LGECH D2C Daily Report

Update: 2026-09-23

Channel × Product Performance · Period 09/01 - 09/22 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-22 당일)28.9 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/22)505.3 K USD

Net GMV Target AchievementGMV 목표 달성률77.1%505.3 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM76Net GMV K USDProg.

71.1%

Retail JD401Net GMV K USDProg.

78.7%

Retail TM29Net GMV K USDProg.

73.1%

W/M234

前月同期 205 K USD전월 동기

↑14.1%

REF67

前月同期 47 K USD전월 동기

↑41.3%

LTV150

前月同期 119 K USD전월 동기

↑26.3%

MNT52

前月同期 48 K USD전월 동기

↑8.8%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 1 K USD전월 동기

↓37.5%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/22 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/22 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/22 Daily9/22 당일						Sep MTD Sep 1 - Sep 229월 1일~9월 22일 누계						vs Aug. Same Period Aug. 1 - Aug. 228월 1일~8월 22일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	5,954	259	30	8.4	279	0.50%	120,695	4,800	451	233.9	519	0.37%	↑17.0%	↑47.9%	↑20.3%	↑14.1%	↓5.2%	↑0.01pp	303.1	77.2%
D2C	REF	1,998	65	2	2.3	1,145	0.10%	31,300	1,125	58	66.6	1,148	0.19%	↓6.2%	↑21.6%	↑38.1%	↑41.3%	↑2.4%	↑0.06pp	93.8	71.0%
D2C	LTV	6,254	215	10	14.2	1,418	0.16%	111,843	3,278	206	150.0	728	0.18%	↑22.0%	↑59.2%	↑104.0%	↑26.3%	↓38.1%	↑0.07pp	190.6	78.7%
D2C	MNT	1,796	65	12	4.0	332	0.67%	49,709	1,455	138	51.9	376	0.28%	↑31.5%	↑70.8%	↑50.0%	↑8.8%	↓27.5%	↑0.03pp	62.7	82.7%
D2C	PC	52	0	0	0	0	0.00%	2,466	18	1	2.1	2,108	0.04%	↑65.4%	↑157.1%	-	↑18901.3%	-	↑0.04pp	3.9	54.4%
D2C	A/P	23	1	0	0	0	0.00%	521	21	2	0.5	250	0.38%	↓73.6%	↓41.7%	↓33.3%	↓37.5%	↓6.3%	↑0.23pp	0.9	55.0%
D2C	TTL	16,077	605	54	28.8	534	0.34%	316,534	10,697	856	505.0	590	0.27%	↑17.5%	↑50.2%	↑39.6%	↑20.4%	↓13.8%	↑0.04pp	655.0	77.1%
LG.COM	W/M	184	3	3	1.7	582	1.63%	7,648	64	25	20.8	832	0.33%	↓48.0%	↓29.7%	↓66.2%	↓65.1%	↑3.4%	↓0.18pp	31.8	65.5%
LG.COM	REF	52	0	0	0	0	0.00%	2,515	37	20	25.4	1,271	0.80%	↓41.0%	↑516.7%	↑33.3%	↑24.8%	↓6.4%	↑0.44pp	36.1	70.4%
LG.COM	LTV	135	4	2	4.4	2,213	1.48%	4,658	99	73	19.8	271	1.57%	↓38.0%	↑167.6%	↑563.6%	↑47.5%	↓77.8%	↑1.42pp	26.4	74.9%
LG.COM	MNT	215	0	3	1.3	422	1.40%	11,932	112	20	7.3	365	0.17%	↓5.8%	↑160.5%	↑81.8%	↑35.6%	↓25.4%	↑0.08pp	8.2	88.6%
LG.COM	PC	48	0	0	0	0	0.00%	2,321	15	1	2.1	2,108	0.04%	↑71.4%	↑66.7%	-	-	-	↑0.04pp	3.9	54.4%
LG.COM	A/P	7	0	0	0	0	0.00%	200	0	0	0	0	0.00%	↓71.3%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	641	7	8	7.4	930	1.25%	29,274	327	139	75.4	542	0.47%	↓28.9%	↑75.8%	↑25.2%	↓23.6%	↓39.0%	↑0.21pp	106.4	70.9%
JD	W/M	4,125	228	25	8.1	325	0.61%	69,270	3,825	407	197.9	486	0.59%	↑8.8%	↑50.4%	↑40.8%	↑39.3%	↓1.1%	↑0.13pp	245.8	80.5%
JD	REF	1,879	63	2	2.3	1,145	0.11%	24,450	978	32	37.0	1,158	0.13%	↑13.2%	↑30.6%	↑18.5%	↑32.9%	↑12.1%	↑0.01pp	50.9	72.7%
JD	LTV	4,511	195	7	9.6	1,371	0.16%	77,424	2,756	120	121.7	1,014	0.15%	↑10.0%	↑53.4%	↑41.2%	↑18.5%	↓16.1%	↑0.03pp	159.3	76.4%
JD	MNT	1,095	55	8	2.5	307	0.73%	23,275	1,087	115	43.8	381	0.49%	↑8.2%	↑41.7%	↑43.8%	↑6.4%	↓26.0%	↑0.12pp	53.0	82.6%
JD	PC	4	0	0	0	0	0.00%	145	3	0	0	0	0.00%	↑5.8%	↓250.0%	-	↓100.0%	-	0.00pp	-	-
JD	A/P	10	0	0	0	0	0.00%	166	10	2	0.5	250	1.20%	↓85.6%	↓60.0%	↓33.3%	↓37.5%	↓6.3%	↑0.94pp	0.5	109.7%
JD	TTL	11,624	541	42	22.5	535	0.36%	194,730	8,659	676	400.9	593	0.35%	↑9.1%	↑47.3%	↑39.7%	↑27.4%	↓8.8%	↑0.08pp	509.4	78.7%
TM	W/M	1,645	28	2	-1.5	-742	0.12%	43,777	911	19	15.2	801	0.04%	↑76.4%	↑49.1%	↑58.3%	↑331.1%	↑172.3%	0.00pp	25.6	59.6%
TM	REF	67	2	0	0	0	0.00%	4,335	110	6	4.2	692	0.14%	↓42.3%	↓35.3%	-	↓474.2%	-	↑0.14pp	6.8	61.2%
TM	LTV	1,608	16	1	0.2	151	0.06%	29,761	423	13	8.5	654	0.04%	↑115.8%	↑88.0%	↑160.0%	↑227.7%	↑26.0%	↑0.01pp	5.0	170.9%
TM	MNT	486	10	1	0.3	269	0.21%	14,502	256	3	0.8	276	0.02%	↑301.2%	↑509.5%	↑200.0%	↓29.9%	↓76.6%	↓0.01pp	1.5	55.3%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	6	1	0	0	0	0.00%	155	11	0	0	0	0.00%	↑26.0%	0%	-	-	-	0.00pp	0.5	0%
TM	TTL	3,812	57	4	-1.1	-266	0.10%	92,530	1,711	41	28.7	700	0.04%	↑85.6%	↑61.6%	↑127.8%	↑363.3%	↑103.4%	↑0.01pp	39.3	73.1%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 22 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 22일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/22 Daily · 09/01-09/22 MTD · vs 08/01-08/22 · Showing 100 models with sales) (9/22 당일 · 09/01-09/22 누계 · 대비 08/01-08/22 · 판매 발생 100개 모델)

Product	Model	专供 전용	9/22 Daily9/22 당일						Sep MTD Sep 1 - Sep 229월 1일~9월 22일 누계						Aug. MTD Aug. 1 - Aug. 228월 1일~8월 22일 누계						vs Aug. Same Period Aug. 1 - Aug. 228월 1일~8월 22일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY90M2P	-	582	38	9	13,835	1,537	1.5%	5,824	364	82	171,933	2,097	1.4%	4,077	157	17	30,653	1,803	0.4%	↑42.9%	↑131.8%	↑382.4%	↑460.9%	↑16.3%	↑1.0pp
WM	FCY10Y4M+RH10V3MVTW	O	20	0	0	-	0	0%	9,350	239	27	161,833	5,994	0.3%	7,879	160	14	72,715	5,194	0.2%	↑18.7%	↑49.4%	↑92.9%	↑122.6%	↑15.4%	↑0.1pp
WM	SC5GMR80H	-	858	33	0	-	0	0%	8,007	524	8	157,834	19,729	0.1%	4,456	215	7	138,740	19,820	0.2%	↑79.7%	↑143.7%	↑14.3%	↑13.8%	↓0.5%	↓0.1pp
WM	FCY10Y4M	O	77	6	5	9,973	1,995	6.5%	20,550	462	81	138,501	1,710	0.4%	15,064	340	68	118,967	1,750	0.5%	↑36.4%	↑35.9%	↑19.1%	↑16.4%	↓2.3%	↓0.1pp
WM	FCY10R4M	O	332	17	5	13,637	2,727	1.5%	7,263	316	61	126,589	2,075	0.8%	10,204	371	92	173,181	1,882	0.9%	↓28.8%	↓14.8%	↓33.7%	↓26.9%	↑10.2%	↓0.1pp
WM	FCY90N2W	-	701	45	6	6,866	1,144	0.9%	6,509	435	77	123,979	1,610	1.2%	2,312	109	29	54,721	1,887	1.3%	↑181.5%	↑299.1%	↑165.5%	↑126.6%	↓14.7%	↓0.1pp
WM	S3GHM	O	1,495	31	0	-10,299	0	0%	22,646	621	14	121,405	8,672	0.1%	10,754	403	4	37,998	9,500	0.0%	↑110.6%	↑54.1%	↑250.0%	↑219.5%	↓8.7%	↑0.1pp
WM	FCV13G4W+RH10V9AV4W	-	62	3	0	-	0	0%	2,115	152	8	59,628	7,454	0.4%	4,018	165	5	35,537	7,107	0.1%	↓47.4%	↓7.9%	↑60.0%	↑67.8%	↑4.9%	↑0.3pp
WM	FCW12D4WA	-	77	3	0	-	0	0%	1,349	62	15	46,609	3,107	1.1%	1,267	37	6	16,800	2,800	0.5%	↑6.5%	↑67.6%	↑150.0%	↑177.4%	↑11.0%	↑0.6pp
WM	FA12CA2C+RH10X75V2N	-	77	6	0	-	0	0%	2,012	184	4	35,766	8,942	0.2%	4,380	149	1	-1,500	-1,500	0.0%	↓54.1%	↑23.5%	↑300.0%	↓2484.4%	↓696.1%	↑0.2pp
WM	S3IF	-	80	4	0	-	0	0%	1,763	71	3	34,855	11,618	0.2%	1,217	52	1	9,307	9,307	0.1%	↑44.9%	↑36.5%	↑200.0%	↑274.5%	↑24.8%	↑0.1pp
WM	WT1310BGA	-	33	1	0	-	0	0%	1,161	19	3	34,197	11,399	0.3%	1,725	12	0	-	0	0%	↓32.7%	↑58.3%	-	-	-	↑0.3pp
WM	SC5MSR40	-	27	0	0	-	0	0%	1,633	71	2	31,469	15,734	0.1%	1,789	76	2	32,598	16,299	0.1%	↓8.7%	↓6.6%	0%	↓3.5%	↓3.5%	0.0pp
WM	FH12X9WCA	-	98	2	1	10,468	10,468	1.0%	2,034	63	3	30,769	10,256	0.1%	1,708	46	3	29,967	9,989	0.2%	↑19.1%	↑37.0%	0%	↑2.7%	↑2.7%	↓0.1pp
WM	FCW12Y4WA	-	203	15	0	-	0	0%	3,328	135	5	25,379	5,076	0.2%	2,391	53	6	22,969	3,828	0.3%	↑39.2%	↑154.7%	↓16.7%	↑10.5%	↑32.6%	↓0.1pp
WM	FH12X9BCA	-	37	1	0	-	0	0%	1,205	31	3	22,479	7,493	0.2%	794	19	2	10,549	5,274	0.3%	↑51.8%	↑63.2%	↑50.0%	↑113.1%	↑42.1%	↓0.1pp
WM	FN23WQH	-	77	3	0	-	0	0%	1,199	63	2	21,968	10,984	0.2%	1,290	23	1	10,999	10,999	0.1%	↓7.1%	↑173.9%	↑100.0%	↑99.7%	↓0.1%	↑0.1pp
WM	RH10V9AV4W	-	12	0	0	-	0	0%	240	14	4	19,550	4,888	1.7%	710	13	2	11,666	5,833	0.3%	↓66.2%	↑7.7%	↑100.0%	↑67.6%	↓16.2%	↑1.4pp
WM	DH12X4WC2	-	37	3	0	-	0	0%	534	46	3	18,723	6,241	0.6%	899	27	2	13,917	6,958	0.2%	↓40.6%	↑70.4%	↑50.0%	↑34.5%	↓10.3%	↑0.4pp
WM	FA12CA2C	-	37	3	0	-	0	0%	640	48	3	17,709	5,903	0.5%	492	16	4	3,657	914	0.8%	↑30.1%	↑200.0%	↓25.0%	↑384.2%	↑545.7%	↓0.3pp
WM	DH12X4SC2	-	21	2	1	4,900	4,900	4.8%	283	8	3	17,285	5,762	1.1%	755	13	3	22,451	7,484	0.4%	↓62.5%	↓38.5%	0%	↓23.0%	↓23.0%	↑0.7pp
WM	RH10V3MVTW	-	7	0	0	-	0	0%	451	19	4	13,115	3,279	0.9%	931	12	1	5,098	5,098	0.1%	↓51.6%	↑58.3%	↑300.0%	↑157.3%	↓35.7%	↑0.8pp
WM	FY10EK2E	-	25	2	1	4,095	4,095	4.0%	423	23	4	12,981	3,245	0.9%	358	9	2	4,222	2,111	0.6%	↑18.2%	↑155.6%	↑100.0%	↑207.5%	↑53.7%	↑0.3pp
WM	RH10X77VEN	-	0	0	0	-	0	0%	19	0	2	12,234	6,117	10.5%	3	0	0	-	0	0%	↑533.3%	-	-	-	-	↑10.5pp
WM	FW12X4SC2+DH12X4SC2	-	98	7	0	-	0	0%	649	51	1	11,999	11,999	0.2%	294	22	0	-	0	0%	↑120.7%	↑131.8%	-	-	-	↑0.2pp
WM	FW12X4WC2+DH12X4WC2	-	69	5	0	-	0	0%	657	38	3	11,208	3,736	0.5%	612	29	2	10,769	5,384	0.3%	↑7.4%	↑31.0%	↑50.0%	↑4.1%	↓30.6%	↑0.2pp
WM	S3BF	-	36	0	0	-	0	0%	1,159	19	1	10,915	10,915	0.1%	893	18	0	-	0	0%	↑29.8%	↑5.6%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	39	5	0	-	0	0%	485	33	2	10,715	5,358	0.4%	1,068	22	1	4,844	4,844	0.1%	↓54.6%	↑50.0%	↑100.0%	↑121.2%	↑10.6%	↑0.3pp
WM	FA12DA2C	-	1	0	0	-	0	0%	34	4	2	10,695	5,348	5.9%	13	2	0	-	0	0%	↑161.5%	↑100.0%	-	-	-	↑5.9pp
WM	FMY10Y4PF	O	0	0	0	-	0	0%	414	22	5	9,926	1,985	1.2%	924	51	13	24,689	1,899	1.4%	↓55.2%	↓56.9%	↓61.5%	↓59.8%	↑4.5%	↓0.2pp
WM	FCW12Y4PA	-	15	2	1	3,961	3,961	6.7%	331	23	3	7,942	2,647	0.9%	319	18	2	4,047	2,024	0.6%	↑3.8%	↑27.8%	↑50.0%	↑96.2%	↑30.8%	↑0.3pp
WM	RH10X75V2N	-	3	0	0	-	0	0%	219	17	1	7,655	7,655	0.5%	749	13	0	-	0	0%	↓70.8%	↑30.8%	-	-	-	↑0.5pp
WM	FMW10Y4WA+RH10V9AV4W	-	4	0	0	-	0	0%	482	47	1	7,307	7,307	0.2%	1,162	38	0	-	0	0%	↓58.5%	↑23.7%	-	-	-	↑0.2pp
WM	RH10V3AV6W	-	0	0	0	-	0	0%	110	7	3	6,781	2,260	2.7%	15	0	0	-	0	0%	↑633.3%	-	-	-	-	↑2.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	0	0	0	-	0	0%	717	28	1	6,341	6,341	0.1%	2,365	80	0	201	0	0%	↓69.7%	↓65.0%	-	↑3054.7%	-	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	4	1	0	-	0	0%	↓25.0%	0%	-	-	-	↑33.3pp
WM	FY14CJ0E	-	12	1	0	-	0	0%	408	19	2	5,820	2,910	0.5%	483	9	0	-	0	0%	↓15.5%	↑111.1%	-	-	-	↑0.5pp
WM	FW12X4SC2	-	36	1	1	4,799	4,799	2.8%	392	14	1	5,404	5,404	0.3%	695	7	2	8,530	4,265	0.3%	↓43.6%	↑100.0%	↓50.0%	↓36.6%	↑26.7%	0.0pp
WM	FCV13G4W	-	54	5	0	-	0	0%	788	43	1	3,729	3,729	0.1%	1,924	37	1	3,674	3,674	0.1%	↓59.0%	↑16.2%	0%	↑1.5%	↑1.5%	0.0pp
WM	FMW10Y4WA	-	46	2	0	-	0	0%	628	35	1	2,671	2,671	0.2%	1,764	56	6	16,858	2,810	0.3%	↓64.4%	↓37.5%	↓83.3%	↓84.2%	↓4.9%	↓0.1pp
Ref	F544MMB95D	-	182	11	0	-	0	0%	4,429	179	10	102,365	10,236	0.2%	6,671	160	7	73,832	10,547	0.1%	↓33.6%	↑11.9%	↑42.9%	↑38.6%	↓2.9%	↑0.1pp
Ref	F664MPY88D	-	102	1	0	-	0	0%	1,874	71	4	60,620	15,155	0.2%	1,484	47	0	-	0	0%	↑26.3%	↑51.1%	-	-	-	↑0.2pp
Ref	F544MEH62D	-	329	11	0	-	0	0%	4,559	157	8	50,897	6,362	0.2%	10,498	287	7	35,556	5,079	0.1%	↓56.6%	↓45.3%	↑14.3%	↑43.1%	↑25.3%	↑0.1pp
Ref	S653MWW87D	-	258	11	0	-	0	0%	2,338	91	5	50,245	10,049	0.2%	2,092	62	4	41,732	10,433	0.2%	↑11.8%	↑46.8%	↑25.0%	↑20.4%	↓3.7%	0.0pp
Ref	F544MEP62D	-	87	3	0	-	0	0%	1,564	83	7	50,182	7,169	0.4%	1,610	64	4	26,178	6,544	0.2%	↓2.9%	↑29.7%	↑75.0%	↑91.7%	↑9.5%	↑0.2pp
Ref	S674MEG11D	-	333	11	1	4,980	4,980	0.3%	8,129	232	11	46,089	4,190	0.1%	2,573	84	6	19,809	3,302	0.2%	↑215.9%	↑176.2%	↑83.3%	↑132.7%	↑26.9%	↓0.1pp
Ref	S653MPY33D	-	311	5	0	-	0	0%	1,250	54	4	28,132	7,033	0.3%	1,314	19	1	9,005	9,005	0.1%	↓4.9%	↑184.2%	↑300.0%	↑212.4%	↓21.9%	↑0.2pp
Ref	S653MEP87D	-	113	3	0	-	0	0%	1,119	63	2	21,545	10,772	0.2%	901	23	0	-	0	0%	↑24.2%	↑173.9%	-	-	-	↑0.2pp
Ref	F544MEH85D	-	28	1	1	10,498	10,498	3.6%	1,801	36	2	20,288	10,144	0.1%	2,820	72	1	8,897	8,897	0.0%	↓36.1%	↓50.0%	↑100.0%	↑128.0%	↑14.0%	↑0.1pp
Ref	S674MPY11D	-	236	8	0	-	0	0%	3,896	153	5	19,908	3,982	0.1%	1,920	61	4	5,178	1,294	0.2%	↑102.9%	↑150.8%	↑25.0%	↑284.5%	↑207.6%	↓0.1pp
TV	65QNED82BCA	O	1,886	24	1	-4,444	-4,444	0.1%	24,784	523	39	154,236	3,955	0.2%	16,252	284	17	54,653	3,215	0.1%	↑52.5%	↑84.2%	↑129.4%	↑182.2%	↑23.0%	↑0.1pp
TV	OLED55G6PCA	-	277	11	1	10,989	10,989	0.4%	4,598	100	10	97,156	9,716	0.2%	6,973	152	7	64,979	9,283	0.1%	↓34.1%	↓34.2%	↑42.9%	↑49.5%	↑4.7%	↑0.1pp
TV	75QNED82BCA	O	324	14	2	11,275	5,638	0.6%	4,990	186	14	79,199	5,657	0.3%	5,113	138	16	88,561	5,535	0.3%	↓2.4%	↑34.8%	↓12.5%	↓10.6%	↑2.2%	0.0pp
TV	86QNED85BCA	-	169	5	0	-	0	0%	12,584	130	9	78,102	8,678	0.1%	1,966	42	5	38,271	7,654	0.3%	↑540.1%	↑209.5%	↑80.0%	↑104.1%	↑13.4%	↓0.2pp
TV	OLED55C6PCA	-	146	5	0	-	0	0%	2,615	107	12	76,553	6,379	0.5%	2,972	89	2	15,819	7,910	0.1%	↓12.0%	↑20.2%	↑500.0%	↑383.9%	↓19.3%	↑0.4pp
TV	OLED77C6PCA	-	260	20	1	19,124	19,124	0.4%	4,583	148	3	58,447	19,482	0.1%	7,015	151	5	77,950	15,590	0.1%	↓34.7%	↓2.0%	↓40.0%	↓25.0%	↑25.0%	0.0pp
TV	75QNED85BCA	-	164	6	0	-	0	0%	2,569	88	7	50,333	7,190	0.3%	3,495	67	10	72,271	7,227	0.3%	↓26.5%	↑31.3%	↓30.0%	↓30.4%	↓0.5%	0.0pp
TV	65QNED85BCA	-	338	8	2	10,764	5,382	0.6%	5,194	143	13	48,837	3,757	0.3%	477	12	0	-21	0	0%	↑988.9%	↑1091.7%	-	↓232657.1%	-	↑0.3pp
TV	86MRGB86BCA	-	96	2	1	10,449	10,449	1.0%	1,195	58	4	44,896	11,224	0.3%	1,533	30	0	-	0	0%	↓22.0%	↑93.3%	-	-	-	↑0.3pp
TV	OLED42C6PCA	-	163	10	0	-	0	0%	2,611	107	7	42,145	6,021	0.3%	2,264	69	4	24,366	6,092	0.2%	↑15.3%	↑55.1%	↑75.0%	↑73.0%	↓1.2%	↑0.1pp
TV	OLED65C6PCA	-	297	7	0	-	0	0%	3,784	85	3	39,199	13,066	0.1%	3,128	66	1	13,499	13,499	0.0%	↑21.0%	↑28.8%	↑200.0%	↑190.4%	↓3.2%	↑0.1pp
TV	OLED83B6PCA	-	117	15	0	-	0	0%	1,866	124	2	37,998	18,999	0.1%	1,652	38	0	-	0	0%	↑13.0%	↑226.3%	-	-	-	↑0.1pp
TV	OLED65G6PCA	-	122	10	1	18,189	18,189	0.8%	3,172	155	2	36,378	18,189	0.1%	2,531	69	1	18,169	18,169	0.0%	↑25.3%	↑124.6%	↑100.0%	↑100.2%	↑0.1%	↑0.1pp
TV	OLED48C6PCA	-	327	10	0	-	0	0%	5,508	117	6	32,738	5,456	0.1%	6,401	137	9	53,070	5,897	0.1%	↓14.0%	↓14.6%	↓33.3%	↓38.3%	↓7.5%	0.0pp
TV	65MRGB86BCA	-	149	6	0	-	0	0%	2,690	67	4	25,625	6,406	0.1%	3,608	74	2	11,208	5,604	0.1%	↓25.4%	↓9.5%	↑100.0%	↑128.6%	↑14.3%	0.0pp
TV	85QNED82BCA	O	148	12	0	-	0	0%	2,932	132	3	24,042	8,014	0.1%	5,403	106	2	16,016	8,008	0.0%	↓45.7%	↑24.5%	↑50.0%	↑50.1%	↑0.1%	↑0.1pp
TV	OLED65B6PCA	-	51	1	0	-	0	0%	2,326	34	2	20,306	10,153	0.1%	3,271	70	5	39,491	7,898	0.2%	↓28.9%	↓51.4%	↓60.0%	↓48.6%	↑28.5%	↓0.1pp
TV	100QNED85BC	-	63	2	1	19,474	19,474	1.6%	1,165	19	1	19,474	19,474	0.1%	261	12	2	38,948	19,474	0.8%	↑346.4%	↑58.3%	↓50.0%	↓50.0%	0%	↓0.7pp
TV	OLED77B6PCA	-	60	0	0	-	0	0%	1,153	33	1	14,499	14,499	0.1%	2,502	48	2	28,998	14,499	0.1%	↓53.9%	↓31.2%	↓50.0%	↓50.0%	0%	0.0pp
TV	OLED55B6PCA	-	109	7	0	-	0	0%	1,580	58	2	13,968	6,984	0.1%	1,435	43	1	6,999	6,999	0.1%	↑10.1%	↑34.9%	↑100.0%	↑99.6%	↓0.2%	0.0pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	11	46	45	8,550	190	409.1%	9	0	0	-	0	0%	↑22.2%	-	-	-	-	↑409.1pp
TV	OLED48B6PCA	-	209	3	0	-	0	0%	2,439	46	1	5,999	5,999	0.0%	1,940	41	3	17,997	5,999	0.2%	↑25.7%	↑12.2%	↓66.7%	↓66.7%	0%	↓0.2pp
TV	65NANO80ACA	O	1	0	0	-	0	0%	70	3	1	2,944	2,944	1.4%	50	-5	0	-	0	0%	↑40.0%	↓160.0%	-	-	-	↑1.4pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	7	15	15	2,493	166	214.3%	12	0	0	-	0	0%	↓41.7%	-	-	-	-	↑214.3pp
MNT	27UP850K-W	-	458	15	7	13,023	1,860	1.5%	12,503	489	72	136,066	1,890	0.6%	3,094	177	35	67,865	1,939	1.1%	↑304.1%	↑176.3%	↑105.7%	↑100.5%	↓2.5%	↓0.5pp
MNT	27G850A-B	-	398	14	1	3,199	3,199	0.3%	11,850	312	19	56,961	2,998	0.2%	1,839	78	14	43,776	3,127	0.8%	↑544.4%	↑300.0%	↑35.7%	↑30.1%	↓4.1%	↓0.6pp
MNT	32GX870B-B	-	35	3	0	-	0	0%	2,037	81	4	31,796	7,949	0.2%	4,044	76	4	32,266	8,066	0.1%	↓49.6%	↑6.6%	0%	↓1.5%	↓1.5%	↑0.1pp
MNT	27UQ850V-W	-	68	1	1	2,999	2,999	1.5%	1,600	45	7	20,318	2,903	0.4%	708	17	0	-	0	0%	↑126.0%	↑164.7%	-	-	-	↑0.4pp
MNT	27G64NA-B	-	132	10	2	2,798	1,399	1.5%	925	69	11	15,389	1,399	1.2%	2,100	94	13	18,187	1,399	0.6%	↓56.0%	↓26.6%	↓15.4%	↓15.4%	0%	↑0.6pp
MNT	52G930B-B	-	7	0	0	-	0	0%	1,008	33	1	13,999	13,999	0.1%	1,054	26	3	43,572	14,524	0.3%	↓4.4%	↑26.9%	↓66.7%	↓67.9%	↓3.6%	↓0.2pp
MNT	45GX950A-B	-	111	4	0	-	0	0%	1,272	22	1	10,979	10,979	0.1%	2,351	63	2	23,998	11,999	0.1%	↓45.9%	↓65.1%	↓50.0%	↓54.3%	↓8.5%	0.0pp
MNT	27GX700A-B	-	48	1	0	-	0	0%	1,248	32	3	10,237	3,412	0.2%	1,319	29	1	3,299	3,299	0.1%	↓5.4%	↑10.3%	↑200.0%	↑210.3%	↑3.4%	↑0.1pp
MNT	27GX790A-B	-	47	1	1	4,939	4,939	2.1%	1,061	26	2	9,528	4,764	0.2%	591	5	0	-	0	0%	↑79.5%	↑420.0%	-	-	-	↑0.2pp
MNT	32UQ850V-W	-	18	0	0	-	0	0%	762	11	3	9,412	3,137	0.4%	466	6	1	3,099	3,099	0.2%	↑63.5%	↑83.3%	↑200.0%	↑203.7%	↑1.2%	↑0.2pp
MNT	27GM950B-B	-	118	2	0	-	0	0%	1,359	41	1	8,398	8,398	0.1%	1,324	11	0	-	0	0%	↑2.6%	↑272.7%	-	-	-	↑0.1pp
MNT	27G810A-B	-	41	1	0	-	0	0%	1,113	39	4	8,396	2,099	0.4%	833	10	1	2,299	2,299	0.1%	↑33.6%	↑290.0%	↑300.0%	↑265.2%	↓8.7%	↑0.3pp
MNT	25G590B-B	-	40	1	0	-	0	0%	1,888	21	1	7,599	7,599	0.1%	6,865	93	4	31,966	7,992	0.1%	↓72.5%	↓77.4%	↓75.0%	↓76.2%	↓4.9%	0.0pp
MNT	PU615U	O	7	0	0	-	0	0%	303	7	1	6,649	6,649	0.3%	383	7	1	6,789	6,789	0.3%	↓20.9%	0%	0%	↓2.1%	↓2.1%	0.0pp
MNT	32GX870A-B	-	47	1	0	-	0	0%	930	20	1	6,499	6,499	0.1%	617	4	0	-	0	0%	↑50.7%	↑400.0%	-	-	-	↑0.1pp
MNT	27G610A-B	-	16	2	0	-	0	0%	908	32	3	3,477	1,159	0.3%	145	1	0	-	0	0%	↑526.2%	↑3100.0%	-	-	-	↑0.3pp
MNT	27U711B-B	-	15	0	0	-	0	0%	641	1	2	2,848	1,424	0.3%	417	5	0	-	0	0%	↑53.7%	↓80.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	16	2	0	-	0	0%	347	6	1	1,699	1,699	0.3%	0	0	0	-	0	0%	-	-	-	-	-	↑0.3pp
MNT	27G411B-B	-	9	1	0	-	0	0%	403	11	1	849	849	0.2%	653	4	0	-	0	0%	↓38.3%	↑175.0%	-	-	-	↑0.2pp
MNT	24G411B-B	-	13	1	0	-	0	0%	1,112	28	1	649	649	0.1%	790	10	4	2,513	628	0.5%	↑40.8%	↑180.0%	↓75.0%	↓74.2%	↑3.3%	↓0.4pp
PC	16Z90U-K.ALB8C	-	12	0	0	-	0	0%	653	5	1	14,249	14,249	0.2%	371	-1	-1	-14,924	0	-0.3%	↑76.0%	↓600.0%	↓200.0%	↓195.5%	-	↑0.5pp
A/P	AS60GHWZ0	O	23	1	0	-	0	0%	521	21	2	3,372	1,686	0.4%	1,971	36	3	5,397	1,799	0.2%	↓73.6%	↓41.7%	↓33.3%	↓37.5%	↓6.3%	↑0.2pp
etc	DK2B	-	0	0	1	300	300	0%	3	0	2	600	300	66.7%	2	0	0	-	0	0%	↑50.0%	-	-	-	-	↑66.7pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2A	-	0	0	0	-	0	0%	2	0	1	300	300	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	5	0	1	300	300	20.0%	↓100.0%	-	↑100.0%	↓6.7%	↓53.3%	↓20.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/22) vs 前月同期 (08/01-08/22) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 229월 1일~9월 22일 누계			Aug. MTD Aug. 1 - Aug. 228월 1일~8월 22일 누계			vs Aug. Same Period Aug. 1 - Aug. 228월 1일~8월 22일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY90M2P	-	163	9	-	34	-	-	↑382.8%	NEW
	FCY10Y4M+RH10V3MVTW	-	154	8	-	57	15	-	↑168.6%	↓50.3%
	SC5GMR80H	17	102	38	-	139	-	NEW	↓26.4%	NEW
	FCY10Y4M	7	121	11	-	111	8	NEW	↑9.0%	↑27.4%
	FCY10R4M	6	114	6	2	162	9	↑200.0%	↓29.2%	↓37.6%
	FCY90N2W	-	121	3	-	55	-	-	↑121.9%	NEW
	S3GHM	8	72	41	-	27	11	NEW	↑166.7%	↑273.6%
	FCV13G4W+RH10V9AV4W	-	70	-	-	36	-	-	↑97.5%	-
	FCW12D4WA	-	43	4	-	17	-	-	↑153.6%	NEW
	FA12CA2C+RH10X75V2N	-	36	-	-	13	-	-	↑175.4%	-
REF	F544MMB95D	77	26	-	48	26	-	↑60.0%	↓1.2%	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	31	7	13	30	-	0.0%	↑3.0%	NEW
	S653MWW87D	-	50	-	-	42	-	-	↑20.4%	-
	F544MEP62D	26	24	-	26	-	-	0.0%	NEW	-
	S674MEG11D	-	25	21	-	20	-	-	↑25.8%	NEW
	S653MPY33D	20	8	-	-	9	-	NEW	↓5.6%	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	F544MEH85D	-	20	-	-	9	-	-	↑128.1%	-
	S674MPY11D	-	20	-	-	5	-	-	↑282.7%	-
LTV	65QNED82BCA	-	114	40	4	46	5	-	↑150.9%	↑667.3%
	OLED55G6PCA	-	97	-	-	65	-	-	↑49.5%	-
	75QNED82BCA	21	47	11	10	66	12	↑101.0%	↓28.5%	↓8.1%
	86QNED85BCA	-	72	6	9	29	-	-	↑144.2%	NEW
	OLED55C6PCA	-	77	-	-	16	-	-	↑384.8%	-
	OLED77C6PCA	-	58	-	-	78	-	-	↓25.1%	-
	75QNED85BCA	7	44	-	13	59	-	↓49.6%	↓26.0%	-
	65QNED85BCA	5	44	-	-	-	-	NEW	NEW	-
	86MRGB86BCA	21	24	-	-	-	-	NEW	NEW	-
	OLED42C6PCA	-	42	-	-	24	-	-	↑72.5%	-
MNT	27UP850K-W	7	123	6	8	60	-	↓5.3%	↑104.5%	NEW
	27G850A-B	6	51	-	3	41	-	↑110.7%	↑24.9%	-
	32GX870B-B	8	24	-	8	24	-	↓2.6%	↓1.2%	-
	27UQ850V-W	8	12	-	-	-	-	NEW	NEW	-
	27G64NA-B	-	15	-	-	18	-	-	↓15.4%	-
	52G930B-B	-	14	-	14	29	-	-	↓52.2%	-
	45GX950A-B	-	11	-	-	24	-	-	↓54.2%	-
	27GX700A-B	7	4	-	-	3	-	NEW	↑9.1%	-
	27GX790A-B	10	-	-	-	-	-	NEW	-	-
	32UQ850V-W	9	-	-	-	3	-	NEW	-	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
A/P	AS60GHWZ0	-	3	-	-	5	-	-	↓37.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.整体达成态势：截至9/22，MTD累计GMV 505.3K USD，达成率 77.1% 高于时间进度 73.3% 约3.8pp，领先优势稳固；较上月同期 419.5K USD 提升 +20.5%。今日贡献 28.9K USD。按近5日加速节奏（日均约24.7K），月末有望冲击目标 655K USD，整体达成健康。

2.LG.COM 仍为最大短板，达成率仅 71.1%（75.7K USD）。核心拖累来自 W/M：MTD 20.8K USD，环比上月同期 −65.1%，且 UV 下滑 48.0%、CVR 由 0.50% 降至 0.33%。建议核查 LG.COM 洗衣机类目引流投放与搜索排名，扭转结构性落后。

3.JD 是绝对增长引擎，贡献 79.3% 的 MTD GMV（400.9K USD），达成率 78.7% 居首。其 W/M 环比 +39.3%、Ref +32.9%、TV +18.5%，全品类普涨且转化改善（CVR 0.35% vs 0.27%）。建议维持资源倾斜，并择优从冲量转向利润结构优化。

4.TM 为新开门店，达成率 73.1%（MTD 28.7K USD），环比上月同期 UV 高增 85.6% 但 CVR 仅 0.04%，加购 1,711 件却难转化。流量在积累但成交漏斗偏薄，建议扩充在售 SKU、优化搜索排名与详情页，把加购流量导向成交。

5.品类环比全面向好，仅 A/P 下滑。REF 领涨 +41.3%（66.6K USD），TV +26.3%（150.0K USD），W/M +14.1%（233.9K USD）稳居基本盘，MNT 回升 +8.8%（51.9K USD）脱离尾部风险，PC 从零起步达 2.1K USD。建议对 REF/TV 加投，巩固增长动能。

6.唯一回落品类为 A/P，MTD 仅 0.5K USD，环比上月同期 −37.5%，UV 大幅下滑 73.6%、CVR 由 0.15% 升至 0.38%（低流量下样本失真）。体量虽小但连续走弱，建议排查 listing 质量、库存与竞品定价，防止进一步萎缩。

7.型号结构生变：FCY90M2P 以 MTD 171.9K RMB 登顶 #1，超越原榜首洗烘套装；其 UV 5,824、CVR 1.4% 远高于腰部型号。该型号是 W/M 环比 +14.1% 的核心驱动。建议保供货、加投曝光，并借势复制到同系列高转化型号。

8.转化洼地值得挖潜：SC5GMR80H（UV 8,007、CVR 0.1%）、S3GHM（UV 22,646、CVR 0.1%）、65QNED82BCA（UV 24,784、CVR 0.2%）流量可观但转化偏低。建议在详情页、价格与组合促销上做针对性优化，把高 UV 转化为成交，撬动增量。

1.9월 전체 달성 현황: 9/22 기준 MTD 누적 GMV 505.3K USD, 달성률 77.1%로 경과율 73.3% 대비 약 3.8pp 우위를 보이며 선행 추세가 견고함. 전월 동기 419.5K USD 대비 +20.5% 상승. 금일 28.9K USD 기여. 최근 5일 가속 페이스(일평균 약 24.7K) 기준, 월말 목표 655K USD 달성 가능성이 높으며 전체 달성은 양호한 상태임.

2.LG.COM은 여전히 최대 약점으로 달성률 71.1%(75.7K USD)에 불과함. 핵심 부진 요인은 W/M: MTD 20.8K USD로 전월 동기 대비 −65.1% 하락, UV는 48.0% 감소하며 CVR은 0.50%에서 0.33%로 하락. LG.COM 세탁기 카테고리 유입 광고 및 검색 순위를 점검하여 구조적 부진을 시정해야 함.

3.JD는 절대적 성장 동력으로 MTD GMV의 79.3%(400.9K USD)를 차지하며 달성률 78.7%로 1위. W/M 전월 동기 대비 +39.3%, Ref +32.9%, TV +18.5%로 전 카테고리 고르게 상승했고 전환 효율도 개선됨(CVR 0.35% vs 0.27%). 자원 집중을 유지하되, 선택적 물량 확대에서 이익 구조 최적화로 전환을 검토할 것.

4.TM은 신규 오픈 스토어로 달성률 73.1%(MTD 28.7K USD), 전월 동기 대비 UV 85.6% 급증했으나 CVR은 0.04%에 불과, 장바구니 1,711건이나 전환 부진. 트래픽은 축적 중이나 구매 퍼널이 얇음. 판매 SKU 확대, 검색 순위 및 상세페이지 최적화로 장바구니 트래픽을 실구매로 유도할 것.

5.카테고리 전월 동기 대비 전반 호조, A/P만 하락. REF가 +41.3%(66.6K USD)로 선두 상승, TV +26.3%(150.0K USD), W/M +14.1%(233.9K USD)로 기본축 견고, MNT는 +8.8%(51.9K USD) 반등하며 꼬리 리스크 탈피, PC는 제로에서 2.1K USD 도달. REF/TV에 프로모션을 가중하여 성장 모멘텀을 공고히 할 것.

6.유일하게 하락한 카테고리는 A/P로 MTD 0.5K USD에 불과, 전월 동기 대비 −37.5% 하락, UV 73.6% 급감, CVR은 0.15%에서 0.38%로 상승(저트래픽 표본 왜곡). 규모는 작으나 지속적 약세이므로 리스팅 품질, 재고, 경쟁사 가격을 점검하여 추가 축소를 방지할 것.

7.모델 구조 변화: FCY90M2P가 MTD 171.9K RMB로 1위 등극, 기존 1위 세탁건조 콤보 추월. UV 5,824, CVR 1.4%로 중위권 모델보다 월등히 높음. 해당 모델은 W/M 전월 동기 대비 +14.1%의 핵심 동인. 공급 안정 및 노출 확대를 유지하고, 동 시리즈 고전환 모델로 복제 적용할 것.

8.전환 부진 모델의 잠재력 확보 필요: SC5GMR80H(UV 8,007, CVR 0.1%), S3GHM(UV 22,646, CVR 0.1%), 65QNED82BCA(UV 24,784, CVR 0.2%)는 트래픽은 충분하나 전환이 저조. 상세페이지, 가격, 묶음 프로모션에서 표적 최적화를 통해 높은 UV를 실구매로 전환시키고 추가 성장을 견인할 것.