LGECH D2C Daily Report

Update: 2026-09-24

Channel × Product Performance · Period 09/01 - 09/23 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-23 당일)25.7 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/23)531.0 K USD

Net GMV Target AchievementGMV 목표 달성률81.1%531.0 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM76Net GMV K USDProg.

71.9%

Retail JD424Net GMV K USDProg.

83.3%

Retail TM30Net GMV K USDProg.

76.4%

W/M245

前月同期 215 K USD전월 동기

↑14.3%

REF68

前月同期 50 K USD전월 동기

↑36.3%

LTV160

前月同期 130 K USD전월 동기

↑23.5%

MNT55

前月同期 51 K USD전월 동기

↑7.1%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 1 K USD전월 동기

↓54.4%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/23 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/23 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/23 Daily9/23 당일						Sep MTD Sep 1 - Sep 239월 1일~9월 23일 누계						vs Aug. Same Period Aug. 1 - Aug. 238월 1일~8월 23일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	5,873	206	24	11.4	475	0.41%	126,568	5,006	475	245.3	516	0.38%	↑18.6%	↑45.4%	↑20.6%	↑14.3%	↓5.2%	↑0.01pp	303.1	80.9%
D2C	REF	1,649	49	1	1.1	1,109	0.06%	32,949	1,174	59	67.7	1,148	0.18%	↓6.3%	↑17.0%	↑31.1%	↑36.3%	↑3.9%	↑0.05pp	93.8	72.2%
D2C	LTV	5,248	206	12	10.5	876	0.23%	117,091	3,484	218	160.5	736	0.19%	↑22.0%	↑58.9%	↑100.0%	↑23.5%	↓38.2%	↑0.07pp	190.6	84.2%
D2C	MNT	1,946	67	6	2.7	451	0.31%	51,655	1,522	144	54.6	379	0.28%	↑30.5%	↑67.6%	↑51.6%	↑7.1%	↓29.3%	↑0.04pp	62.7	87.0%
D2C	PC	24	0	0	0	0	0.00%	2,490	18	1	2.1	2,108	0.04%	↑66.4%	↑157.1%	-	↑18901.3%	-	↑0.04pp	3.9	54.4%
D2C	A/P	32	1	0	0	0	0.00%	553	22	2	0.5	250	0.36%	↓72.2%	↓40.5%	↓50.0%	↓54.4%	↓8.8%	↑0.16pp	0.9	55.0%
D2C	TTL	14,772	529	43	25.7	598	0.29%	331,306	11,226	899	530.7	590	0.27%	↑17.9%	↑47.9%	↑38.9%	↑18.9%	↓14.4%	↑0.04pp	655.0	81.0%
LG.COM	W/M	160	1	0	0	0	0.00%	7,808	65	25	20.8	832	0.32%	↓47.1%	↓28.6%	↓66.2%	↓65.1%	↑3.4%	↓0.18pp	31.8	65.5%
LG.COM	REF	30	0	0	0	0	0.00%	2,545	37	20	25.4	1,271	0.79%	↓40.9%	↑516.7%	↑33.3%	↑24.8%	↓6.4%	↑0.44pp	36.1	70.4%
LG.COM	LTV	84	0	0	0	0	0.00%	4,742	99	73	19.8	271	1.54%	↓37.4%	↑167.6%	↑508.3%	↑37.0%	↓77.5%	↑1.38pp	26.4	74.9%
LG.COM	MNT	228	3	0	0.8	0	0.00%	12,160	115	20	8.1	405	0.16%	↓4.4%	↑161.4%	↑66.7%	↑13.6%	↓31.8%	↑0.07pp	8.2	98.5%
LG.COM	PC	21	0	0	0	0	0.00%	2,342	15	1	2.1	2,108	0.04%	↑72.7%	↑66.7%	-	-	-	↑0.04pp	3.9	54.4%
LG.COM	A/P	15	0	0	0	0	0.00%	215	0	0	0	0	0.00%	↓69.3%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	538	4	0	0.8	0	0.00%	29,812	331	139	76.2	548	0.47%	↓28.0%	↑77.0%	↑23.0%	↓24.9%	↓38.9%	↑0.19pp	106.4	71.6%
JD	W/M	3,379	170	24	11.4	475	0.71%	72,649	3,995	431	209.3	486	0.59%	↑9.8%	↑47.6%	↑39.9%	↑38.1%	↓1.3%	↑0.13pp	245.8	85.2%
JD	REF	1,549	46	1	1.1	1,109	0.06%	25,999	1,024	33	38.2	1,156	0.13%	↑11.5%	↑23.8%	↑10.0%	↑25.3%	↑13.9%	0.00pp	50.9	74.9%
JD	LTV	4,009	177	10	9.2	921	0.25%	81,433	2,933	130	130.9	1,007	0.16%	↑10.0%	↑52.6%	↑41.3%	↑15.9%	↓17.9%	↑0.04pp	159.3	82.2%
JD	MNT	1,326	51	6	1.9	315	0.45%	24,601	1,138	121	45.7	377	0.49%	↑9.2%	↑39.8%	↑47.6%	↑7.1%	↓27.4%	↑0.13pp	53.0	86.1%
JD	PC	3	0	0	0	0	0.00%	148	3	0	0	0	0.00%	↑5.7%	↓250.0%	-	↓100.0%	-	0.00pp	-	-
JD	A/P	6	1	0	0	0	0.00%	172	11	2	0.5	250	1.16%	↓85.2%	↓57.7%	↓50.0%	↓54.4%	↓8.8%	↑0.82pp	0.5	109.7%
JD	TTL	10,272	445	41	23.6	576	0.40%	205,002	9,104	717	424.5	592	0.35%	↑9.4%	↑44.7%	↑39.0%	↑25.4%	↓9.8%	↑0.07pp	509.4	83.3%
TM	W/M	2,334	35	0	0	0	0.00%	46,111	946	19	15.2	801	0.04%	↑78.6%	↑46.4%	↑58.3%	↑331.1%	↑172.3%	↓0.01pp	25.6	59.6%
TM	REF	70	3	0	0	0	0.00%	4,405	113	6	4.2	692	0.14%	↓41.5%	↓33.5%	-	↓474.2%	-	↑0.14pp	6.8	61.2%
TM	LTV	1,155	29	2	1.3	650	0.17%	30,916	452	15	9.8	653	0.05%	↑115.2%	↑93.2%	↑200.0%	↑277.9%	↑26.0%	↑0.01pp	5.0	197.0%
TM	MNT	392	13	0	0	0	0.00%	14,894	269	3	0.8	276	0.02%	↑243.6%	↑438.0%	↑200.0%	↓29.9%	↓76.6%	0.00pp	1.5	55.3%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	11	0	0	0	0	0.00%	166	11	0	0	0	0.00%	↑29.7%	0%	-	-	-	0.00pp	0.5	0%
TM	TTL	3,962	80	2	1.3	650	0.05%	96,492	1,791	43	30.0	698	0.04%	↑85.0%	↑61.2%	↑138.9%	↑384.3%	↑102.7%	↑0.01pp	39.3	76.4%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 23 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 23일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/23 Daily · 09/01-09/23 MTD · vs 08/01-08/23 · Showing 102 models with sales) (9/23 당일 · 09/01-09/23 누계 · 대비 08/01-08/23 · 판매 발생 102개 모델)

Product	Model	专供 전용	9/23 Daily9/23 당일						Sep MTD Sep 1 - Sep 239월 1일~9월 23일 누계						Aug. MTD Aug. 1 - Aug. 238월 1일~8월 23일 누계						vs Aug. Same Period Aug. 1 - Aug. 238월 1일~8월 23일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY90M2P	-	475	29	11	28,321	2,575	2.3%	6,299	393	93	200,255	2,153	1.5%	4,205	165	18	33,560	1,864	0.4%	↑49.8%	↑138.2%	↑416.7%	↑496.7%	↑15.5%	↑1.1pp
WM	FCY10Y4M+RH10V3MVTW	O	14	1	0	-	0	0%	9,364	240	27	161,833	5,994	0.3%	8,052	174	15	79,215	5,281	0.2%	↑16.3%	↑37.9%	↑80.0%	↑104.3%	↑13.5%	↑0.1pp
WM	SC5GMR80H	-	734	50	0	-	0	0%	8,741	574	8	157,834	19,729	0.1%	4,658	228	7	138,740	19,820	0.2%	↑87.7%	↑151.8%	↑14.3%	↑13.8%	↓0.5%	↓0.1pp
WM	FCY10R4M	O	197	8	4	12,499	3,125	2.0%	7,460	324	65	139,088	2,140	0.9%	10,731	399	97	183,119	1,888	0.9%	↓30.5%	↓18.8%	↓33.0%	↓24.0%	↑13.3%	0.0pp
WM	FCY10Y4M	O	479	3	0	-	0	0%	21,029	465	81	138,501	1,710	0.4%	15,629	363	71	125,802	1,772	0.5%	↑34.6%	↑28.1%	↑14.1%	↑10.1%	↓3.5%	↓0.1pp
WM	FCY90N2W	-	618	27	6	8,914	1,486	1.0%	7,127	462	83	132,894	1,601	1.2%	2,595	123	33	57,148	1,732	1.3%	↑174.6%	↑275.6%	↑151.5%	↑132.5%	↓7.5%	↓0.1pp
WM	S3GHM	O	1,761	40	0	-	0	0%	24,407	661	14	121,405	8,672	0.1%	11,056	420	4	37,998	9,500	0.0%	↑120.8%	↑57.4%	↑250.0%	↑219.5%	↓8.7%	↑0.1pp
WM	FCV13G4W+RH10V9AV4W	-	61	6	0	-	0	0%	2,176	158	8	59,628	7,454	0.4%	4,132	167	5	35,537	7,107	0.1%	↓47.3%	↓5.4%	↑60.0%	↑67.8%	↑4.9%	↑0.3pp
WM	FCW12D4WA	-	99	1	0	-	0	0%	1,448	63	15	46,609	3,107	1.0%	1,305	38	6	16,800	2,800	0.5%	↑11.0%	↑65.8%	↑150.0%	↑177.4%	↑11.0%	↑0.5pp
WM	FA12CA2C+RH10X75V2N	-	82	5	0	-	0	0%	2,094	189	4	35,766	8,942	0.2%	4,489	157	1	-1,500	-1,500	0.0%	↓53.4%	↑20.4%	↑300.0%	↓2484.4%	↓696.1%	↑0.2pp
WM	S3IF	-	73	2	0	-	0	0%	1,836	73	3	34,855	11,618	0.2%	1,254	54	2	19,727	9,864	0.2%	↑46.4%	↑35.2%	↑50.0%	↑76.7%	↑17.8%	0.0pp
WM	WT1310BGA	-	45	1	0	-	0	0%	1,206	20	3	34,197	11,399	0.2%	1,741	13	0	-	0	0%	↓30.7%	↑53.8%	-	-	-	↑0.2pp
WM	FN23WQH	-	68	1	1	9,737	9,737	1.5%	1,267	64	3	31,706	10,569	0.2%	1,324	23	1	10,999	10,999	0.1%	↓4.3%	↑178.3%	↑200.0%	↑188.3%	↓3.9%	↑0.1pp
WM	SC5MSR40	-	26	2	0	-	0	0%	1,659	73	2	31,469	15,734	0.1%	1,854	84	2	32,598	16,299	0.1%	↓10.5%	↓13.1%	0%	↓3.5%	↓3.5%	0.0pp
WM	FH12X9WCA	-	85	0	0	-	0	0%	2,119	63	3	30,769	10,256	0.1%	1,736	46	3	29,967	9,989	0.2%	↑22.1%	↑37.0%	0%	↑2.7%	↑2.7%	↓0.1pp
WM	FCW12Y4WA	-	141	0	0	-	0	0%	3,469	135	5	25,379	5,076	0.1%	2,493	56	6	22,969	3,828	0.2%	↑39.1%	↑141.1%	↓16.7%	↑10.5%	↑32.6%	↓0.1pp
WM	FH12X9BCA	-	44	2	0	-	0	0%	1,249	33	3	22,479	7,493	0.2%	805	19	2	10,549	5,274	0.2%	↑55.2%	↑73.7%	↑50.0%	↑113.1%	↑42.1%	0.0pp
WM	S3BF	-	42	1	1	10,882	10,882	2.4%	1,201	20	2	21,797	10,898	0.2%	917	18	0	-	0	0%	↑31.0%	↑11.1%	-	-	-	↑0.2pp
WM	RH10V9AV4W	-	11	0	0	-	0	0%	251	14	4	19,550	4,888	1.6%	715	14	2	11,666	5,833	0.3%	↓64.9%	0%	↑100.0%	↑67.6%	↓16.2%	↑1.3pp
WM	DH12X4WC2	-	30	2	0	-	0	0%	564	48	3	18,723	6,241	0.5%	920	28	2	13,917	6,958	0.2%	↓38.7%	↑71.4%	↑50.0%	↑34.5%	↓10.3%	↑0.3pp
WM	FA12CA2C	-	29	1	1	50	50	3.4%	669	49	4	17,759	4,440	0.6%	509	17	4	3,657	914	0.8%	↑31.4%	↑188.2%	0%	↑385.6%	↑385.6%	↓0.2pp
WM	DH12X4SC2	-	15	0	0	-	0	0%	298	8	3	17,285	5,762	1.0%	768	13	4	29,932	7,483	0.5%	↓61.2%	↓38.5%	↓25.0%	↓42.3%	↓23.0%	↑0.5pp
WM	RH10V3MVTW	-	17	0	0	-	0	0%	468	19	4	13,115	3,279	0.9%	947	12	1	5,098	5,098	0.1%	↓50.6%	↑58.3%	↑300.0%	↑157.3%	↓35.7%	↑0.8pp
WM	FY10EK2E	-	30	1	0	-	0	0%	453	24	4	12,981	3,245	0.9%	368	9	2	4,222	2,111	0.5%	↑23.1%	↑166.7%	↑100.0%	↑207.5%	↑53.7%	↑0.4pp
WM	RH10X77VEN	-	1	0	0	-	0	0%	20	0	2	12,234	6,117	10.0%	3	0	0	-	0	0%	↑566.7%	-	-	-	-	↑10.0pp
WM	FW12X4SC2+DH12X4SC2	-	50	4	0	-	0	0%	699	55	1	11,999	11,999	0.1%	305	22	0	-	0	0%	↑129.2%	↑150.0%	-	-	-	↑0.1pp
WM	FW12X4WC2+DH12X4WC2	-	50	0	0	-	0	0%	707	38	3	11,208	3,736	0.4%	631	29	2	10,769	5,384	0.3%	↑12.0%	↑31.0%	↑50.0%	↑4.1%	↓30.6%	↑0.1pp
WM	RH10V9PV2WR	-	26	0	0	-	0	0%	511	33	2	10,715	5,358	0.4%	1,073	22	1	4,844	4,844	0.1%	↓52.4%	↑50.0%	↑100.0%	↑121.2%	↑10.6%	↑0.3pp
WM	FA12DA2C	-	1	0	0	-	0	0%	35	4	2	10,695	5,348	5.7%	16	2	0	-	0	0%	↑118.8%	↑100.0%	-	-	-	↑5.7pp
WM	FN23BQH	-	40	2	1	10,682	10,682	2.5%	1,382	40	1	10,682	10,682	0.1%	1,772	45	2	23,998	11,999	0.1%	↓22.0%	↓11.1%	↓50.0%	↓55.5%	↓11.0%	0.0pp
WM	FMY10Y4PF	O	0	0	0	-	0	0%	414	22	5	9,926	1,985	1.2%	971	55	13	24,689	1,899	1.3%	↓57.4%	↓60.0%	↓61.5%	↓59.8%	↑4.5%	↓0.1pp
WM	RH10X75V2N	-	7	1	0	-	0	0%	226	18	1	7,655	7,655	0.4%	759	14	0	-	0	0%	↓70.2%	↑28.6%	-	-	-	↑0.4pp
WM	FMW10Y4WA+RH10V9AV4W	-	14	2	0	-	0	0%	496	49	1	7,307	7,307	0.2%	1,228	39	1	7,308	7,308	0.1%	↓59.6%	↑25.6%	0%	0%	0%	↑0.1pp
WM	RH10V3AV6W	-	1	0	0	-	0	0%	111	7	3	6,781	2,260	2.7%	15	0	0	-	0	0%	↑640.0%	-	-	-	-	↑2.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	4	0	0	-	0	0%	721	28	1	6,341	6,341	0.1%	2,444	88	1	6,800	6,800	0.0%	↓70.5%	↓68.2%	0%	↓6.8%	↓6.8%	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	5	1	0	-	0	0%	↓40.0%	0%	-	-	-	↑33.3pp
WM	FY14CJ0E	-	15	0	0	-	0	0%	423	19	2	5,820	2,910	0.5%	492	9	0	-	0	0%	↓14.0%	↑111.1%	-	-	-	↑0.5pp
WM	FW12X4SC2	-	24	2	0	-	0	0%	416	16	1	5,404	5,404	0.2%	705	7	2	8,530	4,265	0.3%	↓41.0%	↑128.6%	↓50.0%	↓36.6%	↑26.7%	↓0.1pp
WM	FCW12Y4PA	-	12	1	-1	-3,961	0	-8.3%	343	24	2	3,981	1,990	0.6%	335	21	3	8,126	2,709	0.9%	↑2.4%	↑14.3%	↓33.3%	↓51.0%	↓26.5%	↓0.3pp
WM	FCV13G4W	-	60	1	0	-	0	0%	848	44	1	3,729	3,729	0.1%	1,946	37	1	3,674	3,674	0.1%	↓56.4%	↑18.9%	0%	↑1.5%	↑1.5%	0.0pp
WM	FMW10Y4WA	-	23	0	0	-	0	0%	651	35	1	2,671	2,671	0.2%	1,801	61	6	16,858	2,810	0.3%	↓63.9%	↓42.6%	↓83.3%	↓84.2%	↓4.9%	↓0.1pp
Ref	F544MMB95D	-	166	5	0	-	0	0%	4,595	184	10	102,365	10,236	0.2%	7,015	171	7	73,832	10,547	0.1%	↓34.5%	↑7.6%	↑42.9%	↑38.6%	↓2.9%	↑0.1pp
Ref	F664MPY88D	-	118	3	0	-	0	0%	1,992	74	4	60,620	15,155	0.2%	1,565	53	0	-	0	0%	↑27.3%	↑39.6%	-	-	-	↑0.2pp
Ref	F544MEH62D	-	230	11	1	7,399	7,399	0.4%	4,789	168	9	58,296	6,477	0.2%	10,706	297	8	43,061	5,383	0.1%	↓55.3%	↓43.4%	↑12.5%	↑35.4%	↑20.3%	↑0.1pp
Ref	S653MWW87D	-	255	4	0	-	0	0%	2,593	95	5	50,245	10,049	0.2%	2,251	74	4	41,732	10,433	0.2%	↑15.2%	↑28.4%	↑25.0%	↑20.4%	↓3.7%	0.0pp
Ref	F544MEP62D	-	109	7	0	-	0	0%	1,673	90	7	50,182	7,169	0.4%	1,731	69	4	26,178	6,544	0.2%	↓3.4%	↑30.4%	↑75.0%	↑91.7%	↑9.5%	↑0.2pp
Ref	S674MEG11D	-	259	7	0	-	0	0%	8,388	239	11	46,089	4,190	0.1%	2,846	98	7	24,712	3,530	0.2%	↑194.7%	↑143.9%	↑57.1%	↑86.5%	↑18.7%	↓0.1pp
Ref	S653MPY33D	-	185	3	0	-	0	0%	1,435	57	4	28,132	7,033	0.3%	1,357	19	1	9,005	9,005	0.1%	↑5.7%	↑200.0%	↑300.0%	↑212.4%	↓21.9%	↑0.2pp
Ref	S653MEP87D	-	93	5	0	-	0	0%	1,212	68	2	21,545	10,772	0.2%	943	25	0	-	0	0%	↑28.5%	↑172.0%	-	-	-	↑0.2pp
Ref	F544MEH85D	-	11	1	0	-	0	0%	1,812	37	2	20,288	10,144	0.1%	3,133	83	1	8,897	8,897	0.0%	↓42.2%	↓55.4%	↑100.0%	↑128.0%	↑14.0%	↑0.1pp
Ref	S674MPY11D	-	196	3	0	99	0	0%	4,092	156	5	20,007	4,001	0.1%	1,996	65	5	10,180	2,036	0.3%	↑105.0%	↑140.0%	0%	↑96.5%	↑96.5%	↓0.2pp
TV	65QNED82BCA	O	1,455	41	3	12,919	4,306	0.2%	26,239	564	42	167,155	3,980	0.2%	17,040	297	18	59,159	3,287	0.1%	↑54.0%	↑89.9%	↑133.3%	↑182.6%	↑21.1%	↑0.1pp
TV	OLED55G6PCA	-	258	12	0	-	0	0%	4,856	112	10	97,156	9,716	0.2%	7,210	161	7	64,979	9,283	0.1%	↓32.6%	↓30.4%	↑42.9%	↑49.5%	↑4.7%	↑0.1pp
TV	OLED55C6PCA	-	146	9	2	15,321	7,660	1.4%	2,761	116	14	91,875	6,562	0.5%	3,108	96	4	31,627	7,907	0.1%	↓11.2%	↑20.8%	↑250.0%	↑190.5%	↓17.0%	↑0.4pp
TV	75QNED82BCA	O	217	15	1	5,754	5,754	0.5%	5,207	201	15	84,954	5,664	0.3%	5,388	149	18	100,563	5,587	0.3%	↓3.4%	↑34.9%	↓16.7%	↓15.5%	↑1.4%	0.0pp
TV	86QNED85BCA	-	152	2	0	-	0	0%	12,736	132	9	78,102	8,678	0.1%	2,052	49	5	38,271	7,654	0.2%	↑520.7%	↑169.4%	↑80.0%	↑104.1%	↑13.4%	↓0.1pp
TV	OLED77C6PCA	-	268	11	1	35	35	0.4%	4,851	159	4	58,482	14,620	0.1%	7,278	156	5	77,950	15,590	0.1%	↓33.3%	↑1.9%	↓20.0%	↓25.0%	↓6.2%	0.0pp
TV	OLED48C6PCA	-	237	6	3	19,677	6,559	1.3%	5,745	123	9	52,415	5,824	0.2%	6,687	139	9	53,070	5,897	0.1%	↓14.1%	↓11.5%	0%	↓1.2%	↓1.2%	↑0.1pp
TV	75QNED85BCA	-	125	4	0	-	0	0%	2,694	92	7	50,333	7,190	0.3%	3,658	74	10	72,271	7,227	0.3%	↓26.4%	↑24.3%	↓30.0%	↓30.4%	↓0.5%	0.0pp
TV	65QNED85BCA	-	244	7	0	-	0	0%	5,438	150	13	48,837	3,757	0.2%	498	13	0	-21	0	0%	↑992.0%	↑1053.8%	-	↓232657.1%	-	↑0.2pp
TV	86MRGB86BCA	-	68	5	0	-	0	0%	1,263	63	4	44,896	11,224	0.3%	1,584	31	0	-	0	0%	↓20.3%	↑103.2%	-	-	-	↑0.3pp
TV	OLED42C6PCA	-	173	5	0	-	0	0%	2,784	112	7	42,145	6,021	0.3%	2,386	74	4	24,366	6,092	0.2%	↑16.7%	↑51.4%	↑75.0%	↑73.0%	↓1.2%	↑0.1pp
TV	OLED65C6PCA	-	198	9	1	35	35	0.5%	3,982	94	4	39,234	9,808	0.1%	3,272	67	1	13,499	13,499	0.0%	↑21.7%	↑40.3%	↑300.0%	↑190.6%	↓27.3%	↑0.1pp
TV	OLED83B6PCA	-	130	9	0	-	0	0%	1,996	133	2	37,998	18,999	0.1%	1,731	40	0	-	0	0%	↑15.3%	↑232.5%	-	-	-	↑0.1pp
TV	OLED83C6PCA	-	127	5	1	28,499	28,499	0.8%	1,838	73	1	28,499	28,499	0.1%	1,895	56	2	56,998	28,499	0.1%	↓3.0%	↑30.4%	↓50.0%	↓50.0%	0%	0.0pp
TV	65MRGB86BCA	-	101	1	0	-	0	0%	2,791	68	4	25,625	6,406	0.1%	3,778	77	2	11,208	5,604	0.1%	↓26.1%	↓11.7%	↑100.0%	↑128.6%	↑14.3%	0.0pp
TV	85QNED82BCA	O	133	7	0	-	0	0%	3,065	139	3	24,042	8,014	0.1%	5,551	112	4	30,949	7,737	0.1%	↓44.8%	↑24.1%	↓25.0%	↓22.3%	↑3.6%	0.0pp
TV	OLED55B6PCA	-	127	4	1	6,989	6,989	0.8%	1,707	62	3	20,957	6,986	0.2%	1,516	48	1	6,999	6,999	0.1%	↑12.6%	↑29.2%	↑200.0%	↑199.4%	↓0.2%	↑0.1pp
TV	OLED65B6PCA	-	59	3	0	-	0	0%	2,385	37	2	20,306	10,153	0.1%	3,407	74	5	39,491	7,898	0.1%	↓30.0%	↓50.0%	↓60.0%	↓48.6%	↑28.5%	0.0pp
TV	100QNED85BC	-	31	0	0	-	0	0%	1,196	19	1	19,474	19,474	0.1%	268	13	2	38,948	19,474	0.7%	↑346.3%	↑46.2%	↓50.0%	↓50.0%	0%	↓0.6pp
TV	OLED65G6PCA	-	121	4	-1	-18,189	0	-0.8%	3,293	159	1	18,189	18,189	0.0%	2,659	75	1	18,169	18,169	0.0%	↑23.8%	↑112.0%	0%	↑0.1%	↑0.1%	0.0pp
TV	OLED77B6PCA	-	42	1	0	-	0	0%	1,195	34	1	14,499	14,499	0.1%	2,654	52	2	28,998	14,499	0.1%	↓55.0%	↓34.6%	↓50.0%	↓50.0%	0%	0.0pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	11	46	45	8,550	190	409.1%	9	0	0	-	0	0%	↑22.2%	-	-	-	-	↑409.1pp
TV	OLED48B6PCA	-	176	7	0	-	0	0%	2,615	53	1	5,999	5,999	0.0%	2,049	43	3	17,997	5,999	0.1%	↑27.6%	↑23.3%	↓66.7%	↓66.7%	0%	↓0.1pp
TV	65NANO80ACA	O	0	0	0	-	0	0%	70	3	1	2,944	2,944	1.4%	51	-5	0	-	0	0%	↑37.3%	↓160.0%	-	-	-	↑1.4pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	7	15	15	2,493	166	214.3%	12	0	0	-	0	0%	↓41.7%	-	-	-	-	↑214.3pp
MNT	27UP850K-W	-	402	19	2	3,798	1,899	0.5%	12,905	508	74	139,864	1,890	0.6%	3,413	187	36	69,764	1,938	1.1%	↑278.1%	↑171.7%	↑105.6%	↑100.5%	↓2.5%	↓0.5pp
MNT	27G850A-B	-	431	17	2	6,178	3,089	0.5%	12,281	329	21	63,139	3,007	0.2%	1,934	80	14	43,776	3,127	0.7%	↑535.0%	↑311.2%	↑50.0%	↑44.2%	↓3.8%	↓0.5pp
MNT	32GX870B-B	-	68	1	0	-	0	0%	2,105	82	4	31,796	7,949	0.2%	4,127	80	5	40,465	8,093	0.1%	↓49.0%	↑2.5%	↓20.0%	↓21.4%	↓1.8%	↑0.1pp
MNT	45GX950A-B	-	120	7	1	10,449	10,449	0.8%	1,392	29	2	21,428	10,714	0.1%	2,506	66	2	23,998	11,999	0.1%	↓44.5%	↓56.1%	0%	↓10.7%	↓10.7%	0.0pp
MNT	27UQ850V-W	-	56	2	0	-	0	0%	1,656	47	7	20,318	2,903	0.4%	735	21	0	-	0	0%	↑125.3%	↑123.8%	-	-	-	↑0.4pp
MNT	27G64NA-B	-	136	7	2	2,798	1,399	1.5%	1,061	76	13	18,187	1,399	1.2%	2,150	98	13	18,187	1,399	0.6%	↓50.7%	↓22.4%	0%	0%	0%	↑0.6pp
MNT	52G930B-B	-	3	0	0	-	0	0%	1,011	33	1	13,999	13,999	0.1%	1,081	28	3	43,572	14,524	0.3%	↓6.5%	↑17.9%	↓66.7%	↓67.9%	↓3.6%	↓0.2pp
MNT	27GX700A-B	-	80	1	0	-	0	0%	1,328	33	3	10,237	3,412	0.2%	1,345	30	1	3,299	3,299	0.1%	↓1.3%	↑10.0%	↑200.0%	↑210.3%	↑3.4%	↑0.1pp
MNT	32UQ850V-W	-	12	0	0	-	0	0%	774	11	3	9,412	3,137	0.4%	469	6	1	3,099	3,099	0.2%	↑65.0%	↑83.3%	↑200.0%	↑203.7%	↑1.2%	↑0.2pp
MNT	27GM950B-B	-	161	2	0	-	0	0%	1,520	43	1	8,398	8,398	0.1%	1,343	13	0	-	0	0%	↑13.2%	↑230.8%	-	-	-	↑0.1pp
MNT	27G810A-B	-	31	1	0	-	0	0%	1,144	40	4	8,396	2,099	0.3%	852	11	1	2,299	2,299	0.1%	↑34.3%	↑263.6%	↑300.0%	↑265.2%	↓8.7%	↑0.2pp
MNT	25G590B-B	-	43	0	0	-	0	0%	1,931	21	1	7,599	7,599	0.1%	7,542	100	4	31,966	7,992	0.1%	↓74.4%	↓79.0%	↓75.0%	↓76.2%	↓4.9%	0.0pp
MNT	PU615U	O	21	0	0	-	0	0%	324	7	1	6,649	6,649	0.3%	390	7	1	6,789	6,789	0.3%	↓16.9%	0%	0%	↓2.1%	↓2.1%	0.0pp
MNT	32GX870A-B	-	63	0	0	-	0	0%	993	20	1	6,499	6,499	0.1%	630	4	0	-	0	0%	↑57.6%	↑400.0%	-	-	-	↑0.1pp
MNT	27GX790A-B	-	39	1	-1	-4,939	0	-2.6%	1,100	27	1	4,589	4,589	0.1%	601	5	0	-	0	0%	↑83.0%	↑440.0%	-	-	-	↑0.1pp
MNT	27G610A-B	-	84	1	0	-	0	0%	992	33	3	3,477	1,159	0.3%	184	2	0	-	0	0%	↑439.1%	↑1550.0%	-	-	-	↑0.3pp
MNT	27U711B-B	-	7	0	0	-	0	0%	648	1	2	2,848	1,424	0.3%	419	5	0	-	0	0%	↑54.7%	↓80.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	10	0	0	-	0	0%	357	6	1	1,699	1,699	0.3%	0	0	0	-	0	0%	-	-	-	-	-	↑0.3pp
MNT	27G411B-B	-	8	1	0	-	0	0%	411	12	1	849	849	0.2%	658	4	0	-	0	0%	↓37.5%	↑200.0%	-	-	-	↑0.2pp
MNT	24G411B-B	-	13	2	0	-	0	0%	1,125	30	1	649	649	0.1%	801	12	4	2,513	628	0.5%	↑40.4%	↑150.0%	↓75.0%	↓74.2%	↑3.3%	↓0.4pp
PC	16Z90U-K.ALB8C	-	5	0	0	-	0	0%	658	5	1	14,249	14,249	0.2%	372	-1	-1	-14,924	0	-0.3%	↑76.9%	↓600.0%	↓200.0%	↓195.5%	-	↑0.5pp
A/P	AS60GHWZ0	O	32	1	0	-	0	0%	553	22	2	3,372	1,686	0.4%	1,989	37	4	7,396	1,849	0.2%	↓72.2%	↓40.5%	↓50.0%	↓54.4%	↓8.8%	↑0.2pp
etc	DK2B	-	0	0	0	-	0	0%	3	0	2	600	300	66.7%	2	0	0	-	0	0%	↑50.0%	-	-	-	-	↑66.7pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2A	-	0	0	0	-	0	0%	2	0	1	300	300	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	7	0	1	300	300	14.3%	↓100.0%	-	↑100.0%	↓6.7%	↓53.3%	↓14.3pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/23) vs 前月同期 (08/01-08/23) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 239월 1일~9월 23일 누계			Aug. MTD Aug. 1 - Aug. 238월 1일~8월 23일 누계			vs Aug. Same Period Aug. 1 - Aug. 238월 1일~8월 23일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY90M2P	-	192	9	-	37	-	-	↑421.8%	NEW
	FCY10Y4M+RH10V3MVTW	-	154	8	-	64	15	-	↑141.3%	↓50.3%
	SC5GMR80H	17	102	38	-	139	-	NEW	↓26.4%	NEW
	FCY10R4M	6	127	6	2	172	9	↑200.0%	↓26.0%	↓37.6%
	FCY10Y4M	7	121	11	-	117	8	NEW	↑2.7%	↑27.4%
	FCY90N2W	-	130	3	-	57	-	-	↑128.2%	NEW
	S3GHM	8	72	41	-	27	11	NEW	↑166.7%	↑273.6%
	FCV13G4W+RH10V9AV4W	-	70	-	-	36	-	-	↑97.5%	-
	FCW12D4WA	-	43	4	-	17	-	-	↑153.6%	NEW
	FA12CA2C+RH10X75V2N	-	36	-	-	13	-	-	↑175.4%	-
REF	F544MMB95D	77	26	-	48	26	-	↑60.0%	↓1.2%	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	38	7	13	38	-	0.0%	↑2.1%	NEW
	S653MWW87D	-	50	-	-	42	-	-	↑20.4%	-
	F544MEP62D	26	24	-	26	-	-	0.0%	NEW	-
	S674MEG11D	-	25	21	-	25	-	-	↑0.8%	NEW
	S653MPY33D	20	8	-	-	9	-	NEW	↓5.6%	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	F544MEH85D	-	20	-	-	9	-	-	↑128.1%	-
	S674MPY11D	-	20	-	-	10	-	-	↑96.1%	-
LTV	65QNED82BCA	-	118	49	4	50	5	-	↑136.5%	↑836.5%
	OLED55G6PCA	-	97	-	-	65	-	-	↑49.5%	-
	OLED55C6PCA	-	92	-	-	32	-	-	↑190.8%	-
	75QNED82BCA	21	53	11	10	78	12	↑101.0%	↓32.1%	↓8.1%
	86QNED85BCA	-	72	6	9	29	-	-	↑144.2%	NEW
	OLED77C6PCA	-	58	-	-	78	-	-	↓25.0%	-
	OLED48C6PCA	-	52	-	-	53	-	-	↓1.3%	-
	75QNED85BCA	7	44	-	13	59	-	↓49.6%	↓26.0%	-
	65QNED85BCA	5	44	-	-	-	-	NEW	NEW	-
	86MRGB86BCA	21	24	-	-	-	-	NEW	NEW	-
MNT	27UP850K-W	7	127	6	8	62	-	↓5.3%	↑104.3%	NEW
	27G850A-B	6	57	-	3	41	-	↑110.7%	↑40.1%	-
	32GX870B-B	8	24	-	8	33	-	↓2.6%	↓26.0%	-
	45GX950A-B	10	11	-	-	24	-	NEW	↓54.2%	-
	27UQ850V-W	8	12	-	-	-	-	NEW	NEW	-
	27G64NA-B	-	18	-	-	18	-	-	0.0%	-
	52G930B-B	-	14	-	14	29	-	-	↓52.2%	-
	27GX700A-B	7	4	-	-	3	-	NEW	↑9.1%	-
	32UQ850V-W	9	-	-	-	3	-	NEW	-	-
	27GM950B-B	-	16	-	-	-	-	-	NEW	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
A/P	AS60GHWZ0	-	3	-	-	7	-	-	↓54.1%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【9月整体达成态势】截至9/23，MTD累计 531.0 K USD，达成率81.1%，较时间进度76.7%领先4.4个百分点；较8/1-8/23的446.4 K USD增长18.9%。近5天日均24.4 K USD，高于前18天的22.7 K USD，近期节奏有所加快，按当前节奏9月末预计约701.8 K USD。

2.【渠道结构仍高度依赖JD】JD贡献 79.9% 的MTD GMV，金额424.5 K USD，达成率83.3%，是当前增长的主要来源；LG.COM达成率仅71.9%，TM为76.4%。建议保持JD核心品类供给，同时优先修复LG.COM的流量与转化承接，降低单一渠道依赖。

3.【LG.COM是主要短板】LG.COM MTD GMV为76.2 K USD，较上月同期下降24.9%；其中WM下降65.1%，UV下降47.1%，是平台回落的主要原因。相比之下，JD GMV增长25.4%，WM增长38.1%。建议针对LG.COM的WM商品页、搜索引流和库存可售状态逐项排查。

4.【主要品类保持增长】W/M、REF、LTV、MNT的MTD GMV分别较上月同期增长14.3%、36.3%、23.5%和7.1%，其中W/M贡献245.3 K USD、LTV贡献160.5 K USD，是规模和增量的核心。PC增长18901.3%但基数仅2.1 K USD，应按小基数增长看待，不能替代主力品类。

5.【A/P下滑需要专项排查】A/P MTD GMV为0.5 K USD，较上月同期下降54.4%，UV下降72.2%，目标达成进度仅55.0%。虽然体量较小，但流量和销售同步收缩，建议检查商品上架、库存、listing质量及新品节奏，避免进一步失去曝光。

6.【GMV增长主要由流量带动】整体UV较上月同期增长17.9%，GMV增长18.9%，CVR由0.23%提升至0.27%，但ASP由689.9 USD降至590.4 USD。当前增长更多依赖流量放大，建议在保持引流的同时优化高价值型号组合、详情页转化和客单价结构。

7.【重点型号存在转化洼地】65QNED82BCA累计UV 26,239但CVR仅0.2%，S3GHM累计UV 24,407、CVR 0.1%，SC5GMR80H累计UV 8,741、CVR 0.1%，均属于高流量低转化型号。建议优先核查价格、促销、商品内容和评价信息，先提升已有流量的成交效率。

1.[9월 전체 달성 현황] 9/23 기준 MTD 누적은 531.0K USD, 달성률 81.1%로 경과율 76.7%보다 4.4%p 앞서며, 8/1-8/23의 446.4K USD 대비 18.9% 증가했습니다. 최근 5일 일평균은 24.4K USD로 이전 18일의 22.7K USD를 상회했고, 현재 추세 기준 9월 말 약 701.8K USD가 전망됩니다.

2.[JD 채널 의존도 지속] JD가 MTD GMV의 79.9%인 424.5K USD를 기여하고 달성률 83.3%로 성장을 주도하고 있습니다. LG.COM 달성률은 71.9%, TM은 76.4%입니다. JD 핵심 품목의 공급을 유지하는 동시에 LG.COM의 유입과 전환을 우선 개선해 단일 채널 의존도를 낮출 필요가 있습니다.

3.[LG.COM이 주요 보완 과제] LG.COM MTD GMV는 76.2K USD로 전월 동기 대비 24.9% 감소했습니다. 특히 WM GMV가 65.1%, UV가 47.1% 하락해 플랫폼 부진의 핵심 원인입니다. 반면 JD GMV는 25.4%, WM은 38.1% 증가했습니다. LG.COM WM 상품 페이지, 검색 유입, 재고 가용 상태를 우선 점검해야 합니다.

4.[주요 제품군 성장 유지] W/M, REF, LTV, MNT의 MTD GMV는 전월 동기 대비 각각 14.3%, 36.3%, 23.5%, 7.1% 증가했습니다. W/M은 245.3K USD, LTV는 160.5K USD로 규모와 증분을 주도합니다. PC는 18901.3% 증가했지만 기초가 2.1K USD에 불과하므로 소규모 기저효과로 해석해야 합니다.

5.[A/P 하락 원인 점검 필요] A/P MTD GMV는 0.5K USD로 전월 동기 대비 54.4% 감소했고 UV는 72.2% 하락했으며 목표 진행률은 55.0%에 그쳤습니다. 규모는 작지만 유입과 매출이 함께 축소되고 있어 상품 등록, 재고, 리스팅 품질, 신제품 운영 일정을 점검해야 합니다.

6.[GMV 성장은 유입이 주도] 전체 UV는 전월 동기 대비 17.9%, GMV는 18.9% 증가했고 CVR은 0.23%에서 0.27%로 개선됐습니다. 다만 ASP는 689.9 USD에서 590.4 USD로 하락했습니다. 유입 확대를 유지하면서 고가 모델 구성, 상세 페이지 전환, 객단가 구조를 함께 개선해야 합니다.

7.[주요 모델 전환 개선 과제] 65QNED82BCA는 누적 UV 26,239에 CVR 0.2%, S3GHM은 UV 24,407에 CVR 0.1%, SC5GMR80H는 UV 8,741에 CVR 0.1%로 모두 고유입 저전환 모델입니다. 가격, 프로모션, 상품 콘텐츠, 리뷰 정보를 우선 점검해 기존 유입의 구매 전환을 높여야 합니다.