LGECH D2C Daily Report

업데이트: 2026-08-27

Channel × Product Performance · Period 08/01 - 08/26 · Unit: K USD · Rate: ¥6.78/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-08-26 당일)14.0 K USD

MTD Net GMV월 누계 Net GMV (08/01 - 08/26)513.2 K USD

Net GMV Target AchievementGMV 목표 달성률84.1%513.2 / 610 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM129Net GMV K USDProg.

99.1%

Retail JD378Net GMV K USDProg.

88.3%

Retail TM6Net GMV K USDProg.

12.0%

W/M230

前月同期 204 K USD전월 동기

↑12.6%

REF64

前月同期 74 K USD전월 동기

↓14.1%

LTV163

前月同期 111 K USD전월 동기

↑46.5%

MNT55

前月同期 51 K USD전월 동기

↑8.4%

PC0

前月同期 2 K USD전월 동기

↓99.5%

A/P1

前月同期 0 K USD전월 동기

↑167.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

8/26 Daily · Aug MTD · vs Jul. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 8/26 당일 · 8월 누계 · 7월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	8/26 Daily8/26 당일						Aug MTD Aug 1 - Aug 268월 1일~8월 26일 누계						vs Jul. Same Period Jul. 1 - Jul. 267월 1일~7월 26일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	3,363	153	16	6.5	404	0.48%	117,605	3,969	446	229.7	515	0.38%	↓4.0%	↓18.8%	↑3.7%	↑12.6%	↑8.5%	↑0.03pp	276.9	83.0%
D2C	REF	1,040	44	3	3.4	1,121	0.29%	39,191	1,170	56	64.0	1,143	0.14%	↓10.6%	↓26.2%	↓23.3%	↓14.1%	↑12.0%	↓0.02pp	64.4	99.3%
D2C	LTV	4,555	129	3	4.7	1,558	0.07%	109,080	2,564	128	163.1	1,274	0.12%	↑27.3%	↓8.5%	↑8.5%	↑46.5%	↑35.1%	↓0.02pp	193.7	84.2%
D2C	MNT	2,142	39	1	-0.5	-527	0.05%	46,372	1,067	102	55.0	540	0.22%	↑105.2%	↑13.1%	↑59.4%	↑8.4%	↓32.0%	↓0.06pp	70.2	78.4%
D2C	PC	24	0	0	0	0	0.00%	1,578	9	0	0	0	0.00%	↑85.6%	↓55.0%	↓100.0%	↓99.5%	↓100.0%	↓0.12pp	4.1	0.3%
D2C	A/P	23	2	0	0	0	0.00%	2,085	43	5	1.3	268	0.24%	↓30.4%	↑126.3%	↑150.0%	↑167.7%	↑7.1%	↑0.17pp	0.9	148.4%
D2C	TTL	11,147	367	23	14.0	607	0.21%	315,911	8,822	737	513.1	696	0.23%	↑13.4%	↓14.0%	↑7.1%	↑15.8%	↑8.1%	↓0.01pp	610.2	84.1%
LG.COM	W/M	313	1	0	0	0	0.00%	15,333	100	79	64.2	812	0.52%	↑18.5%	↑28.2%	↑172.4%	↑117.2%	↓20.3%	↑0.29pp	65.5	97.9%
LG.COM	REF	112	2	2	1.9	965	1.79%	4,515	10	23	31.1	1,354	0.51%	↓6.9%	↓66.7%	↓8.0%	↓2.3%	↑6.2%	↓0.01pp	28.2	110.3%
LG.COM	LTV	148	2	0	0	0	0.00%	7,953	44	15	23.1	1,538	0.19%	↑94.2%	↑69.2%	↑50.0%	↑190.9%	↑94.0%	↓0.06pp	19.7	117.3%
LG.COM	MNT	219	2	1	0.2	168	0.46%	13,360	50	16	10.4	648	0.12%	↑242.8%	↓53.3%	↓11.1%	↓47.0%	↓40.4%	↓0.34pp	14.7	70.5%
LG.COM	PC	22	0	0	0	0	0.00%	1,427	9	0	0	0	0.00%	↑135.1%	↓10.0%	↓100.0%	↓100.0%	↓100.0%	↓0.16pp	1.8	0%
LG.COM	A/P	14	0	0	0	0	0.00%	739	0	0	0	0	0.00%	↓73.2%	↓100.0%	-	-	-	0.00pp	-	-
LG.COM	TTL	828	7	3	2.1	700	0.36%	43,327	213	133	128.7	968	0.31%	↑48.7%	↓15.8%	↑60.2%	↑41.5%	↓11.7%	↑0.02pp	129.9	99.1%
JD	W/M	2,198	118	15	4.8	323	0.68%	73,492	3,130	351	162.2	462	0.48%	↓6.8%	↓22.6%	↓6.4%	↑5.1%	↑12.3%	0.00pp	175.1	92.6%
JD	REF	903	40	1	1.4	1,432	0.11%	27,096	987	33	33.9	1,029	0.12%	↓11.9%	↓24.8%	↓28.3%	↓16.4%	↑16.5%	↓0.03pp	33.9	100.1%
JD	LTV	3,778	118	3	4.7	1,558	0.08%	84,800	2,258	108	137.4	1,272	0.13%	↑25.1%	↓7.7%	↑8.0%	↑40.3%	↑29.9%	↓0.02pp	167.2	82.2%
JD	MNT	947	31	0	-0.7	0	0.00%	25,759	949	85	43.5	512	0.33%	↑38.0%	↑13.5%	↑84.8%	↑39.3%	↓24.6%	↑0.08pp	48.6	89.5%
JD	PC	2	0	0	0	0	0.00%	151	0	0	0	0	0.00%	↓37.9%	↓100.0%	-	-	-	0.00pp	2.3	0.5%
JD	A/P	7	2	0	0	0	0.00%	1,197	31	4	1.1	273	0.33%	↑604.1%	↑106.7%	↑100.0%	↑117.7%	↑8.8%	↓0.84pp	0.9	120.7%
JD	TTL	7,835	309	19	10.3	540	0.24%	212,495	7,355	581	378.2	651	0.27%	↑8.1%	↓15.1%	↑2.1%	↑16.5%	↑14.1%	↓0.02pp	428.0	88.3%
TM	W/M	852	34	1	1.6	1,618	0.12%	28,780	739	16	3.3	208	0.06%	↓6.4%	↓2.9%	↓38.5%	↓83.5%	↓73.2%	↓0.03pp	36.2	9.2%
TM	REF	25	2	0	0	0	0.00%	7,580	173	0	-1.1	0	0.00%	↓8.2%	↓29.1%	↓100.0%	↓156.1%	↓100.0%	↓0.02pp	2.3	-48.9%
TM	LTV	629	9	0	0	0	0.00%	16,327	262	5	2.6	517	0.03%	↑18.6%	↓20.4%	↓37.5%	↓52.4%	↓23.9%	↓0.03pp	6.8	38.1%
TM	MNT	976	6	0	0	0	0.00%	7,253	68	1	1.2	1,175	0.01%	↑20622.9%	-	-	-	-	↑0.01pp	6.9	17.1%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	2	0	0	0	0	0.00%	149	12	1	0.3	251	0.67%	↑106.9%	↑500.0%	-	-	-	↑0.67pp	-	-
TM	TTL	2,484	51	1	1.6	1,618	0.04%	60,089	1,254	23	6.2	271	0.04%	↑13.7%	↓6.1%	↓36.1%	↓77.4%	↓64.7%	↓0.03pp	52.1	12.0%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Aug 1 - Aug 26 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 8월 1일~8월 26일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(8/26 Daily · 08/01-08/26 MTD · vs 07/01-07/26 · Showing 95 models with sales) (8/26 당일 · 08/01-08/26 누계 · 대비 07/01-07/26 · 판매 발생 95개 모델)

Product	Model	专供 전용	8/26 Daily8/26 당일						Aug MTD Aug 1 - Aug 268월 1일~8월 26일 누계						Jul. MTD Jul. 1 - Jul. 267월 1일~7월 26일 누계						vs Jul. Same Period Jul. 1 - Jul. 267월 1일~7월 26일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3CW	-	0	0	0	-	0	0%	10	60	71	390,500	5,500	710.0%	0	0	0	-	0	0%	-	-	-	-	-	↑710.0pp
WM	FCY10R4M	O	518	23	5	9,947	1,989	1.0%	12,291	469	114	223,783	1,963	0.9%	8,662	473	110	196,288	1,784	1.3%	↑41.9%	↓0.8%	↑3.6%	↑14.0%	↑10.0%	↓0.4pp
WM	FCY10Y4M	O	411	11	1	50	50	0.2%	17,171	410	80	144,010	1,800	0.5%	10,354	396	73	122,648	1,680	0.7%	↑65.8%	↑3.5%	↑9.6%	↑17.4%	↑7.1%	↓0.2pp
WM	SC5GMR80H	-	240	16	0	-	0	0%	5,430	280	6	119,742	19,957	0.1%	5,338	312	4	74,766	18,692	0.1%	↑1.7%	↓10.3%	↑50.0%	↑60.2%	↑6.8%	0.0pp
WM	FCY10Y4M+RH10V3MVTW	O	144	9	1	6,313	6,313	0.7%	8,543	199	18	92,079	5,116	0.2%	17,670	386	11	67,808	6,164	0.1%	↓51.7%	↓48.4%	↑63.6%	↑35.8%	↓17.0%	↑0.1pp
WM	FCY90N2W	-	13	0	2	100	50	15.4%	2,899	132	40	57,498	1,438	1.4%	10,802	458	87	132,967	1,528	0.8%	↓73.2%	↓71.2%	↓54.0%	↓56.8%	↓5.9%	↑0.6pp
WM	S3GHM	O	315	17	1	10,969	10,969	0.3%	12,127	468	5	48,967	9,793	0.0%	9,849	342	13	112,596	8,661	0.1%	↑23.1%	↑36.8%	↓61.5%	↓56.5%	↑13.1%	↓0.1pp
WM	FCY90M2P	-	93	3	2	2,927	1,464	2.2%	4,574	193	22	42,242	1,920	0.5%	3,183	268	33	66,408	2,012	1.0%	↑43.7%	↓28.0%	↓33.3%	↓36.4%	↓4.6%	↓0.5pp
WM	SC5MBR80H	O	464	7	0	-	0	0%	6,784	274	2	38,113	19,056	0.0%	10,923	369	9	164,155	18,239	0.1%	↓37.9%	↓25.7%	↓77.8%	↓76.8%	↑4.5%	↓0.1pp
WM	FCV13G4W+RH10V9AV4W	-	72	7	0	-	0	0%	4,412	186	5	35,537	7,107	0.1%	3,955	197	4	26,838	6,710	0.1%	↑11.6%	↓5.6%	↑25.0%	↑32.4%	↑5.9%	0.0pp
WM	S3IF	-	42	0	1	10,925	10,925	2.4%	1,372	61	3	30,652	10,217	0.2%	1,291	62	4	37,181	9,295	0.3%	↑6.3%	↓1.6%	↓25.0%	↓17.6%	↑9.9%	↓0.1pp
WM	FH12X9WCA	-	32	3	1	50	50	3.1%	1,824	51	5	30,067	6,013	0.3%	992	47	3	20,748	6,916	0.3%	↑83.9%	↑8.5%	↑66.7%	↑44.9%	↓13.1%	0.0pp
WM	DH12X4SC2	-	14	0	0	-	0	0%	810	15	4	29,932	7,483	0.5%	132	6	0	-	0	0%	↑513.6%	↑150.0%	-	-	-	↑0.5pp
WM	FMY10Y4PF	O	36	1	0	-	0	0%	1,097	61	13	24,689	1,899	1.2%	1,442	63	11	14,419	1,311	0.8%	↓23.9%	↓3.2%	↑18.2%	↑71.2%	↑44.9%	↑0.4pp
WM	FN23BQH	-	38	3	0	-	0	0%	1,898	52	2	23,998	11,999	0.1%	3,377	113	1	1,434	1,434	0.0%	↓43.8%	↓54.0%	↑100.0%	↑1573.5%	↑736.8%	↑0.1pp
WM	FCW12Y4WA	-	91	5	1	50	50	1.1%	2,768	67	7	23,019	3,288	0.3%	1,776	59	5	10,755	2,151	0.3%	↑55.9%	↑13.6%	↑40.0%	↑114.0%	↑52.9%	0.0pp
WM	FMW10Y4WA	-	92	6	1	2,448	2,448	1.1%	2,036	79	8	18,837	2,355	0.4%	1,465	91	6	6,141	1,024	0.4%	↑39.0%	↓13.2%	↑33.3%	↑206.7%	↑130.1%	0.0pp
WM	DH12X4WC2	-	13	1	0	-	0	0%	976	31	3	18,717	6,239	0.3%	274	10	1	6,969	6,969	0.4%	↑256.2%	↑210.0%	↑200.0%	↑168.6%	↓10.5%	↓0.1pp
WM	FCW12D4WA	-	34	2	0	-	0	0%	1,443	43	6	16,800	2,800	0.4%	1,059	63	11	42,747	3,886	1.0%	↑36.3%	↓31.7%	↓45.5%	↓60.7%	↓27.9%	↓0.6pp
WM	SC5MSR40	-	63	3	0	-	0	0%	2,033	95	2	14,599	7,300	0.1%	3,487	164	1	18,399	18,399	0.0%	↓41.7%	↓42.1%	↑100.0%	↓20.7%	↓60.3%	↑0.1pp
WM	WT1310BGA	-	24	1	0	-	0	0%	1,804	16	1	11,684	11,684	0.1%	3,618	26	6	60,434	10,072	0.2%	↓50.1%	↓38.5%	↓83.3%	↓80.7%	↑16.0%	↓0.1pp
WM	RH10V9AV4W	-	12	1	0	-	0	0%	734	15	2	11,666	5,833	0.3%	188	16	0	-	0	0%	↑290.4%	↓6.2%	-	-	-	↑0.3pp
WM	FN23WQH	-	34	1	0	-	0	0%	1,432	29	1	10,999	10,999	0.1%	1,152	61	2	20,898	10,449	0.2%	↑24.3%	↓52.5%	↓50.0%	↓47.4%	↑5.3%	↓0.1pp
WM	FW12X4WC2+DH12X4WC2	-	21	0	0	-	0	0%	703	35	2	10,769	5,384	0.3%	854	34	0	-	0	0%	↓17.7%	↑2.9%	-	-	-	↑0.3pp
WM	FH12X9BCA	-	20	1	0	-	0	0%	870	21	2	10,549	5,274	0.2%	454	20	0	-	0	0%	↑91.6%	↑5.0%	-	-	-	↑0.2pp
WM	FW12X4WC2	-	23	1	0	-	0	0%	895	15	2	9,136	4,568	0.2%	881	16	3	10,309	3,436	0.3%	↑1.6%	↓6.2%	↓33.3%	↓11.4%	↑32.9%	↓0.1pp
WM	FW12X4SC2	-	23	2	0	-	0	0%	759	10	2	8,530	4,265	0.3%	391	12	1	4,274	4,274	0.3%	↑94.1%	↓16.7%	↑100.0%	↑99.6%	↓0.2%	0.0pp
WM	FCW12Y4PA	-	14	1	0	-	0	0%	384	23	3	8,126	2,709	0.8%	404	23	4	11,616	2,904	1.0%	↓5.0%	0%	↓25.0%	↓30.0%	↓6.7%	↓0.2pp
WM	FMW10Y4WA+RH10V9AV4W	-	56	2	0	-	0	0%	1,400	47	1	7,308	7,308	0.1%	15	2	0	-	0	0%	↑9233.3%	↑2250.0%	-	-	-	↑0.1pp
WM	FMY10Y4PF+RH10V3PV8WS	-	53	4	0	-	0	0%	2,644	98	1	6,800	6,800	0.0%	3,601	157	1	6,599	6,599	0.0%	↓26.6%	↓37.6%	0%	↑3.0%	↑3.0%	0.0pp
WM	FY14CJ0E	-	15	0	0	-	0	0%	535	12	1	6,263	6,263	0.2%	668	31	0	-	0	0%	↓19.9%	↓61.3%	-	-	-	↑0.2pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	10	2	1	6,250	6,250	10.0%	0	0	0	-	0	0%	-	-	-	-	-	↑10.0pp
WM	FA12DA2C	-	1	0	0	-	0	0%	29	3	1	5,347	5,347	3.4%	31	0	0	-	0	0%	↓6.5%	-	-	-	-	↑3.4pp
WM	RH10V3MVTW	-	34	3	0	-	0	0%	1,030	19	1	5,098	5,098	0.1%	813	13	0	-	0	0%	↑26.7%	↑46.2%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	15	0	0	-	0	0%	1,122	26	1	4,844	4,844	0.1%	486	29	6	33,162	5,527	1.2%	↑130.9%	↓10.3%	↓83.3%	↓85.4%	↓12.4%	↓1.1pp
WM	FY10EK2E	-	14	0	0	-	0	0%	411	11	2	4,222	2,111	0.5%	381	19	1	3,485	3,485	0.3%	↑7.9%	↓42.1%	↑100.0%	↑21.1%	↓39.4%	↑0.2pp
WM	FCV13G4W	-	22	1	0	-	0	0%	2,013	39	1	3,674	3,674	0.0%	948	48	3	11,875	3,958	0.3%	↑112.3%	↓18.8%	↓66.7%	↓69.1%	↓7.2%	↓0.3pp
WM	FA12CA2C	-	39	3	0	-	0	0%	602	23	4	3,657	914	0.7%	980	48	6	35,003	5,834	0.6%	↓38.6%	↓52.1%	↓33.3%	↓89.6%	↓84.3%	↑0.1pp
Ref	F664MEH95D	-	9	0	0	-	0	0%	1,616	56	11	136,151	12,377	0.7%	874	52	5	62,980	12,596	0.6%	↑84.9%	↑7.7%	↑120.0%	↑116.2%	↓1.7%	↑0.1pp
Ref	F544MMB95D	-	133	6	0	-	0	0%	7,581	193	8	83,426	10,428	0.1%	5,585	128	9	84,874	9,430	0.2%	↑35.7%	↑50.8%	↓11.1%	↓1.7%	↑10.6%	↓0.1pp
Ref	F544MEP62D	-	77	5	1	6,544	6,544	1.3%	1,952	81	7	45,811	6,544	0.4%	3,152	114	5	35,632	7,126	0.2%	↓38.1%	↓28.9%	↑40.0%	↑28.6%	↓8.2%	↑0.2pp
Ref	F544MEH62D	-	165	8	0	-	0	0%	11,213	319	8	43,061	5,383	0.1%	11,894	407	11	69,371	6,306	0.1%	↓5.7%	↓21.6%	↓27.3%	↓37.9%	↓14.6%	0.0pp
Ref	S653MWW87D	-	118	4	0	-	0	0%	2,627	88	4	41,732	10,433	0.2%	5,172	191	3	29,494	9,831	0.1%	↓49.2%	↓53.9%	↑33.3%	↑41.5%	↑6.1%	↑0.1pp
Ref	S674MEG11D	-	110	2	0	-	0	0%	3,390	120	8	29,710	3,714	0.2%	4,942	210	14	56,874	4,062	0.3%	↓31.4%	↓42.9%	↓42.9%	↓47.8%	↓8.6%	↓0.1pp
Ref	F544MEH85D	-	141	5	1	9,705	9,705	0.7%	3,874	107	3	28,201	9,400	0.1%	4,352	149	5	45,997	9,199	0.1%	↓11.0%	↓28.2%	↓40.0%	↓38.7%	↑2.2%	0.0pp
Ref	S653MPY33D	-	34	0	1	6,544	6,544	2.9%	1,517	22	2	15,550	7,775	0.1%	2,200	65	3	19,633	6,544	0.1%	↓31.0%	↓66.2%	↓33.3%	↓20.8%	↑18.8%	0.0pp
Ref	S674MPY11D	-	158	7	0	-	0	0%	2,447	85	5	10,180	2,036	0.2%	2,071	102	13	46,366	3,567	0.6%	↑18.2%	↓16.7%	↓61.5%	↓78.0%	↓42.9%	↓0.4pp
TV	75QNED82BCA	O	249	9	1	6,003	6,003	0.4%	6,131	172	19	106,567	5,609	0.3%	5,672	169	13	62,037	4,772	0.2%	↑8.1%	↑1.8%	↑46.2%	↑71.8%	↑17.5%	↑0.1pp
TV	OLED83C6PCA	-	89	5	0	-	0	0%	2,129	64	3	86,987	28,996	0.1%	3,115	121	2	56,998	28,499	0.1%	↓31.7%	↓47.1%	↑50.0%	↑52.6%	↑1.7%	0.0pp
TV	75QNED85BCA	-	113	6	0	-	0	0%	4,051	87	11	78,825	7,166	0.3%	3,110	114	1	7,428	7,428	0.0%	↑30.3%	↓23.7%	↑1000.0%	↑961.2%	↓3.5%	↑0.3pp
TV	OLED77C6PCA	-	274	8	0	-	0	0%	8,111	177	5	77,950	15,590	0.1%	2,652	81	7	98,840	14,120	0.3%	↑205.8%	↑118.5%	↓28.6%	↓21.1%	↑10.4%	↓0.2pp
TV	OLED77G6PCA	-	273	9	0	-	0	0%	2,499	90	2	71,498	35,749	0.1%	2,256	114	-1	-36,499	0	-0.0%	↑10.8%	↓21.1%	↓300.0%	↓295.9%	-	↑0.1pp
TV	65QNED82BCA	O	853	18	0	-	0	0%	19,665	350	20	68,175	3,409	0.1%	17,892	428	20	75,069	3,753	0.1%	↑9.9%	↓18.2%	0%	↓9.2%	↓9.2%	0.0pp
TV	OLED55G6PCA	-	312	6	0	-	0	0%	8,025	175	7	64,979	9,283	0.1%	3,509	95	11	118,959	10,814	0.3%	↑128.7%	↑84.2%	↓36.4%	↓45.4%	↓14.2%	↓0.2pp
TV	OLED48C6PCA	-	237	3	0	-	0	0%	7,415	153	10	59,696	5,970	0.1%	4,751	117	2	12,577	6,288	0.0%	↑56.1%	↑30.8%	↑400.0%	↑374.6%	↓5.1%	↑0.1pp
TV	100MRGB96BC	-	29	0	0	-	0	0%	980	7	1	44,649	44,649	0.1%	1,467	62	-1	-59,999	0	-0.1%	↓33.2%	↓88.7%	↓200.0%	↓174.4%	-	↑0.2pp
TV	OLED77B6PCA	-	105	5	0	-	0	0%	3,009	61	3	43,497	14,499	0.1%	664	19	1	15,999	15,999	0.2%	↑353.2%	↑221.1%	↑200.0%	↑171.9%	↓9.4%	↓0.1pp
TV	OLED65C6PCA	-	236	5	1	13,489	13,489	0.4%	3,900	89	3	40,457	13,486	0.1%	4,545	106	1	13,999	13,999	0.0%	↓14.2%	↓16.0%	↑200.0%	↑189.0%	↓3.7%	↑0.1pp
TV	OLED55C6PCA	-	134	6	0	-	0	0%	3,495	115	5	39,523	7,905	0.1%	3,387	122	11	78,881	7,171	0.3%	↑3.2%	↓5.7%	↓54.5%	↓49.9%	↑10.2%	↓0.2pp
TV	OLED65B6PCA	-	113	1	0	-	0	0%	3,805	83	5	39,491	7,898	0.1%	595	22	4	43,476	10,869	0.7%	↑539.5%	↑277.3%	↑25.0%	↓9.2%	↓27.3%	↓0.6pp
TV	100QNED85BC	-	11	0	0	-	0	0%	294	13	2	38,948	19,474	0.7%	291	4	0	-	0	0%	↑1.0%	↑225.0%	-	-	-	↑0.7pp
TV	85QNED82BCA	O	129	6	0	-	0	0%	5,943	126	5	38,928	7,786	0.1%	6,201	215	4	31,787	7,947	0.1%	↓4.2%	↓41.4%	↑25.0%	↑22.5%	↓2.0%	0.0pp
TV	86QNED85BCA	-	94	3	0	-	0	0%	2,275	59	5	38,271	7,654	0.2%	2,082	95	2	17,242	8,621	0.1%	↑9.3%	↓37.9%	↑150.0%	↑122.0%	↓11.2%	↑0.1pp
TV	OLED65G6PCA	-	196	7	0	-	0	0%	3,135	93	2	36,368	18,184	0.1%	2,036	82	1	-265	-265	0.0%	↑54.0%	↑13.4%	↑100.0%	↓13823.8%	↓6961.9%	↑0.1pp
TV	75MRGB86BCA	-	53	0	0	-	0	0%	1,862	36	4	33,109	8,277	0.2%	1,065	42	2	17,005	8,502	0.2%	↑74.8%	↓14.3%	↑100.0%	↑94.7%	↓2.6%	0.0pp
TV	OLED42C6PCA	-	106	6	0	-	0	0%	2,681	85	4	24,366	6,092	0.1%	4,099	155	2	12,222	6,111	0.0%	↓34.6%	↓45.2%	↑100.0%	↑99.4%	↓0.3%	↑0.1pp
TV	OLED55B6PCA	-	91	1	0	-	0	0%	1,791	56	3	20,967	6,989	0.2%	929	26	1	7,289	7,289	0.1%	↑92.8%	↑115.4%	↑200.0%	↑187.7%	↓4.1%	↑0.1pp
TV	OLED48B6PCA	-	97	1	0	-	0	0%	2,347	48	3	17,997	5,999	0.1%	1,198	18	0	-	0	0%	↑95.9%	↑166.7%	-	-	-	↑0.1pp
TV	65MRGB86BCA	-	162	2	0	-	0	0%	4,236	84	3	17,582	5,861	0.1%	2,181	39	2	12,752	6,376	0.1%	↑94.2%	↑115.4%	↑50.0%	↑37.9%	↓8.1%	0.0pp
TV	86MRGB86BCA	-	47	1	1	12,199	12,199	2.1%	1,728	38	1	12,199	12,199	0.1%	1,812	74	2	13,724	6,862	0.1%	↓4.6%	↓48.6%	↓50.0%	↓11.1%	↑77.8%	0.0pp
TV	OLED55B5XCA	-	0	0	0	-	0	0%	84	6	2	4,557	2,278	2.4%	19	0	0	-	0	0%	↑342.1%	-	-	-	-	↑2.4pp
MNT	27UP850K-W	-	514	8	0	-	0	0%	4,788	224	37	71,663	1,937	0.8%	292	22	1	1,999	1,999	0.3%	↑1539.7%	↑918.2%	↑3600.0%	↑3484.9%	↓3.1%	↑0.5pp
MNT	27G850A-B	-	121	1	1	3,289	3,289	0.8%	2,374	103	16	50,154	3,135	0.7%	1,065	41	1	3,854	3,854	0.1%	↑122.9%	↑151.2%	↑1500.0%	↑1201.3%	↓18.7%	↑0.6pp
MNT	39GX950B-B	-	98	0	0	-	0	0%	2,074	61	4	49,871	12,468	0.2%	1,607	74	10	122,990	12,299	0.6%	↑29.1%	↓17.6%	↓60.0%	↓59.5%	↑1.4%	↓0.4pp
MNT	32GX870B-B	-	190	11	0	-	0	0%	4,629	101	6	48,664	8,111	0.1%	1,750	72	5	41,645	8,329	0.3%	↑164.5%	↑40.3%	↑20.0%	↑16.9%	↓2.6%	↓0.2pp
MNT	52G930B-B	-	20	1	0	-	0	0%	1,162	32	3	43,572	14,524	0.3%	1,098	50	-1	-14,999	0	-0.1%	↑5.8%	↓36.0%	↓400.0%	↓390.5%	-	↑0.4pp
MNT	45GX950A-B	-	49	0	0	-	0	0%	2,798	75	2	23,998	11,999	0.1%	503	7	1	13,999	13,999	0.2%	↑456.3%	↑971.4%	↑100.0%	↑71.4%	↓14.3%	↓0.1pp
MNT	25G590B-B	-	723	6	-1	-7,999	0	-0.1%	9,958	113	3	23,967	7,989	0.0%	12	0	0	-	0	0%	↑82883.3%	-	-	-	-	0.0pp
MNT	27G64NA-B	-	53	4	0	-	0	0%	2,320	107	14	19,586	1,399	0.6%	1,724	82	3	4,197	1,399	0.2%	↑34.6%	↑30.5%	↑366.7%	↑366.7%	0%	↑0.4pp
MNT	32GX850A-B	O	23	0	0	-	0	0%	2,040	40	4	19,366	4,842	0.2%	5,607	256	7	34,993	4,999	0.1%	↓63.6%	↓84.4%	↓42.9%	↓44.7%	↓3.2%	↑0.1pp
MNT	40U990A-W	-	21	1	0	-	0	0%	672	8	1	10,924	10,924	0.1%	438	13	2	23,398	11,699	0.5%	↑53.4%	↓38.5%	↓50.0%	↓53.3%	↓6.6%	↓0.4pp
MNT	27GM950B-B	-	28	1	0	-	0	0%	1,457	15	1	7,599	7,599	0.1%	867	33	3	26,997	8,999	0.3%	↑68.1%	↓54.5%	↓66.7%	↓71.9%	↓15.6%	↓0.2pp
MNT	PU615U	O	29	0	0	-	0	0%	446	9	1	6,789	6,789	0.2%	432	7	2	13,998	6,999	0.5%	↑3.2%	↑28.6%	↓50.0%	↓51.5%	↓3.0%	↓0.3pp
MNT	27GX704A-B	-	11	0	0	-	0	0%	470	6	2	4,558	2,279	0.4%	130	7	2	4,748	2,374	1.5%	↑261.5%	↓14.3%	0%	↓4.0%	↓4.0%	↓1.1pp
MNT	27GX700A-B	-	28	0	0	-	0	0%	1,445	32	1	3,299	3,299	0.1%	761	29	5	18,035	3,607	0.7%	↑89.9%	↑10.3%	↓80.0%	↓81.7%	↓8.5%	↓0.6pp
MNT	32GS94U-B	-	8	0	0	-	0	0%	742	12	1	3,039	3,039	0.1%	86	6	0	-	0	0%	↑762.8%	↑100.0%	-	-	-	↑0.1pp
MNT	24G411B-B	-	14	0	0	-	0	0%	842	13	4	2,513	628	0.5%	1,202	44	10	6,557	656	0.8%	↓30.0%	↓70.5%	↓60.0%	↓61.7%	↓4.2%	↓0.3pp
MNT	27G810A-B	-	27	1	0	-	0	0%	958	13	1	2,299	2,299	0.1%	425	29	0	-	0	0%	↑125.4%	↓55.2%	-	-	-	↑0.1pp
MNT	32G620B-B	-	6	0	0	-	0	0%	461	2	1	1,804	1,804	0.2%	97	2	0	-	0	0%	↑375.3%	0%	-	-	-	↑0.2pp
MNT	34U601B-B	-	0	0	0	-	0	0%	34	3	1	1,699	1,699	2.9%	170	3	1	1,599	1,599	0.6%	↓80.0%	0%	0%	↑6.3%	↑6.3%	↑2.3pp
MNT	27G610A-B	-	28	3	1	1,139	1,139	3.6%	258	7	1	1,139	1,139	0.4%	752	29	3	3,597	1,199	0.4%	↓65.7%	↓75.9%	↓66.7%	↓68.3%	↓5.0%	0.0pp
PC	16Z90U-K.ALB7C	-	7	0	0	-	0	0%	482	2	1	14,999	14,999	0.2%	237	4	0	-	0	0%	↑103.4%	↓50.0%	-	-	-	↑0.2pp
A/P	AS60GHWZ0	O	23	2	0	-	0	0%	2,085	43	5	9,095	1,819	0.2%	2,995	19	2	3,398	1,699	0.1%	↓30.4%	↑126.3%	↑150.0%	↑167.7%	↑7.1%	↑0.1pp
etc	DK1E	-	0	0	0	-	0	0%	7	0	1	300	300	14.3%	2	0	0	-	0	0%	↑250.0%	-	-	-	-	↑14.3pp
etc	DK2A	-	0	0	0	-	0	0%	0	0	1	300	300	0%	0	0	1	200	200	0%	-	-	0%	↑50.0%	↑50.0%	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (08/01-08/26) vs 前月同期 (07/01-07/26) · Unit: K RMB / 단위: K RMB

Product	Model	Aug MTD Aug 1 - Aug 268월 1일~8월 26일 누계			Jul. MTD Jul. 1 - Jul. 267월 1일~7월 26일 누계			vs Jul. Same Period Jul. 1 - Jul. 267월 1일~7월 26일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3CW	390	-	-	-	-	-	NEW	-	-
	FCY10R4M	2	206	16	4	182	10	↓53.3%	↑13.1%	↑61.5%
	FCY10Y4M	-	136	8	7	92	23	-	↑47.1%	↓63.8%
	SC5GMR80H	-	120	-	35	40	-	-	↑199.3%	-
	FCY10Y4M+RH10V3MVTW	-	77	15	-	45	23	-	↑71.0%	↓33.2%
	FCY90N2W	-	58	-	-	131	2	-	↓56.0%	-
	S3GHM	-	27	22	-	82	31	-	↓66.9%	↓29.3%
	FCY90M2P	-	45	-	-	60	7	-	↓24.1%	-
	SC5MBR80H	-	38	-	31	133	-	-	↓71.4%	-
	FCV13G4W+RH10V9AV4W	-	36	-	-	27	-	-	↑32.5%	-
REF	F664MEH95D	88	48	-	63	-	-	↑40.0%	NEW	-
	F544MMB95D	58	26	-	72	13	-	↓20.0%	↑100.8%	-
	F544MEP62D	46	-	-	20	16	-	↑133.7%	-	-
	F544MEH62D	13	38	-	20	36	13	↓33.2%	↑3.0%	-
	S653MWW87D	-	42	-	-	30	-	-	↑41.4%	-
	S674MEG11D	-	30	-	4	53	-	-	↓43.5%	-
	F544MEH85D	-	28	-	-	46	-	-	↓38.7%	-
	S653MPY33D	6	9	-	20	-	-	↓66.8%	NEW	-
	S674MPY11D	-	10	-	4	42	-	-	↓75.8%	-
	F554GBBV3B	-	-	-	-	-	-	-	-	-
LTV	75QNED82BCA	10	84	12	20	42	-	↓49.3%	↑101.4%	NEW
	OLED83C6PCA	-	87	-	-	57	-	-	↑52.6%	-
	75QNED85BCA	20	59	-	-	7	-	NEW	↑700.0%	-
	OLED77C6PCA	-	78	-	-	99	-	-	↓21.1%	-
	OLED77G6PCA	-	72	-	-	-	-	-	NEW	-
	65QNED82BCA	4	59	5	-	54	21	NEW	↑9.4%	↓75.2%
	OLED55G6PCA	-	65	-	-	119	-	-	↓45.4%	-
	OLED48C6PCA	-	60	-	-	13	-	-	↑373.8%	-
	100MRGB96BC	45	-	-	-	-	-	NEW	-	-
	OLED77B6PCA	-	44	-	-	16	-	-	↑171.9%	-
MNT	27UP850K-W	8	64	-	-	2	-	NEW	↑3105.0%	-
	27G850A-B	3	47	-	0	3	-	↑460.0%	↑1291.2%	-
	39GX950B-B	24	26	-	45	78	-	↓46.2%	↓67.2%	-
	32GX870B-B	8	41	-	33	8	-	↓76.4%	↑381.2%	-
	52G930B-B	14	29	-	-	-	-	NEW	NEW	-
	45GX950A-B	-	24	-	-	14	-	-	↑71.4%	-
	25G590B-B	-	16	8	-	-	-	-	NEW	NEW
	27G64NA-B	-	20	-	-	4	-	-	↑366.7%	-
	32GX850A-B	-	19	-	-	35	-	-	↓44.6%	-
	40U990A-W	11	-	-	11	12	-	↓4.4%	-	-
PC	16Z90U-K.ALB7C	-	15	-	-	-	-	-	NEW	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-K.AL89C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	14	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	7	2	-	3	-	-	↑117.6%	NEW

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【8月整体达成：进度略超时间线，环比稳健增长】截至8/26，8月累计 GMV 513.2K USD，月度目标达成率 84.1%，略高于时间进度 83.9%（顺差0.2pp），环比上月同期 +15.8%。当日 GMV 14.0K USD。整体节奏稳健，但剩余4天仍需补齐 96.8K USD 目标缺口方可达标。JD 仍为核心引擎，建议将资源向高转化、高ASP品类倾斜，守住达成曲线。

2.【集中度陷阱持续：PC 头部微增、中长尾塌缩且全渠道停摆】集中度陷阱持续触发：PC 品类 TOP10 型号 GMV 仅微增 +0.1K，但品类总量回落 -2.1K、中长尾收缩 -2.2K，呈头部微增、中长尾全面塌缩的掩盖效应。更具警示意义的是，PC 在 D2C、LG.COM、JD、TM 全渠道 GMV 均为 0，已全面停摆。建议核查 PC listing 质量、库存与搜索覆盖，补长尾型号或套餐组合以降低单点依赖，避免头部单一型号掩盖品类实质收缩。

3.【单日单型号集中：LG.COM 8/10 由 S3CW 单一驱动97.6%】单日单型号集中风险：LG.COM 在 2026-08-10 由 S3CW（WM）单一型号贡献 71台、GMV 57,596 USD，占当日平台 GMV 的 97.6%。单型号驱动整日销售的结构极度集中，一旦该型号断货或促销结束，当日业绩将出现断崖。建议分散型号结构、保障 S3CW 库存，并以组合促销培育第二增长点，降低单点依赖。

4.【渠道结构：JD 占73.7%，LG.COM 近达标，TM 仍在爬坡】渠道结构高度依赖 JD：JD 贡献 73.7% GMV（378.2K USD），达成率 88.3%；LG.COM 达成率 99.1%（128.8K USD）已逼近目标，宜从冲量转向毛利与转化效率优化；TM 为新开店，达成率仅 12.0%（6.2K USD），日均 UV 2,311、CVR 0.04%，仍处流量爬坡期。建议 TM 聚焦上架数量与搜索排名，LG.COM 转守转化质量。

5.【品类增长分化：TV +46.5%、A/P +167.7% 领跑】品类增长分化明显：TV ↑46.5%（163.1K USD）、A/P ↑167.7%（1.3K USD）、WM ↑12.6%（229.7K USD）、MNT ↑8.4%（55.0K USD）环比均上行。TV 由 LG.COM（+190.9%）与 JD（+40.3%）双轮拉动，是当前最大增量来源；WM 体量最大且稳健。建议维持 TV 与 WM 的推广资源，巩固增长曲线。

6.【REF 见顶回落：环比 -14.1% 且高ASP低转化】REF 品类环比回落 ↓14.1%（64.0K USD），且达成率已达 99.3%（目标64.4K），增长近乎见顶。分渠道看，D2C REF ↓14.1%、JD REF ↓16.4%，LG.COM REF ↓2.3% 相对平稳。高 ASP（1142.6 USD）但 CVR 仅0.14%，转化漏斗偏弱。建议通过详情页优化、以旧换新或套餐组合挖掘存量转化，延缓见顶后的回落。

7.【TM 结构异常：REF 负GMV，整体转化低迷】TM 渠道表现偏弱且结构异常：MTD 6.2K USD、达成率 12.0%，其中 WM ↓83.5%、TV ↓52.4%，REF 更出现 -1.1K USD 负GMV（疑似退货或调账）。TM 日均 UV 2,311 但 CVR 仅 0.04%，流量未有效转化。建议排查 Ref 负GMV 成因，并针对 TM 加购转化漏斗与产品上架做专项优化，避免新店拖累整体达成。

8.【流量效率健康但存洼地：三款高UV零转化型号待修】流量效率整体健康：TTL UV 环比 ↑13.4%、GMV 环比 ↑15.8%，GMV 增速领先 UV，转化效率良好；但整体 CVR 0.23% 较上月同期降 0.02pp。转化洼地型号 S3GHM（UV 12,127，CVR 0.0%）、SC5MBR80H（UV 6,784，CVR 0.0%）、25G590B-B（UV 9,958，CVR 0.0%）流量可观却零转化。建议优先修补这三款高UV零转化页面的价格与卖点呈现。

1.[8월 전체 달성: 경과율 소폭 상회, 전월 동기 대비 안정 성장] 8/26 기준 8월 누적 GMV는 513.2K USD로 월간 목표 달성률 84.1%을 기록, 경과율 83.9%를 0.2pp 상회하며 전월 동기 대비 +15.8% 성장. 당일 GMV는 14.0K USD. 전반적으로 안정적이나 잔여 4일간 목표 달성에 필요한 GMV는 96.8K USD로, JD를 핵심 엔진으로 하여 고전환·고ASP 카테고리에 자원을 집중해 달성 곡선을 방어해야 함.

2.[집중도 함정 지속: PC 상위 미증가·중하위 붕괴 및 전 채널 중단] 집중도 함정이 지속 발생: PC 카테고리는 TOP10 모델 GMV가 +0.1K 소폭 증가에 그친 반면 카테고리 총량은 -2.1K, 중하위 테일은 -2.2K 축소되어 상위 미증가·중하위 전면 붕괴 패턴이 성장을 은폐. 더욱 경고할 점은 PC가 D2C·LG.COM·JD·TM 전 채널에서 GMV가 0으로 전면 중단됨. PC 리스팅 품질·재고·검색 커버리지 점검과 중하위 모델·세트 보완으로 단일 의존도를 낮춰야 함.

3.[단일일 단일모델 집중: LG.COM 8/10 S3CW가 97.6% 견인] 단일일 단일모델 집중 리스크: LG.COM은 2026-08-10에 S3CW(WM) 단일 모델이 71대, GMV 57,596 USD를 기여하며 당일 플랫폼 GMV의 97.6%를 점유. 단일 모델이 일일 매출을 견인하는 극도로 집중된 구조로, 해당 모델 재고 소진이나 프로모션 종료 시 실적이 단절될 위험이 큼. 모델 믹스 분산과 S3CW 재고 확보, 세트 프로모션으로 제2 성장동력을 육성해 단일 의존도를 낮춰야 함.

4.[채널 구조: JD 73.7% 점유, LG.COM 목표 근접, TM은 램프업 중] 채널 구조는 JD에 고도 의존: JD가 GMV의 73.7%(378.2K USD)를 차지, 달성률 88.3%. LG.COM은 달성률 99.1%(128.8K USD)로 목표에 근접해 볼륨보다 마진·전환 효율 최적화로 전환 권장. TM은 신규 오픈 채널로 달성률 12.0%(6.2K USD), 일평균 UV 2,311·CVR 0.04%로 트래픽 램프업 단계. TM은 등록 확대·검색 순위에, LG.COM은 전환 품질에 집중 권장.

5.[카테고리 성장 양극화: TV +46.5%, A/P +167.7% 선도] 카테고리 성장은 양극화: TV ↑46.5%(163.1K USD), A/P ↑167.7%(1.3K USD), WM ↑12.6%(229.7K USD), MNT ↑8.4%(55.0K USD) 모두 전월 동기 대비 상승. TV는 LG.COM(+190.9%)과 JD(+40.3%)의 투트랙 견인으로 현재 최대 증분 출처이며, WM은 최대 규모로 안정적. TV와 WM의 프로모션 자원을 유지해 성장 곡선을 공고히 할 것.

6.[REF 정점 후 하락: 전월 대비 -14.1% 및 고ASP 저전환] REF 카테고리는 전월 동기 대비 ↓14.1%(64.0K USD) 하락, 달성률은 이미 99.3%(목표 64.4K)로 정점 근접. 채널별로 D2C REF ↓14.1%, JD REF ↓16.4%, LG.COM REF ↓2.3%로 상대적 안정. 고ASP(1142.6 USD)이나 CVR은 0.14%로 전환 퍼널 취약. 상세페이지 최적화·재활용 프로그램·세트 조합으로 정체 전환을 확보해 정점 이후 하락을 완화할 것.

7.[TM 구조 이상: REF 마이너스 GMV, 전반 전환 부진] TM 채널은 부진하며 구조 이상: MTD 6.2K USD, 달성률 12.0%이며 WM ↓83.5%, TV ↓52.4%, REF은 -1.1K USD 마이너스 GMV(반품/정산 추정) 기록. 일평균 UV 2,311이나 CVR 0.04%로 트래픽이 전환되지 않음. REF 마이너스 GMV 원인을 점검하고, TM의 장바구니 전환 퍼널과 제품 등록에 대한 전담 최적화로 신규 스토어의 전체 달성 훼손을 방지할 것.

8.[트래픽 효율 양호하나 함정 존재: 고UV 제로전환 3모델 보완 필요] 트래픽 효율은 전반 양호: TTL UV 전월 동기 대비 ↑13.4%, GMV ↑15.8%로 GMV 증가율이 UV를 상회, 전환 효율 양호. 단 전체 CVR 0.23%는 전월 동기 대비 0.02pp 하락. 전환 부진 모델 S3GHM(UV 12,127·CVR 0.0%), SC5MBR80H(UV 6,784·CVR 0.0%), 25G590B-B(UV 9,958·CVR 0.0%)는 트래픽은 크나 전환 제로. 이 3개 고UV·제로전환 페이지의 가격·판매포인트 표현을 우선 보완할 것.