LGECH D2C Daily Report

Update: 2026-09-17

Channel × Product Performance · Period 09/01 - 09/16 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-16 당일)42.1 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/16)366.8 K USD

Net GMV Target AchievementGMV 목표 달성률56.0%366.8 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM54Net GMV K USDProg.

45.6%

Retail JD287Net GMV K USDProg.

58.6%

Retail TM26Net GMV K USDProg.

54.5%

W/M181

前月同期 174 K USD전월 동기

↑4.2%

REF50

前月同期 36 K USD전월 동기

↑37.1%

LTV101

前月同期 92 K USD전월 동기

↑9.3%

MNT33

前月同期 32 K USD전월 동기

↑3.0%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 0 K USD전월 동기

↓50.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/16 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/16 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/16 Daily9/16 당일						Sep MTD Sep 1 - Sep 169월 1일~9월 16일 누계						vs Aug. Same Period Aug. 1 - Aug. 168월 1일~8월 16일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	5,525	245	31	15.3	494	0.56%	85,577	3,328	332	180.8	544	0.39%	↑13.2%	↑55.9%	↑11.8%	↑4.2%	↓6.8%	0.00pp	259.0	69.8%
D2C	REF	1,242	43	2	2.0	1,020	0.16%	21,934	784	44	50.0	1,136	0.20%	↓11.3%	↑32.2%	↑37.5%	↑37.1%	↓0.3%	↑0.07pp	65.5	76.2%
D2C	LTV	5,462	135	13	20.7	1,590	0.24%	77,152	2,181	157	100.8	642	0.20%	↑14.2%	↑59.7%	↑124.3%	↑9.3%	↓51.3%	↑0.10pp	252.5	39.9%
D2C	MNT	2,164	67	11	4.0	368	0.51%	39,324	1,030	87	32.7	375	0.22%	↑76.2%	↑103.2%	↑50.0%	↑3.0%	↓31.3%	↓0.04pp	75.7	43.1%
D2C	PC	110	0	0	0	0	0.00%	2,163	8	1	2.1	2,108	0.05%	↑124.6%	↑14.3%	-	↑18901.3%	-	↑0.05pp	2.3	93.3%
D2C	A/P	33	0	0	0	0	0.00%	415	14	1	0.2	248	0.24%	↓76.8%	↓50.0%	↓50.0%	↓50.7%	↓1.5%	↑0.13pp	-	-
D2C	TTL	14,536	490	57	42.1	738	0.39%	226,565	7,345	622	366.6	589	0.27%	↑17.4%	↑58.4%	↑35.5%	↑9.6%	↓19.1%	↑0.04pp	655.0	56.0%
LG.COM	W/M	456	0	2	1.4	717	0.44%	6,650	48	19	17.0	892	0.29%	↓36.5%	↓39.2%	↓74.3%	↓71.5%	↑10.9%	↓0.42pp	38.7	43.8%
LG.COM	REF	146	1	1	1.4	1,419	0.68%	2,209	35	18	23.0	1,279	0.81%	↓25.3%	↑600.0%	↑38.5%	↑28.1%	↓7.5%	↑0.38pp	23.7	97.0%
LG.COM	LTV	249	2	1	0.8	773	0.40%	4,070	84	66	7.5	113	1.62%	↓25.0%	↑281.8%	↑842.9%	↓10.1%	↓90.5%	↑1.49pp	35.0	21.3%
LG.COM	MNT	455	17	2	1.5	766	0.44%	10,855	66	13	3.9	304	0.12%	↑59.1%	↑120.0%	↑44.4%	↓15.6%	↓41.5%	↓0.01pp	20.3	19.4%
LG.COM	PC	107	0	0	0	0	0.00%	2,063	7	1	2.1	2,108	0.05%	↑137.9%	↓22.2%	-	-	-	↑0.05pp	-	-
LG.COM	A/P	23	0	0	0	0	0.00%	174	0	0	0	0	0.00%	↓70.6%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	1,436	20	6	5.2	860	0.42%	26,021	240	117	53.5	457	0.45%	↓4.1%	↑65.5%	↑13.6%	↓40.9%	↓48.0%	↑0.07pp	117.8	45.4%
JD	W/M	3,130	185	29	13.9	478	0.93%	45,602	2,600	298	147.5	495	0.65%	↑0.5%	↑62.2%	↑38.0%	↑32.3%	↓4.1%	↑0.18pp	194.4	75.9%
JD	REF	887	36	0	0	0	0.00%	16,415	667	21	23.4	1,116	0.13%	↑14.3%	↑58.8%	↑10.5%	↑19.6%	↑8.2%	0.00pp	39.5	59.2%
JD	LTV	3,542	114	10	18.6	1,858	0.28%	51,480	1,823	83	87.7	1,056	0.16%	↓0.4%	↑55.7%	↑38.3%	↑5.8%	↓23.5%	↑0.05pp	204.5	42.9%
JD	MNT	1,096	35	9	2.5	279	0.82%	17,138	778	72	28.2	391	0.42%	↑19.0%	↑72.5%	↑50.0%	↑8.9%	↓27.4%	↑0.09pp	48.6	57.9%
JD	PC	3	0	0	0	0	0.00%	100	1	0	0	0	0.00%	↑4.2%	↓150.0%	-	↓100.0%	-	0.00pp	2.3	0%
JD	A/P	7	0	0	0	0	0.00%	130	8	1	0.2	248	0.77%	↓88.2%	↓57.9%	↓50.0%	↓50.7%	↓1.5%	↑0.59pp	-	-
JD	TTL	8,665	370	48	35.0	728	0.55%	130,865	5,877	475	287.0	604	0.36%	↑3.0%	↑60.5%	↑37.7%	↑19.4%	↓13.3%	↑0.09pp	489.3	58.6%
TM	W/M	1,939	60	0	0	0	0.00%	33,325	680	15	16.3	1,090	0.05%	↑68.9%	↑50.1%	↑114.3%	↑559.8%	↑207.9%	↑0.01pp	26.0	62.9%
TM	REF	209	6	1	0.6	620	0.48%	3,310	82	5	3.5	703	0.15%	↓55.3%	↓51.2%	-	↓416.8%	-	↑0.15pp	2.3	155.5%
TM	LTV	1,671	19	2	1.3	656	0.12%	21,602	274	8	5.7	713	0.04%	↑106.4%	↑58.4%	↑166.7%	↑431.5%	↑99.3%	↑0.01pp	12.9	44.1%
TM	MNT	613	15	0	0	0	0.00%	11,331	186	2	0.6	279	0.02%	↑937.6%	↑615.4%	↑100.0%	↓52.7%	↓76.4%	↓0.07pp	6.8	8.2%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	3	0	0	0	0	0.00%	111	6	0	0	0	0.00%	↑16.8%	↓33.3%	-	-	-	0.00pp	-	-
TM	TTL	4,435	100	3	1.9	644	0.07%	69,679	1,228	30	26.1	871	0.04%	↑79.6%	↑48.1%	↑172.7%	↑621.6%	↑164.6%	↑0.01pp	48.0	54.5%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 16 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 16일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/16 Daily · 09/01-09/16 MTD · vs 08/01-08/16 · Showing 93 models with sales) (9/16 당일 · 09/01-09/16 누계 · 대비 08/01-08/16 · 판매 발생 93개 모델)

Product	Model	专供 전용	9/16 Daily9/16 당일						Sep MTD Sep 1 - Sep 169월 1일~9월 16일 누계						Aug. MTD Aug. 1 - Aug. 168월 1일~8월 16일 누계						vs Aug. Same Period Aug. 1 - Aug. 168월 1일~8월 16일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	S3GHM	O	1,315	52	0	-	0	0%	13,518	431	13	121,405	9,339	0.1%	8,661	306	2	19,998	9,999	0.0%	↑56.1%	↑40.8%	↑550.0%	↑507.1%	↓6.6%	↑0.1pp
WM	FCY90M2P	-	262	13	6	11,040	1,840	2.3%	3,426	238	57	121,292	2,128	1.7%	2,658	90	13	23,648	1,819	0.5%	↑28.9%	↑164.4%	↑338.5%	↑412.9%	↑17.0%	↑1.2pp
WM	FCY10Y4M+RH10V3MVTW	O	459	7	2	12,653	6,326	0.4%	7,702	195	17	104,584	6,152	0.2%	6,491	125	10	44,571	4,457	0.2%	↑18.7%	↑56.0%	↑70.0%	↑134.6%	↑38.0%	0.0pp
WM	FCY10Y4M	O	704	15	0	-	0	0%	17,788	367	62	102,797	1,658	0.3%	11,725	244	61	111,788	1,833	0.5%	↑51.7%	↑50.4%	↑1.6%	↓8.0%	↓9.5%	↓0.2pp
WM	FCY10R4M	O	214	13	3	2,942	981	1.4%	5,644	240	51	100,870	1,978	0.9%	6,951	223	73	134,416	1,841	1.1%	↓18.8%	↑7.6%	↓30.1%	↓25.0%	↑7.4%	↓0.2pp
WM	SC5GMR80H	-	227	25	0	-	0	0%	4,411	293	5	97,838	19,568	0.1%	3,444	141	6	118,771	19,795	0.2%	↑28.1%	↑107.8%	↓16.7%	↓17.6%	↓1.1%	↓0.1pp
WM	FCY90N2W	-	320	24	10	17,751	1,775	3.1%	3,186	221	44	72,417	1,646	1.4%	346	-16	3	150	50	0.9%	↑820.8%	↓1481.2%	↑1366.7%	↑48178.0%	↑3191.7%	↑0.5pp
WM	FCV13G4W+RH10V9AV4W	-	99	6	0	-	0	0%	1,549	115	7	61,458	8,780	0.5%	3,066	108	5	35,537	7,107	0.2%	↓49.5%	↑6.5%	↑40.0%	↑72.9%	↑23.5%	↑0.3pp
WM	FCW12D4WA	-	55	1	3	11,773	3,924	5.5%	914	49	13	46,509	3,578	1.4%	813	18	4	12,733	3,183	0.5%	↑12.4%	↑172.2%	↑225.0%	↑265.3%	↑12.4%	↑0.9pp
WM	S3IF	-	96	5	0	-	0	0%	1,165	47	3	34,855	11,618	0.3%	877	43	1	9,307	9,307	0.1%	↑32.8%	↑9.3%	↑200.0%	↑274.5%	↑24.8%	↑0.2pp
WM	WT1310BGA	-	60	1	0	-	0	0%	937	11	3	34,197	11,399	0.3%	1,464	7	0	-	0	0%	↓36.0%	↑57.1%	-	-	-	↑0.3pp
WM	SC5MSR40	-	81	5	1	15,999	15,999	1.2%	1,466	71	2	31,469	15,734	0.1%	1,397	59	2	32,598	16,299	0.1%	↑4.9%	↑20.3%	0%	↓3.5%	↓3.5%	0.0pp
WM	FCW12Y4WA	-	199	4	0	-	0	0%	2,068	82	5	25,379	5,076	0.2%	1,460	31	4	19,089	4,772	0.3%	↑41.6%	↑164.5%	↑25.0%	↑33.0%	↑6.4%	↓0.1pp
WM	FA12CA2C+RH10X75V2N	-	116	18	1	12,174	12,174	0.9%	1,364	125	3	24,398	8,133	0.2%	3,405	114	1	12,999	12,999	0.0%	↓59.9%	↑9.6%	↑200.0%	↑87.7%	↓37.4%	↑0.2pp
WM	FH12X9BCA	-	55	2	0	-	0	0%	970	21	3	22,479	7,493	0.3%	524	9	2	10,549	5,274	0.4%	↑85.1%	↑133.3%	↑50.0%	↑113.1%	↑42.1%	↓0.1pp
WM	FN23WQH	-	48	4	0	-	0	0%	790	39	2	21,968	10,984	0.3%	860	11	1	10,999	10,999	0.1%	↓8.1%	↑254.5%	↑100.0%	↑99.7%	↓0.1%	↑0.2pp
WM	FH12X9WCA	-	89	4	0	-	0	0%	1,631	47	2	20,301	10,150	0.1%	1,197	33	1	9,999	9,999	0.1%	↑36.3%	↑42.4%	↑100.0%	↑103.0%	↑1.5%	0.0pp
WM	DH12X4WC2	-	24	2	0	-	0	0%	378	33	2	13,923	6,962	0.5%	649	13	1	6,943	6,943	0.2%	↓41.8%	↑153.8%	↑100.0%	↑100.5%	↑0.3%	↑0.3pp
WM	RH10V3MVTW	-	30	0	0	-	0	0%	373	17	4	13,115	3,279	1.1%	652	7	0	-	0	0%	↓42.8%	↑142.9%	-	-	-	↑1.1pp
WM	FA12CA2C	-	36	3	1	6,221	6,221	2.8%	444	33	2	12,770	6,385	0.5%	369	8	4	3,657	914	1.1%	↑20.3%	↑312.5%	↓50.0%	↑249.2%	↑598.4%	↓0.6pp
WM	DH12X4SC2	-	11	0	1	4,900	4,900	9.1%	211	5	2	12,385	6,192	0.9%	544	7	3	22,451	7,484	0.6%	↓61.2%	↓28.6%	↓33.3%	↓44.8%	↓17.3%	↑0.3pp
WM	RH10X77VEN	-	0	0	0	-	0	0%	13	0	2	12,234	6,117	15.4%	2	0	0	-	0	0%	↑550.0%	-	-	-	-	↑15.4pp
WM	FW12X4WC2+DH12X4WC2	-	35	0	1	50	50	2.9%	389	22	3	11,208	3,736	0.8%	438	19	1	10,719	10,719	0.2%	↓11.2%	↑15.8%	↑200.0%	↑4.6%	↓65.1%	↑0.6pp
WM	S3BF	-	39	1	0	-	0	0%	975	13	1	10,915	10,915	0.1%	611	13	0	-	0	0%	↑59.6%	0%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	18	2	0	-	0	0%	354	23	2	10,715	5,358	0.6%	829	17	1	4,844	4,844	0.1%	↓57.3%	↑35.3%	↑100.0%	↑121.2%	↑10.6%	↑0.5pp
WM	FA12DA2C	-	0	0	0	-	0	0%	29	4	2	10,695	5,348	6.9%	9	1	0	-	0	0%	↑222.2%	↑300.0%	-	-	-	↑6.9pp
WM	RH10V3AV6W	-	14	1	1	3,827	3,827	7.1%	102	7	4	10,608	2,652	3.9%	14	0	0	-	0	0%	↑628.6%	-	-	-	-	↑3.9pp
WM	FMY10Y4PF	O	5	0	0	-	0	0%	408	22	5	9,926	1,985	1.2%	620	43	11	21,816	1,983	1.8%	↓34.2%	↓48.8%	↓54.5%	↓54.5%	↑0.1%	↓0.6pp
WM	RH10V9AV4W	-	10	1	-1	-4,797	0	-10.0%	167	10	2	9,649	4,824	1.2%	555	11	1	6,142	6,142	0.2%	↓69.9%	↓9.1%	↑100.0%	↑57.1%	↓21.5%	↑1.0pp
WM	RH10X75V2N	-	9	0	0	-	0	0%	173	17	1	7,655	7,655	0.6%	572	10	0	-	0	0%	↓69.8%	↑70.0%	-	-	-	↑0.6pp
WM	FMY10Y4PF+RH10V3PV8WS	-	0	0	0	-	0	0%	712	28	1	6,341	6,341	0.1%	1,724	49	0	201	0	0%	↓58.7%	↓42.9%	-	↑3054.7%	-	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	2	0	0	-	0	0%	↑50.0%	-	-	-	-	↑33.3pp
WM	FY14CJ0E	-	18	2	0	-	0	0%	321	12	2	5,820	2,910	0.6%	361	4	0	-	0	0%	↓11.1%	↑200.0%	-	-	-	↑0.6pp
WM	FW12X4SC2	-	14	0	1	4,799	4,799	7.1%	228	10	1	4,799	4,799	0.4%	496	5	2	8,530	4,265	0.4%	↓54.0%	↑100.0%	↓50.0%	↓43.7%	↑12.5%	0.0pp
WM	FY10EK2E	-	23	1	1	4,099	4,099	4.3%	297	12	1	4,586	4,586	0.3%	285	8	1	4,172	4,172	0.4%	↑4.2%	↑50.0%	0%	↑9.9%	↑9.9%	↓0.1pp
WM	FCW12Y4PA	-	26	1	0	-	0	0%	224	16	2	3,981	1,990	0.9%	213	9	2	4,047	2,024	0.9%	↑5.2%	↑77.8%	0%	↓1.6%	↓1.6%	0.0pp
WM	FMW10Y4WA	-	39	3	0	-	0	0%	405	21	0	172	0	0%	1,176	36	4	11,158	2,790	0.3%	↓65.6%	↓41.7%	↓100.0%	↓98.5%	↓100.0%	↓0.3pp
Ref	F544MMB95D	-	150	10	1	9,594	9,594	0.7%	3,274	130	8	80,052	10,006	0.2%	5,014	107	4	38,376	9,594	0.1%	↓34.7%	↑21.5%	↑100.0%	↑108.6%	↑4.3%	↑0.1pp
Ref	F664MPY88D	-	72	2	0	-	0	0%	1,340	60	4	60,620	15,155	0.3%	1,011	21	1	17,011	17,011	0.1%	↑32.5%	↑185.7%	↑300.0%	↑256.4%	↓10.9%	↑0.2pp
Ref	F544MEH62D	-	181	5	0	-	0	0%	3,210	112	7	43,392	6,199	0.2%	9,059	228	5	21,513	4,303	0.1%	↓64.6%	↓50.9%	↑40.0%	↑101.7%	↑44.1%	↑0.1pp
Ref	S674MEG11D	-	362	9	1	4,189	4,189	0.3%	5,920	163	9	36,809	4,090	0.2%	1,488	43	4	9,834	2,458	0.3%	↑297.8%	↑279.1%	↑125.0%	↑274.3%	↑66.4%	↓0.1pp
Ref	F544MEP62D	-	67	3	0	-	0	0%	1,095	58	5	35,632	7,126	0.5%	1,112	35	4	26,178	6,544	0.4%	↓1.5%	↑65.7%	↑25.0%	↑36.1%	↑8.9%	↑0.1pp
Ref	S653MEP87D	-	41	5	0	-	0	0%	578	46	2	21,545	10,772	0.3%	597	16	0	-	0	0%	↓3.2%	↑187.5%	-	-	-	↑0.3pp
Ref	S653MWW87D	-	105	5	0	-	0	0%	1,381	46	2	20,282	10,141	0.1%	1,526	34	3	29,979	9,993	0.2%	↓9.5%	↑35.3%	↓33.3%	↓32.3%	↑1.5%	↓0.1pp
Ref	S653MPY33D	-	77	1	0	-	0	0%	472	31	3	19,633	6,544	0.6%	919	14	0	-	0	0%	↓48.6%	↑121.4%	-	-	-	↑0.6pp
Ref	S674MPY11D	-	154	3	0	-	0	0%	2,722	101	3	10,010	3,337	0.1%	1,098	27	4	5,178	1,294	0.4%	↑147.9%	↑274.1%	↓25.0%	↑93.3%	↑157.8%	↓0.3pp
Ref	F544MEH85D	-	11	0	0	-	0	0%	1,729	33	1	9,789	9,789	0.1%	1,914	41	0	-	0	0%	↓9.7%	↓19.5%	-	-	-	↑0.1pp
TV	65QNED82BCA	O	1,329	21	3	13,370	4,457	0.2%	15,334	326	21	84,932	4,044	0.1%	11,783	186	12	31,469	2,622	0.1%	↑30.1%	↑75.3%	↑75.0%	↑169.9%	↑54.2%	0.0pp
TV	86QNED85BCA	-	675	6	1	8,792	8,792	0.1%	11,474	101	9	78,102	8,678	0.1%	1,461	31	4	28,282	7,070	0.3%	↑685.4%	↑225.8%	↑125.0%	↑176.2%	↑22.7%	↓0.2pp
TV	OLED55G6PCA	-	228	8	1	10,499	10,499	0.4%	3,125	63	8	75,178	9,397	0.3%	5,508	115	6	53,980	8,997	0.1%	↓43.3%	↓45.2%	↑33.3%	↑39.3%	↑4.5%	↑0.2pp
TV	OLED55C6PCA	-	125	5	0	-	0	0%	1,761	71	9	61,214	6,802	0.5%	2,211	62	-1	-7,904	0	-0.0%	↓20.4%	↑14.5%	↓1000.0%	↓874.5%	-	↑0.5pp
TV	75QNED85BCA	-	105	2	0	-	0	0%	1,727	61	6	42,913	7,152	0.3%	2,610	43	8	57,468	7,184	0.3%	↓33.8%	↑41.9%	↓25.0%	↓25.3%	↓0.4%	0.0pp
TV	OLED77C6PCA	-	194	2	2	39,323	19,662	1.0%	3,081	99	2	39,323	19,662	0.1%	5,111	109	5	77,950	15,590	0.1%	↓39.7%	↓9.2%	↓60.0%	↓49.6%	↑26.1%	0.0pp
TV	75QNED82BCA	O	230	7	0	-775	0	0%	3,460	124	6	35,069	5,845	0.2%	3,719	88	9	53,636	5,960	0.2%	↓7.0%	↑40.9%	↓33.3%	↓34.6%	↓1.9%	0.0pp
TV	OLED48C6PCA	-	285	3	0	-	0	0%	3,853	81	5	32,703	6,541	0.1%	4,828	90	7	39,819	5,688	0.1%	↓20.2%	↓10.0%	↓28.6%	↓17.9%	↑15.0%	0.0pp
TV	65QNED85BCA	-	224	3	0	-	0	0%	3,525	103	9	27,318	3,035	0.3%	265	3	0	-	0	0%	↑1230.2%	↑3333.3%	-	-	-	↑0.3pp
TV	OLED65C6PCA	-	168	4	1	12,671	12,671	0.6%	2,259	61	2	26,160	13,080	0.1%	2,394	41	1	13,499	13,499	0.0%	↓5.6%	↑48.8%	↑100.0%	↑93.8%	↓3.1%	↑0.1pp
TV	65MRGB86BCA	-	135	4	1	6,378	6,378	0.7%	1,862	42	4	25,561	6,390	0.2%	2,663	52	1	5,604	5,604	0.0%	↓30.1%	↓19.2%	↑300.0%	↑356.1%	↑14.0%	↑0.2pp
TV	85QNED82BCA	O	148	8	0	-	0	0%	2,145	94	3	24,042	8,014	0.1%	4,279	75	1	8,011	8,011	0.0%	↓49.9%	↑25.3%	↑200.0%	↑200.1%	0%	↑0.1pp
TV	86MRGB86BCA	-	73	2	1	11,999	11,999	1.4%	665	35	2	22,448	11,224	0.3%	1,158	23	0	-	0	0%	↓42.6%	↑52.2%	-	-	-	↑0.3pp
TV	OLED65B6PCA	-	73	1	1	10,807	10,807	1.4%	1,972	32	2	20,306	10,153	0.1%	2,441	49	5	39,491	7,898	0.2%	↓19.2%	↓34.7%	↓60.0%	↓48.6%	↑28.5%	↓0.1pp
TV	OLED42C6PCA	-	108	6	0	-	0	0%	1,570	56	3	18,237	6,079	0.2%	1,637	42	2	12,198	6,099	0.1%	↓4.1%	↑33.3%	↑50.0%	↑49.5%	↓0.3%	↑0.1pp
TV	OLED65G6PCA	-	48	1	1	18,189	18,189	2.1%	2,259	111	1	18,189	18,189	0.0%	1,954	52	0	-	0	0%	↑15.6%	↑113.5%	-	-	-	0.0pp
TV	OLED77B6PCA	-	36	1	0	-	0	0%	692	21	1	14,499	14,499	0.1%	1,696	28	2	28,998	14,499	0.1%	↓59.2%	↓25.0%	↓50.0%	↓50.0%	0%	0.0pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	8	45	45	8,550	190	562.5%	5	0	0	-	0	0%	↑60.0%	-	-	-	-	↑562.5pp
TV	75MRGB86BCA	-	72	1	1	8,444	8,444	1.4%	1,403	37	1	8,444	8,444	0.1%	1,231	22	1	8,506	8,506	0.1%	↑14.0%	↑68.2%	0%	↓0.7%	↓0.7%	0.0pp
TV	OLED55B6PCA	-	67	3	0	-	0	0%	931	30	1	6,969	6,969	0.1%	1,029	30	0	-	0	0%	↓9.5%	0%	-	-	-	↑0.1pp
TV	OLED48B6PCA	-	135	3	0	-	0	0%	1,176	20	1	5,999	5,999	0.1%	1,352	29	1	5,999	5,999	0.1%	↓13.0%	↓31.0%	0%	0%	0%	0.0pp
TV	65NANO80ACA	O	6	0	0	-	0	0%	61	3	1	2,944	2,944	1.6%	41	-5	0	-	0	0%	↑48.8%	↓160.0%	-	-	-	↑1.6pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	6	15	15	2,493	166	250.0%	7	0	0	-	0	0%	↓14.3%	-	-	-	-	↑250.0pp
MNT	27UP850K-W	-	583	29	6	11,394	1,899	1.0%	9,889	386	47	88,901	1,892	0.5%	1,493	92	17	33,583	1,976	1.1%	↑562.4%	↑319.6%	↑176.5%	↑164.7%	↓4.3%	↓0.6pp
MNT	27G850A-B	-	570	16	0	-	0	0%	9,257	226	13	38,987	2,999	0.1%	1,072	40	5	16,095	3,219	0.5%	↑763.5%	↑465.0%	↑160.0%	↑142.2%	↓6.8%	↓0.4pp
MNT	32GX870B-B	-	45	0	0	-	0	0%	1,678	56	3	23,797	7,932	0.2%	2,516	47	5	40,765	8,153	0.2%	↓33.3%	↑19.1%	↓40.0%	↓41.6%	↓2.7%	0.0pp
MNT	52G930B-B	-	9	0	0	-	0	0%	965	32	1	13,999	13,999	0.1%	756	18	1	14,274	14,274	0.1%	↑27.6%	↑77.8%	0%	↓1.9%	↓1.9%	0.0pp
MNT	27GX700A-B	-	34	2	0	-	0	0%	978	23	4	13,736	3,434	0.4%	680	22	1	3,299	3,299	0.1%	↑43.8%	↑4.5%	↑300.0%	↑316.4%	↑4.1%	↑0.3pp
MNT	27UQ850V-W	-	54	1	1	2,754	2,754	1.9%	1,279	32	4	11,451	2,863	0.3%	397	10	0	-	0	0%	↑222.2%	↑220.0%	-	-	-	↑0.3pp
MNT	25G590B-B	-	120	4	1	7,599	7,599	0.8%	1,597	15	1	7,599	7,599	0.1%	3,379	56	5	39,965	7,993	0.1%	↓52.7%	↓73.2%	↓80.0%	↓81.0%	↓4.9%	0.0pp
MNT	PU615U	O	26	1	0	-	0	0%	244	4	1	6,649	6,649	0.4%	248	2	2	13,488	6,744	0.8%	↓1.6%	↑100.0%	↓50.0%	↓50.7%	↓1.4%	↓0.4pp
MNT	27G810A-B	-	15	0	2	4,198	2,099	13.3%	784	27	3	6,297	2,099	0.4%	537	3	1	2,299	2,299	0.2%	↑46.0%	↑800.0%	↑200.0%	↑173.9%	↓8.7%	↑0.2pp
MNT	27GX790A-B	-	77	1	0	-	0	0%	809	12	1	5,649	5,649	0.1%	357	3	0	-	0	0%	↑126.6%	↑300.0%	-	-	-	↑0.1pp
MNT	32UQ850V-W	-	31	0	0	-	0	0%	658	6	1	3,134	3,134	0.2%	290	4	2	6,398	3,199	0.7%	↑126.9%	↑50.0%	↓50.0%	↓51.0%	↓2.0%	↓0.5pp
MNT	27U711B-B	-	27	0	0	-	0	0%	574	0	2	2,848	1,424	0.3%	257	3	0	-	0	0%	↑123.3%	↓100.0%	-	-	-	↑0.3pp
MNT	27G64NA-B	-	16	1	1	1,399	1,399	6.2%	374	21	2	2,798	1,399	0.5%	1,636	68	9	12,591	1,399	0.6%	↓77.1%	↓69.1%	↓77.8%	↓77.8%	0%	↓0.1pp
MNT	27G610A-B	-	72	1	0	-	0	0%	687	25	2	2,278	1,139	0.3%	32	-2	0	-	0	0%	↑2046.9%	↓1350.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	10	1	0	-	0	0%	283	3	1	1,699	1,699	0.4%	0	0	0	-	0	0%	-	-	-	-	-	↑0.4pp
MNT	27G411B-B	-	5	0	0	-	0	0%	372	9	1	849	849	0.3%	443	2	0	-	0	0%	↓16.0%	↑350.0%	-	-	-	↑0.3pp
MNT	24G411B-B	-	12	0	0	-	0	0%	1,011	20	1	649	649	0.1%	534	6	2	1,265	632	0.4%	↑89.3%	↑233.3%	↓50.0%	↓48.7%	↑2.6%	↓0.3pp
MNT	27GM950B-B	-	77	1	0	-	0	0%	990	29	0	399	0	0%	727	7	0	-	0	0%	↑36.2%	↑314.3%	-	-	-	0.0pp
PC	16Z90U-K.ALB8C	-	28	0	0	-	0	0%	579	2	1	14,249	14,249	0.2%	236	-1	-1	-14,924	0	-0.4%	↑145.3%	↓300.0%	↓200.0%	↓195.5%	-	↑0.6pp
A/P	AS60GHWZ0	O	33	0	0	-	0	0%	415	14	1	1,673	1,673	0.2%	1,787	28	2	3,398	1,699	0.1%	↓76.8%	↓50.0%	↓50.0%	↓50.8%	↓1.5%	↑0.1pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2B	-	0	0	1	300	300	0%	2	0	1	300	300	50.0%	1	0	0	-	0	0%	↑100.0%	-	-	-	-	↑50.0pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/16) vs 前月同期 (08/01-08/16) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 169월 1일~9월 16일 누계			Aug. MTD Aug. 1 - Aug. 168월 1일~8월 16일 누계			vs Aug. Same Period Aug. 1 - Aug. 168월 1일~8월 16일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	S3GHM	8	72	41	-	9	11	NEW	↑700.0%	↑273.6%
	FCY90M2P	-	116	6	-	24	0	-	↑392.3%	↑2700.0%
	FCY10Y4M+RH10V3MVTW	-	97	8	-	45	-	-	↑117.3%	NEW
	FCY10Y4M	7	88	8	-	103	8	NEW	↓15.3%	↓4.8%
	FCY10R4M	4	91	6	2	129	3	↑100.0%	↓29.8%	↑100.0%
	SC5GMR80H	17	42	38	-	119	-	NEW	↓64.6%	NEW
	FCY90N2W	-	72	-	-	0	-	-	↑72300.0%	-
	FCV13G4W+RH10V9AV4W	-	62	-	-	36	-	-	↑73.2%	-
	FCW12D4WA	-	42	4	-	13	-	-	↑234.6%	NEW
	S3IF	-	35	-	-	9	-	-	↑275.3%	-
REF	F544MMB95D	67	13	-	38	-	-	↑75.0%	NEW	-
	F664MPY88D	27	34	-	-	17	-	NEW	↑100.0%	-
	F544MEH62D	13	23	7	6	22	-	↑101.5%	↑4.0%	NEW
	S674MEG11D	-	20	17	-	10	-	-	↑103.1%	NEW
	F544MEP62D	20	16	-	26	-	-	↓25.2%	NEW	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	S653MWW87D	-	20	-	-	30	-	-	↓32.3%	-
	S653MPY33D	20	-	-	-	-	-	NEW	-	-
	S674MPY11D	-	10	-	-	5	-	-	↑92.3%	-
	F544MEH85D	-	10	-	-	-	-	-	NEW	-
LTV	65QNED82BCA	-	58	26	4	27	1	-	↑117.1%	↑3212.5%
	86QNED85BCA	-	72	6	9	19	-	-	↑270.1%	NEW
	OLED55G6PCA	-	75	-	-	54	-	-	↑39.3%	-
	OLED55C6PCA	-	61	-	-	-	-	-	NEW	-
	75QNED85BCA	7	36	-	13	44	-	↓49.6%	↓18.0%	-
	OLED77C6PCA	-	39	-	-	78	-	-	↓49.6%	-
	75QNED82BCA	5	24	6	5	42	6	0.0%	↓42.6%	↓9.4%
	OLED48C6PCA	-	33	-	-	40	-	-	↓17.8%	-
	65QNED85BCA	5	23	-	-	-	-	NEW	NEW	-
	OLED65C6PCA	-	26	-	-	14	-	-	↑94.1%	-
MNT	27UP850K-W	4	82	4	6	28	-	↓36.8%	↑192.1%	NEW
	27G850A-B	3	36	-	-	16	-	NEW	↑123.0%	-
	32GX870B-B	8	16	-	8	33	-	↓2.6%	↓50.9%	-
	52G930B-B	-	14	-	14	-	-	-	NEW	-
	27GX700A-B	7	7	-	-	3	-	NEW	↑115.2%	-
	27UQ850V-W	8	3	-	-	-	-	NEW	NEW	-
	25G590B-B	8	-	-	-	32	8	NEW	-	-
	PU615U	-	7	-	-	14	-	-	↓51.1%	-
	27G810A-B	-	6	-	-	2	-	-	↑173.9%	-
	27GX790A-B	-	6	-	-	-	-	-	NEW	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
	16Z90U-K.ALB9C	-	-	-	-	-	-	-	-	-
A/P	AS60GHWZ0	-	2	-	-	3	-	-	↓50.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.【整体达成稳中向好】整体达成稳中向好。截至 9/16，MTD 累计 GMV 366.8K USD，月目标达成率 56.0%，领先时间进度 53.3% 约 2.7 个百分点；单日 9/16 流水 42.1K USD。对比上月同期（8/1–8/16），MTD 由 334.4K 提升至 366.8K，环比 +9.7%。当前节奏略超时间线，但距月目标 655.0K 仍差 288.2K，下旬需维持 20K+/日方可稳达。建议按品类缺口分解冲刺资源。

2.【渠道高度依赖 JD】渠道高度依赖 JD。JD 以 287.0K USD 贡献全渠道 78.2% GMV，达成率 58.6%，是达成基本盘；LG.COM 仅 53.7K（14.6%）、达成率 45.6%，落后时间进度 7.7 个百分点，为三渠道最弱；TM 为新开店，26.1K（7.1%）、达成率 54.5%。JD 单点依赖偏高，若其促销或库存波动将直接拖累全局，建议强化 LG.COM 引流与 TM 爬坡，分散渠道风险。

3.【WM 领跑品类增长】WM 是增长主引擎。WM MTD 180.8K USD，环比上月同期 +4.2%，进度 69.8% 领跑全品类；其规模占整体近半，是达成超时间线的核心支撑。Ref 表现亮眼，+37.1%（50.0K）进度 76.2%；MNT +3.0%（32.7K）进度 43.1%。TV 虽 +9.3%（100.8K）但进度仅 39.9%，缺口最为突出。PC 由 0 起步至 2.1K、进度 93.3%，体量小但爬坡快。

4.【WM 头部型号驱动增量】WM 增量由头部型号驱动。TOP5 型号全部为 WM：S3GHM（121.4K RMB）、FCY90M2P（121.3K）、FCY10Y4M+RH10V3MVTW（104.6K）、FCY10Y4M（102.8K）、FCY10R4M（100.9K）。5 款合计约 551K RMB，集中度高且专供占比大（11 个专供 SKU 占 SKU GMV 的 23.9%）。型号结构即本期关键解释变量——头部 WM 型号上架与促销直接拉动整体环比 +9.7%。需防范单型号依赖，避免促销结束后的断档。

5.【高流量低转化型号待修补】高流量低转化型号需修补。S3GHM（WM）UV 高达 13,518 但 CVR 仅 0.1%，仍凭高客单贡献 121.4K RMB；65QNED82BCA（TV）UV 15,334、CVR 0.1%，GMV 84.9K；SC5GMR80H（WM）UV 4,411、CVR 0.1%。三者流量可观却转化洼地，详情页与价格策略是瓶颈。建议针对高 UV 低 CVR 型号优化页面内容、强化促销组合与搜索词覆盖，把流量真正转为订单。

6.【LG.COM 自有站明显走弱】LG.COM 自有站明显走弱。LG.COM MTD 53.7K USD，环比上月同期 −40.9%，达成率仅 45.6%；其中 WM 由 59.5K 降至 17.0K（−71.5%），TV −10.1%、MNT −15.6%，仅 Ref +28.1%。自有站作为品牌与专供主阵地却环比大幅回落，反映引流与转化双弱。建议复盘 LG.COM 流量来源、专供页面与促销资源倾斜，避免其成为整体达成的短板。

7.【TV 进度缺口最大】TV 是进度最大缺口。TV MTD 100.8K USD，目标 252.5K，进度仅 39.9%，低于时间进度 13.4 个百分点，为各主力品类最落后。环比虽 +9.3%，但 D2C TV ASP 由 1,317.7 降至 642.2 USD，量增价跌拖慢金额；JD TV 进度 42.9%、D2C 39.9% 均偏低。建议补充 TV 中高价位型号供给与曝光，平衡 ASP 与规模，避免月末 TV 成为拖累。

8.【流量快于金额，转化承压】流量增长快于金额，转化承压。整体 UV 环比 +17.4%，GMV 仅 +9.6%，CVR 由 0.24% 微升至 0.27%。结构性矛盾突出：D2C MNT UV +76.2% 但 GMV 仅 +3.0%；TM MNT UV +937.6% 而 GMV −52.7%；TM TV UV +106.4% 但 GMV +431.5% 显量价齐升。说明多数渠道流量未有效转化。建议聚焦高 UV 低 CVR 品类与型号，夯实加购到下单漏斗。

9.【A/P 收缩与专供支撑】A/P 小品类持续收缩。A/P MTD 0.2K USD，环比上月同期 −50.7%（0.5K→0.2K），UV 由 1,787 降至 415、CVR 0.11%→0.24%。体量虽小却连续回落，需排查 listing 质量与库存可用性。另专供型号贡献 SKU GMV 的 23.9%（11/93 SKU），是 WM 与 TV 稳定的隐形支撑，建议保障专供品库存与页面权重，巩固头部型号基本盘。

1.[전체 달성 안정적 개선세] 전체 달성은 안정적 개선세. 9/16 기준 MTD 누적 GMV 366.8K USD, 월 목표 달성률 56.0%, 경과율 53.3% 대비 약 2.7%p 선행. 9/16 당일 매출 42.1K USD. 전월 동기(8/1–8/16) 대비 MTD는 334.4K에서 366.8K로 +9.7% 상승. 현재 추세는 경과율을 소폭 상회하나 월 목표 655.0K 대비 288.2K 부족. 하순에도 일 20K+ 수준 유지 시 목표 달성 가능. 카테고리별 잔여 격차를 분해해 막판 리소스를 집중할 것을 권고.

2.[채널이 JD에 고도 의존] 채널이 JD에 고도 의존. JD는 287.0K USD로 전채널 GMV의 78.2%를 차지, 달성률 58.6%로 달성의 기둥. LG.COM은 53.7K(14.6%), 달성률 45.6%로 경과율 대비 7.7%p 뒤처져 세 채널 중 최약. TM은 신규 오픈 채널로 26.1K(7.1%), 달성률 54.5%. JD 단일 의존도가 높아 프로모션·재고 변동 시 전체에 직접 타격. LG.COM 유입 강화 및 TM 램프업으로 채널 리스크를 분산할 것을 권고.

3.[WM이 카테고리 성장 선도] WM이 성장의 주엔진. WM MTD 180.8K USD, 전월 동기 대비 +4.2%, 진도율 69.8%로 전 카테고리 선두. 규모가 전체의 절반에 육박해 경과율 초과 달성의 핵심 버팀목. Ref는 +37.1%(50.0K), 진도 76.2%로 두드러지며, MNT는 +3.0%(32.7K), 진도 43.1%. TV는 +9.3%(100.8K)이나 진도 39.9%로 격차가 가장 뚜렷. PC는 0에서 2.1K로 진도 93.3%, 규모는 작으나 가파른 램프업.

4.[WM 헤드 모델이 증분 견인] WM 증분은 헤드 모델이 견인. TOP5 모델 전부 WM: S3GHM(121.4K RMB), FCY90M2P(121.3K), FCY10Y4M+RH10V3MVTW(104.6K), FCY10Y4M(102.8K), FCY10R4M(100.9K). 5개 합계 약 551K RMB로 집중도 높고 전용 비중 큼(전용 SKU 11개가 SKU GMV의 23.9% 차지). 모델 구조가 금기의 핵심 설명 변수—헤드 WM 모델의 출시·프로모션이 전체 전월 동기 +9.7%를 직접 견인. 단일 모델 의존을 경계하고 프로모션 종료 후 단절을 방지할 것.

5.[고트래픽·저전환 모델 보완 필요] 고트래픽·저전환 모델 보완 필요. S3GHM(WM) UV 13,518이나 CVR 0.1%로 고객단가 덕에 121.4K RMB 기여. 65QNED82BCA(TV) UV 15,334, CVR 0.1%, GMV 84.9K. SC5GMR80H(WM) UV 4,411, CVR 0.1%. 셋 다 트래픽은 풍부하나 전환 부진, 상세페이지와 가격 전략이 병목. 고UV·저CVR 모델 대상 페이지 콘텐츠 최적화, 프로모션 조합 강화, 검색어 커버리지 확대로 트래픽을 실제 주문으로 전환할 것을 권고.

6.[LG.COM 자사몰 뚜렷히 약화] LG.COM 자사몰이 뚜렷히 약화. LG.COM MTD 53.7K USD, 전월 동기 대비 −40.9%, 달성률 45.6%. WM은 59.5K에서 17.0K로 −71.5%, TV −10.1%, MNT −15.6%, Ref만 +28.1%. 브랜드·전용 모델 거점인 자사몰이 전월 동기 대비 크게 후퇴하며 유입·전환 동시 부진 반영. LG.COM 트래픽 유입 경로, 전용 페이지, 프로모션 리소스 편중을 재점검해 전체 달성의 약점이 되지 않도록 할 것.

7.[TV 진도 격차 최대] TV가 진도 최대 격차. TV MTD 100.8K USD, 목표 252.5K, 진도 39.9%로 경과율 대비 13.4%p 낮아 주력 카테고리 중 최후위. 전월 동기 대비 +9.3%이나 D2C TV ASP가 1,317.7에서 642.2 USD로 하락, 수량 증가·단가 하락이 금액 성장 지연. JD TV 진도 42.9%, D2C 39.9% 모두 저조. TV 중고가 모델 공급·노출 보강해 ASP와 규모 균형 잡고 월말 TV 발목 잡기 방지할 것.

8.[트래픽이 금액을 상회, 전환 압박] 트래픽 증가가 금액 상회, 전환 압박. 전체 UV 전월 동기 대비 +17.4%, GMV는 +9.6%에 그치고 CVR은 0.24%에서 0.27%로 소폭 상승. 구조적 모순 두드러짐: D2C MNT UV +76.2%이나 GMV +3.0% 수준, TM MNT UV +937.6%인데 GMV −52.7%, TM TV UV +106.4%에 GMV +431.5%로 수량·단가 동반 상승. 다수 채널 트래픽 효율적 전환 안 됨. 고UV·저CVR 카테고리·모델 집중 및 장바구니→주문 퍼널 보강 권고.

9.[A/P 축소와 전용 모델 지지] A/P 소카테고리 지속 축소. A/P MTD 0.2K USD, 전월 동기 대비 −50.7%(0.5K→0.2K), UV 1,787에서 415로, CVR 0.11%→0.24%. 규모 작으나 연속 후퇴, 리스팅 품질과 재고 가용성 점검 필요. 한편 전용 모델이 SKU GMV의 23.9%(11/93 SKU) 기여하며 WM·TV 안정의 보이지 않는 버팀목. 전용품 재고와 페이지 가중치 보장으로 헤드 모델 기본판 공고히 할 것을 권고.