,268	0.3%	231	-2	0	-	0	0%	↑1230.7%	↓5050.0%	-	-	-	↑0.3pp
TV	85QNED82BCA	O	147	6	0	-	0	0%	1,871	81	3	24,042	8,014	0.2%	3,774	64	1	8,011	8,011	0.0%	↓50.4%	↑26.6%	↑200.0%	↑200.1%	0%	↑0.2pp
TV	OLED42C6PCA	-	102	1	0	-	0	0%	1,339	46	3	18,237	6,079	0.2%	1,378	32	1	6,099	6,099	0.1%	↓2.8%	↑43.8%	↑200.0%	↑199.0%	↓0.3%	↑0.1pp
TV	OLED77B6PCA	-	47	0	0	-	0	0%	592	16	1	14,499	14,499	0.2%	1,383	21	2	28,998	14,499	0.1%	↓57.2%	↓23.8%	↓50.0%	↓50.0%	0%	↑0.1pp
TV	OLED65C6PCA	-	131	5	0	-	0	0%	1,901	48	1	13,489	13,489	0.1%	2,124	32	0	-	0	0%	↓10.5%	↑50.0%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	90	1	0	-	0	0%	1,615	36	2	12,820	6,410	0.1%	2,427	39	1	5,604	5,604	0.0%	↓33.5%	↓7.7%	↑100.0%	↑128.8%	↑14.4%	↑0.1pp
TV	86MRGB86BCA	-	53	1	0	-	0	0%	549	28	1	10,449	10,449	0.2%	1,074	19	0	-	0	0%	↓48.9%	↑47.4%	-	-	-	↑0.2pp
TV	OLED65B6PCA	-	82	0	0	-	0	0%	1,799	30	1	9,499	9,499	0.1%	2,125	39	5	39,491	7,898	0.2%	↓15.3%	↓23.1%	↓80.0%	↓75.9%	↑20.3%	↓0.1pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	8	45	45	8,550	190	562.5%	3	0	0	-	0	0%	↑166.7%	-	-	-	-	↑562.5pp
TV	OLED55B6PCA	-	68	2	0	-	0	0%	794	23	1	6,969	6,969	0.1%	875	23	0	-	0	0%	↓9.3%	0%	-	-	-	↑0.1pp
TV	OLED48B6PCA	-	64	2	0	-	0	0%	931	14	1	5,999	5,999	0.1%	1,146	22	1	5,999	5,999	0.1%	↓18.8%	↓36.4%	0%	0%	0%	0.0pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	6	15	15	2,493	166	250.0%	5	0	0	-	0	0%	↑20.0%	-	-	-	-	↑250.0pp
MNT	27UP850K-W	-	509	29	4	7,576	1,894	0.8%	8,781	328	40	75,608	1,890	0.5%	1,255	67	16	31,684	1,980	1.3%	↑599.7%	↑389.6%	↑150.0%	↑138.6%	↓4.5%	↓0.8pp
MNT	27G850A-B	-	444	17	2	5,998	2,999	0.5%	8,255	198	11	32,989	2,999	0.1%	954	33	5	16,095	3,219	0.5%	↑765.3%	↑500.0%	↑120.0%	↑105.0%	↓6.8%	↓0.4pp
MNT	32GX870B-B	-	59	5	0	-	0	0%	1,580	55	3	23,797	7,932	0.2%	2,185	39	5	40,765	8,153	0.2%	↓27.7%	↑41.0%	↓40.0%	↓41.6%	↓2.7%	0.0pp
MNT	52G930B-B	-	87	1	0	-	0	0%	923	28	1	13,999	13,999	0.1%	705	17	1	14,274	14,274	0.1%	↑30.9%	↑64.7%	0%	↓1.9%	↓1.9%	0.0pp
MNT	27GX700A-B	-	71	1	0	-	0	0%	872	20	4	13,736	3,434	0.5%	606	17	0	-	0	0%	↑43.9%	↑17.6%	-	-	-	↑0.5pp
MNT	27UQ850V-W	-	26	0	0	-	0	0%	1,177	31	3	8,697	2,899	0.3%	368	9	0	-	0	0%	↑219.8%	↑244.4%	-	-	-	↑0.3pp
MNT	PU615U	O	7	0	0	-	0	0%	208	3	1	6,649	6,649	0.5%	223	2	1	6,789	6,789	0.4%	↓6.7%	↑50.0%	0%	↓2.1%	↓2.1%	↑0.1pp
MNT	27GX790A-B	-	22	1	0	-	0	0%	690	10	1	5,649	5,649	0.1%	341	1	0	-	0	0%	↑102.3%	↑900.0%	-	-	-	↑0.1pp
MNT	32UQ850V-W	-	12	1	0	-	0	0%	605	6	1	3,134	3,134	0.2%	283	4	2	6,398	3,199	0.7%	↑113.8%	↑50.0%	↓50.0%	↓51.0%	↓2.0%	↓0.5pp
MNT	27U711B-B	-	5	0	0	-	0	0%	533	0	2	2,848	1,424	0.4%	246	3	0	-	0	0%	↑116.7%	↓100.0%	-	-	-	↑0.4pp
MNT	27G610A-B	-	88	2	0	-	0	0%	526	21	2	2,278	1,139	0.4%	26	-3	0	-	0	0%	↑1923.1%	↓800.0%	-	-	-	↑0.4pp
MNT	27U730B-B	-	2	0	0	-	0	0%	253	2	1	1,699	1,699	0.4%	0	0	0	-	0	0%	-	-	-	-	-	↑0.4pp
MNT	27G64NA-B	-	65	3	0	-	0	0%	307	17	1	1,399	1,399	0.3%	1,459	55	9	12,591	1,399	0.6%	↓79.0%	↓69.1%	↓88.9%	↓88.9%	0%	↓0.3pp
MNT	24G411B-B	-	17	2	0	-	0	0%	982	20	1	649	649	0.1%	492	3	2	1,265	632	0.4%	↑99.6%	↑566.7%	↓50.0%	↓48.7%	↑2.6%	↓0.3pp
MNT	27GM950B-B	-	64	1	0	-	0	0%	857	24	0	399	0	0%	669	6	0	-	0	0%	↑28.1%	↑300.0%	-	-	-	0.0pp
MNT	27G411B-B	-	5	0	0	-	0	0%	365	8	0	50	0	0%	420	2	0	-	0	0%	↓13.1%	↑300.0%	-	-	-	0.0pp
PC	16Z90U-K.ALB8C	-	11	0	1	16,999	16,999	9.1%	535	2	2	31,248	15,624	0.4%	229	-1	-1	-14,924	0	-0.4%	↑133.6%	↓300.0%	↓300.0%	↓309.4%	-	↑0.8pp
A/P	AS60GHWZ0	O	14	1	0	-	0	0%	363	13	1	1,673	1,673	0.3%	1,745	24	2	3,398	1,699	0.1%	↓79.2%	↓45.8%	↓50.0%	↓50.8%	↓1.5%	↑0.2pp
etc	DK2M	-	3	1	1	300	300	33.3%	3	1	1	300	300	33.3%	0	0	0	-	0	0%	-	-	-	-	-	↑33.3pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/14) vs 前月同期 (08/01-08/14) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 149월 1일~9월 14일 누계			Aug. MTD Aug. 1 - Aug. 148월 1일~8월 14일 누계			vs Aug. Same Period Aug. 1 - Aug. 148월 1일~8월 14일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3GHM	8	81	41	-	27	11	NEW	↑200.0%	↑273.6%
	FCY90M2P	-	102	6	-	21	-	-	↑394.2%	NEW
	FCY10Y4M	7	85	8	-	85	8	NEW	↑0.1%	↓4.8%
	SC5GMR80H	17	42	38	-	80	-	NEW	↓47.4%	NEW
	FCY10R4M	4	82	6	2	122	3	↑100.0%	↓32.6%	↑100.0%
	FCY10Y4M+RH10V3MVTW	-	71	8	-	44	-	-	↑60.2%	NEW
	FCV13G4W+RH10V9AV4W	-	62	-	-	27	-	-	↑129.5%	-
	FCY90N2W	-	50	-	-	0	-	-	↑49900.0%	-
	S3IF	-	35	-	-	-	-	-	NEW	-
	FCW12D4WA	-	31	4	-	13	-	-	↑140.9%	NEW
REF	F544MMB95D	58	13	-	38	-	-	↑50.0%	NEW	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	23	7	6	22	-	↑101.5%	↑4.0%	NEW
	S674MEG11D	-	20	13	-	10	-	-	↑103.1%	NEW
	F544MEP62D	13	16	-	26	-	-	↓50.0%	NEW	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	S653MWW87D	-	20	-	-	20	-	-	↑1.5%	-
	S653MPY33D	20	-	-	-	9	-	NEW	-	-
	S674MPY11D	-	10	-	-	5	-	-	↑92.3%	-
	F544MEH85D	-	10	-	-	-	-	-	NEW	-
LTV	65QNED82BCA	-	58	18	4	22	1	-	↑162.3%	↑2100.0%
	OLED55C6PCA	-	61	-	-	-	-	-	NEW	-
	86QNED85BCA	-	45	6	9	19	-	-	↑134.0%	NEW
	OLED55G6PCA	-	44	-	-	44	-	-	↑0.5%	-
	OLED48C6PCA	-	39	-	-	40	-	-	↓1.3%	-
	75QNED82BCA	-	30	6	-	36	6	-	↓16.4%	↓9.4%
	75QNED85BCA	7	29	-	7	44	-	0.0%	↓34.0%	-
	65QNED85BCA	5	28	-	-	-	-	NEW	NEW	-
	85QNED82BCA	-	24	-	-	8	-	-	↑200.0%	-
	OLED42C6PCA	-	18	-	-	6	-	-	↑198.4%	-
MNT	27UP850K-W	4	68	4	6	26	-	↓36.8%	↑162.3%	NEW
	27G850A-B	3	30	-	-	16	-	NEW	↑85.7%	-
	32GX870B-B	8	16	-	8	33	-	↓2.6%	↓50.9%	-
	52G930B-B	-	14	-	14	-	-	-	NEW	-
	27GX700A-B	7	7	-	-	-	-	NEW	NEW	-
	27UQ850V-W	6	3	-	-	-	-	NEW	NEW	-
	PU615U	-	7	-	-	7	-	-	↓2.9%	-
	27GX790A-B	-	6	-	-	-	-	-	NEW	-
	32UQ850V-W	3	-	-	-	6	-	NEW	-	-
	27U711B-B	3	-	-	-	-	-	NEW	-	-
PC	16Z90U-K.ALB8C	14	17	-	-	-	-	NEW	NEW	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	-	-	-	-	-	-
	17Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	2	-	-	3	-	-	↓50.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成47.7%，略优于时间进度但后半月动能待守】截至9/14（14天窗口），MTD累计 312.6K USD，达成率 47.7%，略优于时间进度 46.7%（领先 1.0pp）；环比上月同期 +7.2%（291.5K→312.6K），整体保持正增长。当前已跨过当月中点，后半月需维持日均可比动能，防止达成率被时间进度反超，重点补齐LG.COM与TV的进度缺口。

2.【渠道分层：JD与TM领跑约50%，LG.COM仅37.0%滞后】JD以 244.7K USD 贡献 78.3% GMV、达成率 50.0%；TM新店达成率 50.4%（24.2K/48.0K）表现稳健。LG.COM达成率仅 37.0%（43.6K/117.8K），为三渠道最低。建议向LG.COM倾斜引流与专供型号资源，缩小与JD/TM的进度差。

3.【REF冰箱高增+66.9%，进度71.6%领先全品类】REF MTD 46.9K USD，环比上月同期 +66.9%，达成进度 71.6% 居全品类之首；JD渠道 +78.4%、LG.COM +28.1% 双线拉动。高ASP（1173.7 USD）下CVR仍升至0.20，结构健康。建议保持推广力度并防范头部型号断货。

4.【TV进度29.5%最慢，高流量低转化待破局】TV MTD 74.5K USD，环比 +2.7% 增长平缓，达成进度仅 29.5% 为全品类最低；UV 66,458 居前但CVR仅 0.21，65QNED82BCA(UV 13,072/CVR 0.1%)等头部型号转化洼地明显。建议优化详情页与价格带组合，撬动流量转化。

5.【WM集中度陷阱：头部增、长尾塌，品类实质收缩】WM MTD 159.1K USD 环比 -0.8% 重回陷阱区间：TOP10型号 +51.5K 增长，但品类总量 -1.2K、长尾 -52.7K 坍塌，头部增长掩盖整体收缩。建议补长尾型号、推套餐组合、加密搜索覆盖，降低对S3GHM等爆款的单点依赖。

6.【MNT集中度陷阱：长尾-13.4K坍塌，头部独撑】MNT MTD 27.0K USD 环比 -9.8%，自0914起持续困于陷阱：TOP10 +10.5K，但总量 -2.9K、长尾 -13.4K 大幅坍塌，增长完全由头部27UP850K-W等少数型号支撑。建议扩充长尾显示器型号、强化搜索与捆绑，分散单点风险。

7.【流量效率承压：UV +15.4% 跑赢 GMV +7.2%】TTL UV 197,919 环比 +15.4%，GMV +7.2%，流量增速明显快于成交，转化效率承压；整体CVR 0.27% 较上月同期升0.03pp，ASP由695.6降至 579.7 USD。建议聚焦详情页转化与客单价，重点看护PC(2311.2)、REF(1173.7)高ASP型号漏斗。

8.【转化洼地型号：高UV低CVR，流量未变现】S3GHM(UV 10,963/CVR 0.1%)、SC5GMR80H(UV 3,940/CVR 0.1%)、65QNED82BCA(UV 13,072/CVR 0.1%) 三款头部型号流量可观却转化偏低，合计贡献可观GMV但效率打折。建议优化页面内容、价格策略与促销组合，把高曝光转化为实际成交。

9.【PC超额达成204.5%，建议由冲量转向毛利】PC MTD 4.6K USD 环比暴增 +41569.6%，达成进度 204.5% 已远超目标（2.3K），且ASP高达 2311.2 USD。该品类已超额完成，建议从冲量转向毛利经营，优先保障高ASP型号供应与利润结构，避免无效促销投入。

10.【LG.COM WM骤降-79.6%，拖累自营渠道】LG.COM渠道WM MTD仅 12.1K USD，环比 -79.6%（59.5K→12.1K），CVR由0.72降至0.23、UV降41.9%；其TV(-4.7%)、MNT(-48.3%)亦弱，致LG.COM整体达成仅37.0%。建议排查LG.COM WM专供型号listing与库存，重启自营转化动能。

1.[전체 달성률 47.7%, 경과율 소폭 상회하나 하반기 모멘텀 관리 필요] 9/14 기준(14일 경과), MTD 누적 312.6K USD, 달성률 47.7%로 경과율 46.7% 대비 1.0pp 우위. 전월 동기 대비 +7.2%(291.5K→312.6K)로 완만한 성장세 유지. 당월 중반을 지나 하반기에도 일평균 동등 모멘텀을 유지해야 달성률이 경과율에 역전당하는 것을 방지할 수 있으며, LG.COM 및 TV의 진도 격차 보완이 필요.

2.[채널 분화: JD·TM 약 50% 선두, LG.COM은 37.0%로 지체] JD는 244.7K USD로 GMV의 78.3%를 차지하며 달성률 50.0%, TM 신규 스토어는 달성률 50.4%(24.2K/48.0K)로 안정적. 반면 LG.COM 달성률은 37.0%(43.6K/117.8K)에 불과해 3채널 중 최저. LG.COM에 유입 및 전용 모델 리소스를 집중 배분해 JD·TM과의 진도 격차를 축소할 것을 권고.

3.[REF 냉장고 +66.9% 고성장, 진도 71.6%로 전 품목 선두] REF는 MTD 46.9K USD로 전월 동기 대비 +66.9%, 달성 진도 71.6%로 전 품목 최고. JD 채널 +78.4%, LG.COM +28.1%가 양축 견인. 고ASP(1173.7 USD) 상황에서도 CVR이 0.20으로 상승해 구조가 건전함. 프로모션 강도를 유지하고 상위 모델 품절 방지에 주력할 것을 제언.

4.[TV 진도 29.5% 최저, 고트래픽·저전환 돌파 과제] TV는 MTD 74.5K USD, 전월 동기 대비 +2.7%로 완만하고 달성 진도 29.5%로 전 품목 최저. UV 66,458로 상위권이나 CVR은 0.21에 불과하며, 65QNED82BCA(UV 13,072/CVR 0.1%) 등 상위 모델 전환 부진이 뚜렷. 상세페이지 및 가격대 조합 최적화로 트래픽 전환을 끌어올릴 것을 권고.

5.[WM 집중도 함정: 상위 증가·장기 꼬리 붕괴, 품목 실질 축소] WM은 MTD 159.1K USD로 전월 동기 대비 -0.8%이며 이번 라운드 함정 구간으로 회귀. TOP10 모델 +51.5K 증가했으나 품목 총량 -1.2K, 장기 꼬리 -52.7K가 붕괴해 상위 성장이 전체 축소를 은폐. 중하위 모델 보충, 세트 구성, 검색 커버리지 강화로 S3GHM 등 인기 모델에 대한 단일 의존도를 낮출 것을 권고.

6.[MNT 집중도 함정: 장기 꼬리 -13.4K 붕괴, 상위 모델 단독 견인] MNT는 MTD 27.0K USD로 전월 동기 대비 -9.8%, 0914 이후 지속적으로 함정 구간. TOP10 +10.5K이나 총량 -2.9K, 장기 꼬리 -13.4K가 대폭 붕괴해 성장이 27UP850K-W 등 소수 상위 모델에만 의존. 중하위 모니터 모델 확충과 검색·번들 강화로 단일 의존 리스크를 분산할 것을 권고.

7.[트래픽 효율 압박: UV +15.4%가 GMV +7.2% 상회] TTL UV 197,919로 전월 동기 대비 +15.4%, GMV +7.2%로 트래픽 증가율이 거래를 상회해 전환 효율 압박. 전체 CVR 0.27%는 전월 동기 대비 0.03pp 상승, ASP는 695.6에서 579.7 USD로 하락. 상세페이지 전환 및 객단가 전략에 집중하고 PC(2311.2), REF(1173.7) 고ASP 모델 퍼널을 중점 관리할 것을 권고.

8.[전환 부진 모델: 고UV·저CVR, 트래픽 미실현] S3GHM(UV 10,963/CVR 0.1%), SC5GMR80H(UV 3,940/CVR 0.1%), 65QNED82BCA(UV 13,072/CVR 0.1%) 등 상위 모델 3종은 트래픽은 풍부하나 전환율이 저조해 가시적 GMV 기여에도 효율이 훼손됨. 페이지 콘텐츠, 가격 전략, 프로모션 조합을 최적화해 높은 노출을 실제 거래로 전환할 것을 권고.

9.[PC 진도 204.5% 초과 달성, 물량에서 마진 경영으로 전환 권고] PC는 MTD 4.6K USD로 전월 동기 대비 +41569.6%, 달성 진도 204.5%로 목표(2.3K)를 크게 상회하며 ASP도 2311.2 USD로 높음. 본 품목은 이미 목표 초과 달성했으므로 물량 확보보다 마진 경영으로 전환, 고ASP 모델 공급 및 수익 구조를 우선 확보해 불필요한 프로모션 투입을 지양할 것을 권고.

10.[LG.COM WM 급락 -79.6%, 자사몰 채널 발목] LG.COM 채널 WM은 MTD 12.1K USD에 불과하며 전월 동기 대비 -79.6%(59.5K→12.1K), CVR은 0.72에서 0.23으로, UV는 41.9% 감소. TV(-4.7%), MNT(-48.3%)도 약세로 LG.COM 전체 달성률은 37.0%에 머물음. LG.COM WM 전용 모델 리스팅 및 재고 점검으로 자사몰 전환 동력을 재가동할 것을 권고.