LGECH D2C Daily Report

업데이트: 2026-08-17

Channel × Product Performance · Period 08/01 - 08/16 · Unit: K USD · Rate: ¥6.78/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-08-16 당일)29.5 K USD

MTD Net GMV월 누계 Net GMV (08/01 - 08/16)333.4 K USD

Net GMV Target AchievementGMV 목표 달성률54.6%333.4 / 610 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM90Net GMV K USDProg.

69.5%

Retail JD240Net GMV K USDProg.

55.9%

Retail TM4Net GMV K USDProg.

6.9%

W/M173

前月同期 115 K USD전월 동기

↑50.8%

REF36

前月同期 46 K USD전월 동기

↓21.5%

LTV92

前月同期 82 K USD전월 동기

↑11.7%

MNT32

前月同期 33 K USD전월 동기

↓5.4%

PC0

前月同期 2 K USD전월 동기

↓99.5%

A/P0

前月同期 0 K USD전월 동기

↑100.0%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

8/16 Daily · Aug MTD · vs Jul. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 8/16 당일 · 8월 누계 · 7월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	8/16 Daily8/16 당일						Aug MTD Aug 1 - Aug 168월 1일~8월 16일 누계						vs Jul. Same Period Jul. 1 - Jul. 167월 1일~7월 16일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	4,453	195	13	10.0	773	0.29%	75,595	2,135	297	173.0	582	0.39%	↓3.6%	↓33.4%	↑16.5%	↑50.8%	↑29.5%	↑0.07pp	237.1	73.0%
D2C	REF	1,135	44	2	3.3	1,664	0.18%	24,720	593	32	36.3	1,136	0.13%	↑1.3%	↓33.6%	↓28.9%	↓21.5%	↑10.4%	↓0.05pp	72.1	50.4%
D2C	LTV	3,919	125	4	14.6	3,651	0.10%	67,577	1,366	70	92.0	1,314	0.10%	↑36.6%	↓16.7%	↓16.7%	↑11.7%	↑34.1%	↓0.07pp	237.7	38.7%
D2C	MNT	1,207	45	2	1.5	737	0.17%	22,316	507	58	31.6	545	0.26%	↑49.1%	↓18.8%	↑41.5%	↓5.4%	↓33.1%	↓0.01pp	58.2	54.3%
D2C	PC	14	0	0	0	0	0.00%	963	7	0	0	0	0.00%	↑53.3%	↓41.7%	↓100.0%	↓99.5%	↓100.0%	↓0.16pp	4.4	0.2%
D2C	A/P	18	2	0	0	0	0.00%	1,787	28	2	0.5	251	0.11%	↓21.2%	↑154.5%	↑100.0%	↑100.0%	0%	↑0.07pp	0.6	88.7%
D2C	TTL	10,746	411	21	29.5	1,403	0.20%	192,958	4,636	459	333.4	726	0.24%	↑13.4%	↓27.4%	↑7.5%	↑19.5%	↑11.1%	↓0.01pp	610.1	54.6%
LG.COM	W/M	67	0	0	0	0	0.00%	10,468	79	74	59.4	802	0.71%	↑2.1%	↑36.2%	↑469.2%	↑335.9%	↓23.4%	↑0.58pp	58.4	101.6%
LG.COM	REF	15	0	1	1.9	1,858	6.67%	2,956	5	13	17.9	1,378	0.44%	↓22.2%	↓76.2%	↓27.8%	↓21.6%	↑8.6%	↓0.03pp	19.6	91.3%
LG.COM	LTV	70	0	0	0	0	0.00%	5,428	22	7	8.3	1,181	0.13%	↑58.3%	↑15.8%	0%	↑43.9%	↑43.9%	↓0.08pp	41.9	19.7%
LG.COM	MNT	95	1	0	0	0	0.00%	6,821	30	9	4.7	518	0.13%	↑135.5%	↓60.5%	↓30.8%	↓62.4%	↓45.6%	↓0.32pp	9.8	47.5%
LG.COM	PC	8	0	0	0	0	0.00%	867	9	0	0	0	0.00%	↑86.5%	↑80.0%	↓100.0%	↓100.0%	↓100.0%	↓0.22pp	-	-
LG.COM	A/P	1	0	0	0	0	0.00%	592	0	0	0	0	0.00%	↓72.0%	↓100.0%	-	-	-	0.00pp	-	-
LG.COM	TTL	256	1	1	1.9	1,858	0.39%	27,132	145	103	90.2	876	0.38%	↑18.2%	↓19.9%	↑98.1%	↑59.1%	↓19.7%	↑0.15pp	129.7	69.5%
JD	W/M	3,278	160	13	10.0	773	0.40%	45,396	1,603	216	111.2	515	0.48%	↓12.1%	↓40.0%	↓4.8%	↑26.1%	↑32.5%	↑0.04pp	146.3	76.0%
JD	REF	1,105	44	1	1.5	1,471	0.09%	14,358	420	19	19.5	1,028	0.13%	↓13.0%	↓43.5%	↓29.6%	↓16.6%	↑18.5%	↓0.03pp	48.1	40.6%
JD	LTV	3,275	110	4	14.6	3,651	0.12%	51,681	1,171	60	82.6	1,377	0.12%	↑34.6%	↓18.6%	↓17.8%	↑11.4%	↑35.6%	↓0.07pp	182.6	45.3%
JD	MNT	952	43	2	1.5	737	0.21%	14,403	451	48	25.8	537	0.33%	↑19.3%	↓17.7%	↑71.4%	↑22.5%	↓28.5%	↑0.10pp	46.3	55.6%
JD	PC	6	0	0	0	0	0.00%	96	-2	0	0	0	0.00%	↓41.1%	↓128.6%	-	-	-	0.00pp	4.4	0.2%
JD	A/P	9	1	0	0	0	0.00%	1,100	19	2	0.5	251	0.18%	↑856.5%	↑137.5%	↑100.0%	↑100.0%	0%	↓0.69pp	0.6	88.7%
JD	TTL	8,625	358	20	27.6	1,380	0.23%	127,034	3,662	345	239.6	694	0.27%	↑6.8%	↓32.4%	↓3.1%	↑15.7%	↑19.4%	↓0.03pp	428.3	55.9%
TM	W/M	1,108	35	0	0	0	0.00%	19,731	453	7	2.5	353	0.04%	↑19.3%	↓4.4%	↓53.3%	↓80.9%	↓59.1%	↓0.06pp	32.4	7.6%
TM	REF	15	0	0	0	0	0.00%	7,406	168	0	-1.1	0	0.00%	↑81.0%	↑30.2%	-	-	-	0.00pp	4.4	-25.1%
TM	LTV	574	15	0	0	0	0.00%	10,468	173	3	1.1	357	0.03%	↑37.3%	↓4.9%	↓25.0%	↓55.6%	↓40.8%	↓0.02pp	13.2	8.1%
TM	MNT	160	1	0	0	0	0.00%	1,092	26	1	1.2	1,175	0.09%	-	-	-	-	-	↑0.09pp	2.1	57.1%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	8	1	0	0	0	0.00%	95	9	0	0	0	0.00%	↑137.5%	↑800.0%	-	-	-	0.00pp	-	-
TM	TTL	1,865	52	0	0	0	0.00%	38,792	829	11	3.6	328	0.03%	↑37.1%	↑5.5%	↓42.1%	↓76.5%	↓59.4%	↓0.04pp	52.1	6.9%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Aug 1 - Aug 16 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 8월 1일~8월 16일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(8/16 Daily · 08/01-08/16 MTD · vs 07/01-07/16 · Showing 80 models with sales) (8/16 당일 · 08/01-08/16 누계 · 대비 07/01-07/16 · 판매 발생 80개 모델)

Product	Model	专供 전용	8/16 Daily8/16 당일						Aug MTD Aug 1 - Aug 168월 1일~8월 16일 누계						Jul. MTD Jul. 1 - Jul. 167월 1일~7월 16일 누계						vs Jul. Same Period Jul. 1 - Jul. 167월 1일~7월 16일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3CW	-	0	0	0	-	0	0%	10	60	71	390,500	5,500	710.0%	0	0	0	-	0	0%	-	-	-	-	-	↑710.0pp
WM	FCY10R4M	O	538	27	2	2,551	1,276	0.4%	6,951	223	73	134,416	1,841	1.1%	5,661	313	59	112,986	1,915	1.0%	↑22.8%	↓28.8%	↑23.7%	↑19.0%	↓3.8%	↑0.1pp
WM	SC5GMR80H	-	111	6	2	38,775	19,388	1.8%	3,444	141	6	118,771	19,795	0.2%	2,773	162	3	57,382	19,127	0.1%	↑24.2%	↓13.0%	↑100.0%	↑107.0%	↑3.5%	↑0.1pp
WM	FCY10Y4M	O	645	24	5	8,996	1,799	0.8%	11,725	244	61	111,788	1,833	0.5%	5,944	261	46	73,965	1,608	0.8%	↑97.3%	↓6.5%	↑32.6%	↑51.1%	↑14.0%	↓0.3pp
WM	FCY10Y4M+RH10V3MVTW	O	428	9	0	-	0	0%	6,491	125	10	44,571	4,457	0.2%	11,180	272	6	35,841	5,974	0.1%	↓41.9%	↓54.0%	↑66.7%	↑24.4%	↓25.4%	↑0.1pp
WM	SC5MBR80H	O	248	15	0	-	0	0%	4,067	140	2	38,113	19,056	0.0%	6,957	219	3	54,812	18,271	0.0%	↓41.5%	↓36.1%	↓33.3%	↓30.5%	↑4.3%	0.0pp
WM	FCV13G4W+RH10V9AV4W	-	165	11	0	-	0	0%	3,066	108	5	35,537	7,107	0.2%	2,529	123	0	-	0	0%	↑21.2%	↓12.2%	-	-	-	↑0.2pp
WM	SC5MSR40	-	45	4	0	-	0	0%	1,397	59	2	32,598	16,299	0.1%	2,275	107	1	18,399	18,399	0.0%	↓38.6%	↓44.9%	↑100.0%	↑77.2%	↓11.4%	↑0.1pp
WM	FN23BQH	-	61	0	0	-	0	0%	1,227	23	2	23,998	11,999	0.2%	2,384	87	1	1,434	1,434	0.0%	↓48.5%	↓73.6%	↑100.0%	↑1573.5%	↑736.8%	↑0.2pp
WM	FCY90M2P	-	177	12	0	-	0	0%	2,658	90	13	23,648	1,819	0.5%	1,946	176	26	48,623	1,870	1.3%	↑36.6%	↓48.9%	↓50.0%	↓51.4%	↓2.7%	↓0.8pp
WM	DH12X4SC2	-	15	1	0	-	0	0%	544	7	3	22,451	7,484	0.6%	88	4	0	-	0	0%	↑518.2%	↑75.0%	-	-	-	↑0.6pp
WM	FMY10Y4PF	O	44	7	1	2,341	2,341	2.3%	620	43	11	21,816	1,983	1.8%	1,180	49	6	9,581	1,597	0.5%	↓47.5%	↓12.2%	↑83.3%	↑127.7%	↑24.2%	↑1.3pp
WM	S3GHM	O	735	19	0	-	0	0%	8,661	306	2	19,998	9,999	0.0%	6,491	198	5	45,796	9,159	0.1%	↑33.4%	↑54.5%	↓60.0%	↓56.3%	↑9.2%	↓0.1pp
WM	FCW12Y4WA	-	157	4	1	9,199	9,199	0.6%	1,460	31	4	19,089	4,772	0.3%	1,236	44	5	10,755	2,151	0.4%	↑18.1%	↓29.5%	↓20.0%	↑77.5%	↑121.9%	↓0.1pp
WM	FA12CA2C+RH10X75V2N	-	164	11	1	12,999	12,999	0.6%	3,405	114	1	12,999	12,999	0.0%	3,735	166	2	26,673	13,336	0.1%	↓8.8%	↓31.3%	↓50.0%	↓51.3%	↓2.5%	↓0.1pp
WM	FCW12D4WA	-	30	2	1	50	50	3.3%	813	18	4	12,733	3,183	0.5%	759	49	8	33,778	4,222	1.1%	↑7.1%	↓63.3%	↓50.0%	↓62.3%	↓24.6%	↓0.6pp
WM	FMW10Y4WA	-	61	4	0	-	0	0%	1,176	36	4	11,158	2,790	0.3%	1,038	63	3	2,991	997	0.3%	↑13.3%	↓42.9%	↑33.3%	↑273.1%	↑179.8%	0.0pp
WM	FN23WQH	-	46	2	0	-	0	0%	860	11	1	10,999	10,999	0.1%	840	43	1	9,899	9,899	0.1%	↑2.4%	↓74.4%	0%	↑11.1%	↑11.1%	0.0pp
WM	FW12X4WC2+DH12X4WC2	-	31	1	0	-	0	0%	438	19	1	10,719	10,719	0.2%	306	19	0	-	0	0%	↑43.1%	0%	-	-	-	↑0.2pp
WM	FH12X9BCA	-	24	0	0	-	0	0%	524	9	2	10,549	5,274	0.4%	342	13	0	-	0	0%	↑53.2%	↓30.8%	-	-	-	↑0.4pp
WM	FH12X9WCA	-	57	1	-1	-10,949	0	-1.8%	1,197	33	1	9,999	9,999	0.1%	489	26	3	20,748	6,916	0.6%	↑144.8%	↑26.9%	↓66.7%	↓51.8%	↑44.6%	↓0.5pp
WM	S3IF	-	39	4	0	-	0	0%	877	43	1	9,307	9,307	0.1%	965	46	4	37,181	9,295	0.4%	↓9.1%	↓6.5%	↓75.0%	↓75.0%	↑0.1%	↓0.3pp
WM	FW12X4SC2	-	15	0	0	-	0	0%	496	5	2	8,530	4,265	0.4%	228	6	0	-	0	0%	↑117.5%	↓16.7%	-	-	-	↑0.4pp
WM	DH12X4WC2	-	21	1	0	-	0	0%	649	13	1	6,943	6,943	0.2%	170	7	1	6,969	6,969	0.6%	↑281.8%	↑85.7%	0%	↓0.4%	↓0.4%	↓0.4pp
WM	RH10V9AV4W	-	2	0	0	-	0	0%	555	11	1	6,142	6,142	0.2%	75	9	0	-	0	0%	↑640.0%	↑22.2%	-	-	-	↑0.2pp
WM	RH10V9PV2WR	-	19	2	0	-	0	0%	829	17	1	4,844	4,844	0.1%	297	20	4	22,109	5,527	1.3%	↑179.1%	↓15.0%	↓75.0%	↓78.1%	↓12.4%	↓1.2pp
WM	FW12X4WC2	-	17	1	0	-	0	0%	609	8	1	4,737	4,737	0.2%	674	12	3	10,309	3,436	0.4%	↓9.6%	↓33.3%	↓66.7%	↓54.0%	↑37.9%	↓0.2pp
WM	FY10EK2E	-	22	0	1	4,172	4,172	4.5%	285	8	1	4,172	4,172	0.4%	250	14	0	-	0	0%	↑14.0%	↓42.9%	-	-	-	↑0.4pp
WM	FCW12Y4PA	-	13	0	0	-	0	0%	213	9	2	4,047	2,024	0.9%	303	17	3	7,533	2,511	1.0%	↓29.7%	↓47.1%	↓33.3%	↓46.3%	↓19.4%	↓0.1pp
WM	FCV13G4W	-	78	2	0	-	0	0%	1,482	30	1	3,674	3,674	0.1%	427	33	0	166	0	0%	↑247.1%	↓9.1%	-	↑2113.3%	-	↑0.1pp
WM	FA12CA2C	-	18	0	0	-	0	0%	369	8	4	3,657	914	1.1%	708	30	3	17,677	5,892	0.4%	↓47.9%	↓73.3%	↑33.3%	↓79.3%	↓84.5%	↑0.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	138	2	0	-	0	0%	1,724	49	0	201	0	0%	2,749	117	1	6,599	6,599	0.0%	↓37.3%	↓58.1%	↓100.0%	↓97.0%	↓100.0%	0.0pp
WM	FCY90N2W	-	17	3	0	-	0	0%	346	-16	3	150	50	0.9%	6,504	296	54	88,833	1,645	0.8%	↓94.7%	↓105.4%	↓94.4%	↓99.8%	↓97.0%	↑0.1pp
Ref	F664MEH95D	-	54	3	1	12,596	12,596	1.9%	873	28	7	98,303	14,043	0.8%	490	31	4	50,384	12,596	0.8%	↑78.2%	↓9.7%	↑75.0%	↑95.1%	↑11.5%	0.0pp
Ref	F544MMB95D	-	305	6	0	-	0	0%	5,014	107	4	38,376	9,594	0.1%	3,372	59	6	60,889	10,148	0.2%	↑48.7%	↑81.4%	↓33.3%	↓37.0%	↓5.5%	↓0.1pp
Ref	S653MWW87D	-	35	1	1	9,972	9,972	2.9%	1,526	34	3	29,979	9,993	0.2%	2,880	106	2	19,494	9,747	0.1%	↓47.0%	↓67.9%	↑50.0%	↑53.8%	↑2.5%	↑0.1pp
Ref	F544MEP62D	-	40	3	0	-	0	0%	1,112	35	4	26,178	6,544	0.4%	1,738	68	3	21,088	7,029	0.2%	↓36.0%	↓48.5%	↑33.3%	↑24.1%	↓6.9%	↑0.2pp
Ref	F544MEH62D	-	229	8	0	-	0	0%	9,059	228	5	21,513	4,303	0.1%	6,247	218	6	42,037	7,006	0.1%	↑45.0%	↑4.6%	↓16.7%	↓48.8%	↓38.6%	0.0pp
Ref	F664MPY88D	-	34	3	0	-	0	0%	1,011	21	1	17,011	17,011	0.1%	954	56	0	-	0	0%	↑6.0%	↓62.5%	-	-	-	↑0.1pp
Ref	S674MEG11D	-	163	8	0	-	0	0%	1,488	43	4	9,834	2,458	0.3%	2,827	119	6	25,699	4,283	0.2%	↓47.4%	↓63.9%	↓33.3%	↓61.7%	↓42.6%	↑0.1pp
Ref	S674MPY11D	-	129	7	0	-	0	0%	1,098	27	4	5,178	1,294	0.4%	1,912	99	11	37,862	3,442	0.6%	↓42.6%	↓72.7%	↓63.6%	↓86.3%	↓62.4%	↓0.2pp
TV	OLED77C6PCA	-	321	8	1	20,999	20,999	0.3%	5,111	109	5	77,950	15,590	0.1%	1,270	46	6	98,805	16,468	0.5%	↑302.4%	↑137.0%	↓16.7%	↓21.1%	↓5.3%	↓0.4pp
TV	100MRGB96BC	-	23	0	1	59,999	59,999	4.3%	602	5	1	59,999	59,999	0.2%	1,300	54	-1	-59,999	0	-0.1%	↓53.7%	↓90.7%	↓200.0%	↓200.0%	-	↑0.3pp
TV	75QNED85BCA	-	143	2	0	-	0	0%	2,610	43	8	57,468	7,184	0.3%	1,879	64	1	7,399	7,399	0.1%	↑38.9%	↓32.8%	↑700.0%	↑676.7%	↓2.9%	↑0.2pp
TV	OLED55G6PCA	-	315	10	0	-	0	0%	5,508	115	6	53,980	8,997	0.1%	1,972	57	8	85,982	10,748	0.4%	↑179.3%	↑101.8%	↓25.0%	↓37.2%	↓16.3%	↓0.3pp
TV	75QNED82BCA	O	211	5	0	-	0	0%	3,719	88	9	53,636	5,960	0.2%	3,665	111	7	33,947	4,850	0.2%	↑1.5%	↓20.7%	↑28.6%	↑58.0%	↑22.9%	0.0pp
TV	100QNED85BC	-	10	1	0	-	0	0%	204	8	2	41,473	20,736	1.0%	215	3	0	-	0	0%	↓5.1%	↑166.7%	-	-	-	↑1.0pp
TV	OLED48C6PCA	-	333	15	0	-	0	0%	4,828	90	7	39,819	5,688	0.1%	2,569	71	3	19,892	6,631	0.1%	↑87.9%	↑26.8%	↑133.3%	↑100.2%	↓14.2%	0.0pp
TV	OLED65B6PCA	-	154	4	0	-	0	0%	2,441	49	5	39,491	7,898	0.2%	340	12	4	43,476	10,869	1.2%	↑617.9%	↑308.3%	↑25.0%	↓9.2%	↓27.3%	↓1.0pp
TV	OLED77G6PCA	-	57	0	0	-	0	0%	960	27	1	36,499	36,499	0.1%	1,124	47	-1	-36,499	0	-0.1%	↓14.6%	↓42.6%	↓200.0%	↓200.0%	-	↑0.2pp
TV	65QNED82BCA	O	657	17	1	4,517	4,517	0.2%	11,783	186	12	31,469	2,622	0.1%	10,074	247	14	53,338	3,810	0.1%	↑17.0%	↓24.7%	↓14.3%	↓41.0%	↓31.2%	0.0pp
TV	OLED77B6PCA	-	153	3	0	-	0	0%	1,696	28	2	28,998	14,499	0.1%	394	13	1	15,999	15,999	0.3%	↑330.5%	↑115.4%	↑100.0%	↑81.2%	↓9.4%	↓0.2pp
TV	OLED83C6PCA	-	83	3	0	-	0	0%	1,373	33	1	28,499	28,499	0.1%	1,276	45	2	56,998	28,499	0.2%	↑7.6%	↓26.7%	↓50.0%	↓50.0%	0%	↓0.1pp
TV	86QNED85BCA	-	61	4	0	-	0	0%	1,461	31	4	28,282	7,070	0.3%	1,298	64	2	17,242	8,621	0.2%	↑12.6%	↓51.6%	↑100.0%	↑64.0%	↓18.0%	↑0.1pp
TV	OLED65C6PCA	-	138	6	1	13,499	13,499	0.7%	2,394	41	1	13,499	13,499	0.0%	2,574	62	1	13,999	13,999	0.0%	↓7.0%	↓33.9%	0%	↓3.6%	↓3.6%	0.0pp
TV	OLED42C6PCA	-	134	8	0	-	0	0%	1,637	42	2	12,198	6,099	0.1%	2,402	94	2	12,198	6,099	0.1%	↓31.8%	↓55.3%	0%	0%	0%	0.0pp
TV	75MRGB86BCA	-	55	2	0	-	0	0%	1,231	22	1	8,506	8,506	0.1%	560	20	1	8,506	8,506	0.2%	↑119.8%	↑10.0%	0%	0%	0%	↓0.1pp
TV	85QNED82BCA	O	254	6	0	-	0	0%	4,279	75	1	8,011	8,011	0.0%	4,160	132	2	15,998	7,999	0.0%	↑2.9%	↓43.2%	↓50.0%	↓49.9%	↑0.2%	0.0pp
TV	OLED48B6PCA	-	107	2	0	-	0	0%	1,352	29	1	5,999	5,999	0.1%	643	8	0	-	0	0%	↑110.3%	↑262.5%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	117	5	0	-	0	0%	2,663	52	1	5,604	5,604	0.0%	1,174	19	1	6,374	6,374	0.1%	↑126.8%	↑173.7%	0%	↓12.1%	↓12.1%	↓0.1pp
TV	OLED55B5XCA	-	1	0	0	-	0	0%	75	6	1	35	35	1.3%	10	0	0	-	0	0%	↑650.0%	-	-	-	-	↑1.3pp
MNT	32GX870B-B	-	150	4	0	-	0	0%	2,516	47	5	40,765	8,153	0.2%	1,472	52	2	16,573	8,286	0.1%	↑70.9%	↓9.6%	↑150.0%	↑146.0%	↓1.6%	↑0.1pp
MNT	25G590B-B	-	325	1	0	-	0	0%	3,379	56	5	39,965	7,993	0.1%	10	0	0	-	0	0%	↑33690.0%	-	-	-	-	↑0.1pp
MNT	27UP850K-W	-	106	10	0	-	0	0%	1,493	92	17	33,583	1,976	1.1%	190	8	0	-	0	0%	↑685.8%	↑1050.0%	-	-	-	↑1.1pp
MNT	39GX950B-B	-	38	4	0	-	0	0%	1,085	27	2	25,348	12,674	0.2%	1,214	66	9	110,641	12,293	0.7%	↓10.6%	↓59.1%	↓77.8%	↓77.1%	↑3.1%	↓0.5pp
MNT	32GX850A-B	O	15	0	0	-	0	0%	1,359	35	4	19,366	4,842	0.3%	3,430	162	5	24,995	4,999	0.1%	↓60.4%	↓78.4%	↓20.0%	↓22.5%	↓3.2%	↑0.2pp
MNT	27G850A-B	-	56	2	0	-	0	0%	1,072	40	5	16,095	3,219	0.5%	579	25	0	475	0	0%	↑85.1%	↑60.0%	-	↑3288.4%	-	↑0.5pp
MNT	52G930B-B	-	25	0	0	-	0	0%	756	18	1	14,274	14,274	0.1%	757	35	-1	-14,999	0	-0.1%	↓0.1%	↓48.6%	↓200.0%	↓195.2%	-	↑0.2pp
MNT	PU615U	O	11	0	1	6,699	6,699	9.1%	248	2	2	13,488	6,744	0.8%	290	5	2	13,998	6,999	0.7%	↓14.5%	↓60.0%	0%	↓3.6%	↓3.6%	↑0.1pp
MNT	27G64NA-B	-	77	8	0	-	0	0%	1,636	68	9	12,591	1,399	0.6%	758	32	0	-	0	0%	↑115.8%	↑112.5%	-	-	-	↑0.6pp
MNT	32UQ850V-W	-	4	0	0	-	0	0%	290	4	2	6,398	3,199	0.7%	131	7	1	3,134	3,134	0.8%	↑121.4%	↓42.9%	↑100.0%	↑104.1%	↑2.1%	↓0.1pp
MNT	27GX700A-B	-	30	1	1	3,299	3,299	3.3%	680	22	1	3,299	3,299	0.1%	504	18	3	10,822	3,607	0.6%	↑34.9%	↑22.2%	↓66.7%	↓69.5%	↓8.5%	↓0.5pp
MNT	32GS94U-B	-	15	0	0	-	0	0%	440	4	1	3,039	3,039	0.2%	52	3	0	-	0	0%	↑746.2%	↑33.3%	-	-	-	↑0.2pp
MNT	27G810A-B	-	19	0	0	-	0	0%	537	3	1	2,299	2,299	0.2%	315	20	0	-	0	0%	↑70.5%	↓85.0%	-	-	-	↑0.2pp
MNT	27GX704A-B	-	5	0	0	-	0	0%	275	3	1	2,184	2,184	0.4%	87	6	3	7,122	2,374	3.4%	↑216.1%	↓50.0%	↓66.7%	↓69.3%	↓8.0%	↓3.0pp
MNT	32G620B-B	-	7	0	0	-	0	0%	276	-1	1	1,804	1,804	0.4%	59	1	0	-	0	0%	↑367.8%	↓200.0%	-	-	-	↑0.4pp
MNT	34U601B-B	-	0	0	0	-	0	0%	30	2	1	1,699	1,699	3.3%	110	2	1	1,599	1,599	0.9%	↓72.7%	0%	0%	↑6.3%	↑6.3%	↑2.4pp
MNT	24G411B-B	-	17	1	0	-	0	0%	534	6	2	1,265	632	0.4%	855	34	6	3,861	644	0.7%	↓37.5%	↓82.4%	↓66.7%	↓67.2%	↓1.7%	↓0.3pp
PC	16Z90U-K.ALB7C	-	4	0	0	-	0	0%	300	0	1	14,999	14,999	0.3%	165	0	0	-	0	0%	↑81.8%	-	-	-	-	↑0.3pp
A/P	AS60GHWZ0	O	18	2	0	-	0	0%	1,787	28	2	3,398	1,699	0.1%	2,268	11	1	1,699	1,699	0.0%	↓21.2%	↑154.5%	↑100.0%	↑100.0%	0%	↑0.1pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (08/01-08/16) vs 前月同期 (07/01-07/16) · Unit: K RMB / 단위: K RMB

Product	Model	Aug MTD Aug 1 - Aug 168월 1일~8월 16일 누계			Jul. MTD Jul. 1 - Jul. 167월 1일~7월 16일 누계			vs Jul. Same Period Jul. 1 - Jul. 167월 1일~7월 16일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3CW	390	-	-	-	-	-	NEW	-	-
	FCY10R4M	2	129	3	2	104	6	↓12.5%	↑23.9%	↓53.2%
	SC5GMR80H	-	119	-	17	40	-	-	↑197.0%	-
	FCY10Y4M	-	103	8	-	64	10	-	↑60.3%	↓11.6%
	FCY10Y4M+RH10V3MVTW	-	45	-	-	13	23	-	↑245.7%	-
	SC5MBR80H	-	38	-	17	38	-	-	↑0.3%	-
	FCV13G4W+RH10V9AV4W	-	36	-	-	-	-	-	NEW	-
	SC5MSR40	-	33	-	-	-	18	-	NEW	-
	FN23BQH	-	24	-	-	1	-	-	↑1614.3%	-
	FCY90M2P	-	24	0	-	45	3	-	↓48.2%	↓93.8%
REF	F664MEH95D	50	48	-	50	-	-	0.0%	NEW	-
	F544MMB95D	38	-	-	48	13	-	↓20.0%	-	-
	S653MWW87D	-	30	-	-	20	-	-	↑53.8%	-
	F544MEP62D	26	-	-	13	8	-	↑100.0%	-	-
	F544MEH62D	6	22	-	20	22	-	↓66.8%	↑0.4%	-
	F664MPY88D	-	17	-	-	-	-	-	NEW	-
	S674MEG11D	-	10	-	-	26	-	-	↓61.9%	-
	S674MPY11D	-	5	-	4	34	-	-	↓84.6%	-
	F544MEH85D	-	-	-	-	27	-	-	-	-
	F554GBBV3B	-	-	-	-	-	-	-	-	-
LTV	OLED77C6PCA	-	78	-	-	99	-	-	↓21.1%	-
	100MRGB96BC	-	60	-	-	-	-	-	NEW	-
	75QNED85BCA	13	44	-	-	7	-	NEW	↑500.0%	-
	OLED55G6PCA	-	54	-	-	86	-	-	↓37.2%	-
	75QNED82BCA	5	42	6	10	24	-	↓49.5%	↑77.2%	NEW
	100QNED85BC	20	22	-	-	-	-	NEW	NEW	-
	OLED48C6PCA	-	40	-	-	20	-	-	↑100.0%	-
	OLED65B6PCA	-	40	-	-	44	-	-	↓9.2%	-
	OLED77G6PCA	-	36	-	-	-	-	-	NEW	-
	65QNED82BCA	4	27	1	-	45	8	NEW	↓40.2%	↓90.4%
MNT	32GX870B-B	8	33	-	25	-	-	↓68.9%	NEW	-
	25G590B-B	-	32	8	-	-	-	-	NEW	NEW
	27UP850K-W	6	28	-	-	-	-	NEW	NEW	-
	39GX950B-B	12	13	-	33	78	-	↓62.3%	↓83.3%	-
	32GX850A-B	-	19	-	-	25	-	-	↓22.4%	-
	27G850A-B	-	16	-	0	-	-	-	NEW	-
	52G930B-B	14	-	-	-	-	-	NEW	-	-
	PU615U	-	14	-	-	14	-	-	↓3.6%	-
	27G64NA-B	-	13	-	-	-	-	-	NEW	-
	32UQ850V-W	-	6	-	3	-	-	-	NEW	-
PC	16Z90U-K.ALB7C	-	15	-	-	-	-	-	NEW	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	14	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	17Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB8C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	3	-	-	2	-	-	↑100.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成领先时间进度】截至8/16，MTD累计GMV 333.4K USD，月度目标达成率 54.6%，高于时间进度 51.6%（领先约3.0pp），节奏稳健。环比上月同期（279.1K USD）增长 +19.5%。剩余半月需再达成 276.6K USD，按当前16天日均 20.8K USD 已高于达标所需 18.4K USD/日，进度健康。建议锁定WM引擎、补齐Ref与MNT缺口，守住领先优势。

2.【渠道高度依赖JD】渠道高度依赖JD：JD贡献 71.9% GMV（239.6K USD），达成率 55.9%；LG.COM占 27.1%（90.2K USD，达成率 69.5%，为三渠道最高）；TM仅 1.1%（3.6K USD，达成率 6.9%）。单点渠道集中度偏高，若JD节奏波动将直接拖累整体。建议稳固JD基本盘的同时，加速LG.COM专供与转化提效，并重启TM流量与上架爬坡。

3.【WM是核心增长引擎】WM是核心增长引擎：MTD 173.0K USD，环比上月同期（114.7K）增长 +50.8%，达成率 73.0%，为各品类最高进度。其中LG.COM WM爆发式增长 +335.9%（59.4K vs 13.6K），进度已达 101.6% 超额达标。建议将WM资源向利润款与套装倾斜，借势锁定JD与LG.COM双渠道放量，并对高UV低转化型号做页面与价格优化。

4.【PC品类已停摆】PC品类已停摆：MTD GMV 0.0K USD（上月同期2.1K），环比 −99.5%，且在D2C、LG.COM、JD、TM全渠道均无成交（EA均为0）。该品类实际处于中断状态，非单纯下滑。建议立即排查PC供应链、上架状态与价格竞争力，确认是否清库或暂时下架，避免长期零产出拖累品类结构。

5.【Ref承压下滑】Ref承压下滑：MTD 36.3K USD，环比上月同期（46.3K）回落 −21.5%，达成率仅 50.4%，落后整体进度。两主渠道同步走弱——LG.COM Ref −21.6%、JD Ref −16.6%，且整体CVR仅 0.13%、ASP高达 1,135.6 USD，高价抑制转化。建议优化Ref详情页与促销组合、以套装配件拉低决策门槛，遏止环比回落。

6.【集中度陷阱—MNT】集中度陷阱—MNT：头部TOP10型号环比增 +9.9K USD，但品类总量反而降 −1.8K USD，中长尾塌方 −11.7K USD，呈典型头部增、中长尾崩的掩盖效应。MNT总量31.6K、达成率54.3%。建议补长尾型号供给、捆绑套装组合、扩大搜索与陈列覆盖，降低对少数头部单品的单点依赖，防止尾部持续失血。

7.【单日单型号集中—S3CW】单日单型号集中—S3CW：LG.COM在 2026-08-10 由型号S3CW（WM）单日售出 71台、GMV 57,596 USD，占当日LG.COM GMV的 97.6%，ASP约 811.2 USD。单型号驱动全天销售，存在强单点依赖：一旦该型号断货或促销结束，当日业绩将断崖。建议分散型号矩阵、保障S3CW库存与价盘延续，避免单品波动传导至渠道大盘。

8.【WM转化洼地】WM转化洼地：S3GHM（UV 8,661）、SC5MBR80H（UV 4,067）、FA12CA2C+RH10X75V2N（UV 3,405）三款WM型号流量可观但CVR近 0.0%，海量访客未转化为成交。这与TOP型号S3CW（UV仅10却CVR 710%）形成极端反差，说明流量承接与详情页、价格、库存存在断点。建议对高UV低转化型号做页面与价格诊断，把曝光有效转为订单。

9.【TV流量涨、转化弱】TV流量涨、转化弱：TV MTD 92.0K USD环比 +11.7%，但达成率仅 38.7%，为增长品类中进度最低；UV环比 +36.6% 高增，CVR却仅 0.10%（JD TV 0.12%、LG.COM TV 0.13%）。高客单（ASP 1,313.8 USD）叠加低转化，说明访客质量与承接不足。建议强化TV大屏详情页、以旧换新与套装降低决策门槛，把流量红利转为实绩。

1.[전체 달성률이 경과율 상회] 8/16 기준 MTD 누적 GMV 333.4K USD, 월간 목표 달성률 54.6%로 경과율 51.6%(약 3.0pp 선행)을 상회하며 안정적 추세. 전월 동기(279.1K USD) 대비 +19.5% 성장. 잔여 기간 달성 필요액 276.6K USD(목표 610K−누적 333.4K), 현재 16일 일평균 20.8K USD가 목표 달성에 필요한 18.4K USD/일을 상회하여 진도 양호. WM 성장 동력 유지 및 Ref·MNT 보충으로 선행 우위 고수 권장.

2.[JD에 고도 집중된 채널 구조] 채널이 JD에 고도 집중: JD가 GMV의 71.9%(239.6K USD, 달성률 55.9%) 기여. LG.COM은 27.1%(90.2K USD, 달성률 69.5%로 3채널 중 최고), TM은 1.1%(3.6K USD, 달성률 6.9%)에 불과. 단일 채널 집중도 과다로 JD 리듬 변동 시 전체 직접 타격. JD 기본 수성과 함께 LG.COM 전용 모델 및 전환 효율 제고 가속, TM 트래픽·등록 램프업 재가동 권장.

3.[WM, 핵심 성장 동력] WM이 핵심 성장 동력: MTD 173.0K USD, 전월 동기(114.7K) 대비 +50.8% 성장, 달성률 73.0%로 전 품목 최고 진도. 특히 LG.COM WM은 폭발적 성장 +335.9%(59.4K vs 13.6K)하며 진도 101.6%로 목표 초과 달성. WM 자원을 고수익 모델·세트 중심으로 재배분, JD·LG.COM 양채널 확대 유지, 고UV 저전환 모델 페이지·가격 최적화 권장.

4.[PC 카테고리 운영 중단] PC 카테고리 운영 중단: MTD GMV 0.0K USD(전월 동기 2.1K, −99.5%), D2C·LG.COM·JD·TM 전 채널에서 거래 없음(EA 모두 0). 단순 하락이 아닌 실질적 중단 상태. PC 공급망·등록 상태·가격 경쟁력 즉시 점검, 재고 청산 혹은 일시 하역 여부 확인하여 장기 제로 영업으로 인한 카테고리 구조 훼손 방지 권장.

5.[Ref 부진 하락] Ref 부진 하락: MTD 36.3K USD, 전월 동기(46.3K) 대비 −21.5% 후퇴, 달성률 50.4%로 전체 진도 미달. 양대 채널 동반 약세—LG.COM Ref −21.6%, JD Ref −16.6%, 전체 CVR 0.13%·ASP 1,135.6 USD로 고가가 전환 억제. Ref 상세페이지·프로모션 조합 최적화 및 액세서리 세트로 의사결정 장벽 완화, 전월 동기 대비 후퇴 차단 권장.

6.[집중도 함정—MNT] 집중도 함정—MNT: 상위 TOP10 모델이 전월 동기 대비 +9.9K USD 증가했으나 카테고리 총량은 오히려 −1.8K USD 감소, 중하위 테일은 −11.7K USD 붕괴하여 전형적 상위 증가·중하위 붕괴 은폐 효과. MNT 총량 31.6K, 달성률 54.3%. 중하위 모델 공급 보충·세트 번들·검색·진열 커버리지 확대로 소수 헤드 단품에 대한 단일 의존 완화, 테일 지속 출혈 방지 권장.

7.[단일일 단일모델 집중—S3CW] 단일일 단일모델 집중—S3CW: LG.COM이 2026-08-10 모델 S3CW(WM)를 하루 71대 판매, GMV 57,596 USD로 당일 LG.COM GMV의 97.6% 점유, ASP 약 811.2 USD. 단일 모델이 당일 매출 전체를 견인하여 강한 단일 의존: 해당 모델 재고 소진 혹은 프로모션 종료 시 당일 실적 절벽 위험. 모델 포트폴리오 분산, S3CW 재고·가격 지속 보장으로 단품 변동의 채널 전체 전이 차단 권장.

8.[WM 전환 저지대] WM 전환 저지대: S3GHM(UV 8,661), SC5MBR80H(UV 4,067), FA12CA2C+RH10X75V2N(UV 3,405) 3개 WM 모델은 트래픽은 풍부하나 CVR 0.0%에 근접, 대량 방문이 거래로 전환되지 않음. 이는 TOP 모델 S3CW(UV 10에 CVR 710%)와 극단적 대비로, 트래픽 수용·상세페이지·가격·재고에 단절 존재 시사. 고UV 저전환 모델 페이지·가격 진단으로 노출을 주문으로 유효 전환 권장.

9.[TV 트래픽 증가·전환 취약] TV 트래픽 증가·전환 취약: TV MTD 92.0K USD 전월 동기 대비 +11.7%이나 달성률 38.7%로 성장 품목 중 진도 최저; UV는 +36.6% 급증하나 CVR은 0.10% 수준(JD TV 0.12%, LG.COM TV 0.13%). 고객단가(ASP 1,313.8 USD)·저전환으로 방문 품질·수용 부족 시사. TV 대형 상세페이지 강화, 재활용·세트로 의사결정 장벽 완화하여 트래픽 이익을 실적으로 전환 권장.