LGECH D2C Daily Report

업데이트: 2026-08-28

Channel × Product Performance · Period 08/01 - 08/27 · Unit: K USD · Rate: ¥6.78/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-08-27 당일)15.1 K USD

MTD Net GMV월 누계 Net GMV (08/01 - 08/27)528.3 K USD

Net GMV Target AchievementGMV 목표 달성률86.6%528.3 / 610 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM132Net GMV K USDProg.

101.4%

Retail JD388Net GMV K USDProg.

90.6%

Retail TM9Net GMV K USDProg.

17.0%

W/M235

前月同期 211 K USD전월 동기

↑11.3%

REF69

前月同期 77 K USD전월 동기

↓11.1%

LTV166

前月同期 123 K USD전월 동기

↑34.6%

MNT57

前月同期 51 K USD전월 동기

↑11.7%

PC0

前月同期 2 K USD전월 동기

↓99.5%

A/P2

前月同期 0 K USD전월 동기

↑255.9%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

8/27 Daily · Aug MTD · vs Jul. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 8/27 당일 · 8월 누계 · 7월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	8/27 Daily8/27 당일						Aug MTD Aug 1 - Aug 278월 1일~8월 27일 누계						vs Jul. Same Period Jul. 1 - Jul. 277월 1일~7월 27일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	3,763	177	14	5.4	389	0.37%	121,368	4,146	460	235.1	511	0.38%	↓4.7%	↓18.5%	↑3.8%	↑11.3%	↑7.1%	↑0.03pp	276.9	84.9%
D2C	REF	1,189	46	4	4.8	1,188	0.34%	40,380	1,216	60	68.7	1,146	0.15%	↓13.3%	↓27.1%	↓20.0%	↓11.1%	↑11.1%	↓0.01pp	64.4	106.7%
D2C	LTV	4,306	119	5	2.6	526	0.12%	113,386	2,683	133	165.7	1,246	0.12%	↑24.8%	↓8.7%	↑7.3%	↑34.6%	↑25.5%	↓0.02pp	193.7	85.5%
D2C	MNT	2,157	56	7	1.8	261	0.32%	48,529	1,123	109	56.9	522	0.22%	↑107.9%	↑15.1%	↑70.3%	↑11.7%	↓34.4%	↓0.05pp	70.2	81.0%
D2C	PC	47	0	0	0	0	0.00%	1,625	9	0	0	0	0.00%	↑87.4%	↓55.0%	↓100.0%	↓99.5%	↓100.0%	↓0.12pp	4.1	0.3%
D2C	A/P	53	3	3	0.4	148	5.66%	2,138	46	8	1.8	223	0.37%	↓29.3%	↑130.0%	↑300.0%	↑255.9%	↓11.0%	↑0.31pp	0.9	197.3%
D2C	TTL	11,515	401	33	15.1	457	0.29%	327,426	9,223	770	528.2	686	0.24%	↑12.1%	↓13.9%	↑8.6%	↑13.5%	↑4.5%	↓0.01pp	610.2	86.6%
LG.COM	W/M	459	2	1	0.7	743	0.22%	15,792	102	80	64.9	811	0.51%	↑20.4%	↑29.1%	↑142.4%	↑96.9%	↓18.8%	↑0.25pp	65.5	99.0%
LG.COM	REF	156	0	1	1.4	1,429	0.64%	4,671	10	24	32.6	1,357	0.51%	↓4.3%	↓66.7%	↓7.7%	↓2.1%	↑6.0%	↓0.02pp	28.2	115.3%
LG.COM	LTV	216	0	0	0	0	0.00%	8,169	44	15	23.1	1,538	0.18%	↑95.0%	↑69.2%	↑25.0%	↑44.8%	↑15.9%	↓0.10pp	19.7	117.3%
LG.COM	MNT	379	1	1	0.3	294	0.26%	13,739	51	17	10.7	627	0.12%	↑244.2%	↓53.6%	0%	↓42.4%	↓42.4%	↓0.30pp	14.7	72.5%
LG.COM	PC	42	0	0	0	0	0.00%	1,469	9	0	0	0	0.00%	↑137.7%	↓10.0%	↓100.0%	↓100.0%	↓100.0%	↓0.16pp	1.8	0%
LG.COM	A/P	36	2	3	0.4	148	8.33%	775	2	3	0.4	148	0.39%	↓72.0%	0%	-	-	-	↑0.39pp	-	-
LG.COM	TTL	1,288	5	6	2.9	485	0.47%	44,615	218	139	131.6	947	0.31%	↑50.9%	↓15.2%	↑56.2%	↑28.1%	↓18.0%	↑0.01pp	129.9	101.3%
JD	W/M	2,396	149	12	3.1	257	0.50%	75,888	3,279	363	165.3	455	0.48%	↓7.5%	↓22.0%	↓5.2%	↑4.8%	↑10.5%	↑0.01pp	175.1	94.4%
JD	REF	1,001	45	3	3.3	1,107	0.30%	28,097	1,032	36	37.3	1,035	0.13%	↓14.9%	↓25.1%	↓23.4%	↓11.5%	↑15.6%	↓0.01pp	33.9	109.9%
JD	LTV	3,555	108	4	1.9	482	0.11%	88,355	2,366	112	139.3	1,244	0.13%	↑22.4%	↓8.0%	↑7.7%	↑37.0%	↑27.2%	↓0.02pp	167.2	83.3%
JD	MNT	936	49	5	1.3	251	0.53%	26,695	998	90	44.8	497	0.34%	↑38.3%	↑15.2%	↑91.5%	↑38.1%	↓27.9%	↑0.09pp	48.6	92.1%
JD	PC	5	0	0	0	0	0.00%	156	0	0	0	0	0.00%	↓37.3%	↓100.0%	-	-	-	0.00pp	2.3	0.5%
JD	A/P	11	1	0	0	0	0.00%	1,208	32	4	1.1	273	0.33%	↑586.4%	↑113.3%	↑100.0%	↑117.7%	↑8.8%	↓0.81pp	0.9	120.7%
JD	TTL	7,904	352	24	9.6	399	0.30%	220,399	7,707	605	387.7	641	0.27%	↑6.5%	↓14.8%	↑3.8%	↑15.9%	↑11.7%	↓0.01pp	428.0	90.6%
TM	W/M	908	26	1	1.6	1,618	0.11%	29,688	765	17	4.9	291	0.06%	↓7.9%	↓4.7%	↓37.0%	↓76.0%	↓61.9%	↓0.03pp	36.2	13.7%
TM	REF	32	1	0	0	0	0.00%	7,612	174	0	-1.1	0	0.00%	↓12.0%	↓33.1%	↓100.0%	↓156.1%	↓100.0%	↓0.02pp	2.3	-48.9%
TM	LTV	535	11	1	0.7	703	0.19%	16,862	273	6	3.3	548	0.04%	↑16.3%	↓19.5%	↓25.0%	↓39.5%	↓19.3%	↓0.02pp	6.8	48.5%
TM	MNT	842	6	1	0.3	280	0.12%	8,095	74	2	1.5	728	0.02%	↑17123.4%	-	-	-	-	↑0.02pp	6.9	21.1%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	6	0	0	0	0	0.00%	155	12	1	0.3	251	0.65%	↑98.7%	↑300.0%	-	-	-	↑0.65pp	-	-
TM	TTL	2,323	44	3	2.6	867	0.13%	62,412	1,298	26	8.8	340	0.04%	↑12.4%	↓7.6%	↓29.7%	↓68.5%	↓55.1%	↓0.02pp	52.1	17.0%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Aug 1 - Aug 27 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 8월 1일~8월 27일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(8/27 Daily · 08/01-08/27 MTD · vs 07/01-07/27 · Showing 95 models with sales) (8/27 당일 · 08/01-08/27 누계 · 대비 07/01-07/27 · 판매 발생 95개 모델)

Product	Model	专供 전용	8/27 Daily8/27 당일						Aug MTD Aug 1 - Aug 278월 1일~8월 27일 누계						Jul. MTD Jul. 1 - Jul. 277월 1일~7월 27일 누계						vs Jul. Same Period Jul. 1 - Jul. 277월 1일~7월 27일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3CW	-	0	0	0	-	0	0%	10	60	71	390,500	5,500	710.0%	0	0	0	-	0	0%	-	-	-	-	-	↑710.0pp
WM	FCY10R4M	O	517	15	1	50	50	0.2%	12,808	484	115	223,833	1,946	0.9%	8,993	492	111	198,787	1,791	1.2%	↑42.4%	↓1.6%	↑3.6%	↑12.6%	↑8.7%	↓0.3pp
WM	FCY10Y4M	O	473	22	5	11,345	2,269	1.1%	17,644	432	85	155,356	1,828	0.5%	10,786	409	74	122,698	1,658	0.7%	↑63.6%	↑5.6%	↑14.9%	↑26.6%	↑10.2%	↓0.2pp
WM	SC5GMR80H	-	204	7	0	-	0	0%	5,634	287	6	119,742	19,957	0.1%	5,555	325	4	74,766	18,692	0.1%	↑1.4%	↓11.7%	↑50.0%	↑60.2%	↑6.8%	0.0pp
WM	FCY10Y4M+RH10V3MVTW	O	158	10	0	-	0	0%	8,701	209	18	92,079	5,116	0.2%	18,250	406	11	67,808	6,164	0.1%	↓52.3%	↓48.5%	↑63.6%	↑35.8%	↓17.0%	↑0.1pp
WM	S3GHM	O	379	22	1	10,969	10,969	0.3%	12,506	490	6	59,936	9,989	0.0%	10,676	358	13	112,596	8,661	0.1%	↑17.1%	↑36.9%	↓53.8%	↓46.8%	↑15.3%	↓0.1pp
WM	FCY90N2W	-	138	10	2	2,316	1,158	1.4%	3,037	142	42	59,814	1,424	1.4%	11,228	479	88	135,648	1,542	0.8%	↓73.0%	↓70.4%	↓52.3%	↓55.9%	↓7.6%	↑0.6pp
WM	FCY90M2P	-	125	8	2	2,844	1,422	1.6%	4,699	201	24	45,087	1,879	0.5%	3,326	278	36	72,185	2,005	1.1%	↑41.3%	↓27.7%	↓33.3%	↓37.5%	↓6.3%	↓0.6pp
WM	FH12X9WCA	-	38	3	1	10,469	10,469	2.6%	1,862	54	6	40,536	6,756	0.3%	1,058	50	3	20,748	6,916	0.3%	↑76.0%	↑8.0%	↑100.0%	↑95.4%	↓2.3%	0.0pp
WM	SC5MBR80H	O	325	14	0	-	0	0%	7,109	288	2	38,113	19,056	0.0%	11,247	381	9	164,155	18,239	0.1%	↓36.8%	↓24.4%	↓77.8%	↓76.8%	↑4.5%	↓0.1pp
WM	FCV13G4W+RH10V9AV4W	-	81	5	0	-	0	0%	4,493	191	5	35,537	7,107	0.1%	4,097	205	4	26,838	6,710	0.1%	↑9.7%	↓6.8%	↑25.0%	↑32.4%	↑5.9%	0.0pp
WM	DH12X4SC2	-	24	3	0	-	0	0%	834	18	4	29,932	7,483	0.5%	144	6	0	-	0	0%	↑479.2%	↑200.0%	-	-	-	↑0.5pp
WM	FMY10Y4PF	O	49	7	2	4,799	2,400	4.1%	1,146	68	15	29,488	1,966	1.3%	1,480	65	11	14,419	1,311	0.7%	↓22.6%	↑4.6%	↑36.4%	↑104.5%	↑50.0%	↑0.6pp
WM	FN23BQH	-	41	2	0	-	0	0%	1,939	54	2	23,998	11,999	0.1%	3,455	114	1	1,434	1,434	0.0%	↓43.9%	↓52.6%	↑100.0%	↑1573.5%	↑736.8%	↑0.1pp
WM	FCW12Y4WA	-	118	4	0	-	0	0%	2,886	71	7	23,019	3,288	0.2%	1,806	59	5	10,755	2,151	0.3%	↑59.8%	↑20.3%	↑40.0%	↑114.0%	↑52.9%	↓0.1pp
WM	S3IF	-	55	2	-1	-10,925	0	-1.8%	1,427	63	2	19,727	9,864	0.1%	1,323	64	4	37,181	9,295	0.3%	↑7.9%	↓1.6%	↓50.0%	↓46.9%	↑6.1%	↓0.2pp
WM	FMW10Y4WA	-	137	2	0	-	0	0%	2,173	81	8	18,837	2,355	0.4%	1,512	94	7	6,191	884	0.5%	↑43.7%	↓13.8%	↑14.3%	↑204.3%	↑166.2%	↓0.1pp
WM	DH12X4WC2	-	24	2	0	-	0	0%	1,000	33	3	18,717	6,239	0.3%	292	11	1	6,969	6,969	0.3%	↑242.5%	↑200.0%	↑200.0%	↑168.6%	↓10.5%	0.0pp
WM	FCW12D4WA	-	42	0	0	-	0	0%	1,485	43	6	16,800	2,800	0.4%	1,093	65	11	42,747	3,886	1.0%	↑35.9%	↓33.8%	↓45.5%	↓60.7%	↓27.9%	↓0.6pp
WM	SC5MSR40	-	75	7	0	-	0	0%	2,108	102	2	14,599	7,300	0.1%	3,608	170	1	18,399	18,399	0.0%	↓41.6%	↓40.0%	↑100.0%	↓20.7%	↓60.3%	↑0.1pp
WM	WT1310BGA	-	33	1	0	-	0	0%	1,837	17	1	11,684	11,684	0.1%	3,644	26	6	60,434	10,072	0.2%	↓49.6%	↓34.6%	↓83.3%	↓80.7%	↑16.0%	↓0.1pp
WM	RH10V9AV4W	-	15	0	0	-	0	0%	749	15	2	11,666	5,833	0.3%	211	19	0	-	0	0%	↑255.0%	↓21.1%	-	-	-	↑0.3pp
WM	FN23WQH	-	40	2	0	-	0	0%	1,472	31	1	10,999	10,999	0.1%	1,181	65	2	20,898	10,449	0.2%	↑24.6%	↓52.3%	↓50.0%	↓47.4%	↑5.3%	↓0.1pp
WM	FW12X4WC2+DH12X4WC2	-	19	0	0	-	0	0%	722	35	2	10,769	5,384	0.3%	922	37	1	11,238	11,238	0.1%	↓21.7%	↓5.4%	↑100.0%	↓4.2%	↓52.1%	↑0.2pp
WM	FH12X9BCA	-	35	3	0	-	0	0%	905	24	2	10,549	5,274	0.2%	470	21	0	-	0	0%	↑92.6%	↑14.3%	-	-	-	↑0.2pp
WM	FW12X4WC2	-	32	1	0	-	0	0%	927	16	2	9,136	4,568	0.2%	897	16	3	10,309	3,436	0.3%	↑3.3%	0%	↓33.3%	↓11.4%	↑32.9%	↓0.1pp
WM	FA12CA2C	-	24	2	1	5,039	5,039	4.2%	626	25	5	8,697	1,739	0.8%	1,007	48	6	35,003	5,834	0.6%	↓37.8%	↓47.9%	↓16.7%	↓75.2%	↓70.2%	↑0.2pp
WM	FW12X4SC2	-	21	0	0	-	0	0%	780	10	2	8,530	4,265	0.3%	399	12	1	4,274	4,274	0.3%	↑95.5%	↓16.7%	↑100.0%	↑99.6%	↓0.2%	0.0pp
WM	FCW12Y4PA	-	21	0	0	-	0	0%	405	23	3	8,126	2,709	0.7%	413	24	4	11,616	2,904	1.0%	↓1.9%	↓4.2%	↓25.0%	↓30.0%	↓6.7%	↓0.3pp
WM	FMW10Y4WA+RH10V9AV4W	-	48	1	0	-	0	0%	1,448	48	1	7,308	7,308	0.1%	23	4	0	-	0	0%	↑6195.7%	↑1100.0%	-	-	-	↑0.1pp
WM	FMY10Y4PF+RH10V3PV8WS	-	84	7	0	-	0	0%	2,728	105	1	6,800	6,800	0.0%	3,670	162	1	6,599	6,599	0.0%	↓25.7%	↓35.2%	0%	↑3.0%	↑3.0%	0.0pp
WM	FY14CJ0E	-	21	0	0	-	0	0%	556	12	1	6,263	6,263	0.2%	681	31	0	-	0	0%	↓18.4%	↓61.3%	-	-	-	↑0.2pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	10	2	1	6,250	6,250	10.0%	6	0	2	12,500	6,250	33.3%	↑66.7%	-	↓50.0%	↓50.0%	0%	↓23.3pp
WM	FA12DA2C	-	0	0	0	-	0	0%	29	3	1	5,347	5,347	3.4%	35	0	2	10,695	5,348	5.7%	↓17.1%	-	↓50.0%	↓50.0%	0%	↓2.3pp
WM	RH10V3MVTW	-	36	0	0	-	0	0%	1,066	19	1	5,098	5,098	0.1%	839	13	0	-	0	0%	↑27.1%	↑46.2%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	20	0	0	-	0	0%	1,142	26	1	4,844	4,844	0.1%	527	32	6	33,162	5,527	1.1%	↑116.7%	↓18.8%	↓83.3%	↓85.4%	↓12.4%	↓1.0pp
WM	FY10EK2E	-	12	1	0	-	0	0%	423	12	2	4,222	2,111	0.5%	399	20	2	7,734	3,867	0.5%	↑6.0%	↓40.0%	0%	↓45.4%	↓45.4%	0.0pp
WM	FCV13G4W	-	28	1	0	-	0	0%	2,041	40	1	3,674	3,674	0.0%	1,027	51	3	11,875	3,958	0.3%	↑98.7%	↓21.6%	↓66.7%	↓69.1%	↓7.2%	↓0.3pp
Ref	F664MEH95D	-	3	0	0	-	0	0%	1,619	56	11	136,151	12,377	0.7%	929	54	5	62,980	12,596	0.5%	↑74.3%	↑3.7%	↑120.0%	↑116.2%	↓1.7%	↑0.2pp
Ref	F544MMB95D	-	185	2	0	-	0	0%	7,766	195	8	83,426	10,428	0.1%	5,820	132	10	94,468	9,447	0.2%	↑33.4%	↑47.7%	↓20.0%	↓11.7%	↑10.4%	↓0.1pp
Ref	F544MEH62D	-	177	10	3	22,520	7,507	1.7%	11,390	329	11	65,581	5,962	0.1%	12,694	439	11	69,371	6,306	0.1%	↓10.3%	↓25.1%	0%	↓5.5%	↓5.5%	0.0pp
Ref	F544MEP62D	-	90	6	0	-	0	0%	2,042	87	7	45,811	6,544	0.3%	3,398	120	5	35,632	7,126	0.1%	↓39.9%	↓27.5%	↑40.0%	↑28.6%	↓8.2%	↑0.2pp
Ref	S653MWW87D	-	119	7	0	-	0	0%	2,746	95	4	41,732	10,433	0.1%	5,374	197	4	39,493	9,873	0.1%	↓48.9%	↓51.8%	0%	↑5.7%	↑5.7%	0.0pp
Ref	F544MEH85D	-	197	5	1	9,689	9,689	0.5%	4,071	112	4	37,890	9,472	0.1%	4,675	159	5	45,997	9,199	0.1%	↓12.9%	↓29.6%	↓20.0%	↓17.6%	↑3.0%	0.0pp
Ref	S674MEG11D	-	107	1	0	-	0	0%	3,497	121	8	29,710	3,714	0.2%	4,954	210	14	56,874	4,062	0.3%	↓29.4%	↓42.4%	↓42.9%	↓47.8%	↓8.6%	↓0.1pp
Ref	S653MPY33D	-	17	0	0	-	0	0%	1,534	22	2	15,550	7,775	0.1%	2,481	75	3	19,633	6,544	0.1%	↓38.2%	↓70.7%	↓33.3%	↓20.8%	↑18.8%	0.0pp
Ref	S674MPY11D	-	168	9	0	-	0	0%	2,615	94	5	10,180	2,036	0.2%	2,075	102	13	46,366	3,567	0.6%	↑26.0%	↓7.8%	↓61.5%	↓78.0%	↓42.9%	↓0.4pp
TV	75QNED82BCA	O	234	5	-1	-6,003	0	-0.4%	6,365	177	18	100,563	5,587	0.3%	5,947	177	13	62,037	4,772	0.2%	↑7.0%	0%	↑38.5%	↑62.1%	↑17.1%	↑0.1pp
TV	OLED83C6PCA	-	65	0	0	-	0	0%	2,194	64	3	86,987	28,996	0.1%	3,408	129	2	56,998	28,499	0.1%	↓35.6%	↓50.4%	↑50.0%	↑52.6%	↑1.7%	0.0pp
TV	75QNED85BCA	-	105	2	0	-	0	0%	4,156	89	11	78,825	7,166	0.3%	3,267	117	2	14,173	7,086	0.1%	↑27.2%	↓23.9%	↑450.0%	↑456.2%	↑1.1%	↑0.2pp
TV	OLED77C6PCA	-	255	7	0	-	0	0%	8,366	184	5	77,950	15,590	0.1%	2,924	92	7	98,840	14,120	0.2%	↑186.1%	↑100.0%	↓28.6%	↓21.1%	↑10.4%	↓0.1pp
TV	65QNED82BCA	O	754	18	2	9,271	4,636	0.3%	20,419	368	22	77,446	3,520	0.1%	18,888	450	20	75,069	3,753	0.1%	↑8.1%	↓18.2%	↑10.0%	↑3.2%	↓6.2%	0.0pp
TV	OLED77G6PCA	-	258	12	0	-	0	0%	2,757	102	2	71,498	35,749	0.1%	2,480	127	-1	-36,499	0	-0.0%	↑11.2%	↓19.7%	↓300.0%	↓295.9%	-	↑0.1pp
TV	OLED48C6PCA	-	266	8	2	6,634	3,317	0.8%	7,681	161	12	66,331	5,528	0.2%	5,094	126	2	12,577	6,288	0.0%	↑50.8%	↑27.8%	↑500.0%	↑427.4%	↓12.1%	↑0.2pp
TV	OLED55G6PCA	-	308	10	0	-	0	0%	8,333	185	7	64,979	9,283	0.1%	3,736	97	12	129,958	10,830	0.3%	↑123.0%	↑90.7%	↓41.7%	↓50.0%	↓14.3%	↓0.2pp
TV	OLED55C6PCA	-	148	4	1	7,892	7,892	0.7%	3,643	119	6	47,416	7,903	0.2%	3,615	127	11	78,881	7,171	0.3%	↑0.8%	↓6.3%	↓45.5%	↓39.9%	↑10.2%	↓0.1pp
TV	100MRGB96BC	-	41	0	0	-	0	0%	1,021	7	1	44,649	44,649	0.1%	1,484	62	0	-12,499	0	0%	↓31.2%	↓88.7%	-	↓457.2%	-	↑0.1pp
TV	OLED77B6PCA	-	76	1	0	-	0	0%	3,085	62	3	43,497	14,499	0.1%	701	19	1	15,999	15,999	0.1%	↑340.1%	↑226.3%	↑200.0%	↑171.9%	↓9.4%	0.0pp
TV	OLED65C6PCA	-	183	1	0	-	0	0%	4,083	90	3	40,457	13,486	0.1%	5,020	114	1	13,999	13,999	0.0%	↓18.7%	↓21.1%	↑200.0%	↑189.0%	↓3.7%	↑0.1pp
TV	OLED65B6PCA	-	100	2	0	-	0	0%	3,905	85	5	39,491	7,898	0.1%	623	22	4	43,476	10,869	0.6%	↑526.8%	↑286.4%	↑25.0%	↓9.2%	↓27.3%	↓0.5pp
TV	100QNED85BC	-	8	1	0	-	0	0%	302	14	2	38,948	19,474	0.7%	303	4	0	-	0	0%	↓0.3%	↑250.0%	-	-	-	↑0.7pp
TV	85QNED82BCA	O	155	4	0	-	0	0%	6,098	130	5	38,928	7,786	0.1%	6,441	222	6	47,785	7,964	0.1%	↓5.3%	↓41.4%	↓16.7%	↓18.5%	↓2.2%	0.0pp
TV	86QNED85BCA	-	112	4	1	35	35	0.9%	2,387	63	6	38,306	6,384	0.3%	2,225	98	2	17,242	8,621	0.1%	↑7.3%	↓35.7%	↑200.0%	↑122.2%	↓25.9%	↑0.2pp
TV	OLED65G6PCA	-	172	8	0	-	0	0%	3,307	101	2	36,368	18,184	0.1%	2,230	90	1	-265	-265	0.0%	↑48.3%	↑12.2%	↑100.0%	↓13823.8%	↓6961.9%	↑0.1pp
TV	75MRGB86BCA	-	47	0	0	-	0	0%	1,909	36	4	33,109	8,277	0.2%	1,134	42	2	17,005	8,502	0.2%	↑68.3%	↓14.3%	↑100.0%	↑94.7%	↓2.6%	0.0pp
TV	OLED42C6PCA	-	87	4	0	-	0	0%	2,768	89	4	24,366	6,092	0.1%	4,323	163	3	18,321	6,107	0.1%	↓36.0%	↓45.4%	↑33.3%	↑33.0%	↓0.3%	0.0pp
TV	OLED55B6PCA	-	64	1	0	-	0	0%	1,855	57	3	20,967	6,989	0.2%	982	27	0	-	0	0%	↑88.9%	↑111.1%	-	-	-	↑0.2pp
TV	OLED48B6PCA	-	89	1	0	-	0	0%	2,436	49	3	17,997	5,999	0.1%	1,267	20	0	-	0	0%	↑92.3%	↑145.0%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	134	5	0	-	0	0%	4,370	89	3	17,582	5,861	0.1%	2,319	41	2	12,752	6,376	0.1%	↑88.4%	↑117.1%	↑50.0%	↑37.9%	↓8.1%	0.0pp
TV	86MRGB86BCA	-	52	1	0	-	0	0%	1,780	39	1	12,199	12,199	0.1%	1,930	82	2	13,724	6,862	0.1%	↓7.8%	↓52.4%	↓50.0%	↓11.1%	↑77.8%	0.0pp
TV	OLED55B5XCA	-	0	0	0	-	0	0%	84	6	2	4,557	2,278	2.4%	21	0	0	-	0	0%	↑300.0%	-	-	-	-	↑2.4pp
MNT	27UP850K-W	-	469	22	4	7,596	1,899	0.9%	5,257	246	41	79,259	1,933	0.8%	325	27	1	1,999	1,999	0.3%	↑1517.5%	↑811.1%	↑4000.0%	↑3864.9%	↓3.3%	↑0.5pp
MNT	27G850A-B	-	152	4	0	-	0	0%	2,526	107	16	50,154	3,135	0.6%	1,129	44	1	3,854	3,854	0.1%	↑123.7%	↑143.2%	↑1500.0%	↑1201.3%	↓18.7%	↑0.5pp
MNT	39GX950B-B	-	109	2	0	-	0	0%	2,183	63	4	49,871	12,468	0.2%	1,684	76	10	122,990	12,299	0.6%	↑29.6%	↓17.1%	↓60.0%	↓59.5%	↑1.4%	↓0.4pp
MNT	32GX870B-B	-	185	5	0	-	0	0%	4,814	106	6	48,664	8,111	0.1%	1,781	74	5	41,645	8,329	0.3%	↑170.3%	↑43.2%	↑20.0%	↑16.9%	↓2.6%	↓0.2pp
MNT	52G930B-B	-	35	2	0	-	0	0%	1,197	34	3	43,572	14,524	0.3%	1,130	50	-1	-14,999	0	-0.1%	↑5.9%	↓32.0%	↓400.0%	↓390.5%	-	↑0.4pp
MNT	45GX950A-B	-	50	1	0	-	0	0%	2,848	76	2	23,998	11,999	0.1%	519	7	1	13,999	13,999	0.2%	↑448.7%	↑985.7%	↑100.0%	↑71.4%	↓14.3%	↓0.1pp
MNT	25G590B-B	-	565	1	0	-	0	0%	10,523	114	3	23,967	7,989	0.0%	16	0	0	-	0	0%	↑65668.8%	-	-	-	-	0.0pp
MNT	27G64NA-B	-	71	3	2	2,798	1,399	2.8%	2,391	110	16	22,384	1,399	0.7%	1,815	86	3	4,197	1,399	0.2%	↑31.7%	↑27.9%	↑433.3%	↑433.3%	0%	↑0.5pp
MNT	32GX850A-B	O	23	0	0	-	0	0%	2,063	40	4	19,366	4,842	0.2%	5,727	261	7	34,993	4,999	0.1%	↓64.0%	↓84.7%	↓42.9%	↓44.7%	↓3.2%	↑0.1pp
MNT	40U990A-W	-	31	3	0	-	0	0%	703	11	1	10,924	10,924	0.1%	449	13	2	23,398	11,699	0.4%	↑56.6%	↓15.4%	↓50.0%	↓53.3%	↓6.6%	↓0.3pp
MNT	27GM950B-B	-	32	2	0	-	0	0%	1,489	17	1	7,599	7,599	0.1%	895	33	3	26,997	8,999	0.3%	↑66.4%	↓48.5%	↓66.7%	↓71.9%	↓15.6%	↓0.2pp
MNT	PU615U	O	17	1	0	-	0	0%	463	10	1	6,789	6,789	0.2%	453	8	2	13,998	6,999	0.4%	↑2.2%	↑25.0%	↓50.0%	↓51.5%	↓3.0%	↓0.2pp
MNT	27GX704A-B	-	14	0	0	-	0	0%	484	6	2	4,558	2,279	0.4%	137	7	2	4,748	2,374	1.5%	↑253.3%	↓14.3%	0%	↓4.0%	↓4.0%	↓1.1pp
MNT	27G810A-B	-	28	0	1	1,994	1,994	3.6%	986	13	2	4,293	2,146	0.2%	450	32	0	-	0	0%	↑119.1%	↓59.4%	-	-	-	↑0.2pp
MNT	27GX700A-B	-	31	2	0	-	0	0%	1,476	34	1	3,299	3,299	0.1%	778	30	5	18,035	3,607	0.6%	↑89.7%	↑13.3%	↓80.0%	↓81.7%	↓8.5%	↓0.5pp
MNT	32GS94U-B	-	13	0	0	-	0	0%	755	12	1	3,039	3,039	0.1%	92	6	0	-	0	0%	↑720.7%	↑100.0%	-	-	-	↑0.1pp
MNT	24G411B-B	-	40	0	0	-	0	0%	882	13	4	2,513	628	0.5%	1,233	44	9	5,908	656	0.7%	↓28.5%	↓70.5%	↓55.6%	↓57.5%	↓4.3%	↓0.2pp
MNT	32G620B-B	-	11	0	0	-	0	0%	472	2	1	1,804	1,804	0.2%	103	2	0	-	0	0%	↑358.3%	0%	-	-	-	↑0.2pp
MNT	34U601B-B	-	6	1	0	-	0	0%	40	4	1	1,699	1,699	2.5%	175	3	1	1,599	1,599	0.6%	↓77.1%	↑33.3%	0%	↑6.3%	↑6.3%	↑1.9pp
MNT	27G610A-B	-	74	1	0	-	0	0%	332	8	1	1,139	1,139	0.3%	756	29	3	3,597	1,199	0.4%	↓56.1%	↓72.4%	↓66.7%	↓68.3%	↓5.0%	↓0.1pp
PC	16Z90U-K.ALB7C	-	16	0	0	-	0	0%	498	2	1	14,999	14,999	0.2%	244	4	0	-	0	0%	↑104.1%	↓50.0%	-	-	-	↑0.2pp
A/P	AS60GHWZ0	O	53	3	3	3,000	1,000	5.7%	2,138	46	8	12,095	1,512	0.4%	3,023	20	2	3,398	1,699	0.1%	↓29.3%	↑130.0%	↑300.0%	↑255.9%	↓11.0%	↑0.3pp
etc	DK1E	-	0	0	0	-	0	0%	7	0	1	300	300	14.3%	2	0	0	-	0	0%	↑250.0%	-	-	-	-	↑14.3pp
etc	DK2A	-	0	0	0	-	0	0%	0	0	1	300	300	0%	0	0	1	200	200	0%	-	-	0%	↑50.0%	↑50.0%	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (08/01-08/27) vs 前月同期 (07/01-07/27) · Unit: K RMB / 단위: K RMB

Product	Model	Aug MTD Aug 1 - Aug 278월 1일~8월 27일 누계			Jul. MTD Jul. 1 - Jul. 277월 1일~7월 27일 누계			vs Jul. Same Period Jul. 1 - Jul. 277월 1일~7월 27일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3CW	390	-	-	-	-	-	NEW	-	-
	FCY10R4M	2	206	16	4	185	10	↓53.3%	↑11.6%	↑61.5%
	FCY10Y4M	-	147	8	7	92	23	-	↑59.3%	↓63.8%
	SC5GMR80H	-	120	-	35	40	-	-	↑199.3%	-
	FCY10Y4M+RH10V3MVTW	-	77	15	-	45	23	-	↑71.0%	↓33.2%
	S3GHM	-	27	33	-	82	31	-	↓66.9%	↑5.8%
	FCY90N2W	-	60	-	-	131	5	-	↓54.2%	-
	FCY90M2P	-	48	-	-	66	7	-	↓26.4%	-
	FH12X9WCA	-	40	-	-	21	-	-	↑95.7%	-
	SC5MBR80H	-	38	-	31	133	-	-	↓71.4%	-
REF	F664MEH95D	88	48	-	63	-	-	↑40.0%	NEW	-
	F544MMB95D	58	26	-	82	13	-	↓29.3%	↑100.8%	-
	F544MEH62D	13	60	-	20	36	13	↓33.2%	↑64.8%	-
	F544MEP62D	46	-	-	20	16	-	↑133.7%	-	-
	S653MWW87D	-	42	-	-	40	-	-	↑5.6%	-
	F544MEH85D	10	28	-	-	46	-	NEW	↓38.7%	-
	S674MEG11D	-	30	-	4	53	-	-	↓43.5%	-
	S653MPY33D	6	9	-	20	-	-	↓66.8%	NEW	-
	S674MPY11D	-	10	-	4	42	-	-	↓75.8%	-
	F554GBBV3B	-	-	-	-	-	-	-	-	-
LTV	75QNED82BCA	10	78	12	20	42	-	↓49.3%	↑87.1%	NEW
	OLED83C6PCA	-	87	-	-	57	-	-	↑52.6%	-
	75QNED85BCA	20	59	-	7	7	-	↑194.0%	↑700.0%	-
	OLED77C6PCA	-	78	-	-	99	-	-	↓21.1%	-
	65QNED82BCA	4	64	10	-	54	21	NEW	↑17.7%	↓52.4%
	OLED77G6PCA	-	72	-	-	-	-	-	NEW	-
	OLED48C6PCA	-	66	-	-	13	-	-	↑426.2%	-
	OLED55G6PCA	-	65	-	-	130	-	-	↓50.0%	-
	OLED55C6PCA	-	47	-	-	79	-	-	↓39.9%	-
	100MRGB96BC	45	-	-	48	-	-	↓6.1%	-	-
MNT	27UP850K-W	8	70	2	-	2	-	NEW	↑3390.0%	NEW
	27G850A-B	3	47	-	0	3	-	↑460.0%	↑1291.2%	-
	39GX950B-B	24	26	-	45	78	-	↓46.2%	↓67.2%	-
	32GX870B-B	8	41	-	33	8	-	↓76.4%	↑381.2%	-
	52G930B-B	14	29	-	-	-	-	NEW	NEW	-
	45GX950A-B	-	24	-	-	14	-	-	↑71.4%	-
	25G590B-B	-	16	8	-	-	-	-	NEW	NEW
	27G64NA-B	-	22	-	-	4	-	-	↑433.3%	-
	32GX850A-B	-	19	-	-	35	-	-	↓44.6%	-
	40U990A-W	11	-	-	11	12	-	↓4.4%	-	-
PC	16Z90U-K.ALB7C	-	15	-	-	-	-	-	NEW	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-K.AL89C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	14	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	3	7	2	-	3	-	NEW	↑117.6%	NEW

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【8月整体达成首条】截至8/27，MTD累计 528.3K USD，月度目标达成率 86.6%，略低于时间进度 87.1%（缺口 0.5pp）。环比上月同期（465.4K USD）增长 13.5%，增长动能稳健。剩余 4 天若维持近期节奏（近 5 日日均 22.0K USD），月末有望触及目标 610.0K USD。结构性机会在 LG.COM 已突破 100% 与 TV、WM 双位数增长，主要拖累来自 TM 新店爬坡与 PC 品类停摆。建议优先守住 JD 核心渠道达成、加速 TM 流量转化。

2.【LG.COM 已破全月目标】LG.COM 月度达成率 101.4%（MTD 131.7K USD / 目标 129.9K USD），已提前突破全月目标。分品类看，WM 环比 ↑96.9%、TV ↑44.8% 为拉动主力，但 MNT 环比 ↓42.4% 回落明显，PC 各渠道 GMV 均为 0。渠道达成已饱和，建议从冲量转向毛利经营：聚焦高 ASP 型号（如 TV ASP 1,538 USD）与专供品页面优化，避免无效折扣稀释利润。

3.【PC 集中度陷阱持续触发】PC 品类集中度陷阱持续触发（与上一轮相同）：TOP10 型号微增 +0.1K，但品类总量 -2.1K、中长尾 -2.2K，呈头部虚增、中长尾塌陷的掩盖效应。本轮 PC 在 D2C、LG.COM、JD、TM 全渠道 GMV 均为 0，属全面停摆。头部单点增长无法掩盖品类整体收缩，建议补长尾型号、套餐组合与搜索覆盖，降低单点依赖风险，并排查 PC listing 与库存断供根因。

4.【LG.COM 单日单型号极端集中】LG.COM 在 2026-08-10 出现单日单型号极端集中：型号 S3CW（WM） 当日售出 71 台、GMV 57,596 USD，占该平台当日 GMV 的 97.6%（ASP 811.2 USD）。该型号 MTD 累计 390,500 RMB 几乎全部由该日贡献，单点依赖极高。一旦该促销结束或断货，LG.COM 当日销售将出现断崖。建议分散型号结构、锁定库存与促销节奏，避免单型号撑盘风险。

5.【TM 新店爬坡转化偏弱】TM 为新开店渠道，月度达成率仅 17.0%（MTD 8.8K USD / 目标 52.1K USD），尚处流量积累期。分品类看 WM 环比 ↓76.0%、TV ↓39.5%、Ref 更降至 -1.1K USD（退货冲抵），CVR 仅 0.04%、日均 UV 2,311。结构特征为流量有但转化弱。建议优先扩充在售 SKU 与搜索排名，针对加购 48/日的漏斗做落地页与价格优化，而非盲目加大投放。

6.【Ref 达标后回落，TV 量价齐升】Ref 品类呈现达成与动能背离：环比上月同期 ↓11.1%（68.7K vs 77.4K），但月度目标达成率已达 106.7%，属达标后自然回落。TV 则量价齐升，MTD 165.7K、环比 ↑34.6%、ASP 1,245.8 USD，是规模增长主引擎；WM 235.1K 环比 ↑11.3% 稳健。建议 TV 趁势加投、Ref 维持利润、WM 守份额，形成梯队结构。

7.【JD 核心渠道缺口约 40.3K】JD 仍是绝对核心渠道，贡献整体 GMV 的 73.4%（387.7K USD），月度达成率 90.6%，距目标 428.0K 还差约 40.3K。分品类 TV ↑37.0%、MNT ↑38.1% 增长亮眼，但 WM 环比仅 ↑4.8%、Ref ↓11.5% 偏弱。鉴于 JD 体量大、缺口明确，建议将末周资源向 TV、MNT 高增品类与 WM 主力型号倾斜，确保核心渠道达标不破。

8.【三款高 UV 型号近乎零转化】整体流量效率稳健：TTL UV 环比 ↑12.1%、GMV ↑13.5%，CVR 维持 0.24%。但存在转化洼地型号：S3GHM（UV 12,506 / CVR 0.0%）、SC5MBR80H（UV 7,109 / CVR 0.0%）、25G590B-B（UV 10,523 / CVR 0.0%）流量可观却近乎零转化，疑似详情页或价格断层。建议针对这三款高 UV 低 CVR 型号做页面与促销诊断，释放被压抑的转化潜力。

1.[8월 전체 달성 현황] 8/27 기준 MTD 누적 528.3K USD로 월 목표 달성률 86.6% 기록, 경과율 87.1% 대비 0.5pp 미달. 전월 동기(465.4K USD) 대비 13.5% 성장하며 견조한 모멘텀 유지. 잔여 4일을 최근 5일 일평균 22.0K USD 추세로 유지 시 말 610.0K USD 목표 도달 전망. LG.COM은 100% 돌파, TV·WM은 두 자릿수 성장으로 기회 요인이나 TM 신규 스토어 램프업과 PC 카테고리 중단이 주요 하방 요인. JD 핵심 채널 달성 방어 및 TM 트래픽 전환 가속을 우선 권장.

2.[LG.COM 전월 목표 조기 돌파] LG.COM 월 달성률 101.4%(MTD 131.7K USD / 목표 129.9K USD)로 전월 목표를 조기 돌파. 품목별로는 WM 전월비 ↑96.9%, TV ↑44.8%가 견인했으나 MNT는 전월비 ↓42.4%로 크게 둔화, PC는 전 채널 GMV 0. 채널 달성이 포화되었으므로 물량 확대에서 마진 경영으로 전환 권장: 고ASP 모델(예 TV ASP 1,538 USD) 및 전용품 페이지 최적화에 집중하여 무의미한 할인에 의한 수익 훼손 방지.

3.[PC 집중도 함정 지속触发] PC 카테고리 집중도 함정이 지속触发(이전 회차와 동일): TOP10 모델 소폭 +0.1K 증가하나 카테고리 총량 -2.1K, 중하위 -2.2K로 상위 허수 증가·중하위 붕괴의 은폐 효과. 이번 회차 PC는 D2C·LG.COM·JD·TM 전 채널 GMV 0으로 전면 중단 상태. 상위 단일 모델 증가가 카테고리 전체 축소를 은폐하지 못하므로 중하위 모델 보완·세트 조합·검색 커버리지 확대로 단일 의존 리스크 완화 및 PC 리스팅·재고 단절 근인 점검 권장.

4.[LG.COM 단일일·단일모델 극단 집중] LG.COM에서 2026-08-10 단일일·단일모델 극단 집중 발생: 모델 S3CW(WM) 당일 71대 판매, GMV 57,596 USD로 해당 플랫폼 당일 GMV의 97.6% 차지(ASP 811.2 USD). 해당 모델 MTD 누적 390,500 RMB가 사실상 당일에 집중되어 단일 의존도 극상. 프로모션 종료나 재고 소진 시 LG.COM 당일 매출이 절벽식 하락 위험. 모델 믹스 분산·재고 및 프로모션 리듬 고정으로 단일 모델 의존 리스크 회피 권장.

5.[TM 신규 스토어 램프업 전환 취약] TM은 신규 오픈 채널로 월 달성률 17.0%(MTD 8.8K USD / 목표 52.1K USD)에 불과, 트래픽 축적 단계. 품목별 WM 전월비 ↓76.0%, TV ↓39.5%, Ref는 -1.1K USD(반품 상계)까지 하락, CVR 0.04%, 일평균 UV 2,311. 트래픽은 있으나 전환이 취약한 구조적 특성. 무리한 투입보다 취급 SKU 확대 및 검색 순위 최적화, 일 장바구니 48건 퍼널에 대한 랜딩페이지·가격 최적화 우선 권장.

6.[Ref 목표 달성 후 둔화, TV 물량·단가 동반 상승] Ref 카테고리는 달성과 모멘텀 괴리: 전월 동기 대비 ↓11.1%(68.7K vs 77.4K)이나 월 목표 달성률 106.7%로 목표 달성 후 자연 둔화. TV는 물량·단가 동반 상승, MTD 165.7K·전월비 ↑34.6%·ASP 1,245.8 USD로 규모 성장 주축. WM은 235.1K·전월비 ↑11.3%로 견조. TV는 추세 활용 증투, Ref는 마진 유지, WM은 점유율 수비하는梯队 구조 권장.

7.[JD 핵심 채널 부족액 약 40.3K] JD는 여전히 절대 핵심 채널로 전체 GMV의 73.4%(387.7K USD) 기여, 월 달성률 90.6%, 목표 428.0K 대비 약 40.3K 부족. 품목별 TV ↑37.0%, MNT ↑38.1% 성장 돋보이나 WM은 전월비 ↑4.8%, Ref ↓11.5%로 부진. JD 규모 크고缺口 명확하므로 말주간 리소스를 TV·MNT 고성장 품목 및 WM 주력 모델에 집중, 핵심 채널 달성 방어 권장.

8.[고UV 3개 모델 전환 사실상 0] 전체 트래픽 효율은 견조: TTL UV 전월비 ↑12.1%, GMV ↑13.5%, CVR 0.24% 유지. 그러나 전환 부진 모델 존재: S3GHM(UV 12,506 / CVR 0.0%), SC5MBR80H(UV 7,109 / CVR 0.0%), 25G590B-B(UV 10,523 / CVR 0.0%)는 트래픽은 크나 전환 사실상 0으로 상세페이지 또는 가격 단절 의심. 이 세 고UV·저CVR 모델에 대한 페이지·프로모션 진단으로 억제된 전환 잠재력 방출 권장.