LGECH D2C Daily Report

업데이트: 2026-08-31

Channel × Product Performance · Period 08/01 - 08/30 · Unit: K USD · Rate: ¥6.78/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-08-30 당일)23.5 K USD

MTD Net GMV월 누계 Net GMV (08/01 - 08/30)589.5 K USD

Net GMV Target AchievementGMV 목표 달성률96.6%589.5 / 610 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM142Net GMV K USDProg.

109.7%

Retail JD435Net GMV K USDProg.

101.7%

Retail TM12Net GMV K USDProg.

22.6%

W/M256

前月同期 235 K USD전월 동기

↑9.1%

REF77

前月同期 75 K USD전월 동기

↑2.9%

LTV187

前月同期 162 K USD전월 동기

↑15.5%

MNT67

前月同期 60 K USD전월 동기

↑10.8%

PC0

前月同期 4 K USD전월 동기

↓99.7%

A/P2

前月同期 0 K USD전월 동기

↑305.1%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

8/30 Daily · Aug MTD · vs Jul. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 8/30 당일 · 8월 누계 · 7월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	8/30 Daily8/30 당일						Aug MTD Aug 1 - Aug 308월 1일~8월 30일 누계						vs Jul. Same Period Jul. 1 - Jul. 307월 1일~7월 30일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	3,743	188	21	10.8	514	0.56%	131,356	4,670	509	256.1	503	0.39%	↓5.0%	↓14.9%	↑4.7%	↑9.1%	↑4.2%	↑0.04pp	276.9	92.5%
D2C	REF	1,047	37	3	2.3	774	0.29%	43,590	1,332	69	77.3	1,120	0.16%	↓15.9%	↓27.3%	↓6.8%	↑2.9%	↑10.4%	↑0.02pp	64.4	120.0%
D2C	LTV	4,308	139	9	7.8	870	0.21%	125,523	3,022	159	187.1	1,177	0.13%	↑23.0%	↓6.8%	↑6.7%	↑15.5%	↑8.2%	↓0.02pp	193.7	96.6%
D2C	MNT	1,566	40	3	2.6	854	0.19%	53,755	1,233	119	66.8	562	0.22%	↑111.3%	↑14.9%	↑46.9%	↑10.8%	↓24.6%	↓0.10pp	70.2	95.2%
D2C	PC	30	1	0	0	0	0.00%	1,719	12	0	0	0	0.00%	↑82.7%	↓50.0%	↓100.0%	↓99.7%	↓100.0%	↓0.21pp	4.1	0.3%
D2C	A/P	11	2	0	0	0	0.00%	2,178	49	9	2.0	226	0.41%	↓30.2%	↑122.7%	↑350.0%	↑305.1%	↓10.0%	↑0.35pp	0.9	224.6%
D2C	TTL	10,705	407	36	23.5	653	0.34%	358,121	10,318	865	589.4	681	0.24%	↑11.3%	↓11.7%	↑8.9%	↑9.8%	↑0.8%	↓0.01pp	610.2	96.6%
LG.COM	W/M	151	0	0	0	0	0.00%	16,203	112	81	66.3	818	0.50%	↑18.9%	↑31.8%	↑131.4%	↑90.9%	↓17.5%	↑0.24pp	65.5	101.2%
LG.COM	REF	71	0	2	1.6	792	2.82%	4,805	10	28	36.1	1,289	0.58%	↓4.8%	↓68.8%	↑7.7%	↑8.4%	↑0.7%	↑0.07pp	28.2	127.8%
LG.COM	LTV	60	2	1	0.6	560	1.67%	8,353	48	16	23.6	1,477	0.19%	↑91.2%	↑84.6%	↑23.1%	↑42.2%	↑15.5%	↓0.11pp	19.7	120.2%
LG.COM	MNT	118	1	1	2.1	2,105	0.85%	14,293	55	20	15.9	797	0.14%	↑237.4%	↓53.8%	0%	↓29.3%	↓29.3%	↓0.33pp	14.7	108.5%
LG.COM	PC	21	0	0	0	0	0.00%	1,540	11	0	0	0	0.00%	↑129.2%	↑10.0%	↓100.0%	↓100.0%	↓100.0%	↓0.15pp	1.8	0%
LG.COM	A/P	0	0	0	0	0	0.00%	782	2	3	0.4	148	0.38%	↓72.5%	0%	-	-	-	↑0.38pp	-	-
LG.COM	TTL	421	3	4	4.2	1,062	0.95%	45,976	238	148	142.4	962	0.32%	↑49.3%	↓13.1%	↑55.8%	↑30.3%	↓16.4%	↑0.01pp	129.9	109.6%
JD	W/M	2,481	158	19	9.9	520	0.77%	82,633	3,686	407	183.1	450	0.49%	↓6.5%	↓18.3%	↓2.6%	↑4.7%	↑7.5%	↑0.02pp	175.1	104.6%
JD	REF	945	37	1	0.7	738	0.11%	31,080	1,139	41	42.3	1,032	0.13%	↓15.3%	↓24.8%	↓10.9%	↑6.2%	↑19.2%	↑0.01pp	33.9	124.8%
JD	LTV	3,614	122	8	7.3	909	0.22%	98,306	2,666	136	159.5	1,173	0.14%	↑21.2%	↓6.5%	↑8.8%	↑16.4%	↑6.9%	↓0.02pp	167.2	95.4%
JD	MNT	625	29	2	0.5	228	0.32%	28,703	1,074	96	49.1	512	0.33%	↑35.8%	↑12.7%	↑57.4%	↑30.3%	↓17.2%	↑0.05pp	48.6	101.1%
JD	PC	9	1	0	0	0	0.00%	179	1	0	0	0	0.00%	↓33.5%	↓92.9%	↓100.0%	↓99.5%	↓100.0%	↓0.37pp	2.3	0.5%
JD	A/P	4	2	0	0	0	0.00%	1,221	34	4	1.1	273	0.33%	↑539.3%	↑100.0%	↑100.0%	↑117.7%	↑8.8%	↓0.72pp	0.9	120.7%
JD	TTL	7,678	349	30	18.3	612	0.39%	242,122	8,600	684	435.2	636	0.28%	↑6.3%	↓12.8%	↑4.7%	↑10.9%	↑5.9%	0.00pp	428.0	101.7%
TM	W/M	1,111	30	2	0.9	456	0.18%	32,520	872	21	6.7	318	0.06%	↓10.4%	↓2.7%	↓36.4%	↓73.4%	↓58.1%	↓0.03pp	36.2	18.4%
TM	REF	31	0	0	0	0	0.00%	7,705	183	0	-1.1	0	0.00%	↓23.6%	↓36.2%	↓100.0%	↓156.1%	↓100.0%	↓0.02pp	2.3	-48.9%
TM	LTV	634	15	0	0	0	0.00%	18,864	308	7	4.0	570	0.04%	↑13.7%	↓15.6%	↓36.4%	↓52.3%	↓25.0%	↓0.03pp	6.8	58.9%
TM	MNT	823	10	0	0	0	0.00%	10,759	104	3	1.7	577	0.03%	↑15053.5%	↑10300.0%	-	-	-	↑0.03pp	6.9	25.1%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	7	0	0	0	0	0.00%	175	13	2	0.5	248	1.14%	↑96.6%	↑333.3%	-	-	-	↑1.14pp	-	-
TM	TTL	2,606	55	2	0.9	456	0.08%	70,023	1,480	33	11.8	357	0.05%	↑10.9%	↓4.6%	↓28.3%	↓66.7%	↓53.6%	↓0.03pp	52.1	22.6%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Aug 1 - Aug 30 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 8월 1일~8월 30일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(8/30 Daily · 08/01-08/30 MTD · vs 07/01-07/30 · Showing 98 models with sales) (8/30 당일 · 08/01-08/30 누계 · 대비 07/01-07/30 · 판매 발생 98개 모델)

Product	Model	专供 전용	8/30 Daily8/30 당일						Aug MTD Aug 1 - Aug 308월 1일~8월 30일 누계						Jul. MTD Jul. 1 - Jul. 307월 1일~7월 30일 누계						vs Jul. Same Period Jul. 1 - Jul. 307월 1일~7월 30일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3CW	-	0	0	0	-	0	0%	10	60	71	390,500	5,500	710.0%	0	0	0	-	0	0%	-	-	-	-	-	↑710.0pp
WM	FCY10R4M	O	423	24	4	10,680	2,670	0.9%	13,932	540	124	241,971	1,951	0.9%	9,616	523	130	234,931	1,807	1.4%	↑44.9%	↑3.3%	↓4.6%	↑3.0%	↑8.0%	↓0.5pp
WM	FCY10Y4M	O	519	20	6	9,885	1,648	1.2%	19,017	487	102	188,327	1,846	0.5%	12,107	445	80	137,527	1,719	0.7%	↑57.1%	↑9.4%	↑27.5%	↑36.9%	↑7.4%	↓0.2pp
WM	SC5GMR80H	-	228	18	0	-	0	0%	6,187	331	6	119,742	19,957	0.1%	6,027	365	5	94,765	18,953	0.1%	↑2.7%	↓9.3%	↑20.0%	↑26.4%	↑5.3%	0.0pp
WM	FCY10Y4M+RH10V3MVTW	O	171	6	1	6,474	6,474	0.6%	9,165	235	20	104,892	5,245	0.2%	19,758	440	15	93,654	6,244	0.1%	↓53.6%	↓46.6%	↑33.3%	↑12.0%	↓16.0%	↑0.1pp
WM	FCY90N2W	-	151	15	6	11,329	1,888	4.0%	3,577	182	52	77,877	1,498	1.5%	11,878	504	91	140,064	1,539	0.8%	↓69.9%	↓63.9%	↓42.9%	↓44.4%	↓2.7%	↑0.7pp
WM	S3GHM	O	571	23	0	-	0	0%	13,902	564	6	59,936	9,989	0.0%	12,239	391	14	122,738	8,767	0.1%	↑13.6%	↑44.2%	↓57.1%	↓51.2%	↑13.9%	↓0.1pp
WM	FCY90M2P	-	134	8	0	-	0	0%	5,035	222	27	50,727	1,879	0.5%	3,632	292	37	75,538	2,042	1.0%	↑38.6%	↓24.0%	↓27.0%	↓32.8%	↓8.0%	↓0.5pp
WM	FH12X9WCA	-	43	2	0	-	0	0%	1,997	56	7	50,035	7,148	0.4%	1,207	57	3	20,748	6,916	0.2%	↑65.5%	↓1.8%	↑133.3%	↑141.2%	↑3.4%	↑0.2pp
WM	FCV13G4W+RH10V9AV4W	-	101	6	1	8,668	8,668	1.0%	4,715	204	6	44,205	7,368	0.1%	4,454	225	6	46,336	7,723	0.1%	↑5.9%	↓9.3%	0%	↓4.6%	↓4.6%	0.0pp
WM	SC5MBR80H	O	162	11	0	-	0	0%	7,626	319	2	38,113	19,056	0.0%	12,041	423	8	145,811	18,226	0.1%	↓36.7%	↓24.6%	↓75.0%	↓73.9%	↑4.6%	↓0.1pp
WM	DH12X4SC2	-	12	1	0	-	0	0%	879	20	5	37,412	7,482	0.6%	161	6	0	-	0	0%	↑446.0%	↑233.3%	-	-	-	↑0.6pp
WM	FMY10Y4PF	O	41	1	0	-	0	0%	1,274	73	15	29,488	1,966	1.2%	1,569	69	12	16,760	1,397	0.8%	↓18.8%	↑5.8%	↑25.0%	↑75.9%	↑40.8%	↑0.4pp
WM	FN23BQH	-	49	4	0	-	0	0%	2,068	61	2	23,998	11,999	0.1%	3,610	120	1	1,434	1,434	0.0%	↓42.7%	↓49.2%	↑100.0%	↑1573.5%	↑736.8%	↑0.1pp
WM	FMW10Y4WA	-	219	8	1	2,132	2,132	0.5%	2,663	93	11	23,857	2,169	0.4%	1,619	99	7	6,191	884	0.4%	↑64.5%	↓6.1%	↑57.1%	↑285.3%	↑145.2%	0.0pp
WM	FCW12Y4WA	-	110	1	0	-	0	0%	3,174	77	7	23,019	3,288	0.2%	1,866	61	5	10,755	2,151	0.3%	↑70.1%	↑26.2%	↑40.0%	↑114.0%	↑52.9%	↓0.1pp
WM	FW12X4WC2+DH12X4WC2	-	35	5	1	11,498	11,498	2.9%	798	44	3	22,267	7,422	0.4%	1,097	43	1	11,238	11,238	0.1%	↓27.3%	↑2.3%	↑200.0%	↑98.1%	↓34.0%	↑0.3pp
WM	S3IF	-	32	3	0	-	0	0%	1,519	71	2	19,727	9,864	0.1%	1,403	68	4	37,181	9,295	0.3%	↑8.3%	↑4.4%	↓50.0%	↓46.9%	↑6.1%	↓0.2pp
WM	DH12X4WC2	-	17	2	0	-	0	0%	1,056	38	3	18,717	6,239	0.3%	321	12	1	6,969	6,969	0.3%	↑229.0%	↑216.7%	↑200.0%	↑168.6%	↓10.5%	0.0pp
WM	FCW12D4WA	-	51	2	0	-	0	0%	1,609	49	6	16,800	2,800	0.4%	1,172	66	12	42,797	3,566	1.0%	↑37.3%	↓25.8%	↓50.0%	↓60.7%	↓21.5%	↓0.6pp
WM	SC5MSR40	-	54	2	0	-	0	0%	2,259	113	2	14,599	7,300	0.1%	3,933	185	1	18,399	18,399	0.0%	↓42.6%	↓38.9%	↑100.0%	↓20.7%	↓60.3%	↑0.1pp
WM	WT1310BGA	-	20	0	0	-	0	0%	1,897	17	1	11,684	11,684	0.1%	3,780	28	6	60,434	10,072	0.2%	↓49.8%	↓39.3%	↓83.3%	↓80.7%	↑16.0%	↓0.1pp
WM	RH10V9AV4W	-	6	0	0	-	0	0%	770	17	2	11,666	5,833	0.3%	249	23	0	-	0	0%	↑209.2%	↓26.1%	-	-	-	↑0.3pp
WM	FA12CA2C+RH10X75V2N	-	121	5	1	12,999	12,999	0.8%	5,236	199	2	11,499	5,750	0.0%	7,432	288	6	79,344	13,224	0.1%	↓29.5%	↓30.9%	↓66.7%	↓85.5%	↓56.5%	↓0.1pp
WM	FN23WQH	-	37	3	0	-	0	0%	1,562	41	1	10,999	10,999	0.1%	1,251	68	3	30,797	10,266	0.2%	↑24.9%	↓39.7%	↓66.7%	↓64.3%	↑7.1%	↓0.1pp
WM	FH12X9BCA	-	20	0	0	-	0	0%	965	25	2	10,549	5,274	0.2%	492	21	0	-	0	0%	↑96.1%	↑19.0%	-	-	-	↑0.2pp
WM	FW12X4WC2	-	16	1	0	-	0	0%	986	18	2	9,136	4,568	0.2%	951	18	3	10,309	3,436	0.3%	↑3.7%	0%	↓33.3%	↓11.4%	↑32.9%	↓0.1pp
WM	FA12CA2C	-	13	0	0	-	0	0%	681	29	5	8,697	1,739	0.7%	1,072	50	6	35,008	5,835	0.6%	↓36.5%	↓42.0%	↓16.7%	↓75.2%	↓70.2%	↑0.1pp
WM	FW12X4SC2	-	12	0	0	-	0	0%	821	11	2	8,530	4,265	0.2%	436	12	1	4,274	4,274	0.2%	↑88.3%	↓8.3%	↑100.0%	↑99.6%	↓0.2%	0.0pp
WM	FY10EK2E	-	17	2	1	4,252	4,252	5.9%	468	14	3	8,474	2,825	0.6%	433	22	2	7,734	3,867	0.5%	↑8.1%	↓36.4%	↑50.0%	↑9.6%	↓27.0%	↑0.1pp
WM	FCW12Y4PA	-	17	1	0	-	0	0%	446	26	3	8,126	2,709	0.7%	439	25	4	11,616	2,904	0.9%	↑1.6%	↑4.0%	↓25.0%	↓30.0%	↓6.7%	↓0.2pp
WM	FMW10Y4WA+RH10V9AV4W	-	59	1	0	-	0	0%	1,623	51	1	7,308	7,308	0.1%	37	5	0	-	0	0%	↑4286.5%	↑920.0%	-	-	-	↑0.1pp
WM	FMY10Y4PF+RH10V3PV8WS	-	102	7	0	-	0	0%	3,012	121	1	6,800	6,800	0.0%	3,861	172	1	6,599	6,599	0.0%	↓22.0%	↓29.7%	0%	↑3.0%	↑3.0%	0.0pp
WM	FY14CJ0E	-	18	1	0	-	0	0%	612	13	1	6,263	6,263	0.2%	730	31	0	-	0	0%	↓16.2%	↓58.1%	-	-	-	↑0.2pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	11	3	1	6,250	6,250	9.1%	7	0	2	12,500	6,250	28.6%	↑57.1%	-	↓50.0%	↓50.0%	0%	↓19.5pp
WM	FA12DA2C	-	3	0	0	-	0	0%	34	3	1	5,347	5,347	2.9%	38	0	2	10,695	5,348	5.3%	↓10.5%	-	↓50.0%	↓50.0%	0%	↓2.4pp
WM	RH10V3MVTW	-	20	1	0	-	0	0%	1,119	24	1	5,098	5,098	0.1%	883	14	0	-	0	0%	↑26.7%	↑71.4%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	21	0	0	-	0	0%	1,207	31	1	4,844	4,844	0.1%	576	36	6	33,162	5,527	1.0%	↑109.5%	↓13.9%	↓83.3%	↓85.4%	↓12.4%	↓0.9pp
WM	FCV13G4W	-	24	2	0	-	0	0%	2,111	46	1	3,674	3,674	0.0%	1,221	56	3	11,875	3,958	0.2%	↑72.9%	↓17.9%	↓66.7%	↓69.1%	↓7.2%	↓0.2pp
Ref	F664MEH95D	-	1	0	0	-	0	0%	1,623	56	11	136,151	12,377	0.7%	1,040	57	5	62,980	12,596	0.5%	↑56.1%	↓1.8%	↑120.0%	↑116.2%	↓1.7%	↑0.2pp
Ref	F544MMB95D	-	147	4	0	-	0	0%	8,215	209	9	83,486	9,276	0.1%	6,448	149	9	83,096	9,233	0.1%	↑27.4%	↑40.3%	0%	↑0.5%	↑0.5%	0.0pp
Ref	F544MEH62D	-	180	8	0	-	0	0%	11,852	352	13	79,631	6,126	0.1%	15,091	504	11	69,371	6,306	0.1%	↓21.5%	↓30.2%	↑18.2%	↑14.8%	↓2.9%	0.0pp
Ref	F544MEP62D	-	62	1	1	6,544	6,544	1.6%	2,208	95	8	52,356	6,544	0.4%	3,625	140	5	35,632	7,126	0.1%	↓39.1%	↓32.1%	↑60.0%	↑46.9%	↓8.2%	↑0.3pp
Ref	F544MEH85D	-	108	5	0	-	0	0%	4,566	127	5	47,472	9,494	0.1%	5,413	178	6	46,057	7,676	0.1%	↓15.6%	↓28.7%	↓16.7%	↑3.1%	↑23.7%	0.0pp
Ref	S653MWW87D	-	104	3	0	-	0	0%	3,080	99	4	41,732	10,433	0.1%	5,958	216	4	39,493	9,873	0.1%	↓48.3%	↓54.2%	0%	↑5.7%	↑5.7%	0.0pp
Ref	S674MEG11D	-	162	6	1	4,194	4,194	0.6%	3,973	144	9	33,905	3,767	0.2%	4,993	210	13	52,735	4,056	0.3%	↓20.4%	↓31.4%	↓30.8%	↓35.7%	↓7.1%	↓0.1pp
Ref	S653MPY33D	-	18	2	0	-	0	0%	1,628	26	3	22,094	7,365	0.2%	2,693	82	3	19,633	6,544	0.1%	↓39.5%	↓68.3%	0%	↑12.5%	↑12.5%	↑0.1pp
Ref	S674MPY11D	-	187	6	1	5,002	5,002	0.5%	3,103	109	6	15,183	2,530	0.2%	2,082	102	13	46,366	3,567	0.6%	↑49.0%	↑6.9%	↓53.8%	↓67.3%	↓29.1%	↓0.4pp
Ref	S653MEP87D	-	26	1	0	-	0	0%	1,169	37	1	11,999	11,999	0.1%	1,653	63	2	21,806	10,903	0.1%	↓29.3%	↓41.3%	↓50.0%	↓45.0%	↑10.1%	0.0pp
TV	75QNED82BCA	O	176	9	1	5,703	5,703	0.6%	6,908	197	21	118,245	5,631	0.3%	6,556	195	15	74,035	4,936	0.2%	↑5.4%	↑1.0%	↑40.0%	↑59.7%	↑14.1%	↑0.1pp
TV	65QNED82BCA	O	709	16	2	8,264	4,132	0.3%	22,759	412	28	99,517	3,554	0.1%	21,428	483	24	93,356	3,890	0.1%	↑6.2%	↓14.7%	↑16.7%	↑6.6%	↓8.6%	0.0pp
TV	OLED77C6PCA	-	271	3	0	-	0	0%	9,086	197	6	97,519	16,253	0.1%	3,881	119	10	156,902	15,690	0.3%	↑134.1%	↑65.5%	↓40.0%	↓37.8%	↑3.6%	↓0.2pp
TV	OLED83C6PCA	-	80	2	0	-	0	0%	2,418	69	3	86,987	28,996	0.1%	3,667	140	5	142,495	28,499	0.1%	↓34.1%	↓50.7%	↓40.0%	↓39.0%	↑1.7%	0.0pp
TV	75QNED85BCA	-	94	1	0	-	0	0%	4,437	95	11	78,825	7,166	0.2%	3,692	128	3	21,572	7,191	0.1%	↑20.2%	↓25.8%	↑266.7%	↑265.4%	↓0.3%	↑0.1pp
TV	OLED55G6PCA	-	357	10	1	10,689	10,689	0.3%	9,324	205	8	75,668	9,458	0.1%	4,306	114	16	171,944	10,746	0.4%	↑116.5%	↑79.8%	↓50.0%	↓56.0%	↓12.0%	↓0.3pp
TV	OLED77G6PCA	-	223	9	0	-	0	0%	3,346	123	2	71,498	35,749	0.1%	2,614	132	-1	-36,499	0	-0.0%	↑28.0%	↓6.8%	↓300.0%	↓295.9%	-	↑0.1pp
TV	OLED55C6PCA	-	162	3	1	7,895	7,895	0.6%	4,062	127	9	71,083	7,898	0.2%	4,082	143	15	94,765	6,318	0.4%	↓0.5%	↓11.2%	↓40.0%	↓25.0%	↑25.0%	↓0.2pp
TV	OLED48C6PCA	-	343	10	0	-	0	0%	8,532	182	12	66,331	5,528	0.1%	5,889	147	2	12,577	6,288	0.0%	↑44.9%	↑23.8%	↑500.0%	↑427.4%	↓12.1%	↑0.1pp
TV	65QNED85BCA	-	224	11	3	13,544	4,515	1.3%	1,495	57	10	45,900	4,590	0.7%	4,947	147	31	153,378	4,948	0.6%	↓69.8%	↓61.2%	↓67.7%	↓70.1%	↓7.2%	↑0.1pp
TV	100MRGB96BC	-	24	0	0	-	0	0%	1,096	8	1	44,649	44,649	0.1%	1,501	62	0	-12,499	0	0%	↓27.0%	↓87.1%	-	↓457.2%	-	↑0.1pp
TV	OLED77B6PCA	-	29	3	0	-	0	0%	3,186	67	3	43,497	14,499	0.1%	778	21	1	15,999	15,999	0.1%	↑309.5%	↑219.0%	↑200.0%	↑171.9%	↓9.4%	0.0pp
TV	OLED65B6PCA	-	85	1	0	-	0	0%	4,146	89	5	39,491	7,898	0.1%	710	25	4	43,476	10,869	0.6%	↑483.9%	↑256.0%	↑25.0%	↓9.2%	↓27.3%	↓0.5pp
TV	100QNED85BC	-	12	0	0	-	0	0%	324	14	2	38,948	19,474	0.6%	335	7	0	-	0	0%	↓3.3%	↑100.0%	-	-	-	↑0.6pp
TV	85QNED82BCA	O	138	4	0	-	0	0%	6,463	146	5	38,928	7,786	0.1%	6,967	233	6	47,785	7,964	0.1%	↓7.2%	↓37.3%	↓16.7%	↓18.5%	↓2.2%	0.0pp
TV	86QNED85BCA	-	166	6	0	-	0	0%	2,824	75	6	38,306	6,384	0.2%	2,498	106	3	22,855	7,618	0.1%	↑13.1%	↓29.2%	↑100.0%	↑67.6%	↓16.2%	↑0.1pp
TV	OLED42C6PCA	-	98	10	0	-	0	0%	3,031	103	6	36,544	6,091	0.2%	4,798	178	3	18,321	6,107	0.1%	↓36.8%	↓42.1%	↑100.0%	↑99.5%	↓0.3%	↑0.1pp
TV	OLED65G6PCA	-	156	4	0	-	0	0%	3,727	114	2	36,368	18,184	0.1%	2,623	110	1	-265	-265	0.0%	↑42.1%	↑3.6%	↑100.0%	↓13823.8%	↓6961.9%	↑0.1pp
TV	75MRGB86BCA	-	48	2	0	-	0	0%	2,037	39	4	33,109	8,277	0.2%	1,261	46	3	26,511	8,837	0.2%	↑61.5%	↓15.2%	↑33.3%	↑24.9%	↓6.3%	0.0pp
TV	OLED55B6PCA	-	57	2	1	6,999	6,999	1.8%	2,024	60	4	27,966	6,992	0.2%	1,078	31	0	-	0	0%	↑87.8%	↑93.5%	-	-	-	↑0.2pp
TV	OLED65C6PCA	-	166	4	0	-	0	0%	4,573	97	2	26,968	13,484	0.0%	5,607	130	1	13,999	13,999	0.0%	↓18.4%	↓25.4%	↑100.0%	↑92.6%	↓3.7%	0.0pp
TV	OLED48B6PCA	-	69	3	0	-	0	0%	2,632	53	3	17,997	5,999	0.1%	1,417	25	0	-	0	0%	↑85.7%	↑112.0%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	137	3	0	-	0	0%	4,774	101	3	17,582	5,861	0.1%	2,696	50	2	12,752	6,376	0.1%	↑77.1%	↑102.0%	↑50.0%	↑37.9%	↓8.1%	0.0pp
TV	86MRGB86BCA	-	48	3	0	-	0	0%	1,911	43	1	12,199	12,199	0.1%	2,165	92	2	13,724	6,862	0.1%	↓11.7%	↓53.3%	↓50.0%	↓11.1%	↑77.8%	0.0pp
TV	OLED55B5XCA	-	0	0	0	-	0	0%	84	6	2	4,557	2,278	2.4%	29	0	0	-	0	0%	↑189.7%	-	-	-	-	↑2.4pp
MNT	27UP850K-W	-	339	13	1	1,899	1,899	0.3%	6,340	276	42	81,128	1,932	0.7%	457	32	7	13,993	1,999	1.5%	↑1287.3%	↑762.5%	↑500.0%	↑479.8%	↓3.4%	↓0.8pp
MNT	52G930B-B	-	33	2	1	14,274	14,274	3.0%	1,301	36	5	71,620	14,324	0.4%	1,278	55	-1	-14,999	0	-0.1%	↑1.8%	↓34.5%	↓600.0%	↓577.5%	-	↑0.5pp
MNT	32GX870B-B	-	123	4	0	-	0	0%	5,271	121	8	64,742	8,093	0.2%	1,924	85	7	57,793	8,256	0.4%	↑174.0%	↑42.4%	↑14.3%	↑12.0%	↓2.0%	↓0.2pp
MNT	39GX950B-B	-	68	4	0	-	0	0%	2,388	71	5	62,370	12,474	0.2%	1,929	83	10	122,990	12,299	0.5%	↑23.8%	↓14.5%	↓50.0%	↓49.3%	↑1.4%	↓0.3pp
MNT	27G850A-B	-	121	5	0	-	0	0%	2,880	120	18	56,642	3,147	0.6%	1,242	49	1	3,854	3,854	0.1%	↑131.9%	↑144.9%	↑1700.0%	↑1369.7%	↓18.4%	↑0.5pp
MNT	45GX950A-B	-	17	1	0	-	0	0%	2,917	77	2	23,998	11,999	0.1%	581	10	1	13,999	13,999	0.2%	↑402.1%	↑670.0%	↑100.0%	↑71.4%	↓14.3%	↓0.1pp
MNT	25G590B-B	-	403	3	0	-	0	0%	11,964	127	3	23,967	7,989	0.0%	40	1	0	-	0	0%	↑29810.0%	↑12600.0%	-	-	-	0.0pp
MNT	27G64NA-B	-	5	0	0	-	0	0%	2,417	110	15	20,985	1,399	0.6%	2,024	106	6	8,394	1,399	0.3%	↑19.4%	↑3.8%	↑150.0%	↑150.0%	0%	↑0.3pp
MNT	32GX850A-B	O	11	0	0	-	0	0%	2,123	41	4	19,366	4,842	0.2%	6,108	277	9	44,991	4,999	0.1%	↓65.2%	↓85.2%	↓55.6%	↓57.0%	↓3.2%	↑0.1pp
MNT	40U990A-W	-	25	1	0	-	0	0%	771	13	1	10,924	10,924	0.1%	495	15	3	34,822	11,607	0.6%	↑55.8%	↓13.3%	↓66.7%	↓68.6%	↓5.9%	↓0.5pp
MNT	27GM950B-B	-	23	0	0	-	0	0%	1,579	19	1	7,599	7,599	0.1%	976	35	3	26,997	8,999	0.3%	↑61.8%	↓45.7%	↓66.7%	↓71.9%	↓15.6%	↓0.2pp
MNT	PU615U	O	7	0	0	-	0	0%	486	10	1	6,789	6,789	0.2%	479	8	2	13,998	6,999	0.4%	↑1.5%	↑25.0%	↓50.0%	↓51.5%	↓3.0%	↓0.2pp
MNT	27G810A-B	-	10	0	0	-	0	0%	1,039	14	3	6,392	2,131	0.3%	477	36	0	-	0	0%	↑117.8%	↓61.1%	-	-	-	↑0.3pp
MNT	27GX704A-B	-	8	1	0	-	0	0%	506	8	2	4,558	2,279	0.4%	152	7	2	4,748	2,374	1.3%	↑232.9%	↑14.3%	0%	↓4.0%	↓4.0%	↓0.9pp
MNT	27GX700A-B	-	30	2	0	-	0	0%	1,600	39	1	3,299	3,299	0.1%	829	31	5	18,035	3,607	0.6%	↑93.0%	↑25.8%	↓80.0%	↓81.7%	↓8.5%	↓0.5pp
MNT	24G411B-B	-	138	0	0	-	0	0%	1,252	16	5	3,112	622	0.4%	1,278	47	9	5,908	656	0.7%	↓2.0%	↓66.0%	↓44.4%	↓47.3%	↓5.2%	↓0.3pp
MNT	32GS94U-B	-	9	0	0	-	0	0%	785	12	1	3,039	3,039	0.1%	101	6	0	-	0	0%	↑677.2%	↑100.0%	-	-	-	↑0.1pp
MNT	27G610A-B	-	46	2	1	1,199	1,199	2.2%	509	13	2	2,338	1,169	0.4%	765	29	3	3,597	1,199	0.4%	↓33.5%	↓55.2%	↓33.3%	↓35.0%	↓2.5%	0.0pp
MNT	32G620B-B	-	6	0	0	-	0	0%	491	2	1	1,804	1,804	0.2%	109	2	0	-	0	0%	↑350.5%	0%	-	-	-	↑0.2pp
MNT	34U601B-B	-	3	1	0	-	0	0%	43	5	1	1,699	1,699	2.3%	204	4	2	3,298	1,649	1.0%	↓78.9%	↑25.0%	↓50.0%	↓48.5%	↑3.0%	↑1.3pp
PC	16Z90U-K.ALB7C	-	13	0	0	-	0	0%	530	2	1	14,999	14,999	0.2%	274	7	0	-	0	0%	↑93.4%	↓71.4%	-	-	-	↑0.2pp
A/P	AS60GHWZ0	O	11	2	0	-	0	0%	2,178	49	9	13,764	1,529	0.4%	3,122	22	2	3,398	1,699	0.1%	↓30.2%	↑122.7%	↑350.0%	↑305.1%	↓10.0%	↑0.3pp
etc	DK1E	-	0	0	0	-	0	0%	7	0	1	300	300	14.3%	2	0	0	-	0	0%	↑250.0%	-	-	-	-	↑14.3pp
etc	DK2A	-	0	0	0	-	0	0%	0	0	1	300	300	0%	0	0	1	200	200	0%	-	-	0%	↑50.0%	↑50.0%	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (08/01-08/30) vs 前月同期 (07/01-07/30) · Unit: K RMB / 단위: K RMB

Product	Model	Aug MTD Aug 1 - Aug 308월 1일~8월 30일 누계			Jul. MTD Jul. 1 - Jul. 307월 1일~7월 30일 누계			vs Jul. Same Period Jul. 1 - Jul. 307월 1일~7월 30일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3CW	390	-	-	-	-	-	NEW	-	-
	FCY10R4M	2	221	19	7	216	12	↓68.2%	↑2.4%	↑52.0%
	FCY10Y4M	-	174	14	7	101	29	-	↑71.9%	↓51.6%
	SC5GMR80H	-	120	-	35	60	-	-	↑99.5%	-
	FCY10Y4M+RH10V3MVTW	-	90	15	-	71	23	-	↑26.7%	↓33.2%
	FCY90N2W	-	78	-	-	137	3	-	↓43.3%	-
	S3GHM	-	27	33	-	82	41	-	↓66.9%	↓20.3%
	FCY90M2P	-	54	-	-	66	10	-	↓17.8%	-
	FH12X9WCA	10	40	-	-	21	-	NEW	↑95.7%	-
	FCV13G4W+RH10V9AV4W	-	44	-	-	36	10	-	↑23.5%	-
REF	F664MEH95D	88	48	-	63	-	-	↑40.0%	NEW	-
	F544MMB95D	58	26	-	82	2	-	↓29.3%	↑1626.7%	-
	F544MEH62D	20	68	-	20	36	13	0.0%	↑85.4%	-
	F544MEP62D	52	-	-	20	16	-	↑167.3%	-	-
	F544MEH85D	10	38	-	-	46	-	NEW	↓18.0%	-
	S653MWW87D	-	42	-	-	40	-	-	↑5.6%	-
	S674MEG11D	4	30	-	4	48	-	↓2.3%	↓38.8%	-
	S653MPY33D	13	9	-	20	-	-	↓33.2%	NEW	-
	S674MPY11D	-	15	-	4	42	-	-	↓64.0%	-
	S653MEP87D	-	12	-	-	22	-	-	↓45.0%	-
LTV	75QNED82BCA	10	96	12	20	54	-	↓49.3%	↑78.2%	NEW
	65QNED82BCA	8	77	15	-	68	26	NEW	↑14.4%	↓42.6%
	OLED77C6PCA	-	98	-	-	157	-	-	↓37.9%	-
	OLED83C6PCA	-	87	-	-	142	-	-	↓38.9%	-
	75QNED85BCA	20	59	-	7	15	-	↑194.0%	↑300.0%	-
	OLED55G6PCA	-	76	-	-	172	-	-	↓56.0%	-
	OLED77G6PCA	-	72	-	-	-	-	-	NEW	-
	OLED55C6PCA	-	71	-	-	95	-	-	↓25.0%	-
	OLED48C6PCA	-	66	-	-	13	-	-	↑426.2%	-
	65QNED85BCA	-	46	-	24	130	-	-	↓64.6%	-
MNT	27UP850K-W	8	70	4	-	14	-	NEW	↑398.6%	NEW
	52G930B-B	42	29	-	-	-	-	NEW	NEW	-
	32GX870B-B	16	49	-	49	8	-	↓68.4%	↑478.8%	-
	39GX950B-B	24	38	-	45	78	-	↓46.2%	↓51.2%	-
	27G850A-B	3	54	-	0	3	-	↑460.0%	↑1482.4%	-
	45GX950A-B	-	24	-	-	14	-	-	↑71.4%	-
	25G590B-B	-	16	8	-	-	-	-	NEW	NEW
	27G64NA-B	-	21	-	-	8	-	-	↑150.0%	-
	32GX850A-B	-	19	-	-	45	-	-	↓56.9%	-
	40U990A-W	11	-	-	23	12	-	↓52.2%	-	-
PC	16Z90U-K.ALB7C	-	15	-	-	-	-	-	NEW	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-K.AL89C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	14	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	3	7	3	-	3	-	NEW	↑117.6%	NEW

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成逼近全月目标】截至 8/30（MTD 30天，已逼近全月），累计 GMV 589.5K USD，达成率 96.6%，与 96.8% 的时间进度基本同步，仅差目标 610.0K USD 约 20.5K。环比上月同期（537.0K）增长 +9.8%，整体处于健康上行通道。今日单日 23.5K USD，月初以来节奏稳定。值得强调的是，本月达成已接近全月目标、缺口收敛明显，但最后一天需守住节奏以避免回撤。

2.【渠道分化：LG.COM/JD破百，TM为最大缺口】渠道分化显著：LG.COM 达成 109.7%（142.5K / 目标 129.9K）、JD 达成 101.7%（435.2K / 目标 428.0K）均已突破全月目标，而 TM 仅 22.6%（11.8K / 目标 52.1K）为最大缺口。JD 贡献整体 GMV 的 73.8%，仍是绝对核心；LG.COM 占 24.2%，TM 仅 2.0%。结构上看增长高度依赖 JD，LG.COM 与 JD 已达标，宜将重心从冲量转向毛利与型号结构优化，TM 则需在爬坡期补齐流量与转化。

3.【PC集中度陷阱：头部撑盘、中长尾塌陷且全面停摆】PC 品类触发集中度陷阱：TOP10 型号微增 +0.1K，但品类总量下滑 -4.3K、中长尾更缩水 -4.4K，呈典型头部撑盘、中长尾塌陷。更严峻的是 PC 在 D2C、LG.COM、JD、TM 各渠道 GMV 均为 0，全面停摆，总量缺口由前期 -2.1K 扩大至 -4.3K，停摆加深。头部微量增长掩盖了品类整体收缩，单点依赖风险极高。建议重启 PC 在售型号、补充长尾 SKU，以套餐组合与搜索覆盖拉回中长尾，分散断点风险。

4.【LG.COM单日单型号集中：S3CW占当日97.6%】LG.COM 单日单型号高度集中：2026-08-10 当天，WM 型号 S3CW 售出 71台、GMV 57,595.9 USD，占该平台当日 GMV 的 97.6%（ASP 约 811.2 USD）。单型号几乎独占全天销售，单点依赖风险突出——一旦该型号断货或促销结束，当日业绩将出现断崖。建议分散型号组合、保障 S3CW 库存与价格稳定，并以其他 WM 主力型号（如 FCY10R4M、FCY10Y4M）分流，降低单日波动。

5.【TV/MNT增速领先但临门一脚】增长引擎来自 TV 环比 +15.5%（187.1K，达成 96.6%）与 MNT 环比 +10.8%（66.8K，达成 95.2%），两品类增速领先但距全月目标尚差 3-5pp，属临门一脚。WM 环比 +9.1%（256.1K，达成 92.5%）体量最大但达成偏低；Ref 环比 +2.9%（77.3K，达成 120.0%）已超额。建议对 TV/MNT 在月末窗口加推爆款与组合优惠，把 96% 区间的达成推过 100%。

6.【TM最大缺口且Ref出现负GMV】TM 为全渠道最大缺口，达成仅 22.6%（11.8K / 52.1K），环比上月同期 -66.7%。各品类普遍下滑：WM -73.4%、TV -52.3%，且 Ref 出现负 GMV -1.1K（退货/冲减），MNT 仅 1.7K。TM 虽有日均 UV 约 2,334、加购 49/日，但 CVR 仅 0.05%，流量未转化为销售。新店爬坡期需优先修补转化漏斗、扩充在售 SKU 与搜索排名，否则缺口将持续拖累整体达成。

7.【LG.COM超额转利润，MNT渠道内逆势下滑】LG.COM 已超额达成 109.7%，宜由冲量切换至毛利导向：其 WM 环比 +90.9%（66.3K）、TV +42.2%、Ref +8.4% 表现强劲，但 MNT 环比 -29.3%（15.9K）在 LG.COM 内逆势下滑，与 JD 侧 MNT +30.3% 形成反差。建议 LG.COM 在守住超额的同时，针对 MNT 补充专供型号与页面资源，并借超额之势优化高 ASP 型号（TV ASP 1,476.9 USD）的促销结构以提升利润率。

8.【流量效率承压：UV增速跑赢GMV，CVR回落】整体流量效率承压：TTL UV 环比 +11.3%（358,121）高于 GMV 环比 +9.8%，UV 增速跑赢 GMV，转化被稀释。整体 CVR 0.24%，较上月同期 0.25% 降 0.01pp；加购 10,318 较前期 11,684 回落。高 ASP 品类转化漏斗尤需关注（TV ASP 1,176.9 USD、Ref ASP 1,120.1 USD）。建议优化详情页转化与客单价策略，把流量增量转化为成交，而非仅堆高 UV。

9.【专供型号贡献23.7%，高UV型号转化洼地待挖】专供型号贡献 GMV 的 23.7%（12/98 SKU，约 959.3K RMB），集中于 WM（6款）、TV（5款）、MNT（2款）、A/P（1款），仅在 D2C 销售。但转化洼地明显：S3GHM（UV 13,902，CVR 0.0%）、SC5MBR80H（UV 7,626，CVR 0.0%）等高流量型号几乎零转化。建议对高 UV 低 CVR 型号排查页面与价格，释放专供型号的转化潜力，避免流量空转。

1.[전체 달성 전월 말 목표에 근접] 8/30 기준(월별 누적 30일, 전월 말에 근접) 누적 GMV 589.5K USD, 달성률 96.6%로 경과율 96.8%와 사실상 동기화되었으며 목표 610.0K USD 대비 약 20.5K 부족. 전월 동기(537.0K) 대비 +9.8% 성장하며 견조한 상승 흐름 유지. 당일 23.5K USD로 월초 이후 안정적 리듬 지속. 이번 달 달성은 전월 말 목표에 근접한 수준이며 격차가 크게 축소되었으나 말일 리듬 유지를 통한 역추세 방지 필요.

2.[채널 양극화: LG.COM/JD 돌파, TM 최대 미달] 채널 양극화 뚜렷: LG.COM 달성률 109.7%(142.5K/목표 129.9K), JD 달성률 101.7%(435.2K/목표 428.0K) 모두 전월 목표 돌파, 반면 TM은 22.6%(11.8K/목표 52.1K)로 최대 미달. JD는 전체 GMV의 73.8% 기여하며 절대 핵심, LG.COM 24.2%, TM 2.0%. 구조상 성장이 JD에 고도 의존, LG.COM·JD는 이미 목표 달성하여 물량 확보보다 마진·모델 믹스 최적화로 전환 권장, TM은 램프업기 트래픽·전환 보완 필요.

3.[PC 집중도 함정: 상위 지탱·중하위 붕괴 및 전면 중단] PC 카테고리 집중도 함정 발동: TOP10 모델 소폭 +0.1K 증가하나 카테고리 총량 -4.3K, 중하위 -4.4K 축소로 상위 지탱·중하위 붕괴 전형. 더욱 심각한 것은 PC가 D2C·LG.COM·JD·TM 전 채널에서 GMV 0으로 전면 중단되며 총량 격차가 기존 -2.1K에서 -4.3K로 확대, 중단 심화. 상위 미소 성장이 카테고리 전체 축소를 은폐, 단일 의존 리스크 극상. PC 판매 모델 재가동, 중하위 SKU 보완, 세트 조합·검색 커버리지로 중하위 회복 및 단절 리스크 분산 권장.

4.[LG.COM 일일 단일 모델 고집중: S3CW 당일 97.6% 점유] LG.COM 일일 단일 모델 고집중: 2026-08-10, WM 모델 S3CW 71대 판매, GMV 57,595.9 USD로 해당 플랫폼 당일 GMV의 97.6% 점유(ASP 약 811.2 USD). 단일 모델이 사실상 당일 매출 전체 차지, 단일 의존 리스크 두드러짐—해당 모델 품절·프로모션 종료 시 당일 실적 단절 위험. 모델 믹스 분산, S3CW 재고·가격 안정 확보, FCY10R4M·FCY10Y4M 등 타 WM 주력으로 트래픽 분산하여 일일 변동성 완화 권장.

5.[TV/MNT 고성장이나 막판 일보 직전] 성장 동력은 TV 전월 동기 +15.5%(187.1K, 달성 96.6%)과 MNT 전월 동기 +10.8%(66.8K, 달성 95.2%)로 양 카테고리 증가 선두이나 전월 목표까지 3~5pp 부족, 막판 일보 직전. WM 전월 동기 +9.1%(256.1K, 달성 92.5%) 규모 최대이나 달성 낮음; Ref 전월 동기 +2.9%(77.3K, 달성 120.0%) 초과 달성. TV/MNT 말일 윈도우에서 베스트셀러·세트 할인 추가 가동, 96%대 달성을 100% 돌파 권장.

6.[TM 최대 미달 및 Ref 음(-) GMV 발생] TM은 전 채널 최대 미달, 달성 22.6%(11.8K/52.1K), 전월 동기 대비 -66.7%. 카테고리 대부분 하락: WM -73.4%, TV -52.3%, Ref는 음(-) GMV -1.1K(반품·상계), MNT 1.7K 불과. TM은 일평균 UV 약 2,334, 장바구니 49/일이나 CVR 0.05%로 트래픽이 매출 미전환. 신규 스토어 램프업기 전환 퍼널 우선 보완, 판매 SKU·검색 순위 확대 필요, 미보완 시 격차가 전체 달성 지속 압박.

7.[LG.COM 초과 후 마진 전환, MNT 채널 내 역행] LG.COM은 이미 109.7% 초과 달성하여 물량보다 마진 중심 전환 권장: WM 전월 동기 +90.9%(66.3K), TV +42.2%, Ref +8.4% 강세이나 MNT는 -29.3%(15.9K)로 LG.COM 내 역행, JD 측 MNT +30.3%와 대조. LG.COM은 초과 유지를 토대로 MNT 전용 모델·페이지 리소스 보완, 초과 모멘트 활용 고ASP 모델(TV ASP 1,476.9 USD) 프로모션 구조 최적화로 마진율 제고 권장.

8.[트래픽 효율 압박: UV 증가율 GMV 상회, CVR 하락] 전체 트래픽 효율 압박: TTL UV 전월 동기 +11.3%(358,121)가 GMV +9.8% 상회, UV 증가율이 GMV 앞서 전환 희석. 전체 CVR 0.24%로 전월 동기 0.25% 대비 0.01pp 하락; 장바구니 10,318은 기존 11,684 대비 감소. 고ASP 카테고리 전환 퍼널 집중 점검 필요(TV ASP 1,176.9 USD, Ref ASP 1,120.1 USD). 상세 페이지 전환·객단가 전략 최적화로 UV 증가를 매출 전환, 단순 UV 확대 지양 권장.

9.[전용 모델 23.7% 기여, 고UV 모델 전환 부진 해소 필요] 전용 모델이 GMV의 23.7% 기여(12/98 SKU, 약 959.3K RMB), WM(6개)·TV(5개)·MNT(2개)·A/P(1개) 집중, D2C 단독 판매. 그러나 전환 부진 뚜렷: S3GHM(UV 13,902, CVR 0.0%), SC5MBR80H(UV 7,626, CVR 0.0%) 등 고트래픽 모델 사실상 무전환. 고UV·저CVR 모델 페이지·가격 점검으로 전용 모델 전환 잠재력 해방, 트래픽 공회전 방지 권장.