LGECH D2C Daily Report

업데이트: 2026-07-17

Channel × Product Performance · Period 07/01 - 07/16 · Unit: K USD · Rate: ¥6.8/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-07-16 당일)9.7 K USD

MTD Net GMV월 누계 Net GMV (07/01 - 07/16)278.3 K USD

Net GMV Target AchievementGMV 목표 달성률47.4%278.3 / 588 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM57Net GMV K USDProg.

62.6%

Retail JD206Net GMV K USDProg.

58.5%

Retail TM15Net GMV K USDProg.

10.6%

W/M114

前月同期 154 K USD전월 동기

↓25.8%

REF46

前月同期 52 K USD전월 동기

↓11.1%

LTV82

前月同期 108 K USD전월 동기

↓23.8%

MNT33

前月同期 95 K USD전월 동기

↓65.0%

PC2

前月同期 0 K USD전월 동기

A/P0

前月同期 0 K USD전월 동기

↓50.0%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

7/16 Daily · Jul MTD · vs Jun. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 7/16 당일 · 7월 누계 · 6월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	7/16 Daily7/16 당일						Jul MTD Jul 1 - Jul 167월 1일~7월 16일 누계						vs Jun. Same Period Jun. 1 - Jun. 166월 1일~6월 16일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	4,441	181	13	6.4	496	0.29%	78,428	3,205	255	114.4	449	0.33%	↓4.2%	↓5.3%	↓26.9%	↓25.8%	↑1.5%	↓0.10pp	272.3	42.0%
D2C	REF	1,730	65	1	1.0	962	0.06%	24,397	893	45	46.1	1,025	0.18%	↓9.1%	↑7.3%	0%	↓11.1%	↓11.1%	↑0.02pp	73.4	62.8%
D2C	LTV	3,002	115	1	1.5	1,544	0.03%	49,458	1,639	84	82.1	977	0.17%	↓38.1%	↓25.1%	↓22.9%	↓23.8%	↓1.2%	↑0.03pp	169.5	48.4%
D2C	MNT	824	27	2	0.7	360	0.24%	14,967	624	41	33.3	813	0.27%	↓62.5%	↓63.7%	↓64.3%	↓65.0%	↓1.9%	↓0.01pp	64.4	51.7%
D2C	PC	17	0	0	0	0	0.00%	628	12	1	2.1	2,095	0.16%	↓56.2%	0%	-	-	-	↑0.16pp	4.5	46.4%
D2C	A/P	212	2	0	0	0	0.00%	2,268	11	1	0.2	250	0.04%	↓20.9%	↓80.4%	↓50.0%	↓50.0%	0%	↓0.03pp	3.4	7.4%
D2C	TTL	10,226	390	17	9.7	569	0.17%	170,146	6,384	427	278.2	652	0.25%	↓27.0%	↓22.1%	↓31.1%	↓32.1%	↓1.4%	↓0.02pp	587.6	47.4%
LG.COM	W/M	501	3	0	0	0	0.00%	10,250	58	13	13.6	1,044	0.13%	↑71.0%	↑262.5%	↑44.4%	↑43.1%	↓1.0%	↓0.02pp	53.1	25.6%
LG.COM	REF	216	6	1	1.0	962	0.46%	3,798	21	18	22.8	1,266	0.47%	↓22.9%	↑600.0%	↑125.0%	↑152.1%	↑12.0%	↑0.31pp	16.9	134.4%
LG.COM	LTV	36	0	0	0	0	0.00%	3,428	19	7	5.7	818	0.20%	↓64.5%	↑137.5%	↓58.8%	↓70.0%	↓27.3%	↑0.03pp	11.3	50.7%
LG.COM	MNT	62	5	0	0	0	0.00%	2,896	76	13	12.3	950	0.45%	↓60.9%	↓7.3%	↑85.7%	↑172.1%	↑46.5%	↑0.35pp	5.6	218.6%
LG.COM	PC	8	0	0	0	0	0.00%	465	5	1	2.1	2,095	0.22%	↓63.2%	0%	-	-	-	↑0.22pp	2.3	92.7%
LG.COM	A/P	198	0	0	0	0	0.00%	2,113	2	0	0	0	0.00%	↑709.6%	-	-	-	-	0.00pp	1.1	0%
LG.COM	TTL	1,021	14	1	1.0	962	0.10%	22,950	181	52	56.5	1,087	0.23%	↓22.2%	↑58.8%	↑26.8%	↑34.0%	↑5.6%	↑0.09pp	90.4	62.5%
JD	W/M	2,677	147	10	3.8	380	0.37%	51,643	2,673	227	87.9	387	0.44%	↓1.7%	↓10.3%	↓31.6%	↓37.2%	↓8.2%	↓0.19pp	151.4	58.0%
JD	REF	1,106	41	0	0	0	0.00%	16,508	743	27	23.4	865	0.16%	↓4.8%	↓0.4%	↓27.0%	↓45.5%	↓25.4%	↓0.05pp	22.6	103.3%
JD	LTV	2,444	103	1	1.5	1,544	0.04%	38,404	1,438	73	73.9	1,013	0.19%	↓36.4%	↓29.6%	↓15.1%	↓13.3%	↑2.1%	↑0.05pp	122.0	60.6%
JD	MNT	762	22	2	0.7	360	0.26%	12,071	548	28	21.0	749	0.23%	↓62.9%	↓66.6%	↓74.1%	↓76.9%	↓10.8%	↓0.10pp	53.1	39.5%
JD	PC	9	0	0	0	0	0.00%	163	7	0	0	0	0.00%	↓3.0%	0%	-	-	-	0.00pp	2.3	0%
JD	A/P	10	2	0	0	0	0.00%	115	8	1	0.2	250	0.87%	↓95.6%	↓85.7%	↓50.0%	↓50.0%	0%	↑0.79pp	1.1	22.1%
JD	TTL	7,008	315	13	6.1	467	0.19%	118,904	5,417	356	206.4	580	0.30%	↓28.2%	↓27.5%	↓37.0%	↓42.6%	↓8.8%	↓0.04pp	352.6	58.5%
TM	W/M	1,263	31	3	2.6	882	0.24%	16,535	474	15	12.9	861	0.09%	↓29.1%	↑22.2%	↑87.5%	↑174.3%	↑46.3%	↑0.06pp	67.8	19.0%
TM	REF	408	18	0	0	0	0.00%	4,091	129	0	0	0	0.00%	↓10.5%	↑55.4%	-	-	-	0.00pp	33.9	0%
TM	LTV	522	12	0	0	0	0.00%	7,626	182	4	2.4	601	0.05%	↓23.1%	↑31.9%	↓33.3%	↓28.6%	↑7.1%	↓0.01pp	36.2	6.6%
TM	MNT	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	5.6	0%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	4	0	0	0	0	0.00%	40	1	0	0	0	0.00%	-	-	-	-	-	0.00pp	1.1	0%
TM	TTL	2,197	61	3	2.6	882	0.14%	28,292	786	19	15.3	806	0.07%	↓25.2%	↑29.1%	↑35.7%	↑89.7%	↑39.8%	↑0.03pp	144.6	10.6%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Jul 1 - Jul 16 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 7월 1일~7월 16일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(7/16 Daily · 07/01-07/16 MTD · vs 06/01-06/16 · Showing 78 models with sales) (7/16 당일 · 07/01-07/16 누계 · 대비 06/01-06/16 · 판매 발생 78개 모델)

Product	Model	专供 전용	7/16 Daily7/16 당일						Jul MTD Jul 1 - Jul 167월 1일~7월 16일 누계						Jun. MTD Jun. 1 - Jun. 166월 1일~6월 16일 누계						vs Jun. Same Period Jun. 1 - Jun. 166월 1일~6월 16일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY10R4M	O	325	20	4	4,899	1,225	1.2%	5,661	313	59	112,986	1,915	1.0%	5,609	319	63	111,060	1,763	1.1%	↑0.9%	↓1.9%	↓6.3%	↑1.7%	↑8.6%	↓0.1pp
WM	FCY90N2W	-	344	12	3	4,610	1,537	0.9%	6,504	296	54	88,833	1,645	0.8%	6,602	384	64	85,429	1,335	1.0%	↓1.5%	↓22.9%	↓15.6%	↑4.0%	↑23.2%	↓0.2pp
WM	FCY10Y4M	O	408	13	1	2,704	2,704	0.2%	5,944	261	46	73,965	1,608	0.8%	10,184	282	41	74,857	1,826	0.4%	↓41.6%	↓7.4%	↑12.2%	↓1.2%	↓11.9%	↑0.4pp
WM	SC5GMR80H	-	169	15	0	-	0	0%	2,773	162	3	57,382	19,127	0.1%	2,819	91	-2	-39,698	0	-0.1%	↓1.6%	↑78.0%	↓250.0%	↓244.5%	-	↑0.2pp
WM	SC5MBR80H	O	551	15	0	-	0	0%	6,957	219	3	54,812	18,271	0.0%	6,492	127	2	35,813	17,906	0.0%	↑7.2%	↑72.4%	↑50.0%	↑53.1%	↑2.0%	0.0pp
WM	FCY90M2P	-	127	11	1	2,830	2,830	0.8%	1,946	176	26	48,623	1,870	1.3%	2,447	259	51	89,041	1,746	2.1%	↓20.5%	↓32.0%	↓49.0%	↓45.4%	↑7.1%	↓0.8pp
WM	S3GHM	O	300	16	0	-	0	0%	6,491	198	5	45,796	9,159	0.1%	6,221	215	11	99,447	9,041	0.2%	↑4.3%	↓7.9%	↓54.5%	↓53.9%	↑1.3%	↓0.1pp
WM	S3IF	-	40	2	1	9,435	9,435	2.5%	965	46	4	37,181	9,295	0.4%	944	40	4	36,931	9,233	0.4%	↑2.2%	↑15.0%	0%	↑0.7%	↑0.7%	0.0pp
WM	FCY10Y4M+RH10V3MVTW	O	655	15	2	15,291	7,646	0.3%	11,180	272	6	35,841	5,974	0.1%	10,754	237	12	74,591	6,216	0.1%	↑4.0%	↑14.8%	↓50.0%	↓51.9%	↓3.9%	0.0pp
WM	FCW12D4WA	-	28	2	0	-	0	0%	759	49	8	33,778	4,222	1.1%	993	74	6	19,456	3,243	0.6%	↓23.6%	↓33.8%	↑33.3%	↑73.6%	↑30.2%	↑0.5pp
WM	FA12CA2C+RH10X75V2N	-	217	5	0	-	0	0%	3,735	166	2	26,673	13,336	0.1%	3,541	202	5	51,221	10,244	0.1%	↑5.5%	↓17.8%	↓60.0%	↓47.9%	↑30.2%	0.0pp
WM	RH10V9PV2WR	-	18	1	0	-	0	0%	297	20	4	22,109	5,527	1.3%	153	8	0	-	0	0%	↑94.1%	↑150.0%	-	-	-	↑1.3pp
WM	FH12X9WCA	-	17	1	0	-	0	0%	489	26	3	20,748	6,916	0.6%	29	1	0	-	0	0%	↑1586.2%	↑2500.0%	-	-	-	↑0.6pp
WM	SC5MSR40	-	108	5	0	-	0	0%	2,275	107	1	18,399	18,399	0.0%	4,004	55	0	-400	0	0%	↓43.2%	↑94.5%	-	↓4699.8%	-	0.0pp
WM	FA12CA2C	-	26	3	0	-	0	0%	708	30	3	17,677	5,892	0.4%	1,002	34	2	6,271	3,136	0.2%	↓29.3%	↓11.8%	↑50.0%	↑181.9%	↑87.9%	↑0.2pp
WM	WT1310BGA	-	224	2	0	-	0	0%	2,808	20	1	11,684	11,684	0.0%	1,091	41	2	24,698	12,349	0.2%	↑157.4%	↓51.2%	↓50.0%	↓52.7%	↓5.4%	↓0.2pp
WM	FCW12Y4WA	-	69	1	0	-	0	0%	1,236	44	5	10,755	2,151	0.4%	1,018	96	13	29,576	2,275	1.3%	↑21.4%	↓54.2%	↓61.5%	↓63.6%	↓5.5%	↓0.9pp
WM	FW12X4WC2	-	20	1	0	-	0	0%	674	12	3	10,309	3,436	0.4%	0	0	0	-	0	0%	-	-	-	-	-	↑0.4pp
WM	FN23WQH	-	31	2	0	-	0	0%	840	43	1	9,899	9,899	0.1%	409	36	3	34,182	11,394	0.7%	↑105.4%	↑19.4%	↓66.7%	↓71.0%	↓13.1%	↓0.6pp
WM	FMY10Y4PF	O	20	0	0	-	0	0%	1,180	49	6	9,581	1,597	0.5%	2,381	73	6	11,535	1,922	0.3%	↓50.4%	↓32.9%	0%	↓16.9%	↓16.9%	↑0.2pp
WM	FCW12Y4PA	-	17	0	1	4,078	4,078	5.9%	303	17	3	7,533	2,511	1.0%	526	33	14	33,230	2,374	2.7%	↓42.4%	↓48.5%	↓78.6%	↓77.3%	↑5.8%	↓1.7pp
WM	DH12X4WC2	-	7	2	0	-	0	0%	170	7	1	6,969	6,969	0.6%	0	0	0	-	0	0%	-	-	-	-	-	↑0.6pp
WM	FMY10Y4PF+RH10V3PV8WS	-	131	3	0	-	0	0%	2,749	117	1	6,599	6,599	0.0%	1,071	51	3	19,032	6,344	0.3%	↑156.7%	↑129.4%	↓66.7%	↓65.3%	↑4.0%	↓0.3pp
WM	RH10X75V2N	-	10	0	0	-	0	0%	127	14	1	5,760	5,760	0.8%	201	16	0	-	0	0%	↓36.8%	↓12.5%	-	-	-	↑0.8pp
WM	FCW10Y4PA	-	11	1	0	-	0	0%	540	31	2	4,757	2,378	0.4%	596	40	9	18,499	2,055	1.5%	↓9.4%	↓22.5%	↓77.8%	↓74.3%	↑15.7%	↓1.1pp
WM	FCK12D2CE	-	1	1	0	-	0	0%	17	1	1	4,445	4,445	5.9%	5	0	0	-	0	0%	↑240.0%	-	-	-	-	↑5.9pp
WM	FMW10Y4WA	-	58	3	0	-	0	0%	1,038	63	3	2,991	997	0.3%	992	72	2	2,787	1,394	0.2%	↑4.6%	↓12.5%	↑50.0%	↑7.3%	↓28.5%	↑0.1pp
WM	FN23BQH	-	135	6	0	-	0	0%	2,384	87	1	1,434	1,434	0.0%	905	35	5	46,698	9,340	0.6%	↑163.4%	↑148.6%	↓80.0%	↓96.9%	↓84.6%	↓0.6pp
WM	FCV13G4W	-	24	0	0	-	0	0%	427	33	0	166	0	0%	687	53	7	29,666	4,238	1.0%	↓37.8%	↓37.7%	↓100.0%	↓99.4%	↓100.0%	↓1.0pp
Ref	F544MMB95D	-	239	4	0	-	0	0%	3,372	59	6	60,889	10,148	0.2%	4,667	111	5	56,555	11,311	0.1%	↓27.7%	↓46.8%	↑20.0%	↑7.7%	↓10.3%	↑0.1pp
Ref	F664MEH95D	-	18	3	0	-	0	0%	490	31	4	50,384	12,596	0.8%	916	35	2	33,148	16,574	0.2%	↓46.5%	↓11.4%	↑100.0%	↑52.0%	↓24.0%	↑0.6pp
Ref	F544MEH62D	-	509	29	0	-	0	0%	6,247	218	6	42,037	7,006	0.1%	1,773	99	13	91,769	7,059	0.7%	↑252.3%	↑120.2%	↓53.8%	↓54.2%	↓0.8%	↓0.6pp
Ref	S674MPY11D	-	221	6	0	-	0	0%	1,912	99	11	37,862	3,442	0.6%	1,586	67	6	26,596	4,433	0.4%	↑20.6%	↑47.8%	↑83.3%	↑42.4%	↓22.3%	↑0.2pp
Ref	F544MEH85D	-	135	1	0	-	0	0%	2,083	78	3	26,700	8,900	0.1%	2,656	127	7	59,204	8,458	0.3%	↓21.6%	↓38.6%	↓57.1%	↓54.9%	↑5.2%	↓0.2pp
Ref	S674MEG11D	-	220	7	0	-	0	0%	2,827	119	6	25,699	4,283	0.2%	5,235	134	6	25,429	4,238	0.1%	↓46.0%	↓11.2%	0%	↑1.1%	↑1.1%	↑0.1pp
Ref	F544MEP62D	-	79	1	0	-	0	0%	1,738	68	3	21,088	7,029	0.2%	1,774	35	1	7,448	7,448	0.1%	↓2.0%	↑94.3%	↑200.0%	↑183.1%	↓5.6%	↑0.1pp
Ref	S653MPY33D	-	60	3	1	6,544	6,544	1.7%	1,359	35	3	19,633	6,544	0.2%	1,427	31	2	15,343	7,672	0.1%	↓4.8%	↑12.9%	↑50.0%	↑28.0%	↓14.7%	↑0.1pp
Ref	S653MWW87D	-	167	8	0	-	0	0%	2,880	106	2	19,494	9,747	0.1%	2,561	65	0	-	0	0%	↑12.5%	↑63.1%	-	-	-	↑0.1pp
Ref	S653MEP87D	-	13	0	0	-	0	0%	291	15	1	9,899	9,899	0.3%	1,821	53	2	19,545	9,772	0.1%	↓84.0%	↓71.7%	↓50.0%	↓49.4%	↑1.3%	↑0.2pp
TV	65QNED85BCA	-	181	5	0	-	0	0%	2,510	82	21	106,460	5,070	0.8%	3,998	120	6	29,361	4,894	0.2%	↓37.2%	↓31.7%	↑250.0%	↑262.6%	↑3.6%	↑0.6pp
TV	OLED77C6PCA	-	115	3	0	-	0	0%	1,270	46	6	98,805	16,468	0.5%	1,377	35	1	-18,564	-18,564	0.1%	↓7.8%	↑31.4%	↑500.0%	↓632.2%	↓188.7%	↑0.4pp
TV	OLED55G6PCA	-	138	4	1	10,499	10,499	0.7%	1,972	57	8	85,982	10,748	0.4%	3,881	125	5	44,643	8,929	0.1%	↓49.2%	↓54.4%	↑60.0%	↑92.6%	↑20.4%	↑0.3pp
TV	OLED83C6PCA	-	93	4	0	-	0	0%	1,276	45	2	56,998	28,499	0.2%	2,801	127	3	88,497	29,499	0.1%	↓54.4%	↓64.6%	↓33.3%	↓35.6%	↓3.4%	↑0.1pp
TV	65QNED82BCA	O	648	13	0	-	0	0%	10,074	247	14	53,338	3,810	0.1%	12,659	268	14	57,767	4,126	0.1%	↓20.4%	↓7.8%	0%	↓7.7%	↓7.7%	0.0pp
TV	OLED65B6PCA	-	20	1	0	-	0	0%	340	12	4	43,476	10,869	1.2%	9	0	0	-	0	0%	↑3677.8%	-	-	-	-	↑1.2pp
TV	OLED55C6PCA	-	127	8	0	-	0	0%	2,125	75	6	39,380	6,563	0.3%	2,300	97	10	55,429	5,543	0.4%	↓7.6%	↓22.7%	↓40.0%	↓29.0%	↑18.4%	↓0.1pp
TV	75QNED82BCA	O	185	8	0	-	0	0%	3,665	111	7	33,947	4,850	0.2%	5,568	161	10	47,402	4,740	0.2%	↓34.2%	↓31.1%	↓30.0%	↓28.4%	↑2.3%	0.0pp
TV	OLED48C6PCA	-	136	8	0	-	0	0%	2,569	71	3	19,892	6,631	0.1%	5,725	131	10	68,662	6,866	0.2%	↓55.1%	↓45.8%	↓70.0%	↓71.0%	↓3.4%	↓0.1pp
TV	86QNED85BCA	-	91	3	0	-	0	0%	1,298	64	2	17,242	8,621	0.2%	3,786	84	4	31,997	7,999	0.1%	↓65.7%	↓23.8%	↓50.0%	↓46.1%	↑7.8%	↑0.1pp
TV	OLED77B6PCA	-	20	0	0	-	0	0%	394	13	1	15,999	15,999	0.3%	887	18	0	-	0	0%	↓55.6%	↓27.8%	-	-	-	↑0.3pp
TV	85QNED82BCA	O	184	10	0	-	0	0%	4,160	132	2	15,998	7,999	0.0%	5,908	124	6	46,539	7,756	0.1%	↓29.6%	↑6.5%	↓66.7%	↓65.6%	↑3.1%	↓0.1pp
TV	OLED65C6PCA	-	123	4	0	-	0	0%	2,574	62	1	13,999	13,999	0.0%	2,366	81	3	43,797	14,599	0.1%	↑8.8%	↓23.5%	↓66.7%	↓68.0%	↓4.1%	↓0.1pp
TV	86MRGB86BCA	-	75	5	0	-	0	0%	1,035	40	2	13,724	6,862	0.2%	870	9	0	-	0	0%	↑19.0%	↑344.4%	-	-	-	↑0.2pp
TV	OLED42C6PCA	-	154	3	0	-	0	0%	2,402	94	2	12,198	6,099	0.1%	5,359	171	-2	-12,038	0	-0.0%	↓55.2%	↓45.0%	↓200.0%	↓201.3%	-	↑0.1pp
TV	75MRGB86BCA	-	50	2	0	-	0	0%	560	20	1	8,506	8,506	0.2%	725	7	0	-	0	0%	↓22.8%	↑185.7%	-	-	-	↑0.2pp
TV	75QNED85BCA	-	122	3	0	-	0	0%	1,879	64	1	7,399	7,399	0.1%	2,068	49	3	22,392	7,464	0.1%	↓9.1%	↑30.6%	↓66.7%	↓67.0%	↓0.9%	0.0pp
TV	65MRGB86BCA	-	69	3	0	-	0	0%	1,174	19	1	6,374	6,374	0.1%	986	15	4	24,926	6,232	0.4%	↑19.1%	↑26.7%	↓75.0%	↓74.4%	↑2.3%	↓0.3pp
TV	75QNED85ACA	-	0	0	0	-	0	0%	80	3	1	5,035	5,035	1.2%	746	0	6	29,975	4,996	0.8%	↓89.3%	-	↓83.3%	↓83.2%	↑0.8%	↑0.4pp
MNT	39GX950B-B	-	42	1	0	-	0	0%	1,214	66	9	110,641	12,293	0.7%	1,944	75	5	64,995	12,999	0.3%	↓37.6%	↓12.0%	↑80.0%	↑70.2%	↓5.4%	↑0.4pp
MNT	32GX850A-B	O	288	7	0	-	0	0%	3,430	162	5	24,995	4,999	0.1%	6,461	269	7	34,993	4,999	0.1%	↓46.9%	↓39.8%	↓28.6%	↓28.6%	0%	0.0pp
MNT	40U990A-W	-	2	0	0	-	0	0%	330	8	2	23,398	11,699	0.6%	748	9	2	23,198	11,599	0.3%	↓55.9%	↓11.1%	0%	↑0.9%	↑0.9%	↑0.3pp
MNT	32GX870B-B	-	18	0	0	-	0	0%	1,472	52	2	16,573	8,286	0.1%	3,663	201	17	144,525	8,502	0.5%	↓59.8%	↓74.1%	↓88.2%	↓88.5%	↓2.5%	↓0.4pp
MNT	45GX950A-B	-	12	0	0	-	0	0%	327	3	1	13,999	13,999	0.3%	893	20	0	-	0	0%	↓63.4%	↓85.0%	-	-	-	↑0.3pp
MNT	PU615U	O	13	0	0	-	0	0%	290	5	2	13,998	6,999	0.7%	425	6	3	19,467	6,489	0.7%	↓31.8%	↓16.7%	↓33.3%	↓28.1%	↑7.9%	0.0pp
MNT	27GX700A-B	-	37	4	1	3,699	3,699	2.7%	504	18	3	10,822	3,607	0.6%	1,403	38	2	6,528	3,264	0.1%	↓64.1%	↓52.6%	↑50.0%	↑65.8%	↑10.5%	↑0.5pp
MNT	27GX704A-B	-	4	0	0	-	0	0%	87	6	3	7,122	2,374	3.4%	168	10	0	-	0	0%	↓48.2%	↓40.0%	-	-	-	↑3.4pp
MNT	27U730A-B	-	15	1	0	-	0	0%	313	16	3	4,797	1,599	1.0%	248	16	5	7,947	1,589	2.0%	↑26.2%	0%	↓40.0%	↓39.6%	↑0.6%	↓1.0pp
MNT	24G411B-B	-	54	2	0	-	0	0%	855	34	6	3,861	644	0.7%	777	44	12	7,788	649	1.5%	↑10.0%	↓22.7%	↓50.0%	↓50.4%	↓0.8%	↓0.8pp
MNT	32UQ850V-W	-	2	0	0	-	0	0%	131	7	1	3,134	3,134	0.8%	311	17	1	3,199	3,199	0.3%	↓57.9%	↓58.8%	0%	↓2.0%	↓2.0%	↑0.5pp
MNT	27UQ850V-W	-	8	0	0	-	0	0%	447	22	1	2,999	2,999	0.2%	819	46	3	8,173	2,724	0.4%	↓45.4%	↓52.2%	↓66.7%	↓63.3%	↑10.1%	↓0.2pp
MNT	27G610A-B	-	54	4	1	1,199	1,199	1.9%	428	23	2	2,398	1,199	0.5%	532	21	1	1,099	1,099	0.2%	↓19.5%	↑9.5%	↑100.0%	↑118.2%	↑9.1%	↑0.3pp
MNT	34U601B-B	-	4	0	0	-	0	0%	110	2	1	1,599	1,599	0.9%	78	3	0	-	0	0%	↑41.0%	↓33.3%	-	-	-	↑0.9pp
MNT	27G411B-B	-	11	0	0	-	0	0%	567	10	1	799	799	0.2%	1,524	39	6	4,794	799	0.4%	↓62.8%	↓74.4%	↓83.3%	↓83.3%	0%	↓0.2pp
MNT	27G850A-B	-	36	2	0	-	0	0%	579	25	0	475	0	0%	3,471	165	11	32,989	2,999	0.3%	↓83.3%	↓84.8%	↓100.0%	↓98.6%	↓100.0%	↓0.3pp
PC	16Z90U-K.ALB9C	-	1	0	0	-	0	0%	117	1	1	14,249	14,249	0.9%	335	0	0	-	0	0%	↓65.1%	-	-	-	-	↑0.9pp
A/P	AS60GHWZ0	O	212	2	0	-	0	0%	2,268	11	1	1,699	1,699	0.0%	2,866	56	2	3,398	1,699	0.1%	↓20.9%	↓80.4%	↓50.0%	↓50.0%	0%	↓0.1pp
etc	DK2A	-	0	0	0	-	0	0%	0	0	1	200	200	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp
etc	DK1W	-	0	0	0	-	0	0%	9	1	1	190	190	11.1%	1	0	0	-	0	0%	↑800.0%	-	-	-	-	↑11.1pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (07/01-07/16) vs 前月同期 (06/01-06/16) · Unit: K RMB / 단위: K RMB

Product	Model	Jul MTD Jul 1 - Jul 167월 1일~7월 16일 누계			Jun. MTD Jun. 1 - Jun. 166월 1일~6월 16일 누계			vs Jun. Same Period Jun. 1 - Jun. 166월 1일~6월 16일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY10R4M	2	104	6	-	111	-	NEW	↓6.0%	NEW
	FCY90N2W	-	86	2	-	85	-	-	↑1.3%	NEW
	FCY10Y4M	-	64	10	6	60	9	-	↑8.4%	↑1.1%
	SC5GMR80H	17	40	-	-	-	-	NEW	NEW	-
	SC5MBR80H	17	38	-	17	19	-	0.0%	↑100.0%	-
	FCY90M2P	-	45	3	-	89	-	-	↓49.0%	NEW
	S3GHM	-	46	-	-	81	18	-	↓43.7%	-
	S3IF	-	37	-	10	27	-	-	↑35.8%	-
	FCY10Y4M+RH10V3MVTW	-	13	23	-	75	-	-	↓82.7%	NEW
	FCW12D4WA	11	22	-	-	20	-	NEW	↑14.9%	-
REF	F544MMB95D	48	13	-	19	37	-	↑150.0%	↓65.5%	-
	F664MEH95D	50	-	-	-	33	-	NEW	-	-
	F544MEH62D	20	22	-	26	66	-	↓25.2%	↓65.9%	-
	S674MPY11D	4	34	-	-	27	-	NEW	↑26.7%	-
	F544MEH85D	-	27	-	-	59	-	-	↓54.9%	-
	S674MEG11D	-	26	-	-	25	-	-	↑1.2%	-
	F544MEP62D	13	8	-	-	7	-	NEW	↑8.1%	-
	S653MPY33D	20	-	-	6	9	-	↑201.5%	-	-
	S653MWW87D	-	20	-	-	-	-	-	NEW	-
	S653MEP87D	-	10	-	10	10	-	-	↓1.0%	-
LTV	65QNED85BCA	14	92	-	-	29	-	NEW	↑212.9%	-
	OLED77C6PCA	-	99	-	-	-	-	-	NEW	-
	OLED55G6PCA	-	86	-	-	45	-	-	↑92.8%	-
	OLED83C6PCA	-	57	-	-	88	-	-	↓35.6%	-
	65QNED82BCA	-	45	8	4	50	4	-	↓9.1%	↑84.4%
	OLED65B6PCA	-	44	-	-	-	-	-	NEW	-
	OLED55C6PCA	-	39	-	-	55	-	-	↓28.9%	-
	75QNED82BCA	10	24	-	-	47	-	NEW	↓50.0%	-
	OLED48C6PCA	-	20	-	-	69	-	-	↓71.0%	-
	86QNED85BCA	9	-	8	-	32	-	NEW	-	NEW
MNT	39GX950B-B	33	78	-	-	65	-	NEW	↑20.0%	-
	32GX850A-B	-	25	-	-	35	-	-	↓28.6%	-
	40U990A-W	11	12	-	11	12	-	0.0%	↑1.7%	-
	32GX870B-B	25	-	-	-	144	-	NEW	-	-
	45GX950A-B	-	14	-	-	-	-	-	NEW	-
	PU615U	-	14	-	6	13	-	-	↑6.1%	-
	27GX700A-B	4	7	-	7	-	-	↓47.0%	NEW	-
	27GX704A-B	7	-	-	-	-	-	NEW	-	-
	27U730A-B	-	5	-	-	8	-	-	↓39.2%	-
	24G411B-B	1	3	-	-	8	-	NEW	↓59.0%	-
PC	16Z90U-K.ALB9C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB8C	-	-	-	-	-	-	-	-	-
	17Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	17Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	2	-	-	3	-	-	↓50.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【达成态势】MTD累计 278.3 K USD，月度目标 588.0 K USD，达成率 47.4%，时间进度 51.6%、落后 4.2pp。今日实绩 9.7 K USD，对比上月同期（6/1-6/16）环比 ↓32.1%。按 16 天日均 17.4 K 推算，月末约 539 K、达成率约 91.7%。[달성 현황] MTD 누적 278.3K USD, 목표 588.0K USD 대비 달성률 47.4%, 경과율 51.6%로 4.2pp 뒤처짐. 당일 9.7K USD, 전월 동기(6/1-6/16) 대비 ↓32.1%. 16일 일평균 17.4K 기준 월말 약 539K, 달성률 약 91.7% 전망.

2.【渠道结构】JD 为核心渠道，GMV 206.4 K USD（占比 74.2%）、达成率 58.5%；LG.COM 56.6 K USD（20.3%）、达成率 62.6% 领先；TM 新店仅 15.3 K USD（5.5%）、达成率 10.6%。TM 日均 UV 1,768、CVR 0.07%、加购 49/日，处流量积累期，建议扩充上架与搜索覆盖。[채널 구조] JD가 핵심 채널로 GMV 206.4K USD(점유율 74.2%), 달성률 58.5%. LG.COM은 56.6K USD(20.3%), 달성률 62.6%로 선두. TM 신규 스토어는 15.3K USD(5.5%), 달성률 10.6%에 불과. TM 일평균 UV 1,768·CVR 0.07%·장바구니 49/일로 트래픽 축적기, 상품 등록 확대 및 검색 노출 강화 권장.

3.【增长亮点】增长集中在 LG.COM 与 TM 新渠道：LG.COM 的 Ref ↑152.1%、MNT ↑172.1%、WM ↑43.1% 环比领涨；TM 的 WM ↑174.3%、整体 ↑89.7%。驱动来自新店开张与专供/高端型号导入，建议复制 LG.COM 高 CVR 打法至 TM。[성장 하이라이트] 성장은 LG.COM 및 TM 신규 채널에 집중. LG.COM의 Ref ↑152.1%, MNT ↑172.1%, WM ↑43.1%가 전월 동기 대비 강세. TM은 WM ↑174.3%, 전체 ↑89.7%. 신규 스토어 오픈과 전용·프리미엄 모델 유입이 견인, LG.COM 고전환(CVR) 운영법을 TM에 이식 권장.

4.【下降预警】六大品类中 MNT 降幅最大 ↓65.0%（33.3 K USD），TV ↓23.8%、WM ↓25.8%、Ref ↓11.1%、A/P ↓50.0% 全线环比下滑。MNT 在 TM 渠道 0 销售（停摆），建议排查新品节奏、竞品策略与 listing 质量。[하락 경보] 6대 카테고리 중 MNT가 최대 ↓65.0%(33.3K USD) 하락, TV ↓23.8%·WM ↓25.8%·Ref ↓11.1%·A/P ↓50.0% 모두 전월 동기 대비 감소. MNT는 TM 채널에서 0 판매로 중단/정지 상태, 신제품 출시 리듬·경쟁사 전략·리스팅 품질 점검 권장.

5.【流量效率】整体 UV 170,146，对比上月同期 232,926 环比 ↓27.0%，GMV ↓32.1%；CVR 0.25% 较前期 0.27% 微降 0.02pp。高 ASP 产品转化偏弱：PC ASP 2,095.4 USD、Ref ASP 1,025.1 USD，需优化详情页与客单价策略。[트래픽 효율] 전체 UV 170,146으로 전월 동기 232,926 대비 ↓27.0%, GMV ↓32.1%. CVR 0.25%는 이전 0.27% 대비 0.02pp 소폭 하락. 고ASP 제품 전환 약세: PC ASP 2,095.4 USD·Ref ASP 1,025.1 USD로 상세페이지 전환 및 객단가 전략 최적화 필요.

6.【专供分析】渠道专供型号共 12 个（占在售 SKU 78 个的 15.4%），贡献 GMV 占比 23.7%（约 477 K RMB）。专供仅在 D2C 体系销售，LG.COM 中 Ref/MNT 专供环比高增，建议强化 LG.COM 专供页与促销资源，并监控 JD 专供竞争。[전용 모델 분석] 채널 전용 모델 총 12개(판매 SKU 78개 중 15.4%), GMV 기여율 23.7%(약 477K RMB). 전용 모델은 D2C 채널 전용, LG.COM의 Ref·MNT 전용이 전월 대비 고성장. LG.COM 전용 페이지 및 프로모션 리소스 강화하고 JD 전용 경쟁 모니터링 권장.

7.【型号级别】MTD GMV TOP3：FCY10R4M 112,986 RMB（CVR 1.0%）、39GX950B-B 110,641、65QNED85BCA 106,460。转化洼地：SC5MBR80H（UV 6,957、CVR 0.0%）、S3GHM（UV 6,491、CVR 0.1%）高流量零转化，建议优化页面与价格组合。[모델 레벨] MTD GMV TOP3: FCY10R4M 112,986 RMB(CVR 1.0%), 39GX950B-B 110,641, 65QNED85BCA 106,460. 전환 부진: SC5MBR80H(UV 6,957·CVR 0.0%), S3GHM(UV 6,491·CVR 0.1%)는 트래픽은 높으나 제로 전환, 페이지·가격 조합 최적화 권장.

8.【Model Performance】跨平台头部型号：WM 的 FCY10R4M（113.0 K RMB、专供）与 FCY90N2W（88.8）；TV 的 65QNED85BCA（106.4）与 OLED77C6PCA（98.8）；MNT 的 39GX950B-B（110.6）。最佳实践：专供型号+高 CVR，建议在 TM 复制头部型号矩阵。[모델 퍼포먼스] 플랫폼 통합 상위 모델: WM FCY10R4M(113.0K RMB·전용)·FCY90N2W(88.8), TV 65QNED85BCA(106.4)·OLED77C6PCA(98.8), MNT 39GX950B-B(110.6). 베스트 프랙티스: 전용 모델+고CVR 운영, TM에 상위 모델 매트릭스 이식 권장.

9.【集中度陷阱警示】集中度陷阱触发 WM 与 TV：WM TOP10 仅 +0.3 K 但总量 -39.8 K、长尾 -40.1 K；TV TOP10 +22.1 K 但总量 -25.7 K、长尾 -47.8 K。头部微增掩盖品类收缩，建议补长尾型号、套餐组合与搜索覆盖以降单点依赖。[집중도 함정 경보] 집중도 함정 WM·TV 발동: WM TOP10 +0.3K이나 총 -39.8K·중하위 -40.1K, TV TOP10 +22.1K이나 총 -25.7K·중하위 -47.8K. 상위 미증가가 카테고리 축소를 은폐, 중하위 모델·세트 조합·검색 커버리지 보완으로 단일 의존도 완화 권장.

10.【综合建议与展望】建议一：JD 达成率 58.5% 仍为核心，需将 LG.COM 高 CVR 经验（Ref 0.47%、MNT 0.45%）复制至 TM 与 JD 转化洼地。建议二：针对 WM/TV 集中度陷阱，紧急补充长尾型号与套餐，降低头部单点依赖风险。[종합 제언 및 전망] 제언1: JD 달성률 58.5%로 핵심 채널, LG.COM 고CVR 노하우(Ref 0.47%·MNT 0.45%)를 TM·JD 전환 부진 구간에 이식. 제언2: WM·TV 집중도 함정 대응해 중하위 모델·세트 긴급 보강으로 상위 단일 의존 리스크 완화.