LGECH D2C Daily Report

Update: 2026-09-20

Channel × Product Performance · Period 09/01 - 09/19 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-19 당일)18.9 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/19)427.9 K USD

Net GMV Target AchievementGMV 목표 달성률65.3%427.9 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM68Net GMV K USDProg.

63.7%

Retail JD333Net GMV K USDProg.

65.3%

Retail TM28Net GMV K USDProg.

70.3%

W/M202

前月同期 188 K USD전월 동기

↑7.7%

REF57

前月同期 42 K USD전월 동기

↑36.7%

LTV125

前月同期 100 K USD전월 동기

↑24.9%

MNT41

前月同期 42 K USD전월 동기

↓2.6%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 0 K USD전월 동기

↓50.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/19 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/19 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/19 Daily9/19 당일						Sep MTD Sep 1 - Sep 199월 1일~9월 19일 누계						vs Aug. Same Period Aug. 1 - Aug. 198월 1일~8월 19일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	6,361	261	17	8.8	518	0.27%	103,308	4,003	377	201.8	535	0.36%	↑16.3%	↑49.1%	↑12.2%	↑7.7%	↓4.1%	↓0.01pp	303.1	66.6%
D2C	REF	1,325	60	2	1.3	667	0.15%	25,753	930	51	57.2	1,121	0.20%	↓7.9%	↑25.5%	↑37.8%	↑36.7%	↓0.8%	↑0.07pp	93.8	60.9%
D2C	LTV	5,306	142	10	5.7	570	0.19%	93,504	2,669	185	125.4	678	0.20%	↑18.0%	↑53.5%	↑125.6%	↑24.9%	↓44.6%	↑0.09pp	190.6	65.8%
D2C	MNT	1,313	62	4	3.1	776	0.30%	44,151	1,237	106	40.9	386	0.24%	↑52.4%	↑79.0%	↑26.2%	↓2.6%	↓22.8%	↓0.05pp	62.7	65.3%
D2C	PC	34	0	0	0	0	0.00%	2,315	9	1	2.1	2,108	0.04%	↑127.2%	↑28.6%	-	↑18901.3%	-	↑0.04pp	3.9	54.4%
D2C	A/P	11	0	0	0	0	0.00%	456	15	1	0.2	248	0.22%	↓75.4%	↓53.1%	↓50.0%	↓50.7%	↓1.5%	↑0.11pp	0.9	27.3%
D2C	TTL	14,350	525	33	18.9	574	0.23%	269,487	8,863	721	427.7	593	0.27%	↑18.3%	↑50.4%	↑33.3%	↑14.9%	↓13.8%	↑0.03pp	655.0	65.3%
LG.COM	W/M	105	2	0	0	0	0.00%	7,173	59	22	19.0	866	0.31%	↓34.6%	↓28.0%	↓70.3%	↓68.0%	↑7.6%	↓0.37pp	31.8	60.0%
LG.COM	REF	34	0	0	0	0	0.00%	2,377	37	20	25.4	1,271	0.84%	↓23.7%	↑640.0%	↑33.3%	↑24.8%	↓6.4%	↑0.36pp	36.1	70.4%
LG.COM	LTV	53	0	1	0.8	773	1.89%	4,359	91	71	15.4	216	1.63%	↓23.6%	↑175.8%	↑688.9%	↑29.7%	↓83.6%	↑1.47pp	26.4	58.1%
LG.COM	MNT	103	13	1	0.7	731	0.97%	11,366	91	16	5.6	350	0.14%	↑25.5%	↑167.6%	↑45.5%	↑4.3%	↓28.3%	↑0.02pp	8.2	68.1%
LG.COM	PC	23	0	0	0	0	0.00%	2,189	7	1	2.1	2,108	0.05%	↑144.0%	↓22.2%	-	-	-	↑0.05pp	3.9	54.4%
LG.COM	A/P	3	0	0	0	0	0.00%	184	0	0	0	0	0.00%	↓70.1%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	321	15	2	1.5	752	0.62%	27,648	285	130	67.5	520	0.47%	↓8.9%	↑74.8%	↑19.3%	↓30.5%	↓41.7%	↑0.11pp	106.4	63.5%
JD	W/M	4,189	227	17	8.8	518	0.41%	56,954	3,148	339	167.6	494	0.60%	↑2.8%	↑50.6%	↑34.5%	↑32.3%	↓1.6%	↑0.14pp	245.8	68.2%
JD	REF	1,101	55	1	0.7	699	0.09%	19,495	793	25	27.6	1,104	0.13%	↑12.0%	↑39.9%	↑13.6%	↑22.3%	↑7.6%	0.00pp	50.9	54.2%
JD	LTV	3,806	122	7	3.6	516	0.18%	63,321	2,224	103	102.4	994	0.16%	↑3.3%	↑48.2%	↑47.1%	↑17.0%	↓20.5%	↑0.05pp	159.3	64.3%
JD	MNT	666	37	3	2.4	792	0.45%	19,745	919	88	34.8	395	0.45%	↑9.0%	↑46.8%	↑22.2%	↓2.0%	↓19.8%	↑0.05pp	53.0	65.6%
JD	PC	11	0	0	0	0	0.00%	126	2	0	0	0	0.00%	↑3.3%	↓200.0%	-	↓100.0%	-	0.00pp	-	-
JD	A/P	5	0	0	0	0	0.00%	142	9	1	0.2	248	0.70%	↓87.4%	↓59.1%	↓50.0%	↓50.7%	↓1.5%	↑0.53pp	0.5	54.4%
JD	TTL	9,778	441	28	15.5	553	0.29%	159,783	7,095	556	332.6	598	0.35%	↑4.1%	↑47.7%	↑33.0%	↑21.9%	↓8.3%	↑0.08pp	509.4	65.3%
TM	W/M	2,067	32	0	0	0	0.00%	39,181	796	16	15.2	949	0.04%	↑74.7%	↑55.5%	↑60.0%	↑1096.3%	↑647.7%	0.00pp	25.6	59.4%
TM	REF	190	5	1	0.6	636	0.53%	3,881	100	6	4.2	692	0.15%	↓47.9%	↓40.8%	-	↓474.2%	-	↑0.15pp	6.8	61.2%
TM	LTV	1,447	20	2	1.3	656	0.14%	25,824	354	11	7.7	698	0.04%	↑111.7%	↑72.7%	↑266.7%	↑615.8%	↑95.2%	↑0.02pp	5.0	154.5%
TM	MNT	544	12	0	0	0	0.00%	13,040	227	2	0.6	279	0.02%	↑627.3%	↑632.3%	↑100.0%	↓52.7%	↓76.4%	↓0.04pp	1.5	37.3%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	3	0	0	0	0	0.00%	130	6	0	0	0	0.00%	↑15.0%	↓40.0%	-	-	-	0.00pp	0.5	0%
TM	TTL	4,251	69	3	1.9	650	0.07%	82,056	1,483	35	27.6	788	0.04%	↑86.6%	↑60.0%	↑150.0%	↑1043.2%	↑357.3%	↑0.01pp	39.3	70.3%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 19 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 19일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/19 Daily · 09/01-09/19 MTD · vs 08/01-08/19 · Showing 98 models with sales) (9/19 당일 · 09/01-09/19 누계 · 대비 08/01-08/19 · 판매 발생 98개 모델)

Product	Model	专供 전용	9/19 Daily9/19 당일						Sep MTD Sep 1 - Sep 199월 1일~9월 19일 누계						Aug. MTD Aug. 1 - Aug. 198월 1일~8월 19일 누계						vs Aug. Same Period Aug. 1 - Aug. 198월 1일~8월 19일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY90M2P	-	405	21	3	7,874	2,625	0.7%	4,411	291	66	144,748	2,193	1.5%	3,411	125	16	27,820	1,739	0.5%	↑29.3%	↑132.8%	↑312.5%	↑420.3%	↑26.1%	↑1.0pp
WM	SC5GMR80H	-	347	41	1	19,998	19,998	0.3%	5,583	398	7	137,835	19,691	0.1%	3,841	166	7	138,740	19,820	0.2%	↑45.4%	↑139.8%	0%	↓0.7%	↓0.7%	↓0.1pp
WM	S3GHM	O	2,099	33	0	-	0	0%	18,517	515	13	121,405	9,339	0.1%	9,736	352	2	19,998	9,999	0.0%	↑90.2%	↑46.3%	↑550.0%	↑507.1%	↓6.6%	↑0.1pp
WM	FCY10Y4M	O	470	16	4	6,978	1,744	0.9%	19,486	423	70	116,807	1,669	0.4%	13,428	290	63	109,764	1,742	0.5%	↑45.1%	↑45.9%	↑11.1%	↑6.4%	↓4.2%	↓0.1pp
WM	FCY10Y4M+RH10V3MVTW	O	446	15	1	6,699	6,699	0.2%	9,034	229	19	111,333	5,860	0.2%	7,389	143	11	51,071	4,643	0.1%	↑22.3%	↑60.1%	↑72.7%	↑118.0%	↑26.2%	↑0.1pp
WM	FCY10R4M	O	260	9	1	3,387	3,387	0.4%	6,330	266	52	104,258	2,005	0.8%	8,650	308	85	163,230	1,920	1.0%	↓26.8%	↓13.6%	↓38.8%	↓36.1%	↑4.4%	↓0.2pp
WM	FCY90N2W	-	559	38	6	10,974	1,829	1.1%	4,549	306	58	94,944	1,637	1.3%	1,264	40	18	30,868	1,715	1.4%	↑259.9%	↑665.0%	↑222.2%	↑207.6%	↓4.5%	↓0.1pp
WM	FCV13G4W+RH10V9AV4W	-	110	11	0	-	0	0%	1,870	139	7	50,959	7,280	0.4%	3,620	148	5	35,537	7,107	0.1%	↓48.3%	↓6.1%	↑40.0%	↑43.4%	↑2.4%	↑0.3pp
WM	FCW12D4WA	-	88	4	1	4,111	4,111	1.1%	1,136	57	14	50,621	3,616	1.2%	1,015	30	5	16,750	3,350	0.5%	↑11.9%	↑90.0%	↑180.0%	↑202.2%	↑7.9%	↑0.7pp
WM	S3IF	-	121	2	0	-	0	0%	1,488	54	3	34,855	11,618	0.2%	989	47	1	9,307	9,307	0.1%	↑50.5%	↑14.9%	↑200.0%	↑274.5%	↑24.8%	↑0.1pp
WM	WT1310BGA	-	36	1	0	-	0	0%	1,056	14	3	34,197	11,399	0.3%	1,551	8	0	-	0	0%	↓31.9%	↑75.0%	-	-	-	↑0.3pp
WM	SC5MSR40	-	17	0	0	-	0	0%	1,549	71	2	31,469	15,734	0.1%	1,504	67	2	32,598	16,299	0.1%	↑3.0%	↑6.0%	0%	↓3.5%	↓3.5%	0.0pp
WM	FCW12Y4WA	-	238	7	0	-	0	0%	2,699	102	5	25,379	5,076	0.2%	1,919	40	4	19,089	4,772	0.2%	↑40.6%	↑155.0%	↑25.0%	↑33.0%	↑6.4%	0.0pp
WM	FA12CA2C+RH10X75V2N	-	134	19	0	-	0	0%	1,699	161	3	24,398	8,133	0.2%	3,949	134	1	-1,500	-1,500	0.0%	↓57.0%	↑20.1%	↑200.0%	↓1726.5%	↓642.2%	↑0.2pp
WM	FH12X9BCA	-	35	2	0	-	0	0%	1,097	25	3	22,479	7,493	0.3%	618	15	2	10,549	5,274	0.3%	↑77.5%	↑66.7%	↑50.0%	↑113.1%	↑42.1%	0.0pp
WM	FN23WQH	-	79	5	0	-	0	0%	975	48	2	21,968	10,984	0.2%	1,026	18	1	10,999	10,999	0.1%	↓5.0%	↑166.7%	↑100.0%	↑99.7%	↓0.1%	↑0.1pp
WM	FH12X9WCA	-	51	2	0	-	0	0%	1,805	54	2	20,301	10,150	0.1%	1,438	41	1	9,999	9,999	0.1%	↑25.5%	↑31.7%	↑100.0%	↑103.0%	↑1.5%	0.0pp
WM	RH10V9AV4W	-	11	0	0	-	0	0%	211	13	4	19,550	4,888	1.9%	584	13	2	11,666	5,833	0.3%	↓63.9%	0%	↑100.0%	↑67.6%	↓16.2%	↑1.6pp
WM	DH12X4WC2	-	15	2	0	-	0	0%	442	41	3	18,723	6,241	0.7%	722	19	1	6,943	6,943	0.1%	↓38.8%	↑115.8%	↑200.0%	↑169.7%	↓10.1%	↑0.6pp
WM	FA12CA2C	-	43	4	0	-	0	0%	540	41	3	17,709	5,903	0.6%	431	11	4	3,657	914	0.9%	↑25.3%	↑272.7%	↓25.0%	↑384.2%	↑545.7%	↓0.3pp
WM	RH10V3MVTW	-	9	0	0	-	0	0%	413	18	4	13,115	3,279	1.0%	725	10	1	5,098	5,098	0.1%	↓43.0%	↑80.0%	↑300.0%	↑157.3%	↓35.7%	↑0.9pp
WM	DH12X4SC2	-	5	0	0	-	0	0%	243	6	2	12,385	6,192	0.8%	591	8	3	22,451	7,484	0.5%	↓58.9%	↓25.0%	↓33.3%	↓44.8%	↓17.3%	↑0.3pp
WM	RH10X77VEN	-	0	0	0	-	0	0%	17	0	2	12,234	6,117	11.8%	2	0	0	-	0	0%	↑750.0%	-	-	-	-	↑11.8pp
WM	FW12X4SC2+DH12X4SC2	-	32	1	0	-	0	0%	435	29	1	11,999	11,999	0.2%	232	14	0	-	0	0%	↑87.5%	↑107.1%	-	-	-	↑0.2pp
WM	FW12X4WC2+DH12X4WC2	-	31	1	0	-	0	0%	499	26	3	11,208	3,736	0.6%	535	23	1	10,719	10,719	0.2%	↓6.7%	↑13.0%	↑200.0%	↑4.6%	↓65.1%	↑0.4pp
WM	S3BF	-	18	0	0	-	0	0%	1,047	15	1	10,915	10,915	0.1%	685	16	0	-	0	0%	↑52.8%	↓6.2%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	13	2	0	-	0	0%	410	26	2	10,715	5,358	0.5%	893	19	1	4,844	4,844	0.1%	↓54.1%	↑36.8%	↑100.0%	↑121.2%	↑10.6%	↑0.4pp
WM	FA12DA2C	-	0	0	0	-	0	0%	32	4	2	10,695	5,348	6.2%	9	1	0	-	0	0%	↑255.6%	↑300.0%	-	-	-	↑6.2pp
WM	FMY10Y4PF	O	0	0	0	-	0	0%	413	22	5	9,926	1,985	1.2%	779	48	12	24,639	2,053	1.5%	↓47.0%	↓54.2%	↓58.3%	↓59.7%	↓3.3%	↓0.3pp
WM	FY10EK2E	-	19	2	0	-	0	0%	348	16	3	8,885	2,962	0.9%	321	8	1	4,172	4,172	0.3%	↑8.4%	↑100.0%	↑200.0%	↑113.0%	↓29.0%	↑0.6pp
WM	RH10X75V2N	-	10	0	0	-	0	0%	204	17	1	7,655	7,655	0.5%	610	11	0	-	0	0%	↓66.6%	↑54.5%	-	-	-	↑0.5pp
WM	RH10V3AV6W	-	0	0	0	-	0	0%	110	7	3	6,781	2,260	2.7%	15	0	0	-	0	0%	↑633.3%	-	-	-	-	↑2.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	1	0	0	-	0	0%	716	28	1	6,341	6,341	0.1%	2,146	64	0	201	0	0%	↓66.6%	↓56.2%	-	↑3054.7%	-	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	2	0	0	-	0	0%	↑50.0%	-	-	-	-	↑33.3pp
WM	FY14CJ0E	-	16	2	0	-	0	0%	369	15	2	5,820	2,910	0.5%	412	5	0	-	0	0%	↓10.4%	↑200.0%	-	-	-	↑0.5pp
WM	FW12X4WC2	-	83	1	0	-	0	0%	1,452	52	1	4,399	4,399	0.1%	658	9	1	4,737	4,737	0.2%	↑120.7%	↑477.8%	0%	↓7.1%	↓7.1%	↓0.1pp
WM	FCW12Y4PA	-	19	1	0	-	0	0%	288	20	2	3,981	1,990	0.7%	265	14	2	4,047	2,024	0.8%	↑8.7%	↑42.9%	0%	↓1.6%	↓1.6%	↓0.1pp
WM	FCV13G4W	-	124	7	1	3,729	3,729	0.8%	607	34	1	3,729	3,729	0.2%	1,699	36	1	3,674	3,674	0.1%	↓64.3%	↓5.6%	0%	↑1.5%	↑1.5%	↑0.1pp
WM	FMW10Y4WA	-	8	0	0	-	0	0%	518	26	1	2,671	2,671	0.2%	1,456	44	5	14,409	2,882	0.3%	↓64.4%	↓40.9%	↓80.0%	↓81.5%	↓7.3%	↓0.1pp
WM	FW12X4SC2	-	18	0	-1	-4,193	0	-5.6%	304	12	0	605	0	0%	543	7	2	8,530	4,265	0.4%	↓44.0%	↑71.4%	↓100.0%	↓92.9%	↓100.0%	↓0.4pp
Ref	F544MMB95D	-	152	3	0	-	0	0%	3,684	146	9	89,646	9,961	0.2%	5,665	131	6	60,901	10,150	0.1%	↓35.0%	↑11.5%	↑50.0%	↑47.2%	↓1.9%	↑0.1pp
Ref	F664MPY88D	-	92	3	0	-	0	0%	1,616	66	4	60,620	15,155	0.2%	1,143	28	0	-	0	0%	↑41.4%	↑135.7%	-	-	-	↑0.2pp
Ref	F544MEH62D	-	169	8	0	-	0	0%	3,749	133	7	43,392	6,199	0.2%	9,695	250	7	35,556	5,079	0.1%	↓61.3%	↓46.8%	0%	↑22.0%	↑22.0%	↑0.1pp
Ref	F544MEP62D	-	84	4	0	-	0	0%	1,304	70	6	42,176	7,029	0.5%	1,263	53	4	26,178	6,544	0.3%	↑3.2%	↑32.1%	↑50.0%	↑61.1%	↑7.4%	↑0.2pp
Ref	S674MEG11D	-	357	13	1	4,299	4,299	0.3%	6,954	197	10	41,108	4,111	0.1%	1,948	62	5	14,832	2,966	0.3%	↑257.0%	↑217.7%	↑100.0%	↑177.2%	↑38.6%	↓0.2pp
Ref	S653MWW87D	-	141	8	0	-	0	0%	1,707	59	3	30,269	10,090	0.2%	1,665	47	4	41,732	10,433	0.2%	↑2.5%	↑25.5%	↓25.0%	↓27.5%	↓3.3%	0.0pp
Ref	S653MPY33D	-	51	1	0	-	0	0%	720	39	4	28,132	7,033	0.6%	1,063	16	0	-	0	0%	↓32.3%	↑143.8%	-	-	-	↑0.6pp
Ref	S653MEP87D	-	66	3	0	-	0	0%	777	54	2	21,545	10,772	0.3%	673	20	0	-	0	0%	↑15.5%	↑170.0%	-	-	-	↑0.3pp
Ref	S674MPY11D	-	187	16	1	4,724	4,724	0.5%	3,229	127	5	19,734	3,947	0.2%	1,496	43	4	5,178	1,294	0.3%	↑115.8%	↑195.3%	↑25.0%	↑281.1%	↑204.9%	↓0.1pp
Ref	F544MEH85D	-	4	0	0	-	0	0%	1,743	33	1	9,789	9,789	0.1%	2,252	58	0	-	0	0%	↓22.6%	↓43.1%	-	-	-	↑0.1pp
TV	65QNED82BCA	O	1,650	31	7	30,252	4,322	0.4%	20,070	424	32	132,824	4,151	0.2%	13,908	246	13	35,968	2,767	0.1%	↑44.3%	↑72.4%	↑146.2%	↑269.3%	↑50.0%	↑0.1pp
TV	OLED55G6PCA	-	235	6	0	-	0	0%	3,808	79	9	86,167	9,574	0.2%	6,322	132	6	53,980	8,997	0.1%	↓39.8%	↓40.2%	↑50.0%	↑59.6%	↑6.4%	↑0.1pp
TV	86QNED85BCA	-	184	6	0	-	0	0%	12,068	114	9	78,102	8,678	0.1%	1,635	40	4	28,282	7,070	0.2%	↑638.1%	↑185.0%	↑125.0%	↑176.2%	↑22.7%	↓0.1pp
TV	OLED55C6PCA	-	131	3	0	-	0	0%	2,156	88	12	76,553	6,379	0.6%	2,639	76	0	5	0	0%	↓18.3%	↑15.8%	-	↑1530960.0%	-	↑0.6pp
TV	75QNED82BCA	O	251	5	3	16,664	5,555	1.2%	4,175	147	12	67,924	5,660	0.3%	4,296	114	11	59,649	5,423	0.3%	↓2.8%	↑28.9%	↑9.1%	↑13.9%	↑4.4%	0.0pp
TV	75QNED85BCA	-	148	3	0	-	0	0%	2,116	74	6	42,913	7,152	0.3%	2,970	58	9	64,876	7,208	0.3%	↓28.8%	↑27.6%	↓33.3%	↓33.9%	↓0.8%	0.0pp
TV	OLED77C6PCA	-	197	8	0	-	0	0%	3,651	120	2	39,323	19,662	0.1%	6,234	140	5	77,950	15,590	0.1%	↓41.4%	↓14.3%	↓60.0%	↓49.6%	↑26.1%	0.0pp
TV	65QNED85BCA	-	266	8	0	-	0	0%	4,285	124	11	38,073	3,461	0.3%	418	11	0	-21	0	0%	↑925.1%	↑1027.3%	-	↓181400.0%	-	↑0.3pp
TV	OLED83B6PCA	-	90	5	0	-	0	0%	1,533	96	2	37,998	18,999	0.1%	1,431	28	0	-	0	0%	↑7.1%	↑242.9%	-	-	-	↑0.1pp
TV	OLED48C6PCA	-	223	3	1	35	35	0.4%	4,608	95	6	32,738	5,456	0.1%	5,703	124	7	39,819	5,688	0.1%	↓19.2%	↓23.4%	↓14.3%	↓17.8%	↓4.1%	0.0pp
TV	OLED42C6PCA	-	159	9	0	-	0	0%	2,015	78	5	30,191	6,038	0.2%	1,964	56	3	18,297	6,099	0.2%	↑2.6%	↑39.3%	↑66.7%	↑65.0%	↓1.0%	0.0pp
TV	OLED65C6PCA	-	164	2	0	-	0	0%	2,912	72	2	26,160	13,080	0.1%	2,776	55	1	13,499	13,499	0.0%	↑4.9%	↑30.9%	↑100.0%	↑93.8%	↓3.1%	↑0.1pp
TV	65MRGB86BCA	-	83	3	0	-	0	0%	2,225	50	4	25,625	6,406	0.2%	3,064	66	1	5,604	5,604	0.0%	↓27.4%	↓24.2%	↑300.0%	↑357.3%	↑14.3%	↑0.2pp
TV	85QNED82BCA	O	129	4	0	-	0	0%	2,520	112	3	24,042	8,014	0.1%	4,868	93	2	16,016	8,008	0.0%	↓48.2%	↑20.4%	↑50.0%	↑50.1%	↑0.1%	↑0.1pp
TV	86MRGB86BCA	-	76	2	0	-	0	0%	895	48	2	22,448	11,224	0.2%	1,265	24	0	-	0	0%	↓29.2%	↑100.0%	-	-	-	↑0.2pp
TV	OLED65B6PCA	-	41	0	0	-	0	0%	2,135	33	2	20,306	10,153	0.1%	2,865	58	5	39,491	7,898	0.2%	↓25.5%	↓43.1%	↓60.0%	↓48.6%	↑28.5%	↓0.1pp
TV	OLED65G6PCA	-	142	5	0	-	0	0%	2,608	122	1	18,189	18,189	0.0%	2,240	60	1	18,169	18,169	0.0%	↑16.4%	↑103.3%	0%	↑0.1%	↑0.1%	0.0pp
TV	OLED77B6PCA	-	55	1	0	-	0	0%	918	26	1	14,499	14,499	0.1%	2,115	39	2	28,998	14,499	0.1%	↓56.6%	↓33.3%	↓50.0%	↓50.0%	0%	0.0pp
TV	OLED55B6PCA	-	90	2	0	-	0	0%	1,251	39	2	13,968	6,984	0.2%	1,234	38	0	-	0	0%	↑1.4%	↑2.6%	-	-	-	↑0.2pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	11	46	45	8,550	190	409.1%	6	0	0	-	0	0%	↑83.3%	-	-	-	-	↑409.1pp
TV	OLED48B6PCA	-	169	2	0	-	0	0%	1,789	30	1	5,999	5,999	0.1%	1,705	35	3	17,997	5,999	0.2%	↑4.9%	↓14.3%	↓66.7%	↓66.7%	0%	↓0.1pp
TV	65NANO80ACA	O	3	0	0	-	0	0%	68	3	1	2,944	2,944	1.5%	46	-5	0	-	0	0%	↑47.8%	↓160.0%	-	-	-	↑1.5pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	7	15	15	2,493	166	214.3%	9	0	0	-	0	0%	↓22.2%	-	-	-	-	↑214.3pp
MNT	27UP850K-W	-	370	12	0	-	0	0%	11,245	448	57	107,851	1,892	0.5%	2,071	130	30	58,370	1,946	1.4%	↑443.0%	↑244.6%	↑90.0%	↑84.8%	↓2.8%	↓0.9pp
MNT	27G850A-B	-	423	10	1	2,979	2,979	0.2%	10,643	258	14	41,756	2,983	0.1%	1,382	70	12	37,478	3,123	0.9%	↑670.1%	↑268.6%	↑16.7%	↑11.4%	↓4.5%	↓0.8pp
MNT	32GX870B-B	-	43	4	0	-	0	0%	1,839	64	4	31,796	7,949	0.2%	3,474	66	4	32,266	8,066	0.1%	↓47.1%	↓3.0%	0%	↓1.5%	↓1.5%	↑0.1pp
MNT	27UQ850V-W	-	19	1	0	-	0	0%	1,377	41	5	14,320	2,864	0.4%	473	14	0	-	0	0%	↑191.1%	↑192.9%	-	-	-	↑0.4pp
MNT	52G930B-B	-	10	0	0	-	0	0%	985	32	1	13,999	13,999	0.1%	850	24	3	43,572	14,524	0.4%	↑15.9%	↑33.3%	↓66.7%	↓67.9%	↓3.6%	↓0.3pp
MNT	45GX950A-B	-	39	2	1	10,979	10,979	2.6%	956	14	1	10,979	10,979	0.1%	1,801	46	0	-	0	0%	↓46.9%	↓69.6%	-	-	-	↑0.1pp
MNT	27GX790A-B	-	27	4	1	4,939	4,939	3.7%	919	21	2	10,588	5,294	0.2%	409	4	0	-	0	0%	↑124.7%	↑425.0%	-	-	-	↑0.2pp
MNT	27GX700A-B	-	21	1	0	-	0	0%	1,064	27	3	10,237	3,412	0.3%	1,073	25	1	3,299	3,299	0.1%	↓0.8%	↑8.0%	↑200.0%	↑210.3%	↑3.4%	↑0.2pp
MNT	32UQ850V-W	-	9	1	0	-	0	0%	716	11	3	9,412	3,137	0.4%	324	6	1	3,099	3,099	0.3%	↑121.0%	↑83.3%	↑200.0%	↑203.7%	↑1.2%	↑0.1pp
MNT	27G810A-B	-	17	0	1	2,099	2,099	5.9%	864	31	4	8,396	2,099	0.5%	649	7	1	2,299	2,299	0.2%	↑33.1%	↑342.9%	↑300.0%	↑265.2%	↓8.7%	↑0.3pp
MNT	25G590B-B	-	31	3	0	-	0	0%	1,770	20	1	7,599	7,599	0.1%	4,921	69	4	31,966	7,992	0.1%	↓64.0%	↓71.0%	↓75.0%	↓76.2%	↓4.9%	0.0pp
MNT	PU615U	O	12	1	0	-	0	0%	272	6	1	6,649	6,649	0.4%	288	6	1	6,789	6,789	0.3%	↓5.6%	0%	0%	↓2.1%	↓2.1%	↑0.1pp
MNT	27G64NA-B	-	67	7	0	-	0	0%	515	33	3	4,197	1,399	0.6%	1,819	80	14	19,586	1,399	0.8%	↓71.7%	↓58.8%	↓78.6%	↓78.6%	0%	↓0.2pp
MNT	27G610A-B	-	20	0	0	-	0	0%	824	29	3	3,477	1,159	0.4%	80	-1	0	-	0	0%	↑930.0%	↓3000.0%	-	-	-	↑0.4pp
MNT	27U711B-B	-	7	0	0	-	0	0%	606	0	2	2,848	1,424	0.3%	282	4	0	-	0	0%	↑114.9%	↓100.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	4	0	0	-	0	0%	305	4	1	1,699	1,699	0.3%	0	0	0	-	0	0%	-	-	-	-	-	↑0.3pp
MNT	27G411B-B	-	4	0	0	-	0	0%	381	9	1	849	849	0.3%	479	3	0	-	0	0%	↓20.5%	↑200.0%	-	-	-	↑0.3pp
MNT	24G411B-B	-	14	2	0	-	0	0%	1,064	25	1	649	649	0.1%	581	7	4	2,513	628	0.7%	↑83.1%	↑257.1%	↓75.0%	↓74.2%	↑3.3%	↓0.6pp
MNT	27GM950B-B	-	26	4	0	-	0	0%	1,107	35	0	399	0	0%	1,111	10	0	-	0	0%	↓0.4%	↑250.0%	-	-	-	0.0pp
PC	16Z90U-K.ALB8C	-	8	0	0	-	0	0%	617	2	1	14,249	14,249	0.2%	251	-1	-1	-14,924	0	-0.4%	↑145.8%	↓300.0%	↓200.0%	↓195.5%	-	↑0.6pp
A/P	AS60GHWZ0	O	11	0	0	-	0	0%	456	15	1	1,673	1,673	0.2%	1,852	32	2	3,398	1,699	0.1%	↓75.4%	↓53.1%	↓50.0%	↓50.8%	↓1.5%	↑0.1pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2A	-	0	0	0	-	0	0%	2	0	1	300	300	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2B	-	0	0	0	-	0	0%	3	0	1	300	300	33.3%	1	0	0	-	0	0%	↑200.0%	-	-	-	-	↑33.3pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/19) vs 前月同期 (08/01-08/19) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 199월 1일~9월 19일 누계			Aug. MTD Aug. 1 - Aug. 198월 1일~8월 19일 누계			vs Aug. Same Period Aug. 1 - Aug. 198월 1일~8월 19일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY90M2P	-	139	6	-	31	-	-	↑348.7%	NEW
	SC5GMR80H	17	82	38	-	139	-	NEW	↓40.8%	NEW
	S3GHM	8	72	41	-	9	11	NEW	↑700.0%	↑273.6%
	FCY10Y4M	7	102	8	-	101	8	NEW	↑0.2%	↓4.8%
	FCY10Y4M+RH10V3MVTW	-	104	8	-	51	-	-	↑102.9%	NEW
	FCY10R4M	4	94	6	2	152	9	↑100.0%	↓37.9%	↓37.6%
	FCY90N2W	-	92	3	-	31	-	-	↑198.7%	NEW
	FCV13G4W+RH10V9AV4W	-	62	-	-	36	-	-	↑73.2%	-
	FCW12D4WA	-	47	4	-	17	-	-	↑177.4%	NEW
	S3IF	-	35	-	-	9	-	-	↑275.3%	-
REF	F544MMB95D	77	13	-	48	13	-	↑60.0%	0.0%	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	23	7	13	30	-	0.0%	↓22.0%	NEW
	F544MEP62D	26	16	-	26	-	-	0.0%	NEW	-
	S674MEG11D	-	20	21	-	15	-	-	↑34.5%	NEW
	S653MWW87D	-	30	-	-	42	-	-	↓27.3%	-
	S653MPY33D	20	8	-	-	-	-	NEW	NEW	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	S674MPY11D	-	20	-	-	5	-	-	↑278.8%	-
	F544MEH85D	-	10	-	-	-	-	-	NEW	-
LTV	65QNED82BCA	-	93	40	4	31	1	-	↑196.2%	↑4887.5%
	OLED55G6PCA	-	86	-	-	54	-	-	↑59.6%	-
	86QNED85BCA	-	72	6	9	19	-	-	↑270.1%	NEW
	OLED55C6PCA	-	77	-	-	-	-	-	NEW	-
	75QNED82BCA	21	41	6	5	48	6	↑298.1%	↓13.8%	↓9.4%
	75QNED85BCA	7	36	-	13	52	-	↓49.6%	↓29.7%	-
	OLED77C6PCA	-	39	-	-	78	-	-	↓49.6%	-
	65QNED85BCA	5	33	-	-	-	-	NEW	NEW	-
	OLED83B6PCA	38	-	-	-	-	-	NEW	-	-
	OLED48C6PCA	-	33	-	-	40	-	-	↓17.8%	-
MNT	27UP850K-W	4	100	4	8	51	-	↓52.6%	↑97.8%	NEW
	27G850A-B	3	39	-	3	35	-	↑7.1%	↑11.8%	-
	32GX870B-B	8	24	-	8	24	-	↓2.6%	↓1.2%	-
	27UQ850V-W	8	6	-	-	-	-	NEW	NEW	-
	52G930B-B	-	14	-	14	29	-	-	↓52.2%	-
	45GX950A-B	-	11	-	-	-	-	-	NEW	-
	27GX790A-B	5	6	-	-	-	-	NEW	NEW	-
	27GX700A-B	7	4	-	-	3	-	NEW	↑9.1%	-
	32UQ850V-W	9	-	-	-	3	-	NEW	-	-
	27G810A-B	-	8	-	-	2	-	-	↑265.2%	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
A/P	AS60GHWZ0	-	2	-	-	3	-	-	↓50.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成：9月进度领先时间轴】9/1–9/19 共19天，MTD累计 427.9K USD，月度目标达成率 65.3%，优于时间进度 63.3%（领先2.0pp）；环比上月同期 +14.9%（372.3K→427.9K）。今日单日 18.9K USD，整体处于小幅加速通道。距月末目标 655.0K USD 仍有缺口，达成率稳健但后半程须维持节奏并补齐长尾与低效型号短板。

2.【渠道高度集中 JD，单点依赖突出】JD 为绝对核心渠道，贡献 332.6K USD（占比 77.7%），达成率 65.3% 与整体持平，今日单日仍达 15.5K USD；LG.COM 达成率 63.7%（67.8K USD，今日1.5K），TM 新店达成率 70.3%（27.6K USD，今日1.9K）。渠道高度集中于 JD，单点依赖明显。建议 LG.COM 补强引流与详情页转化，TM 持续扩品与搜索覆盖，逐步降低对单一平台的依赖。

3.【品类增长由头部型号结构驱动】品类增长由 WM、Ref、TV 拉动：WM 201.8K USD（环比上月同期+7.7%）、TV 125.4K USD（+24.9%）、Ref 57.2K USD（+36.7%）。WM 增量主要来自头部型号 FCY90M2P（144.7K RMB）、SC5GMR80H（137.8K RMB）、S3GHM（121.4K RMB）；TV 由 65QNED82BCA（132.9K RMB）、OLED55G6PCA（86.2K RMB）驱动。型号结构是品类走势的关键解释变量，头部集中度偏高，应关注上新能否持续接力。

4.【MNT 集中度陷阱：头部增、长尾塌】MNT 出现集中度陷阱：TOP10 型号环比 +11.7K USD，但品类总量仅 40.9K USD（环比 -1.1K，较上月同期42.0K），中长尾合计 -12.8K USD。头部型号 27UP850K-W（107.9K RMB）一枝独秀，增长被头部掩盖、中长尾塌缩。单点依赖风险上升，建议补齐 27G850A-B、32GX870B-B 等长尾型号供给、套餐组合与搜索覆盖，分散依赖。

5.【WM 头部型号转化洼地待补】WM 头部型号流量可观但转化偏低，构成转化洼地：SC5GMR80H UV 5,583 仅 CVR 0.1%（GMV 137,835 RMB），S3GHM UV 18,517 CVR 0.1%（121,405 RMB）。高流量未有效转单，页面内容与价格策略待优化。对照 FCY90M2P UV 4,411 却达 CVR 1.5%，说明详情页与促销组合差异是转化差距的直接来源，建议复制高转化页打法并补强加购引导。

6.【TV 专供头部大流量低转化】TV 品类环比上月同期 +24.9% 至 125.4K USD，头部专供型号 65QNED82BCA UV 高达 20,070 而 CVR 仅 0.2%（GMV 132,824 RMB）。大流量低转化显示详情页与价格锚点未匹配；该型号为渠道专供、仅在 D2C 销售。建议针对其优化卖点呈现与促销钩子、设置对比机型引导，将可观流量转化为实单，避免头部流量空转。

7.【A/P 持续失血，达成率垫底】A/P 品类显著下滑：MTD 仅 0.2K USD，环比上月同期 -50.7%（上月同期0.5K），达成率 27.3% 为全品类最低。UV 亦降 75.4%（1852→456），流量与转化同步收缩。体量虽小但趋势持续恶化，建议排查 listing 质量、库存与搜索可见度，必要时调整选品或清退低效 SKU，防止长尾品类持续失血拖累整体达成。

8.【流量红利未充分转单，均价下行】整体流量效率承压：TTL UV 环比上月同期 +18.3%（227,830→269,487），GMV 环比 +14.9%，UV 增速高于 GMV，流量红利未充分转单。整体 CVR 0.27%，较上月同期 0.24% 升 0.03pp；ASP 由 688.1 降至 593.2 USD，均价下行。建议双线推进：对高 UV 低 CVR 型号优化详情页，并以套装与高 ASP 品（Ref 1,120.8、PC 2,107.8 USD）拉升客单价。

9.【专供型号支撑头部增长】渠道专供型号贡献可观：共 11 个 SKU 为专供（占总数98的11.2%），MTD GMV 699,785 RMB，占 SKU GMV 24.1%，且仅于 D2C 渠道销售。分布为 WM 6款、TV 5款、MNT 2款、A/P 1款。专供是 WM/TV 头部增长的重要抓手，建议在 LG.COM 倾斜促销资源、强化专供页呈现，并监控 JD 平台专供比价环境，避免核心专供货被价格对比稀释优势。

1.[전체 달성: 9월 경과율이 시간 축 상회] 9/1–9/19 기준 19일간, MTD 누적 427.9K USD, 월 목표 달성률 65.3%로 경과율 63.3%을 2.0pp 상회. 전월 동기 대비 +14.9%(372.3K→427.9K)로 격차가 가시적. 당일 18.9K USD로 완만한 가속 구간에 있음. 월말 목표 655.0K USD 대비 부족분이 남아 있으나 달성률은 안정적. 19일 샘플 기준으로 일별 변동 해석은 신중히 하되 추세는 우상향이며, 후반부는 현재 흐름을 유지하고 중하위·저효율 모델 보완으로 누수를 막아야 함.

2.[JD 고집중 채널, 단일 의존 부각] JD는 절대 핵심 채널로 332.6K USD(비중 77.7%) 기여, 달성률 65.3%로 전체와 동일하며 당일도 15.5K USD. LG.COM 달성률 63.7%(67.8K USD, 당일 1.5K), TM 신규점 달성률 70.3%(27.6K USD, 당일 1.9K). 채널이 JD에 고도 집중되어 단일 채널 의존도가 큼. LG.COM은 유입·상세페이지 전환 보강, TM은 품목 확대·검색 커버리지로 단일 플랫폼 의존을 완화하는 방향 권장.

3.[카테고리 성장은 상위 모델 구조 견인] 카테고리 성장은 WM·Ref·TV가 견인: WM 201.8K USD(전월 동기 +7.7%), TV 125.4K USD(+24.9%), Ref 57.2K USD(+36.7%). WM 증분은 상위 모델 FCY90M2P(144.7K RMB), SC5GMR80H(137.8K RMB), S3GHM(121.4K RMB) 중심, TV는 65QNED82BCA(132.9K RMB), OLED55G6PCA(86.2K RMB)가 견인. 모델 구조가 카테고리 흐름의 핵심 설명 변수이며 상위 집중도가 높아, 신제품 출시가 성장세를 지속적으로 이어받을 수 있는지 점검 필요.

4.[MNT 집중도 함정: 상위 증가·중하위 붕괴] MNT에 집중도 함정 발생: TOP10 모델 전월 동기 대비 +11.7K USD이나 카테고리 총량은 40.9K USD에 불과(环比 -1.1K, 전월 42.0K 대비), 중하위 꼬리는 -12.8K USD. 상위 모델 27UP850K-W(107.9K RMB)가 독주하며 성장이 상위에 가려지고 중하위가 붕괴. 단일 모델 의존 리스크가 상승하므로, 27G850A-B·32GX870B-B 등 중하위 모델 공급·세트 조합·검색 커버리지 보완을 통한 의존 분산 권장.

5.[WM 상위 모델 전환 부진 보완 필요] WM 상위 모델은 트래픽은 크되 전환이 낮아 전환 부진 구간: SC5GMR80H UV 5,583에 CVR 0.1%(GMV 137,835 RMB), S3GHM UV 18,517 CVR 0.1%(121,405 RMB). 고트래픽이 전환으로 이어지지 않아 페이지 콘텐츠·가격 전략 개선 필요. FCY90M2P는 UV 4,411이나 CVR 1.5%로, 상세페이지·프로모션 조합 차이가 전환 격차의 직접 원인임을 시사. 고전환 페이지 기법 복제 및 장바구니 유도 보강 권장.

6.[TV 전용 상위 모델 대트래픽·저전환] TV 카테고리는 전월 동기 대비 +24.9%로 125.4K USD 도달. 상위 전용 모델 65QNED82BCA는 UV 20,070이나 CVR은 0.2%(GMV 132,824 RMB)에 불과. 대트래픽·저전환은 상세페이지·가격 앵커 미스매치를 의미하며, 해당 모델은 채널 전용으로 D2C에서만 판매. 차별화 포인트 노출·프로모션 훅·비교 기종 유도를 최적화해 가시 트래픽을 실제 주문으로 전환, 상위 트래픽 공회전 방지 권장.

7.[A/P 지속 침하, 달성률 최하위] A/P 카테고리 급락: MTD 0.2K USD로 전월 동기 대비 -50.7%(전월 0.5K), 달성률 27.3%로 전 카테고리 최저. UV도 75.4% 감소(1852→456)하며 트래픽과 전환이 동반 축소. 규모는 작으나 추세가 지속 악화되어 리스팅 품질·재고·검색 노출 점검 필요, 필요시 상품 조정 또는 저효율 SKU 정리로 장기 침하 방지 권장.

8.[트래픽 효과 미전환·객단가 하향] 전체 트래픽 효율 압박: TTL UV 전월 동기 대비 +18.3%(227,830→269,487), GMV +14.9%로 UV 증가율이 GMV를 상회, 트래픽 효과가 주문으로 충분히 전환되지 않음. 전체 CVR 0.27%로 전월 0.24% 대비 0.03pp 상승, ASP는 688.1에서 593.2 USD로 하향. 고UV·저CVR 모델 상세페이지 최적화와 세트·고ASP 품목(Ref 1,120.8·PC 2,107.8 USD) 객단가 상향 양축 병행 권장.

9.[전용 모델이 상위 성장 견인] 채널 전용 모델 기여 양호: 총 11개 SKU가 전용(전체 98개 중 11.2%), MTD GMV 699,785 RMB로 SKU GMV의 24.1% 차지하며 D2C 채널에서만 판매. 구성은 WM 6개·TV 5개·MNT 2개·A/P 1개. 전용 모델은 WM/TV 상위 성장의 핵심 동력으로, LG.COM 프로모션 리소스 집중·전용 페이지 강화 권장. 아울러 JD 플랫폼 전용품 가격 비교 환경 모니터링으로 핵심 전용품 우위 희석 방지 필요.