LGECH D2C Daily Report

Update: 2026-09-22

Channel × Product Performance · Period 09/01 - 09/21 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-21 당일)17.9 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/21)476.4 K USD

Net GMV Target AchievementGMV 목표 달성률72.7%476.4 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM68Net GMV K USDProg.

64.1%

Retail JD378Net GMV K USDProg.

74.3%

Retail TM30Net GMV K USDProg.

75.8%

W/M226

前月同期 199 K USD전월 동기

↑13.1%

REF64

前月同期 45 K USD전월 동기

↑42.3%

LTV136

前月同期 111 K USD전월 동기

↑22.8%

MNT48

前月同期 48 K USD전월 동기

↑0.6%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 1 K USD전월 동기

↓37.5%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/21 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/21 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/21 Daily9/21 당일						Sep MTD Sep 1 - Sep 219월 1일~9월 21일 누계						vs Aug. Same Period Aug. 1 - Aug. 218월 1일~8월 21일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	5,318	260	17	7.2	423	0.32%	114,741	4,541	421	225.5	536	0.37%	↑14.9%	↑48.8%	↑15.7%	↑13.1%	↓2.2%	0.00pp	303.1	74.4%
D2C	REF	1,786	63	2	2.6	1,303	0.11%	29,302	1,060	56	64.3	1,149	0.19%	↓8.3%	↑22.0%	↑36.6%	↑42.3%	↑4.2%	↑0.06pp	93.8	68.6%
D2C	LTV	6,004	187	5	4.6	918	0.08%	105,589	3,063	196	135.8	693	0.19%	↑20.4%	↑56.8%	↑110.8%	↑22.8%	↓41.7%	↑0.08pp	190.6	71.3%
D2C	MNT	1,853	63	11	3.5	320	0.59%	47,913	1,390	126	47.9	380	0.26%	↑32.9%	↑72.7%	↑37.0%	↑0.6%	↓26.6%	↑0.01pp	62.7	76.4%
D2C	PC	39	1	0	0	0	0.00%	2,414	18	1	2.1	2,108	0.04%	↑63.0%	↑157.1%	-	↑18901.3%	-	↑0.04pp	3.9	54.4%
D2C	A/P	14	1	0	0	0	0.00%	498	20	2	0.5	250	0.40%	↓74.5%	↓41.2%	↓33.3%	↓37.5%	↓6.3%	↑0.25pp	0.9	55.0%
D2C	TTL	15,014	575	35	17.9	512	0.23%	300,457	10,092	802	476.2	594	0.27%	↑16.0%	↑50.2%	↑35.2%	↑18.0%	↓12.8%	↑0.04pp	655.0	72.7%
LG.COM	W/M	137	0	0	0	0	0.00%	7,464	61	22	19.0	866	0.29%	↓49.0%	↓32.2%	↓70.3%	↓68.0%	↑7.6%	↓0.21pp	31.8	60.0%
LG.COM	REF	49	0	0	0	0	0.00%	2,463	37	20	25.4	1,271	0.81%	↓42.0%	↑640.0%	↑33.3%	↑24.8%	↓6.4%	↑0.46pp	36.1	70.4%
LG.COM	LTV	85	2	0	0	0	0.00%	4,523	95	71	15.4	216	1.57%	↓39.4%	↑163.9%	↑545.5%	↑14.5%	↓82.3%	↑1.42pp	26.4	58.1%
LG.COM	MNT	186	3	1	0.4	422	0.54%	11,717	112	17	6.0	355	0.15%	↓7.2%	↑166.7%	↑54.5%	↑12.1%	↓27.5%	↑0.06pp	8.2	73.2%
LG.COM	PC	30	0	0	0	0	0.00%	2,273	15	1	2.1	2,108	0.04%	↑68.5%	↑66.7%	-	-	-	↑0.04pp	3.9	54.4%
LG.COM	A/P	3	0	0	0	0	0.00%	193	0	0	0	0	0.00%	↓72.1%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	490	5	1	0.4	422	0.20%	28,633	320	131	68.0	519	0.46%	↓30.2%	↑75.8%	↑18.0%	↓31.1%	↓41.7%	↑0.19pp	106.4	63.9%
JD	W/M	3,913	223	16	5.7	354	0.41%	65,145	3,597	382	189.7	497	0.59%	↑6.3%	↑50.6%	↑37.4%	↑39.2%	↑1.3%	↑0.13pp	245.8	77.2%
JD	REF	1,533	62	2	2.6	1,303	0.13%	22,571	915	30	34.8	1,158	0.13%	↑11.6%	↑31.8%	↑15.4%	↑33.9%	↑16.0%	0.00pp	50.9	68.2%
JD	LTV	4,883	163	4	3.9	982	0.08%	72,913	2,561	113	112.1	992	0.15%	↑8.9%	↑51.0%	↑46.8%	↑18.5%	↓19.3%	↑0.04pp	159.3	70.4%
JD	MNT	1,198	48	10	3.1	310	0.83%	22,180	1,032	107	41.3	386	0.48%	↑8.3%	↑42.5%	↑33.8%	↑0.6%	↓24.8%	↑0.09pp	53.0	78.0%
JD	PC	9	1	0	0	0	0.00%	141	3	0	0	0	0.00%	↑6.8%	↓250.0%	-	↓100.0%	-	0.00pp	-	-
JD	A/P	6	1	0	0	0	0.00%	156	10	2	0.5	250	1.28%	↓86.3%	↓58.3%	↓33.3%	↓37.5%	↓6.3%	↑1.02pp	0.5	109.7%
JD	TTL	11,542	498	32	15.3	478	0.28%	183,106	8,118	634	378.5	597	0.35%	↑7.6%	↑46.9%	↑36.6%	↑26.7%	↓7.3%	↑0.07pp	509.4	74.3%
TM	W/M	1,268	37	1	1.5	1,524	0.08%	42,132	883	17	16.7	983	0.04%	↑76.0%	↑54.4%	↑41.7%	↑373.1%	↑234.0%	↓0.01pp	25.6	65.4%
TM	REF	204	1	0	0	0	0.00%	4,268	108	6	4.2	692	0.14%	↓43.0%	↓36.5%	-	↓474.2%	-	↑0.14pp	6.8	61.2%
TM	LTV	1,036	22	1	0.7	663	0.10%	28,153	407	12	8.3	695	0.04%	↑112.1%	↑84.2%	↑140.0%	↑221.9%	↑34.1%	0.00pp	5.0	167.8%
TM	MNT	469	12	0	0	0	0.00%	14,016	246	2	0.6	279	0.01%	↑374.8%	↑530.8%	↑100.0%	↓52.7%	↓76.4%	↓0.02pp	1.5	37.3%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	5	0	0	0	0	0.00%	149	10	0	0	0	0.00%	↑25.2%	0%	-	-	-	0.00pp	0.5	0%
TM	TTL	2,982	72	2	2.2	1,093	0.07%	88,718	1,654	37	29.8	804	0.04%	↑85.7%	↑63.4%	↑105.6%	↑380.5%	↑133.8%	0.00pp	39.3	75.8%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 21 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 21일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/21 Daily · 09/01-09/21 MTD · vs 08/01-08/21 · Showing 100 models with sales) (9/21 당일 · 09/01-09/21 누계 · 대비 08/01-08/21 · 판매 발생 100개 모델)

Product	Model	专供 전용	9/21 Daily9/21 당일						Sep MTD Sep 1 - Sep 219월 1일~9월 21일 누계						Aug. MTD Aug. 1 - Aug. 218월 1일~8월 21일 누계						vs Aug. Same Period Aug. 1 - Aug. 218월 1일~8월 21일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY10Y4M+RH10V3MVTW	O	29	1	0	-	0	0%	9,330	239	27	161,833	5,994	0.3%	7,750	153	14	72,715	5,194	0.2%	↑20.4%	↑56.2%	↑92.9%	↑122.6%	↑15.4%	↑0.1pp
WM	FCY90M2P	-	463	12	3	2,974	991	0.6%	5,242	326	73	158,098	2,166	1.4%	3,942	147	17	30,653	1,803	0.4%	↑33.0%	↑121.8%	↑329.4%	↑415.8%	↑20.1%	↑1.0pp
WM	SC5GMR80H	-	656	47	0	-	0	0%	7,149	491	8	157,834	19,729	0.1%	4,254	197	7	138,740	19,820	0.2%	↑68.1%	↑149.2%	↑14.3%	↑13.8%	↓0.5%	↓0.1pp
WM	S3GHM	O	1,065	38	1	10,299	10,299	0.1%	21,151	590	14	131,704	9,407	0.1%	10,453	382	2	19,998	9,999	0.0%	↑102.3%	↑54.5%	↑600.0%	↑558.6%	↓5.9%	↑0.1pp
WM	FCY10Y4M	O	498	18	4	7,136	1,784	0.8%	20,473	456	76	128,527	1,691	0.4%	14,568	325	67	116,668	1,741	0.5%	↑40.5%	↑40.3%	↑13.4%	↑10.2%	↓2.9%	↓0.1pp
WM	FCY90N2W	-	655	35	6	6,645	1,108	0.9%	5,808	390	71	117,113	1,650	1.2%	2,042	91	24	43,419	1,809	1.2%	↑184.4%	↑328.6%	↑195.8%	↑169.7%	↓8.8%	0.0pp
WM	FCY10R4M	O	307	11	1	2,839	2,839	0.3%	6,931	299	56	112,952	2,017	0.8%	9,757	346	91	173,219	1,904	0.9%	↓29.0%	↓13.6%	↓38.5%	↓34.8%	↑6.0%	↓0.1pp
WM	FCV13G4W+RH10V9AV4W	-	77	1	0	-	0	0%	2,053	149	8	59,628	7,454	0.4%	3,924	162	5	35,537	7,107	0.1%	↓47.7%	↓8.0%	↑60.0%	↑67.8%	↑4.9%	↑0.3pp
WM	FCW12D4WA	-	73	1	0	-	0	0%	1,272	59	15	46,609	3,107	1.2%	1,233	35	5	16,750	3,350	0.4%	↑3.2%	↑68.6%	↑200.0%	↑178.3%	↓7.2%	↑0.8pp
WM	FA12CA2C+RH10X75V2N	-	90	5	1	11,368	11,368	1.1%	1,935	178	4	35,766	8,942	0.2%	4,282	144	1	-1,500	-1,500	0.0%	↓54.8%	↑23.6%	↑300.0%	↓2484.4%	↓696.1%	↑0.2pp
WM	S3IF	-	82	5	0	-	0	0%	1,683	67	3	34,855	11,618	0.2%	1,191	51	1	9,307	9,307	0.1%	↑41.3%	↑31.4%	↑200.0%	↑274.5%	↑24.8%	↑0.1pp
WM	WT1310BGA	-	42	3	0	-	0	0%	1,128	18	3	34,197	11,399	0.3%	1,706	9	0	-	0	0%	↓33.9%	↑100.0%	-	-	-	↑0.3pp
WM	SC5MSR40	-	28	0	0	-	0	0%	1,606	71	2	31,469	15,734	0.1%	1,735	71	2	32,598	16,299	0.1%	↓7.4%	0%	0%	↓3.5%	↓3.5%	0.0pp
WM	FCW12Y4WA	-	217	16	0	-	0	0%	3,125	120	5	25,379	5,076	0.2%	2,284	50	6	22,969	3,828	0.3%	↑36.8%	↑140.0%	↓16.7%	↑10.5%	↑32.6%	↓0.1pp
WM	FH12X9BCA	-	35	4	0	-	0	0%	1,168	30	3	22,479	7,493	0.3%	778	18	2	10,549	5,274	0.3%	↑50.1%	↑66.7%	↑50.0%	↑113.1%	↑42.1%	0.0pp
WM	FN23WQH	-	98	7	0	-	0	0%	1,122	60	2	21,968	10,984	0.2%	1,264	22	1	10,999	10,999	0.1%	↓11.2%	↑172.7%	↑100.0%	↑99.7%	↓0.1%	↑0.1pp
WM	FH12X9WCA	-	75	6	0	-	0	0%	1,936	61	2	20,301	10,150	0.1%	1,679	46	3	29,967	9,989	0.2%	↑15.3%	↑32.6%	↓33.3%	↓32.3%	↑1.6%	↓0.1pp
WM	RH10V9AV4W	-	7	1	0	-	0	0%	228	14	4	19,550	4,888	1.8%	705	13	2	11,666	5,833	0.3%	↓67.7%	↑7.7%	↑100.0%	↑67.6%	↓16.2%	↑1.5pp
WM	DH12X4WC2	-	34	0	0	-	0	0%	497	43	3	18,723	6,241	0.6%	877	25	1	6,943	6,943	0.1%	↓43.3%	↑72.0%	↑200.0%	↑169.7%	↓10.1%	↑0.5pp
WM	FA12CA2C	-	28	3	0	-	0	0%	603	45	3	17,709	5,903	0.5%	472	15	4	3,657	914	0.8%	↑27.8%	↑200.0%	↓25.0%	↑384.2%	↑545.7%	↓0.3pp
WM	RH10V3MVTW	-	6	0	0	-	0	0%	444	19	4	13,115	3,279	0.9%	922	12	1	5,098	5,098	0.1%	↓51.8%	↑58.3%	↑300.0%	↑157.3%	↓35.7%	↑0.8pp
WM	DH12X4SC2	-	12	0	0	-	0	0%	262	6	2	12,385	6,192	0.8%	736	10	3	22,451	7,484	0.4%	↓64.4%	↓40.0%	↓33.3%	↓44.8%	↓17.3%	↑0.4pp
WM	RH10X77VEN	-	0	0	0	-	0	0%	19	0	2	12,234	6,117	10.5%	3	0	0	-	0	0%	↑533.3%	-	-	-	-	↑10.5pp
WM	FW12X4SC2+DH12X4SC2	-	84	12	0	-	0	0%	551	44	1	11,999	11,999	0.2%	276	18	0	-	0	0%	↑99.6%	↑144.4%	-	-	-	↑0.2pp
WM	FW12X4WC2+DH12X4WC2	-	52	4	0	-	0	0%	588	33	3	11,208	3,736	0.5%	591	27	2	10,769	5,384	0.3%	↓0.5%	↑22.2%	↑50.0%	↑4.1%	↓30.6%	↑0.2pp
WM	S3BF	-	40	2	0	-	0	0%	1,123	19	1	10,915	10,915	0.1%	870	17	0	-	0	0%	↑29.1%	↑11.8%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	19	2	0	-	0	0%	446	28	2	10,715	5,358	0.4%	1,051	20	1	4,844	4,844	0.1%	↓57.6%	↑40.0%	↑100.0%	↑121.2%	↑10.6%	↑0.3pp
WM	FA12DA2C	-	1	0	0	-	0	0%	33	4	2	10,695	5,348	6.1%	11	2	0	-	0	0%	↑200.0%	↑100.0%	-	-	-	↑6.1pp
WM	FMY10Y4PF	O	1	0	0	-	0	0%	414	22	5	9,926	1,985	1.2%	888	49	13	24,689	1,899	1.5%	↓53.4%	↓55.1%	↓61.5%	↓59.8%	↑4.5%	↓0.3pp
WM	FY10EK2E	-	24	4	0	-	0	0%	398	21	3	8,885	2,962	0.8%	346	8	2	4,222	2,111	0.6%	↑15.0%	↑162.5%	↑50.0%	↑110.4%	↑40.3%	↑0.2pp
WM	RH10X75V2N	-	6	0	0	-	0	0%	216	17	1	7,655	7,655	0.5%	740	13	0	-	0	0%	↓70.8%	↑30.8%	-	-	-	↑0.5pp
WM	FMW10Y4WA+RH10V9AV4W	-	22	2	1	7,307	7,307	4.5%	478	47	1	7,307	7,307	0.2%	1,085	33	0	-	0	0%	↓55.9%	↑42.4%	-	-	-	↑0.2pp
WM	RH10V3AV6W	-	0	0	0	-	0	0%	110	7	3	6,781	2,260	2.7%	15	0	0	-	0	0%	↑633.3%	-	-	-	-	↑2.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	1	0	0	-	0	0%	717	28	1	6,341	6,341	0.1%	2,310	76	0	201	0	0%	↓69.0%	↓63.2%	-	↑3054.7%	-	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	3	1	0	-	0	0%	0%	0%	-	-	-	↑33.3pp
WM	FY14CJ0E	-	13	1	0	-	0	0%	396	18	2	5,820	2,910	0.5%	467	8	0	-	0	0%	↓15.2%	↑125.0%	-	-	-	↑0.5pp
WM	FW12X4WC2	-	68	3	0	-	0	0%	1,602	58	1	4,399	4,399	0.1%	801	9	1	4,737	4,737	0.1%	↑100.0%	↑544.4%	0%	↓7.1%	↓7.1%	0.0pp
WM	FCW12Y4PA	-	11	0	0	-	0	0%	316	21	2	3,981	1,990	0.6%	300	16	2	4,047	2,024	0.7%	↑5.3%	↑31.2%	0%	↓1.6%	↓1.6%	↓0.1pp
WM	FCV13G4W	-	58	4	0	-	0	0%	734	38	1	3,729	3,729	0.1%	1,908	37	1	3,674	3,674	0.1%	↓61.5%	↑2.7%	0%	↑1.5%	↑1.5%	0.0pp
WM	FMW10Y4WA	-	45	6	0	-	0	0%	582	33	1	2,671	2,671	0.2%	1,715	49	6	16,858	2,810	0.3%	↓66.1%	↓32.7%	↓83.3%	↓84.2%	↓4.9%	↓0.1pp
WM	FW12X4SC2	-	28	0	0	-	0	0%	356	13	0	605	0	0%	687	7	2	8,530	4,265	0.3%	↓48.2%	↑85.7%	↓100.0%	↓92.9%	↓100.0%	↓0.3pp
Ref	F544MMB95D	-	227	15	1	12,719	12,719	0.4%	4,247	168	10	102,365	10,236	0.2%	6,412	157	6	60,901	10,150	0.1%	↓33.8%	↑7.0%	↑66.7%	↑68.1%	↑0.9%	↑0.1pp
Ref	F664MPY88D	-	86	3	0	-	0	0%	1,772	70	4	60,620	15,155	0.2%	1,413	41	0	-	0	0%	↑25.4%	↑70.7%	-	-	-	↑0.2pp
Ref	F544MEH62D	-	228	4	0	-	0	0%	4,230	146	8	50,897	6,362	0.2%	10,307	278	7	35,556	5,079	0.1%	↓59.0%	↓47.5%	↑14.3%	↑43.1%	↑25.3%	↑0.1pp
Ref	S653MWW87D	-	248	12	0	-	0	0%	2,080	80	5	50,245	10,049	0.2%	1,971	57	4	41,732	10,433	0.2%	↑5.5%	↑40.4%	↑25.0%	↑20.4%	↓3.7%	0.0pp
Ref	F544MEP62D	-	83	2	0	-	0	0%	1,477	80	7	50,182	7,169	0.5%	1,501	59	4	26,178	6,544	0.3%	↓1.6%	↑35.6%	↑75.0%	↑91.7%	↑9.5%	↑0.2pp
Ref	S674MEG11D	-	407	8	0	-	0	0%	7,796	221	10	41,108	4,111	0.1%	2,371	76	6	19,809	3,302	0.3%	↑228.8%	↑190.8%	↑66.7%	↑107.5%	↑24.5%	↓0.2pp
Ref	S653MPY33D	-	164	6	0	-	0	0%	939	49	4	28,132	7,033	0.4%	1,300	19	1	9,005	9,005	0.1%	↓27.8%	↑157.9%	↑300.0%	↑212.4%	↓21.9%	↑0.3pp
Ref	S653MEP87D	-	116	3	0	-	0	0%	1,006	60	2	21,545	10,772	0.2%	862	22	0	-	0	0%	↑16.7%	↑172.7%	-	-	-	↑0.2pp
Ref	S674MPY11D	-	181	8	1	4,899	4,899	0.6%	3,660	145	5	19,908	3,982	0.1%	1,749	51	4	5,178	1,294	0.2%	↑109.3%	↑184.3%	↑25.0%	↑284.5%	↑207.6%	↓0.1pp
Ref	F544MEH85D	-	24	2	0	-	0	0%	1,773	35	1	9,789	9,789	0.1%	2,700	68	1	8,897	8,897	0.0%	↓34.3%	↓48.5%	0%	↑10.0%	↑10.0%	↑0.1pp
TV	65QNED82BCA	O	1,326	30	3	13,068	4,356	0.2%	22,898	499	38	158,680	4,176	0.2%	15,525	273	14	40,367	2,883	0.1%	↑47.5%	↑82.8%	↑171.4%	↑293.1%	↑44.8%	↑0.1pp
TV	OLED55G6PCA	-	252	3	0	-	0	0%	4,321	89	9	86,167	9,574	0.2%	6,710	144	7	64,979	9,283	0.1%	↓35.6%	↓38.2%	↑28.6%	↑32.6%	↑3.1%	↑0.1pp
TV	86QNED85BCA	-	177	5	0	-	0	0%	12,415	125	9	78,102	8,678	0.1%	1,907	41	4	28,282	7,070	0.2%	↑551.0%	↑204.9%	↑125.0%	↑176.2%	↑22.7%	↓0.1pp
TV	OLED55C6PCA	-	143	6	0	-	0	0%	2,469	102	12	76,553	6,379	0.5%	2,865	83	0	5	0	0%	↓13.8%	↑22.9%	-	↑1530960.0%	-	↑0.5pp
TV	75QNED82BCA	O	254	18	0	-	0	0%	4,666	172	12	67,924	5,660	0.3%	4,890	129	15	82,557	5,504	0.3%	↓4.6%	↑33.3%	↓20.0%	↓17.7%	↑2.8%	0.0pp
TV	75QNED85BCA	-	130	6	0	-	0	0%	2,405	82	7	50,333	7,190	0.3%	3,366	64	9	64,876	7,208	0.3%	↓28.6%	↑28.1%	↓22.2%	↓22.4%	↓0.2%	0.0pp
TV	OLED42C6PCA	-	197	6	1	5,977	5,977	0.5%	2,448	97	7	42,145	6,021	0.3%	2,177	67	4	24,366	6,092	0.2%	↑12.4%	↑44.8%	↑75.0%	↑73.0%	↓1.2%	↑0.1pp
TV	OLED77C6PCA	-	325	4	0	-	0	0%	4,323	128	2	39,323	19,662	0.0%	6,691	145	5	77,950	15,590	0.1%	↓35.4%	↓11.7%	↓60.0%	↓49.6%	↑26.1%	↓0.1pp
TV	OLED65C6PCA	-	284	2	0	-	0	0%	3,487	78	3	39,199	13,066	0.1%	2,993	61	1	13,499	13,499	0.0%	↑16.5%	↑27.9%	↑200.0%	↑190.4%	↓3.2%	↑0.1pp
TV	65QNED85BCA	-	279	3	0	-	0	0%	4,856	135	11	38,073	3,461	0.2%	458	11	1	5,307	5,307	0.2%	↑960.3%	↑1127.3%	↑1000.0%	↑617.4%	↓34.8%	0.0pp
TV	OLED83B6PCA	-	149	10	0	-	0	0%	1,749	109	2	37,998	18,999	0.1%	1,565	37	0	-	0	0%	↑11.8%	↑194.6%	-	-	-	↑0.1pp
TV	86MRGB86BCA	-	120	5	1	11,999	11,999	0.8%	1,099	56	3	34,447	11,482	0.3%	1,486	27	0	-	0	0%	↓26.0%	↑107.4%	-	-	-	↑0.3pp
TV	OLED48C6PCA	-	283	6	0	-	0	0%	5,181	107	6	32,738	5,456	0.1%	6,141	133	8	46,449	5,806	0.1%	↓15.6%	↓19.5%	↓25.0%	↓29.5%	↓6.0%	0.0pp
TV	65MRGB86BCA	-	173	6	0	-	0	0%	2,541	61	4	25,625	6,406	0.2%	3,460	72	2	11,208	5,604	0.1%	↓26.6%	↓15.3%	↑100.0%	↑128.6%	↑14.3%	↑0.1pp
TV	85QNED82BCA	O	128	2	0	-	0	0%	2,784	120	3	24,042	8,014	0.1%	5,315	101	2	16,016	8,008	0.0%	↓47.6%	↑18.8%	↑50.0%	↑50.1%	↑0.1%	↑0.1pp
TV	OLED65B6PCA	-	76	0	0	-	0	0%	2,275	33	2	20,306	10,153	0.1%	3,123	66	5	39,491	7,898	0.2%	↓27.2%	↓50.0%	↓60.0%	↓48.6%	↑28.5%	↓0.1pp
TV	OLED65G6PCA	-	190	12	0	-	0	0%	3,050	145	1	18,189	18,189	0.0%	2,396	68	1	18,169	18,169	0.0%	↑27.3%	↑113.2%	0%	↑0.1%	↑0.1%	0.0pp
TV	OLED77B6PCA	-	90	4	0	-	0	0%	1,093	33	1	14,499	14,499	0.1%	2,352	45	2	28,998	14,499	0.1%	↓53.5%	↓26.7%	↓50.0%	↓50.0%	0%	0.0pp
TV	OLED55B6PCA	-	108	4	0	-	0	0%	1,471	51	2	13,968	6,984	0.1%	1,351	41	1	6,999	6,999	0.1%	↑8.9%	↑24.4%	↑100.0%	↑99.6%	↓0.2%	0.0pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	11	46	45	8,550	190	409.1%	8	0	0	-	0	0%	↑37.5%	-	-	-	-	↑409.1pp
TV	OLED48B6PCA	-	261	8	0	-	0	0%	2,230	43	1	5,999	5,999	0.0%	1,844	41	3	17,997	5,999	0.2%	↑20.9%	↑4.9%	↓66.7%	↓66.7%	0%	↓0.2pp
TV	65NANO80ACA	O	0	0	0	-	0	0%	69	3	1	2,944	2,944	1.4%	49	-5	0	-	0	0%	↑40.8%	↓160.0%	-	-	-	↑1.4pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	7	15	15	2,493	166	214.3%	11	0	0	-	0	0%	↓36.4%	-	-	-	-	↑214.3pp
MNT	27UP850K-W	-	436	12	3	5,697	1,899	0.7%	12,045	474	65	123,043	1,893	0.5%	2,796	167	34	65,966	1,940	1.2%	↑330.8%	↑183.8%	↑91.2%	↑86.5%	↓2.4%	↓0.7pp
MNT	27G850A-B	-	418	18	3	9,027	3,009	0.7%	11,452	298	18	53,762	2,987	0.2%	1,728	74	14	43,776	3,127	0.8%	↑562.7%	↑302.7%	↑28.6%	↑22.8%	↓4.5%	↓0.6pp
MNT	32GX870B-B	-	46	1	0	-	0	0%	2,002	78	4	31,796	7,949	0.2%	3,930	72	4	32,266	8,066	0.1%	↓49.1%	↑8.3%	0%	↓1.5%	↓1.5%	↑0.1pp
MNT	27UQ850V-W	-	61	1	1	2,999	2,999	1.6%	1,532	44	6	17,319	2,886	0.4%	675	15	0	-	0	0%	↑127.0%	↑193.3%	-	-	-	↑0.4pp
MNT	52G930B-B	-	10	1	0	-	0	0%	1,001	33	1	13,999	13,999	0.1%	1,033	25	3	43,572	14,524	0.3%	↓3.1%	↑32.0%	↓66.7%	↓67.9%	↓3.6%	↓0.2pp
MNT	27G64NA-B	-	147	14	4	5,596	1,399	2.7%	793	59	9	12,591	1,399	1.1%	2,038	87	14	19,586	1,399	0.7%	↓61.1%	↓32.2%	↓35.7%	↓35.7%	0%	↑0.4pp
MNT	45GX950A-B	-	100	2	0	-	0	0%	1,161	18	1	10,979	10,979	0.1%	2,212	60	2	23,998	11,999	0.1%	↓47.5%	↓70.0%	↓50.0%	↓54.3%	↓8.5%	0.0pp
MNT	27GX700A-B	-	69	0	0	-	0	0%	1,200	31	3	10,237	3,412	0.2%	1,290	26	1	3,299	3,299	0.1%	↓7.0%	↑19.2%	↑200.0%	↑210.3%	↑3.4%	↑0.1pp
MNT	32UQ850V-W	-	13	0	0	-	0	0%	744	11	3	9,412	3,137	0.4%	461	6	1	3,099	3,099	0.2%	↑61.4%	↑83.3%	↑200.0%	↑203.7%	↑1.2%	↑0.2pp
MNT	27GM950B-B	-	83	3	0	-	0	0%	1,241	39	1	8,398	8,398	0.1%	1,301	11	0	-	0	0%	↓4.6%	↑254.5%	-	-	-	↑0.1pp
MNT	27G810A-B	-	102	1	0	-	0	0%	1,072	38	4	8,396	2,099	0.4%	803	8	1	2,299	2,299	0.1%	↑33.5%	↑375.0%	↑300.0%	↑265.2%	↓8.7%	↑0.3pp
MNT	25G590B-B	-	42	0	0	-	0	0%	1,848	20	1	7,599	7,599	0.1%	6,214	87	4	31,966	7,992	0.1%	↓70.3%	↓77.0%	↓75.0%	↓76.2%	↓4.9%	0.0pp
MNT	PU615U	O	10	1	0	-	0	0%	296	7	1	6,649	6,649	0.3%	373	7	1	6,789	6,789	0.3%	↓20.6%	0%	0%	↓2.1%	↓2.1%	0.0pp
MNT	32GX870A-B	-	50	2	1	6,499	6,499	2.0%	883	19	1	6,499	6,499	0.1%	607	4	0	-	0	0%	↑45.5%	↑375.0%	-	-	-	↑0.1pp
MNT	27GX790A-B	-	40	1	-1	-5,999	0	-2.5%	1,014	25	1	4,589	4,589	0.1%	582	5	0	-	0	0%	↑74.2%	↑400.0%	-	-	-	↑0.1pp
MNT	27G610A-B	-	34	0	0	-	0	0%	892	30	3	3,477	1,159	0.3%	125	0	0	-	0	0%	↑613.6%	-	-	-	-	↑0.3pp
MNT	27U711B-B	-	6	0	0	-	0	0%	626	1	2	2,848	1,424	0.3%	414	5	0	-	0	0%	↑51.2%	↓80.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	11	0	0	-	0	0%	331	4	1	1,699	1,699	0.3%	0	0	0	-	0	0%	-	-	-	-	-	↑0.3pp
MNT	27G411B-B	-	7	0	0	-	0	0%	394	10	1	849	849	0.3%	646	4	0	-	0	0%	↓39.0%	↑150.0%	-	-	-	↑0.3pp
MNT	24G411B-B	-	17	2	0	-	0	0%	1,099	27	1	649	649	0.1%	773	8	4	2,513	628	0.5%	↑42.2%	↑237.5%	↓75.0%	↓74.2%	↑3.3%	↓0.4pp
PC	16Z90U-K.ALB8C	-	10	0	0	-	0	0%	641	5	1	14,249	14,249	0.2%	369	-1	-1	-14,924	0	-0.3%	↑73.7%	↓600.0%	↓200.0%	↓195.5%	-	↑0.5pp
A/P	AS60GHWZ0	O	14	1	0	-	0	0%	498	20	2	3,372	1,686	0.4%	1,951	34	3	5,397	1,799	0.2%	↓74.5%	↓41.2%	↓33.3%	↓37.5%	↓6.3%	↑0.2pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2A	-	0	0	0	-	0	0%	2	0	1	300	300	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2B	-	0	0	0	-	0	0%	3	0	1	300	300	33.3%	1	0	0	-	0	0%	↑200.0%	-	-	-	-	↑33.3pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/21) vs 前月同期 (08/01-08/21) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 219월 1일~9월 21일 누계			Aug. MTD Aug. 1 - Aug. 218월 1일~8월 21일 누계			vs Aug. Same Period Aug. 1 - Aug. 218월 1일~8월 21일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY10Y4M+RH10V3MVTW	-	154	8	-	57	15	-	↑168.6%	↓50.3%
	FCY90M2P	-	152	6	-	34	-	-	↑351.2%	NEW
	SC5GMR80H	17	102	38	-	139	-	NEW	↓26.4%	NEW
	S3GHM	8	72	51	-	9	11	NEW	↑700.0%	↑367.3%
	FCY10Y4M	7	113	8	-	108	8	NEW	↑4.7%	↓4.8%
	FCY90N2W	-	114	3	-	43	-	-	↑163.8%	NEW
	FCY10R4M	4	103	6	2	162	9	↑100.0%	↓36.3%	↓37.6%
	FCV13G4W+RH10V9AV4W	-	70	-	-	36	-	-	↑97.5%	-
	FCW12D4WA	-	43	4	-	17	-	-	↑153.6%	NEW
	FA12CA2C+RH10X75V2N	-	36	-	-	13	-	-	↑175.4%	-
REF	F544MMB95D	77	26	-	48	13	-	↑60.0%	↑98.4%	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	31	7	13	30	-	0.0%	↑3.0%	NEW
	S653MWW87D	-	50	-	-	42	-	-	↑20.4%	-
	F544MEP62D	26	24	-	26	-	-	0.0%	NEW	-
	S674MEG11D	-	20	21	-	20	-	-	↑0.5%	NEW
	S653MPY33D	20	8	-	-	9	-	NEW	↓5.6%	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	S674MPY11D	-	20	-	-	5	-	-	↑282.7%	-
	F544MEH85D	-	10	-	-	9	-	-	↑10.1%	-
LTV	65QNED82BCA	-	114	44	4	31	5	-	↑264.0%	↑751.9%
	OLED55G6PCA	-	86	-	-	65	-	-	↑32.6%	-
	86QNED85BCA	-	72	6	9	19	-	-	↑270.1%	NEW
	OLED55C6PCA	-	77	-	-	-	-	-	NEW	-
	75QNED82BCA	21	41	6	10	60	12	↑101.0%	↓31.0%	↓52.8%
	75QNED85BCA	7	44	-	13	52	-	↓49.6%	↓15.4%	-
	OLED42C6PCA	-	42	-	-	24	-	-	↑72.5%	-
	OLED77C6PCA	-	39	-	-	78	-	-	↓49.6%	-
	OLED65C6PCA	-	39	-	-	14	-	-	↑190.4%	-
	65QNED85BCA	5	33	-	-	5	-	NEW	↑530.2%	-
MNT	27UP850K-W	4	116	4	8	58	-	↓52.6%	↑98.1%	NEW
	27G850A-B	6	48	-	3	41	-	↑110.7%	↑17.1%	-
	32GX870B-B	8	24	-	8	24	-	↓2.6%	↓1.2%	-
	27UQ850V-W	8	9	-	-	-	-	NEW	NEW	-
	52G930B-B	-	14	-	14	29	-	-	↓52.2%	-
	27G64NA-B	-	13	-	-	20	-	-	↓35.7%	-
	45GX950A-B	-	11	-	-	24	-	-	↓54.2%	-
	27GX700A-B	7	4	-	-	3	-	NEW	↑9.1%	-
	32UQ850V-W	9	-	-	-	3	-	NEW	-	-
	27GM950B-B	-	16	-	-	-	-	-	NEW	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
A/P	AS60GHWZ0	-	3	-	-	5	-	-	↓37.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成态势领先时间进度】整体达成态势：截至9/21，本月累计GMV达 476.4 K USD，月度达成率 72.7%，优于时间进度 70.0% 约2.7个百分点，整体节奏领先。较上月同期 403.7 K USD 增长 18.0%，增长稳健且由JD主力驱动。9/21单日贡献 17.9 K USD。当前剩余9天需再达成 178.6 K USD 方能满标，建议维持JD动能并补强LG.COM与A/P短板，确保月末达成率稳固站上75%。

2.【LG.COM渠道短板集中于W/M】渠道短板集中在LG.COM：其月度达成率仅 64.1%，为三渠道最低，MTD 68.2 K USD。核心拖累来自W/M——该渠道W/M环比上月同期骤降 68.0%（19.0→59.5 K USD），UV由14,624跌至7,464、CVR由0.51%降至0.29%。相比之下Ref(+24.8%)与TV(+14.5%)仍正增长，问题集中于W/M曝光或供给。建议复盘LG.COM W/M搜索排名与专供页面，将引流转化作为本月重点修复项。

3.【品类增长由JD头部型号驱动】品类增长由JD主力驱动：W/M环比 +13.1%、REF +42.3%、TV/LTV +22.8%、MNT +0.6%回升。JD渠道W/M +39.2%、TV +18.5%、Ref +33.9%为增长主引擎。型号结构上，WM套洗组合FCY10Y4M+RH10V3MVTW以161,833 RMB居TOP1，FCY90M2P(UV 5,242/CVR 1.4%)转化效率突出；TV头部65QNED82BCA(158,680 RMB)居次席。建议巩固JD头部型号资源投入，增长具备结构性支撑。

4.【A/P为唯一实质下滑品类】A/P为本期唯一实质下滑品类：环比上月同期 −37.5%（0.5→0.8 K USD），UV由1,951跌至498、降幅 74.5%，GMV同步回落。JD与LG.COM该品类近乎停摆（JD UV仅156、LG.COM GMV为0）。建议排查A/P的listing质量、库存与曝光策略，虽体量小，但需防止长尾品类持续萎缩。

5.【TM新店爬坡但转化极低】TM新店处于爬坡期：月度达成率 75.8%，MTD 29.8 K USD，但整体CVR仅 0.04%，UV 88,718而加购1,654、成交37台。WM(+373.1%)与TV(+221.9%)增长亮眼但转化极低。建议扩充TM上架SKU与搜索覆盖、优化详情页，把高流量转化为成交，缩短新店盈亏平衡周期。

6.【整体流量转化健康上行】整体流量转化健康：TTL UV环比上月同期 +16.0%，GMV +18.0%，GMV增速领先UV，整体CVR由0.23%升至 0.27%。ASP由680.7降至593.7 USD，反映结构向中端偏移。建议在高ASP的REF(1,148.6 USD)与PC(2,107.8 USD)转化漏斗上加力，稳住客单价并维持这一效率改善趋势以支撑整体达成。

7.【高流量低转化型号待盘活】高流量低转化需警惕：TV头部型号65QNED82BCA UV高达 22,898却CVR仅0.2%，S3GHM(UV 21,151/CVR 0.1%)同为高流量低转化；OLED77C6PCA(UV 4,323)与OLED65G6PCA(UV 3,050)CVR为0.0%，曝光未转销售。建议针对这些型号优化页面内容、价格与促销组合，释放被浪费的流量价值。

8.【专供型号支撑约四分之一盘子】专供型号支撑约四分之一盘子：渠道专供SKU共11个（占总量100个的11%），贡献SKU GMV约 25.0%，且集中在W/M(6款)与TV(5款)，仅D2C渠道销售。建议强化LG.COM专供页面与促销资源倾斜，同时盯防JD专供品竞争环境，以专供差异化守住主力品类毛利。

1.[전체 달성 현황, 경과율 선행] 전체 달성 현황: 9/21 기준 당월 누적 GMV는 476.4K USD이며, 월간 달성률 72.7%로 경과율 70.0% 대비 약 2.7%p 선행되어 전반적 추세가 양호합니다. 전월 동기 403.7K USD 대비 18.0% 성장하며 JD가 성장을 견인했습니다. 9/21 일일 GMV는 17.9K USD입니다. 잔여 9일간 목표 655.0K USD 달성을 위해서는 178.6K USD의 추가 실적이 필요하며, 채널 간 편차가 존재하므로 JD 모멘텀 유지를 통해 LG.COM 및 A/P 보완을 병행하고 월말 달성률 75% 이상 안착을 권장합니다.

2.[LG.COM 채널 약점은 W/M 집중] 채널 약점은 LG.COM에 집중되어 있습니다. LG.COM의 월간 달성률은 64.1%로 3개 채널 중 최저이며 MTD 68.2K USD에 그칩니다. 핵심 drag는 W/M으로, 해당 채널 W/M이 전월 동기 대비 68.0% 급락(19.0→59.5K USD)했고 UV는 14,624에서 7,464로, CVR은 0.51%에서 0.29%로 하락했습니다. 반면 Ref(+24.8%)와 TV(+14.5%)는 양(+) 성장을 유지해 문제는 W/M의 노출·공급에 국한됩니다. LG.COM W/M의 검색 순위 및 전용 페이지 재점검, 유입·전환 효율을 금월 핵심 보완 과제로 삼을 것을 권장합니다.

3.[카테고리 성장은 JD 핵심 모델 견인] 카테고리 성장은 JD가 견인합니다. W/M은 전월 동기 대비 +13.1%, REF +42.3%, TV/LTV +22.8%, MNT +0.6%로 반등했습니다. JD 채널 내 W/M +39.2%, TV +18.5%, Ref +33.9%가 성장의 주엔진입니다. 모델 구조상 WM 세탁건조 콤보 FCY10Y4M+RH10V3MVTW가 161,833 RMB로 TOP1을 기록했고, FCY90M2P(UV 5,242/CVR 1.4%)는 전환 효율이 돋보입니다. TV 핵심 65QNED82BCA(158,680 RMB)가 그 뒤를 잇습니다. JD 핵심 모델에 대한 자원 투입을 지속해 성장세를 공고히 할 것을 권장합니다.

4.[A/P, 유일한 실질 하락 카테고리] A/P는 이번 기간 유일한 실질 하락 카테고리입니다. 전월 동기 대비 −37.5%(0.5→0.8K USD) 하락했고, UV는 1,951에서 498로 74.5% 감소하며 GMV도 동반 하락했습니다. JD와 LG.COM에서 해당 카테고리는 사실상 중단 상태입니다(JD UV 156, LG.COM GMV 0). A/P의 리스팅 품질·재고·노출 전략을 점검할 것을 권장하며, 규모는 작아도 장기 꼬리 카테고리의 지속적 축소를 방지해야 합니다.

5.[TM 신규 스토어 램프업, 전환 극저] TM 신규 스토어는 램프업 단계에 있습니다. 월간 달성률 75.8%, MTD 29.8K USD이나 전체 CVR은 0.04%에 불과하며, UV 88,718 대비 장바구니 1,654·계약 37대로 전환이 매우 저조합니다. WM(+373.1%)과 TV(+221.9%)의 성장은 눈에 띄나 전환율이 극히 낮습니다. TM의 등록 SKU 확대 및 검색 노출 강화, 상세 페이지 최적화를 통해 고트래픽을 실제 계약으로 전환하고 신규 스토어 손익분기 단축을 권장합니다.

6.[전체 트래픽 전환 건전히 상승] 전체 트래픽 전환은 건전합니다. TTL UV는 전월 동기 대비 +16.0%, GMV +18.0%로 GMV 증가율이 UV를 상회하며, 전체 CVR은 0.23%에서 0.27%로 상승했습니다. ASP는 680.7에서 593.7 USD로 하락해 중가 구조로의 이동을 시사합니다. 고ASP 제품인 REF(1,148.6 USD)와 PC(2,107.8 USD)의 전환 퍼널에 역량을 집중하고 객단가 안정화와 함께 이 전환 효율 개선 흐름을 유지해 전체 달성률을 뒷받침할 것을 권장합니다.

7.[고트래픽 저전환 모델 활성화 필요] 고트래픽 저전환 모델에 주의가 필요합니다. TV 핵심 모델 65QNED82BCA는 UV가 22,898에 달하나 CVR은 0.2%에 불과하며, S3GHM(UV 21,151/CVR 0.1%)도 고트래픽 저전환입니다. OLED77C6PCA(UV 4,323)와 OLED65G6PCA(UV 3,050)는 CVR 0.0%로 노출이 판매로 이어지지 않습니다. 해당 모델들에 대해 페이지 콘텐츠·가격·프로모션 조합을 최적화해 낭비되는 트래픽 가치를 가시적 매출로 전환할 것을 권장합니다.

8.[전용 모델이 전체 4분의 1 받침] 전용 모델이 전체의 약 4분의 1을 받칩니다. 채널 전용 SKU는 총 11개(전체 100개 중 11%)이며 SKU GMV의 약 25.0%를 기여하고, W/M(6개)과 TV(5개)에 집중되어 D2C 채널에서만 판매됩니다. LG.COM 전용 페이지 최적화 및 프로모션 리소스 편중 강화를 권장하며, 동시에 JD 플랫폼 내 전용품 경쟁 환경을 주시해 전용 차별화로 주력 카테고리의 마진을 방어해야 합니다.