LGECH D2C Daily Report

업데이트: 2026-08-26

Channel × Product Performance · Period 08/01 - 08/25 · Unit: K USD · Rate: ¥6.78/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-08-25 당일)28.5 K USD

MTD Net GMV월 누계 Net GMV (08/01 - 08/25)499.2 K USD

Net GMV Target AchievementGMV 목표 달성률81.8%499.2 / 610 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM127Net GMV K USDProg.

97.5%

Retail JD368Net GMV K USDProg.

85.9%

Retail TM5Net GMV K USDProg.

8.9%

W/M223

前月同期 197 K USD전월 동기

↑13.2%

REF61

前月同期 71 K USD전월 동기

↓15.0%

LTV158

前月同期 104 K USD전월 동기

↑51.6%

MNT56

前月同期 50 K USD전월 동기

↑11.5%

PC0

前月同期 2 K USD전월 동기

↓99.5%

A/P1

前月同期 0 K USD전월 동기

↑167.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

8/25 Daily · Aug MTD · vs Jul. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 8/25 당일 · 8월 누계 · 7월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	8/25 Daily8/25 당일						Aug MTD Aug 1 - Aug 258월 1일~8월 25일 누계						vs Jul. Same Period Jul. 1 - Jul. 257월 1일~7월 25일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	3,671	200	17	4.3	250	0.46%	114,242	3,816	430	223.2	519	0.38%	↓3.2%	↓18.7%	↑3.4%	↑13.2%	↑9.5%	↑0.02pp	276.9	80.6%
D2C	REF	1,140	48	3	3.1	1,039	0.26%	38,151	1,126	53	60.6	1,144	0.14%	↓6.6%	↓22.6%	↓24.3%	↓15.0%	↑12.3%	↓0.03pp	64.4	94.1%
D2C	LTV	4,418	121	9	19.3	2,141	0.20%	104,525	2,435	125	158.4	1,267	0.12%	↑30.1%	↓7.9%	↑13.6%	↑51.6%	↑33.4%	↓0.02pp	193.7	81.8%
D2C	MNT	2,135	44	3	1.6	536	0.14%	44,230	1,028	101	55.6	550	0.23%	↑100.4%	↑12.2%	↑62.9%	↑11.5%	↓31.6%	↓0.05pp	70.2	79.2%
D2C	PC	27	0	0	0	0	0.00%	1,554	9	0	0	0	0.00%	↑85.4%	↓55.0%	↓100.0%	↓99.5%	↓100.0%	↓0.12pp	4.1	0.3%
D2C	A/P	23	1	1	0.3	251	4.35%	2,062	41	5	1.3	268	0.24%	↓31.0%	↑127.8%	↑150.0%	↑167.7%	↑7.1%	↑0.18pp	0.9	148.4%
D2C	TTL	11,414	414	33	28.5	864	0.29%	304,764	8,455	714	499.2	699	0.23%	↑14.9%	↓13.3%	↑8.0%	↑17.3%	↑8.6%	↓0.01pp	610.2	81.8%
LG.COM	W/M	91	8	0	0	0	0.00%	15,020	99	79	64.2	812	0.53%	↑16.7%	↑28.6%	↑172.4%	↑117.2%	↓20.3%	↑0.30pp	65.5	97.9%
LG.COM	REF	33	1	1	1.0	965	3.03%	4,403	8	21	29.2	1,391	0.48%	↓8.7%	↓73.3%	↓16.0%	↓8.3%	↑9.1%	↓0.04pp	28.2	103.4%
LG.COM	LTV	89	1	1	6.6	6,585	1.12%	7,805	42	15	23.1	1,538	0.19%	↑91.8%	↑61.5%	↑50.0%	↑190.9%	↑94.0%	↓0.05pp	19.7	117.3%
LG.COM	MNT	188	3	1	1.1	1,121	0.53%	13,141	48	15	10.2	680	0.11%	↑241.1%	↓55.1%	↓16.7%	↓47.8%	↓37.4%	↓0.35pp	14.7	69.4%
LG.COM	PC	21	0	0	0	0	0.00%	1,405	9	0	0	0	0.00%	↑133.0%	↓10.0%	↓100.0%	↓100.0%	↓100.0%	↓0.17pp	1.8	0%
LG.COM	A/P	4	0	0	0	0	0.00%	725	0	0	0	0	0.00%	↓73.6%	↓100.0%	-	-	-	0.00pp	-	-
LG.COM	TTL	426	13	3	8.7	2,890	0.70%	42,499	206	130	126.6	974	0.31%	↑46.7%	↓18.3%	↑56.6%	↑39.2%	↓11.1%	↑0.02pp	129.9	97.4%
JD	W/M	2,513	163	16	4.3	266	0.64%	71,294	3,012	336	157.4	468	0.47%	↓6.1%	↓22.5%	↓7.2%	↑6.5%	↑14.7%	↓0.01pp	175.1	89.8%
JD	REF	1,088	46	2	2.2	1,076	0.18%	26,193	947	32	32.5	1,016	0.12%	↓7.3%	↓21.5%	↓28.9%	↓17.6%	↑15.9%	↓0.04pp	33.9	95.9%
JD	LTV	3,698	108	8	12.7	1,586	0.22%	81,022	2,140	105	132.7	1,264	0.13%	↑28.2%	↓7.0%	↑12.9%	↑44.5%	↑28.0%	↓0.02pp	167.2	79.4%
JD	MNT	1,116	38	2	0.5	243	0.18%	24,812	918	85	44.2	520	0.34%	↑36.4%	↑13.5%	↑93.2%	↑45.8%	↓24.5%	↑0.10pp	48.6	91.0%
JD	PC	6	0	0	0	0	0.00%	149	0	0	0	0	0.00%	↓36.6%	↓100.0%	-	-	-	0.00pp	2.3	0.5%
JD	A/P	13	1	0	0	0	0.00%	1,190	29	4	1.1	273	0.34%	↑625.6%	↑107.1%	↑100.0%	↑117.7%	↑8.8%	↓0.88pp	0.9	120.7%
JD	TTL	8,434	356	28	19.6	699	0.33%	204,660	7,046	562	367.9	655	0.27%	↑10.0%	↓14.4%	↑2.9%	↑18.7%	↑15.3%	↓0.02pp	428.0	85.9%
TM	W/M	1,067	29	1	0	-4	0.09%	27,928	705	15	1.7	114	0.05%	↓4.5%	↓3.4%	↓40.0%	↓91.4%	↓85.6%	↓0.03pp	36.2	4.7%
TM	REF	19	1	0	0	0	0.00%	7,555	171	0	-1.1	0	0.00%	↓2.7%	↓21.6%	-	-	-	0.00pp	2.3	-48.9%
TM	LTV	631	12	0	0	0	0.00%	15,698	253	5	2.6	517	0.03%	↑19.9%	↓19.7%	↓28.6%	↓45.3%	↓23.4%	↓0.02pp	6.8	38.1%
TM	MNT	831	3	0	0	0	0.00%	6,277	62	1	1.2	1,175	0.02%	↑20823.3%	-	-	-	-	↑0.02pp	6.9	17.1%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	6	0	1	0.3	251	16.67%	147	12	1	0.3	251	0.68%	↑104.2%	↑500.0%	-	-	-	↑0.68pp	-	-
TM	TTL	2,554	45	2	0.2	124	0.08%	57,605	1,203	22	4.6	210	0.04%	↑14.7%	↓4.9%	↓31.2%	↓81.2%	↓72.6%	↓0.03pp	52.1	8.9%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Aug 1 - Aug 25 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 8월 1일~8월 25일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(8/25 Daily · 08/01-08/25 MTD · vs 07/01-07/25 · Showing 93 models with sales) (8/25 당일 · 08/01-08/25 누계 · 대비 07/01-07/25 · 판매 발생 93개 모델)

Product	Model	专供 전용	8/25 Daily8/25 당일						Aug MTD Aug 1 - Aug 258월 1일~8월 25일 누계						Jul. MTD Jul. 1 - Jul. 257월 1일~7월 25일 누계						vs Jul. Same Period Jul. 1 - Jul. 257월 1일~7월 25일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3CW	-	0	0	0	-	0	0%	10	60	71	390,500	5,500	710.0%	0	0	0	-	0	0%	-	-	-	-	-	↑710.0pp
WM	FCY10R4M	O	565	26	9	22,833	2,537	1.6%	11,773	446	109	213,835	1,962	0.9%	8,379	455	109	194,227	1,782	1.3%	↑40.5%	↓2.0%	0%	↑10.1%	↑10.1%	↓0.4pp
WM	FCY10Y4M	O	546	19	4	9,063	2,266	0.7%	16,760	399	79	143,960	1,822	0.5%	9,906	379	70	115,354	1,648	0.7%	↑69.2%	↑5.3%	↑12.9%	↑24.8%	↑10.6%	↓0.2pp
WM	SC5GMR80H	-	266	15	0	-	0	0%	5,190	264	6	119,742	19,957	0.1%	5,050	293	4	74,766	18,692	0.1%	↑2.8%	↓9.9%	↑50.0%	↑60.2%	↑6.8%	0.0pp
WM	FCY10Y4M+RH10V3MVTW	O	164	9	1	50	50	0.6%	8,399	190	17	85,765	5,045	0.2%	17,019	380	11	67,808	6,164	0.1%	↓50.6%	↓50.0%	↑54.5%	↑26.5%	↓18.2%	↑0.1pp
WM	FCY90N2W	-	147	5	2	100	50	1.4%	2,886	132	38	57,398	1,510	1.3%	10,338	441	82	126,027	1,537	0.8%	↓72.1%	↓70.1%	↓53.7%	↓54.5%	↓1.7%	↑0.5pp
WM	FCY90M2P	-	118	11	0	-	0	0%	4,481	190	20	39,314	1,966	0.4%	3,044	263	32	63,574	1,987	1.1%	↑47.2%	↓27.8%	↓37.5%	↓38.2%	↓1.1%	↓0.7pp
WM	SC5MBR80H	O	395	20	0	-	0	0%	6,320	267	2	38,113	19,056	0.0%	10,566	345	8	145,040	18,130	0.1%	↓40.2%	↓22.6%	↓75.0%	↓73.7%	↑5.1%	↓0.1pp
WM	S3GHM	O	342	19	0	-	0	0%	11,812	451	4	37,998	9,500	0.0%	9,484	325	13	112,596	8,661	0.1%	↑24.5%	↑38.8%	↓69.2%	↓66.3%	↑9.7%	↓0.1pp
WM	FCV13G4W+RH10V9AV4W	-	84	6	0	-	0	0%	4,340	179	5	35,537	7,107	0.1%	3,810	185	3	26,788	8,929	0.1%	↑13.9%	↓3.2%	↑66.7%	↑32.7%	↓20.4%	0.0pp
WM	FH12X9WCA	-	24	1	1	50	50	4.2%	1,792	48	4	30,017	7,504	0.2%	927	42	3	20,748	6,916	0.3%	↑93.3%	↑14.3%	↑33.3%	↑44.7%	↑8.5%	↓0.1pp
WM	DH12X4SC2	-	11	1	0	-	0	0%	796	15	4	29,932	7,483	0.5%	120	6	0	-	0	0%	↑563.3%	↑150.0%	-	-	-	↑0.5pp
WM	FMY10Y4PF	O	40	3	0	-	0	0%	1,061	60	13	24,689	1,899	1.2%	1,422	62	11	14,419	1,311	0.8%	↓25.4%	↓3.2%	↑18.2%	↑71.2%	↑44.9%	↑0.4pp
WM	FN23BQH	-	40	2	0	-	0	0%	1,860	49	2	23,998	11,999	0.1%	3,291	112	1	1,434	1,434	0.0%	↓43.5%	↓56.2%	↑100.0%	↑1573.5%	↑736.8%	↑0.1pp
WM	FCW12Y4WA	-	95	1	0	-	0	0%	2,677	62	6	22,969	3,828	0.2%	1,744	58	5	10,755	2,151	0.3%	↑53.5%	↑6.9%	↑20.0%	↑113.6%	↑78.0%	↓0.1pp
WM	S3IF	-	41	5	0	-	0	0%	1,330	61	2	19,727	9,864	0.2%	1,266	60	4	37,181	9,295	0.3%	↑5.1%	↑1.7%	↓50.0%	↓46.9%	↑6.1%	↓0.1pp
WM	DH12X4WC2	-	27	2	0	-	0	0%	963	30	3	18,717	6,239	0.3%	267	10	1	6,969	6,969	0.4%	↑260.7%	↑200.0%	↑200.0%	↑168.6%	↓10.5%	↓0.1pp
WM	FCW12D4WA	-	48	1	0	-	0	0%	1,409	41	6	16,800	2,800	0.4%	1,012	61	11	42,747	3,886	1.1%	↑39.2%	↓32.8%	↓45.5%	↓60.7%	↓27.9%	↓0.7pp
WM	FMW10Y4WA	-	74	7	0	-3,251	0	0%	1,944	73	7	16,389	2,341	0.4%	1,427	90	6	6,141	1,024	0.4%	↑36.2%	↓18.9%	↑16.7%	↑166.9%	↑128.8%	0.0pp
WM	SC5MSR40	-	80	6	0	-	0	0%	1,970	92	2	14,599	7,300	0.1%	3,380	162	1	18,399	18,399	0.0%	↓41.7%	↓43.2%	↑100.0%	↓20.7%	↓60.3%	↑0.1pp
WM	WT1310BGA	-	15	1	0	-	0	0%	1,780	15	1	11,684	11,684	0.1%	3,599	26	6	60,434	10,072	0.2%	↓50.5%	↓42.3%	↓83.3%	↓80.7%	↑16.0%	↓0.1pp
WM	RH10V9AV4W	-	2	0	0	-	0	0%	722	14	2	11,666	5,833	0.3%	166	15	0	-	0	0%	↑334.9%	↓6.7%	-	-	-	↑0.3pp
WM	FN23WQH	-	42	4	0	-	0	0%	1,398	28	1	10,999	10,999	0.1%	1,104	58	2	20,898	10,449	0.2%	↑26.6%	↓51.7%	↓50.0%	↓47.4%	↑5.3%	↓0.1pp
WM	FW12X4WC2+DH12X4WC2	-	26	1	0	-	0	0%	682	35	2	10,769	5,384	0.3%	805	33	0	-	0	0%	↓15.3%	↑6.1%	-	-	-	↑0.3pp
WM	FH12X9BCA	-	18	0	0	-	0	0%	850	20	2	10,549	5,274	0.2%	443	19	0	-	0	0%	↑91.9%	↑5.3%	-	-	-	↑0.2pp
WM	FW12X4WC2	-	25	2	0	-	0	0%	872	14	2	9,136	4,568	0.2%	872	16	3	10,309	3,436	0.3%	0%	↓12.5%	↓33.3%	↓11.4%	↑32.9%	↓0.1pp
WM	FW12X4SC2	-	9	0	0	-	0	0%	736	8	2	8,530	4,265	0.3%	384	12	1	4,274	4,274	0.3%	↑91.7%	↓33.3%	↑100.0%	↑99.6%	↓0.2%	0.0pp
WM	FCW12Y4PA	-	15	0	0	-	0	0%	370	22	3	8,126	2,709	0.8%	397	23	4	11,616	2,904	1.0%	↓6.8%	↓4.3%	↓25.0%	↓30.0%	↓6.7%	↓0.2pp
WM	FMW10Y4WA+RH10V9AV4W	-	58	5	0	-	0	0%	1,344	45	1	7,308	7,308	0.1%	12	1	0	-	0	0%	↑11100.0%	↑4400.0%	-	-	-	↑0.1pp
WM	FMY10Y4PF+RH10V3PV8WS	-	54	2	0	-	0	0%	2,591	94	1	6,800	6,800	0.0%	3,515	150	1	6,599	6,599	0.0%	↓26.3%	↓37.3%	0%	↑3.0%	↑3.0%	0.0pp
WM	FY14CJ0E	-	7	2	0	-	0	0%	520	12	1	6,263	6,263	0.2%	636	30	0	-	0	0%	↓18.2%	↓60.0%	-	-	-	↑0.2pp
WM	RH10X76V2N	-	1	1	0	-	0	0%	10	2	1	6,250	6,250	10.0%	0	0	0	-	0	0%	-	-	-	-	-	↑10.0pp
WM	FA12DA2C	-	2	1	0	-	0	0%	28	3	1	5,347	5,347	3.6%	30	0	0	-	0	0%	↓6.7%	-	-	-	-	↑3.6pp
WM	RH10V3MVTW	-	24	4	0	-	0	0%	996	16	1	5,098	5,098	0.1%	797	12	0	-	0	0%	↑25.0%	↑33.3%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	10	2	0	-	0	0%	1,107	26	1	4,844	4,844	0.1%	463	29	5	27,633	5,527	1.1%	↑139.1%	↓10.3%	↓80.0%	↓82.5%	↓12.4%	↓1.0pp
WM	FY10EK2E	-	15	2	0	-	0	0%	397	11	2	4,222	2,111	0.5%	365	19	1	3,485	3,485	0.3%	↑8.8%	↓42.1%	↑100.0%	↑21.1%	↓39.4%	↑0.2pp
WM	FCV13G4W	-	19	1	0	-	0	0%	1,991	38	1	3,674	3,674	0.1%	877	47	3	11,875	3,958	0.3%	↑127.0%	↓19.1%	↓66.7%	↓69.1%	↓7.2%	↓0.2pp
WM	FA12CA2C	-	29	2	0	-	0	0%	563	20	4	3,657	914	0.7%	959	43	6	35,003	5,834	0.6%	↓41.3%	↓53.5%	↓33.3%	↓89.6%	↓84.3%	↑0.1pp
Ref	F664MEH95D	-	14	1	0	-	0	0%	1,607	56	11	136,151	12,377	0.7%	773	43	5	62,980	12,596	0.6%	↑107.9%	↑30.2%	↑120.0%	↑116.2%	↓1.7%	↑0.1pp
Ref	F544MMB95D	-	172	6	0	-	0	0%	7,448	187	8	83,426	10,428	0.1%	5,307	116	9	84,874	9,430	0.2%	↑40.3%	↑61.2%	↓11.1%	↓1.7%	↑10.6%	↓0.1pp
Ref	F544MEH62D	-	172	8	0	-	0	0%	11,048	311	8	43,061	5,383	0.1%	11,042	363	9	55,999	6,222	0.1%	↑0.1%	↓14.3%	↓11.1%	↓23.1%	↓13.5%	0.0pp
Ref	S653MWW87D	-	85	4	0	-	0	0%	2,509	84	4	41,732	10,433	0.2%	4,925	180	3	29,494	9,831	0.1%	↓49.1%	↓53.3%	↑33.3%	↑41.5%	↑6.1%	↑0.1pp
Ref	F544MEP62D	-	67	4	1	6,544	6,544	1.5%	1,875	76	6	39,267	6,544	0.3%	2,877	104	4	27,632	6,908	0.1%	↓34.8%	↓26.9%	↑50.0%	↑42.1%	↓5.3%	↑0.2pp
Ref	S674MEG11D	-	170	7	1	4,998	4,998	0.6%	3,280	118	8	29,710	3,714	0.2%	4,931	210	14	56,874	4,062	0.3%	↓33.5%	↓43.8%	↓42.9%	↓47.8%	↓8.6%	↓0.1pp
Ref	F544MEH85D	-	143	5	1	9,599	9,599	0.7%	3,733	102	2	18,496	9,248	0.1%	3,935	136	5	45,997	9,199	0.1%	↓5.1%	↓25.0%	↓60.0%	↓59.8%	↑0.5%	0.0pp
Ref	S674MPY11D	-	153	6	0	-	0	0%	2,289	78	5	10,180	2,036	0.2%	2,070	102	13	46,366	3,567	0.6%	↑10.6%	↓23.5%	↓61.5%	↓78.0%	↓42.9%	↓0.4pp
Ref	S653MPY33D	-	54	2	0	-	0	0%	1,483	22	1	9,005	9,005	0.1%	1,909	52	3	19,633	6,544	0.2%	↓22.3%	↓57.7%	↓66.7%	↓54.1%	↑37.6%	↓0.1pp
TV	75QNED82BCA	O	239	6	0	-	0	0%	5,882	163	18	100,563	5,587	0.3%	5,428	165	12	56,048	4,671	0.2%	↑8.4%	↓1.2%	↑50.0%	↑79.4%	↑19.6%	↑0.1pp
TV	OLED83C6PCA	-	75	2	1	29,989	29,989	1.3%	2,040	59	3	86,987	28,996	0.1%	2,718	108	2	56,998	28,499	0.1%	↓24.9%	↓45.4%	↑50.0%	↑52.6%	↑1.7%	0.0pp
TV	75QNED85BCA	-	127	1	0	-	0	0%	3,938	81	11	78,825	7,166	0.3%	2,952	105	1	7,428	7,428	0.0%	↑33.4%	↓22.9%	↑1000.0%	↑961.2%	↓3.5%	↑0.3pp
TV	OLED77C6PCA	-	334	6	0	-	0	0%	7,837	169	5	77,950	15,590	0.1%	2,357	76	7	98,840	14,120	0.3%	↑232.5%	↑122.4%	↓28.6%	↓21.1%	↑10.4%	↓0.2pp
TV	OLED77G6PCA	-	271	6	0	-	0	0%	2,226	81	2	71,498	35,749	0.1%	2,099	110	-1	-36,499	0	-0.0%	↑6.1%	↓26.4%	↓300.0%	↓295.9%	-	↑0.1pp
TV	65QNED82BCA	O	838	17	1	4,517	4,517	0.1%	18,812	332	20	68,175	3,409	0.1%	16,943	410	18	70,235	3,902	0.1%	↑11.0%	↓19.0%	↑11.1%	↓2.9%	↓12.6%	0.0pp
TV	OLED55G6PCA	-	270	6	0	-	0	0%	7,713	169	7	64,979	9,283	0.1%	3,334	89	11	118,959	10,814	0.3%	↑131.3%	↑89.9%	↓36.4%	↓45.4%	↓14.2%	↓0.2pp
TV	OLED48C6PCA	-	269	5	1	6,625	6,625	0.4%	7,178	150	10	59,696	5,970	0.1%	4,341	111	2	12,577	6,288	0.0%	↑65.4%	↑35.1%	↑400.0%	↑374.6%	↓5.1%	↑0.1pp
TV	100MRGB96BC	-	25	0	1	44,649	44,649	4.0%	951	7	1	44,649	44,649	0.1%	1,450	62	-1	-59,999	0	-0.1%	↓34.4%	↓88.7%	↓200.0%	↓174.4%	-	↑0.2pp
TV	OLED77B6PCA	-	93	1	1	14,499	14,499	1.1%	2,904	56	3	43,497	14,499	0.1%	630	19	1	15,999	15,999	0.2%	↑361.0%	↑194.7%	↑200.0%	↑171.9%	↓9.4%	↓0.1pp
TV	OLED55C6PCA	-	148	5	1	7,895	7,895	0.7%	3,361	109	5	39,523	7,905	0.1%	3,184	116	11	78,881	7,171	0.3%	↑5.6%	↓6.0%	↓54.5%	↓49.9%	↑10.2%	↓0.2pp
TV	OLED65B6PCA	-	119	4	0	-	0	0%	3,692	82	5	39,491	7,898	0.1%	570	21	4	43,476	10,869	0.7%	↑547.7%	↑290.5%	↑25.0%	↓9.2%	↓27.3%	↓0.6pp
TV	100QNED85BC	-	5	0	0	-	0	0%	283	13	2	38,948	19,474	0.7%	283	4	0	-	0	0%	0%	↑225.0%	-	-	-	↑0.7pp
TV	85QNED82BCA	O	128	2	0	-	0	0%	5,814	120	5	38,928	7,786	0.1%	5,968	206	3	23,788	7,929	0.1%	↓2.6%	↓41.7%	↑66.7%	↑63.6%	↓1.8%	0.0pp
TV	86QNED85BCA	-	57	5	0	-	0	0%	2,181	56	5	38,271	7,654	0.2%	1,979	89	2	17,242	8,621	0.1%	↑10.2%	↓37.1%	↑150.0%	↑122.0%	↓11.2%	↑0.1pp
TV	OLED65G6PCA	-	157	5	0	-	0	0%	2,939	86	2	36,368	18,184	0.1%	1,924	76	1	-265	-265	0.1%	↑52.8%	↑13.2%	↑100.0%	↓13823.8%	↓6961.9%	0.0pp
TV	75MRGB86BCA	-	43	4	1	8,505	8,505	2.3%	1,809	36	4	33,109	8,277	0.2%	995	41	1	8,506	8,506	0.1%	↑81.8%	↓12.2%	↑300.0%	↑289.2%	↓2.7%	↑0.1pp
TV	OLED65C6PCA	-	233	7	0	-	0	0%	3,664	84	2	26,968	13,484	0.1%	4,126	97	1	13,999	13,999	0.0%	↓11.2%	↓13.4%	↑100.0%	↑92.6%	↓3.7%	↑0.1pp
TV	OLED42C6PCA	-	97	1	0	-	0	0%	2,575	79	4	24,366	6,092	0.2%	3,828	145	1	6,123	6,123	0.0%	↓32.7%	↓45.5%	↑300.0%	↑297.9%	↓0.5%	↑0.2pp
TV	OLED55B6PCA	-	100	5	2	13,968	6,984	2.0%	1,700	55	3	20,967	6,989	0.2%	881	26	0	-	0	0%	↑93.0%	↑111.5%	-	-	-	↑0.2pp
TV	OLED48B6PCA	-	92	2	0	-	0	0%	2,250	47	3	17,997	5,999	0.1%	1,119	18	0	-	0	0%	↑101.1%	↑161.1%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	141	4	0	-	0	0%	4,074	82	3	17,582	5,861	0.1%	2,033	35	2	12,752	6,376	0.1%	↑100.4%	↑134.3%	↑50.0%	↑37.9%	↓8.1%	0.0pp
TV	OLED55B5XCA	-	0	0	0	-	0	0%	84	6	2	4,557	2,278	2.4%	19	0	0	-	0	0%	↑342.1%	-	-	-	-	↑2.4pp
MNT	27UP850K-W	-	393	12	1	1,899	1,899	0.3%	4,274	216	37	71,663	1,937	0.9%	285	22	1	1,999	1,999	0.4%	↑1399.6%	↑881.8%	↑3600.0%	↑3484.9%	↓3.1%	↑0.5pp
MNT	39GX950B-B	-	150	4	0	-	0	0%	1,976	61	4	49,871	12,468	0.2%	1,574	74	10	122,990	12,299	0.6%	↑25.5%	↓17.6%	↓60.0%	↓59.5%	↑1.4%	↓0.4pp
MNT	32GX870B-B	-	169	5	0	-	0	0%	4,439	90	6	48,664	8,111	0.1%	1,700	70	5	41,645	8,329	0.3%	↑161.1%	↑28.6%	↑20.0%	↑16.9%	↓2.6%	↓0.2pp
MNT	27G850A-B	-	175	7	0	-	0	0%	2,253	102	15	46,865	3,124	0.7%	1,044	41	1	3,854	3,854	0.1%	↑115.8%	↑148.8%	↑1400.0%	↑1116.0%	↓18.9%	↑0.6pp
MNT	52G930B-B	-	35	2	0	-	0	0%	1,142	31	3	43,572	14,524	0.3%	1,060	50	-1	-14,999	0	-0.1%	↑7.7%	↓38.0%	↓400.0%	↓390.5%	-	↑0.4pp
MNT	25G590B-B	-	732	1	0	-	0	0%	9,235	107	4	31,966	7,992	0.0%	12	0	0	-	0	0%	↑76858.3%	-	-	-	-	0.0pp
MNT	45GX950A-B	-	83	3	0	-	0	0%	2,749	75	2	23,998	11,999	0.1%	496	7	1	13,999	13,999	0.2%	↑454.2%	↑971.4%	↑100.0%	↑71.4%	↓14.3%	↓0.1pp
MNT	27G64NA-B	-	48	2	1	1,399	1,399	2.1%	2,267	103	14	19,586	1,399	0.6%	1,657	73	3	4,197	1,399	0.2%	↑36.8%	↑41.1%	↑366.7%	↑366.7%	0%	↑0.4pp
MNT	32GX850A-B	O	21	1	0	-	0	0%	2,017	40	4	19,366	4,842	0.2%	5,493	249	6	29,994	4,999	0.1%	↓63.3%	↓83.9%	↓33.3%	↓35.4%	↓3.2%	↑0.1pp
MNT	40U990A-W	-	23	0	0	-	0	0%	651	7	1	10,924	10,924	0.2%	423	11	2	23,398	11,699	0.5%	↑53.9%	↓36.4%	↓50.0%	↓53.3%	↓6.6%	↓0.3pp
MNT	27GM950B-B	-	38	1	1	7,599	7,599	2.6%	1,429	14	1	7,599	7,599	0.1%	844	32	3	26,997	8,999	0.4%	↑69.3%	↓56.2%	↓66.7%	↓71.9%	↓15.6%	↓0.3pp
MNT	PU615U	O	13	0	0	-	0	0%	417	9	1	6,789	6,789	0.2%	421	7	2	13,998	6,999	0.5%	↓1.0%	↑28.6%	↓50.0%	↓51.5%	↓3.0%	↓0.3pp
MNT	27GX704A-B	-	7	0	0	-	0	0%	459	6	2	4,558	2,279	0.4%	127	7	2	4,748	2,374	1.6%	↑261.4%	↓14.3%	0%	↓4.0%	↓4.0%	↓1.2pp
MNT	27GX700A-B	-	24	1	0	-	0	0%	1,417	32	1	3,299	3,299	0.1%	741	28	5	18,035	3,607	0.7%	↑91.2%	↑14.3%	↓80.0%	↓81.7%	↓8.5%	↓0.6pp
MNT	32GS94U-B	-	9	0	0	-	0	0%	734	12	1	3,039	3,039	0.1%	85	6	0	-	0	0%	↑763.5%	↑100.0%	-	-	-	↑0.1pp
MNT	24G411B-B	-	17	0	0	-	0	0%	828	13	4	2,513	628	0.5%	1,179	44	10	6,557	656	0.8%	↓29.8%	↓70.5%	↓60.0%	↓61.7%	↓4.2%	↓0.3pp
MNT	27G810A-B	-	31	0	0	-	0	0%	931	12	1	2,299	2,299	0.1%	419	28	0	-	0	0%	↑122.2%	↓57.1%	-	-	-	↑0.1pp
MNT	32G620B-B	-	7	1	0	-	0	0%	455	2	1	1,804	1,804	0.2%	96	2	0	-	0	0%	↑374.0%	0%	-	-	-	↑0.2pp
MNT	34U601B-B	-	2	0	0	-	0	0%	34	3	1	1,699	1,699	2.9%	166	3	1	1,599	1,599	0.6%	↓79.5%	0%	0%	↑6.3%	↑6.3%	↑2.3pp
PC	16Z90U-K.ALB7C	-	10	0	0	-	0	0%	475	2	1	14,999	14,999	0.2%	234	4	0	-	0	0%	↑103.0%	↓50.0%	-	-	-	↑0.2pp
A/P	AS60GHWZ0	O	23	1	1	1,699	1,699	4.3%	2,062	41	5	9,095	1,819	0.2%	2,987	18	2	3,398	1,699	0.1%	↓31.0%	↑127.8%	↑150.0%	↑167.7%	↑7.1%	↑0.1pp
etc	DK1E	-	0	0	0	-	0	0%	7	0	1	300	300	14.3%	2	0	0	-	0	0%	↑250.0%	-	-	-	-	↑14.3pp
etc	DK2A	-	0	0	0	-	0	0%	0	0	1	300	300	0%	0	0	1	200	200	0%	-	-	0%	↑50.0%	↑50.0%	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (08/01-08/25) vs 前月同期 (07/01-07/25) · Unit: K RMB / 단위: K RMB

Product	Model	Aug MTD Aug 1 - Aug 258월 1일~8월 25일 누계			Jul. MTD Jul. 1 - Jul. 257월 1일~7월 25일 누계			vs Jul. Same Period Jul. 1 - Jul. 257월 1일~7월 25일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3CW	390	-	-	-	-	-	NEW	-	-
	FCY10R4M	2	196	16	4	180	10	↓53.3%	↑8.9%	↑61.5%
	FCY10Y4M	-	136	8	7	88	20	-	↑54.8%	↓59.0%
	SC5GMR80H	-	120	-	35	40	-	-	↑199.3%	-
	FCY10Y4M+RH10V3MVTW	-	70	15	-	45	23	-	↑57.0%	↓33.2%
	FCY90N2W	-	57	-	-	124	2	-	↓53.6%	-
	FCY90M2P	-	42	-	-	57	7	-	↓25.4%	-
	SC5MBR80H	-	38	-	31	114	-	-	↓66.6%	-
	S3GHM	-	27	11	-	82	31	-	↓66.9%	↓64.6%
	FCV13G4W+RH10V9AV4W	-	36	-	-	27	-	-	↑32.5%	-
REF	F664MEH95D	88	48	-	63	-	-	↑40.0%	NEW	-
	F544MMB95D	58	26	-	72	13	-	↓20.0%	↑100.8%	-
	F544MEH62D	13	38	-	20	36	-	↓33.2%	↑3.0%	-
	S653MWW87D	-	42	-	-	30	-	-	↑41.4%	-
	F544MEP62D	39	-	-	20	8	-	↑100.5%	-	-
	S674MEG11D	-	30	-	4	53	-	-	↓43.5%	-
	F544MEH85D	-	18	-	-	46	-	-	↓59.8%	-
	S674MPY11D	-	10	-	4	42	-	-	↓75.8%	-
	S653MPY33D	-	9	-	20	-	-	-	NEW	-
	F554GBBV3B	-	-	-	-	-	-	-	-	-
LTV	75QNED82BCA	10	78	12	20	36	-	↓49.3%	↑118.5%	NEW
	OLED83C6PCA	-	87	-	-	57	-	-	↑52.6%	-
	75QNED85BCA	20	59	-	-	7	-	NEW	↑700.0%	-
	OLED77C6PCA	-	78	-	-	99	-	-	↓21.1%	-
	OLED77G6PCA	-	72	-	-	-	-	-	NEW	-
	65QNED82BCA	4	59	5	-	54	16	NEW	↑9.6%	↓67.9%
	OLED55G6PCA	-	65	-	-	119	-	-	↓45.4%	-
	OLED48C6PCA	-	60	-	-	13	-	-	↑373.8%	-
	100MRGB96BC	45	-	-	-	-	-	NEW	-	-
	OLED77B6PCA	-	44	-	-	16	-	-	↑171.9%	-
MNT	27UP850K-W	8	64	-	-	2	-	NEW	↑3105.0%	-
	39GX950B-B	24	26	-	45	78	-	↓46.2%	↓67.2%	-
	32GX870B-B	8	41	-	33	8	-	↓76.4%	↑381.2%	-
	27G850A-B	3	44	-	0	3	-	↑460.0%	↑1194.1%	-
	52G930B-B	14	29	-	-	-	-	NEW	NEW	-
	25G590B-B	-	24	8	-	-	-	-	NEW	NEW
	45GX950A-B	-	24	-	-	14	-	-	↑71.4%	-
	27G64NA-B	-	20	-	-	4	-	-	↑366.7%	-
	32GX850A-B	-	19	-	-	30	-	-	↓35.3%	-
	40U990A-W	11	-	-	11	12	-	↓4.4%	-	-
PC	16Z90U-K.ALB7C	-	15	-	-	-	-	-	NEW	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-K.AL89C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	14	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	7	2	-	3	-	-	↑117.6%	NEW

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成略超时间进度，环比上月同期 +17.3%】截至8/25，MTD累计 499.2K USD，达成率 81.8%，略超时间进度 80.6%（领先 1.2pp），环比上月同期 +17.3%。近期5日日均约21.6K USD，呈加速态势；按当前节奏8月末有望小幅超目标（月度目标 610.0K USD）。建议维持投放节奏，重点盯防 TM 与 PC 缺口对总量达成率的拖累。

2.【JD 占 73.7% 为核心，LG.COM 近达标建议转毛利经营】JD 为绝对核心，贡献 73.7% GMV（367.9K USD），达成率 85.9%；LG.COM 达成率 97.5%（126.7K/129.9K），几近触达月度目标，建议由冲量转向毛利经营；TM 仍处新店爬坡，MTD 仅 4.6K USD、达成率 8.9%、CVR 0.04%，需扩品与上架搜索优化。

3.【TV 领跑增长 +51.6%，但距目标仍存约 18% 缺口】增长面由 TV 领跑，MTD 158.4K USD、环比上月同期 +51.6%；WM 223.2K（+13.2%）、MNT 55.6K（+11.5%）稳健；A/P 体量虽小但 +167.7%。本轮各品类目标已重新分配（结构不变、数值微调），TV/WM 距目标仍约18%缺口，建议向高ASP型号集中资源。

4.【Ref 逆势回落 -15.0%，高ASP 转化漏斗走弱】Ref 逆势回落，MTD 60.6K USD、环比上月同期 -15.0%，达成率 94.1%已近满额但增长失速。渠道看 JD Ref -17.6%、LG.COM Ref -8.3%、D2C Ref UV ↓6.6%，主因高ASP（ASP 1143.9 USD）转化漏斗走弱。建议优化详情页与价格组合，守住已达成的94%基线。

5.【PC 集中度陷阱持续触发：头部持平、中长尾全面停摆】PC 集中度陷阱持续触发（与0825轮相同）：TOP10 型号微增 +0.1K，但品类总量 -2.1K、中长尾 -2.2K，呈头部持平、中长尾全面停摆。D2C/LG.COM/JD/TM 各渠道 PC GMV 均为 0，属停摆而非下滑。头部微弱增量掩盖品类收缩，建议补长尾型号、套餐组合与搜索覆盖，降低单点依赖。

6.【LG.COM 单日单型号高度集中：S3CW 占当日 97.6%】单日单型号高度集中：LG.COM 于 2026-08-10 由 S3CW（WM）单型号贡献 71台/57,596 USD，占当日平台 GMV 的 97.6%。单型号撑起全天销量，存在断货或促销结束即断崖的风险。建议分散型号结构、保障 S3CW 库存并延展至 FCY10R4M 等次主力，降低单点依赖。

7.【TM 爬坡初期转化极弱，WM/TV 环比明显走弱】TM 渠道仍处爬坡初期，MTD 4.6K USD、达成率仅 8.9%，日均UV约2,304、CVR 0.04%，加购48/日，流量有但转化极弱。WM 环比 -91.4%、TV -45.3% 明显走弱。建议加快品类上架与搜索排名，并复盘 Ref 负GMV（-1.1K）的退款或口径异常。

8.【整体 CVR 微降至 0.23%，三型号流量大却零转化】流量效率整体向好：总UV环比 +14.9%、GMV +17.3%，GMV增速领先UV，但整体CVR 0.23%较上月同期 0.25%微降。转化洼地突出：S3GHM（UV 11,812/CVR 0.0%）、SC5MBR80H（UV 6,320/CVR 0.0%）、25G590B-B（UV 9,235/CVR 0.0%）流量大却零转化，需排查页面与价格卡点。

1.[전체 달성 경과율 소폭 상회, 전월 동기 대비 +17.3%] 8/25 기준 MTD 누적 499.2K USD, 달성률 81.8%로 경과율 80.6%(선행 1.2pp)을 소폭 상회, 전월 동기 대비 +17.3%. 최근 5일 일평균 약 21.6K USD로 가속세. 현재 흐름 유지 시 8월말 월간 목표 610.0K USD 소폭 상회 전망. TM·PC 부진이 전체 달성률을 끌어내리지 않도록 모니터링하며 투입 리듬 유지 권장.

2.[JD 73.7%로 핵심, LG.COM 목표 근접 시 마진 경영 전환] JD가 핵심 채널로 GMV의 73.7%(367.9K USD) 기여, 달성률 85.9%. LG.COM은 달성률 97.5%(126.7K/129.9K)로 월간 목표 근접, 물량 확보에서 마진 경영으로 전환 권장. TM은 신규 스토어 램프업 단계, MTD 4.6K USD, 달성률 8.9%, CVR 0.04%로 등록 품목 확대 및 검색 최적화 필요.

3.[TV +51.6% 성장 주도, 단 목표까지 약 18% 부족] 성장은 TV가 주도, MTD 158.4K USD로 전월 동기 대비 +51.6%. WM 223.2K(+13.2%), MNT 55.6K(+11.5%) 안정적, A/P는 규모 작으나 +167.7%. 이번 회차 각 카테고리 목표가 재배분(구조 유지, 수치 조정)됨. TV·WM은 목표까지 약 18% 부족, 고ASP 모델에 자원 집중 권장.

4.[Ref 역행 하락 -15.0%, 고ASP 전환 퍼널 약화] Ref는 역행 하락, MTD 60.6K USD로 전월 동기 대비 -15.0%, 달성률 94.1%로 거의 충족됐으나 성장 둔화. 채널별 JD Ref -17.6%, LG.COM Ref -8.3%, D2C Ref UV ↓6.6%. 고ASP(1143.9 USD) 전환 퍼널 약화가 주원인. 상세페이지·가격 조합 최적화로 94% 기준선 유지 권장.

5.[PC 집중도 함정 지속: 상위 정체·중하위 전면 중단] PC 집중도 함정 지속(0825 회차와 동일). TOP10 모델 소폭 +0.1K이나 카테고리 총량 -2.1K, 중하위 -2.2K로 상위 정체·중하위 전면 중단. D2C/LG.COM/JD/TM 모든 채널 PC GMV 0으로 하락 아닌 중단 상태. 미미한 상위 증가가 카테고리 축소를 은폐. 중하위 모델·세트·검색 커버리지 보완해 단일 의존도 완화 권장.

6.[LG.COM 일일 단일 모델 과집중: S3CW 당일 97.6% 점유] 일일 단일 모델 과도 집중: LG.COM이 2026-08-10 S3CW(WM) 단일 모델로 71대/57,596 USD 기여, 당일 플랫폼 GMV의 97.6% 점유. 단일 모델이 하루 판매를 견인하여 재고 소진·프로모션 종료 시 단절 위험. 모델 믹스 분산, S3CW 재고 확보 및 FCY10R4M 등 차주력으로 연장해 단일 의존도 완화 권장.

7.[TM 램프업 초기 전환 극히 저조, WM/TV 전월비 약화] TM 채널은 램프업 초기, MTD 4.6K USD, 달성률 8.9%, 일평균 UV 약 2,304, CVR 0.04%, 장바구니 48/일로 트래픽은 있으나 전환 극히 저조. WM 전월비 -91.4%, TV -45.3% 크게 약화. 품목 등록 가속·검색 순위 상향과 함께 Ref 마이너스 GMV(-1.1K)의 환불·집계 이상 점검 권장.

8.[전체 CVR 0.23%로 미세 하락, 3개 모델 트래픽大 전환 0%] 트래픽 효율은 전반 양호: 총 UV 전월 동기 대비 +14.9%, GMV +17.3%로 GMV 증가율이 UV 상회. 단 전체 CVR 0.23%가 전월 0.25% 대비 미세 하락. 전환 부진 두드러짐: S3GHM(UV 11,812/CVR 0.0%), SC5MBR80H(UV 6,320/CVR 0.0%), 25G590B-B(UV 9,235/CVR 0.0%)는 트래픽 크나 전환 0%. 페이지·가격 이탈 지점 점검 권장.