LGECH D2C Daily Report

Update: 2026-09-21

Channel × Product Performance · Period 09/01 - 09/20 · Unit: K USD · Rate: ¥6.76/USD · Net GMV = GMV - Cancel

Today Net GMV당일 Net GMV (2026-09-20 당일)30.5 K USD

MTD Net GMV월 누계 Net GMV (09/01 - 09/20)458.5 K USD

Net GMV Target AchievementGMV 목표 달성률70.0%458.5 / 655 K USD

平台别 Net GMV vs Target플랫폼별 Net GMV vs 목표Unit: K USD / 단위: K USD

Net GMVTarget

产品别 Net GMV / 前月同期제품별 Net GMV / 전월 동기

MTD前月同期(전월 동기)

平台 Target 达成率플랫폼 목표 달성률

LG.COM68Net GMV K USDProg.

63.7%

Retail JD363Net GMV K USDProg.

71.3%

Retail TM28Net GMV K USDProg.

70.3%

W/M218

前月同期 194 K USD전월 동기

↑12.8%

REF62

前月同期 44 K USD전월 동기

↑40.7%

LTV131

前月同期 108 K USD전월 동기

↑21.4%

MNT44

前月同期 47 K USD전월 동기

↓4.8%

PC2

前月同期 0 K USD전월 동기

↑18901.3%

A/P0

前月同期 0 K USD전월 동기

↓0.7%

产品别 Traffic & GMV 分析 (by Channel)제품별 유입 및 GMV 분석 (채널별)

9/20 Daily · Sep MTD · vs Aug. Same Period · Net GMV Unit: K USD · ASP Unit: USD/EA 9/20 당일 · 9월 누계 · 8월 동기 대비 · GMV 단위: K USD · ASP 단위: USD/EA

UV / Cart Customers / EA / Net GMV / ASP / CVR

Channel 채널	Product 제품	9/20 Daily9/20 당일						Sep MTD Sep 1 - Sep 209월 1일~9월 20일 누계						vs Aug. Same Period Aug. 1 - Aug. 208월 1일~8월 20일 대비						KPI제품별 KPI
Channel 채널	Product 제품	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV K USD	ASP USD/EA	CVR	UV	Cart Customers	EA	Net GMV	ASP	CVR pp	Target K USD	Prog.
D2C	W/M	6,115	278	27	16.5	611	0.44%	109,423	4,281	404	218.3	540	0.37%	↑13.7%	↑49.3%	↑14.1%	↑12.8%	↓1.1%	0.00pp	303.1	72.0%
D2C	REF	1,763	67	3	4.6	1,517	0.17%	27,516	997	54	61.7	1,143	0.20%	↓9.2%	↑24.6%	↑38.5%	↑40.7%	↑1.6%	↑0.07pp	93.8	65.8%
D2C	LTV	6,081	207	6	5.8	967	0.10%	99,585	2,876	191	131.3	687	0.19%	↑18.3%	↑55.4%	↑112.2%	↑21.4%	↓42.8%	↑0.08pp	190.6	68.8%
D2C	MNT	1,909	90	9	3.4	382	0.47%	46,060	1,327	115	44.4	386	0.25%	↑36.3%	↑75.8%	↑29.2%	↓4.8%	↓26.3%	↓0.01pp	62.7	70.7%
D2C	PC	60	8	0	0	0	0.00%	2,375	17	1	2.1	2,108	0.04%	↑67.5%	↑142.9%	-	↑18901.3%	-	↑0.04pp	3.9	54.4%
D2C	A/P	28	4	1	0.3	251	3.57%	484	19	2	0.5	250	0.41%	↓74.9%	↓40.6%	0%	↓0.7%	↓0.7%	↑0.31pp	0.9	55.0%
D2C	TTL	15,956	654	46	30.5	664	0.29%	285,443	9,517	767	458.3	598	0.27%	↑15.2%	↑50.8%	↑33.6%	↑16.7%	↓12.7%	↑0.04pp	655.0	70.0%
LG.COM	W/M	154	2	0	0	0	0.00%	7,327	61	22	19.0	866	0.30%	↓48.6%	↓26.5%	↓70.3%	↓68.0%	↑7.6%	↓0.22pp	31.8	60.0%
LG.COM	REF	37	0	0	0	0	0.00%	2,414	37	20	25.4	1,271	0.83%	↓41.5%	↑640.0%	↑33.3%	↑24.8%	↓6.4%	↑0.46pp	36.1	70.4%
LG.COM	LTV	79	2	0	0	0	0.00%	4,438	93	71	15.4	216	1.60%	↓39.2%	↑173.5%	↑610.0%	↑21.3%	↓82.9%	↑1.46pp	26.4	58.1%
LG.COM	MNT	165	18	0	0	0	0.00%	11,531	109	16	5.6	350	0.14%	↓5.9%	↑165.9%	↑45.5%	↑4.3%	↓28.3%	↑0.05pp	8.2	68.1%
LG.COM	PC	54	8	0	0	0	0.00%	2,243	15	1	2.1	2,108	0.04%	↑73.6%	↑66.7%	-	-	-	↑0.04pp	3.9	54.4%
LG.COM	A/P	6	0	0	0	0	0.00%	190	0	0	0	0	0.00%	↓72.1%	-	-	-	-	0.00pp	-	-
LG.COM	TTL	495	30	0	0	0	0.00%	28,143	315	130	67.5	520	0.46%	↓29.5%	↑83.1%	↑18.2%	↓31.0%	↓41.7%	↑0.19pp	106.4	63.5%
JD	W/M	4,278	226	27	16.5	611	0.63%	61,232	3,374	366	184.1	503	0.60%	↑4.3%	↑50.7%	↑36.1%	↑40.0%	↑2.9%	↑0.14pp	245.8	74.9%
JD	REF	1,543	60	3	4.6	1,517	0.19%	21,038	853	28	32.1	1,148	0.13%	↑12.3%	↑36.5%	↑16.7%	↑30.6%	↑11.9%	0.00pp	50.9	63.1%
JD	LTV	4,709	174	6	5.8	967	0.13%	68,030	2,398	109	108.2	993	0.16%	↑6.1%	↑49.7%	↑43.4%	↑15.4%	↓19.5%	↑0.04pp	159.3	67.9%
JD	MNT	1,237	65	9	3.4	382	0.73%	20,982	984	97	38.2	394	0.46%	↑9.3%	↑45.3%	↑26.0%	↓4.6%	↓24.3%	↑0.06pp	53.0	72.1%
JD	PC	6	0	0	0	0	0.00%	132	2	0	0	0	0.00%	↑4.8%	↓200.0%	-	↓100.0%	-	0.00pp	-	-
JD	A/P	8	0	1	0.3	251	12.50%	150	9	2	0.5	250	1.33%	↓86.7%	↓59.1%	0%	↓0.7%	↓0.7%	↑1.16pp	0.5	109.7%
JD	TTL	11,781	525	46	30.5	664	0.39%	171,564	7,620	602	363.2	603	0.35%	↑5.9%	↑47.6%	↑34.4%	↑25.0%	↓7.0%	↑0.07pp	509.4	71.3%
TM	W/M	1,683	50	0	0	0	0.00%	40,864	846	16	15.2	949	0.04%	↑75.8%	↑55.2%	↑45.5%	↑532.6%	↑334.9%	↓0.01pp	25.6	59.4%
TM	REF	183	7	0	0	0	0.00%	4,064	107	6	4.2	692	0.15%	↓45.6%	↓37.1%	-	↓474.2%	-	↑0.15pp	6.8	61.2%
TM	LTV	1,293	31	0	0	0	0.00%	27,117	385	11	7.7	698	0.04%	↑112.7%	↑79.1%	↑175.0%	↑345.6%	↑62.0%	↑0.01pp	5.0	154.5%
TM	MNT	507	7	0	0	0	0.00%	13,547	234	2	0.6	279	0.01%	↑478.4%	↑532.4%	↑100.0%	↓52.7%	↓76.4%	↓0.03pp	1.5	37.3%
TM	PC	0	0	0	0	0	0.00%	0	0	0	0	0	0.00%	-	-	-	-	-	0.00pp	-	-
TM	A/P	14	4	0	0	0	0.00%	144	10	0	0	0	0.00%	↑24.1%	0%	-	-	-	0.00pp	0.5	0%
TM	TTL	3,680	99	0	0	0	0.00%	85,736	1,582	35	27.6	788	0.04%	↑86.7%	↑61.9%	↑118.8%	↑557.5%	↑200.6%	↑0.01pp	39.3	70.3%

说明：本模块为 Net GMV 流量漏斗分析，按渠道(C) × 产品(P) 维度展开；D2C = LG.COM + JD + TM 合计；Cart Customers 以加购人数为日常大盘口径；JD 使用"加购客户数"，TM 使用"商品加购人数"，LG.COM 使用原表"加购数"。Prog. = Sep 1 - Sep 20 Net GMV。본 모듈은 GMV 유입 퍼널 분석으로 채널(C) × 제품(P) 차원으로 전개됩니다. D2C = LG.COM + JD + TM 합계입니다. Cart Customers는 일상 대시보드 기준의 장바구니 고객수입니다. JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 원본의 가구매 수를 사용했습니다. Prog. = 9월 1일~9월 20일 Net GMV입니다.

全产品 SKU 实绩详细전 제품 SKU 실적 상세

Unit: RMB / 단위: RMB(9/20 Daily · 09/01-09/20 MTD · vs 08/01-08/20 · Showing 98 models with sales) (9/20 당일 · 09/01-09/20 누계 · 대비 08/01-08/20 · 판매 발생 98개 모델)

Product	Model	专供 전용	9/20 Daily9/20 당일						Sep MTD Sep 1 - Sep 209월 1일~9월 20일 누계						Aug. MTD Aug. 1 - Aug. 208월 1일~8월 20일 누계						vs Aug. Same Period Aug. 1 - Aug. 208월 1일~8월 20일 대비
Product	Model	专供 전용	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP RMB	CVR	UV	Cart	EA	Net GMV	ASP	CVR
WM	FCY10Y4M+RH10V3MVTW	O	267	9	8	50,499	6,312	3.0%	9,301	238	27	161,833	5,994	0.3%	7,576	145	13	65,070	5,005	0.2%	↑22.8%	↑64.1%	↑107.7%	↑148.7%	↑19.7%	↑0.1pp
WM	SC5GMR80H	-	910	46	1	19,998	19,998	0.1%	6,493	444	8	157,834	19,729	0.1%	4,105	181	7	138,740	19,820	0.2%	↑58.2%	↑145.3%	↑14.3%	↑13.8%	↓0.5%	↓0.1pp
WM	FCY90M2P	-	368	23	4	10,375	2,594	1.1%	4,779	314	70	155,123	2,216	1.5%	3,788	134	16	27,820	1,739	0.4%	↑26.2%	↑134.3%	↑337.5%	↑457.6%	↑27.5%	↑1.1pp
WM	S3GHM	O	1,569	37	0	-	0	0%	20,086	552	13	121,405	9,339	0.1%	10,181	365	2	19,998	9,999	0.0%	↑97.3%	↑51.2%	↑550.0%	↑507.1%	↓6.6%	↑0.1pp
WM	FCY10Y4M	O	489	15	2	4,583	2,292	0.4%	19,975	438	72	121,391	1,686	0.4%	14,087	309	65	112,114	1,725	0.5%	↑41.8%	↑41.7%	↑10.8%	↑8.3%	↓2.3%	↓0.1pp
WM	FCY90N2W	-	604	49	7	15,524	2,218	1.2%	5,153	355	65	110,468	1,700	1.3%	1,709	71	23	41,199	1,791	1.3%	↑201.5%	↑400.0%	↑182.6%	↑168.1%	↓5.1%	0.0pp
WM	FCY10R4M	O	294	22	3	5,854	1,951	1.0%	6,624	288	55	110,112	2,002	0.8%	9,378	327	90	170,719	1,897	1.0%	↓29.4%	↓11.9%	↓38.9%	↓35.5%	↑5.5%	↓0.2pp
WM	FCV13G4W+RH10V9AV4W	-	106	9	1	8,668	8,668	0.9%	1,976	148	8	59,628	7,454	0.4%	3,793	153	5	35,537	7,107	0.1%	↓47.9%	↓3.3%	↑60.0%	↑67.8%	↑4.9%	↑0.3pp
WM	FCW12D4WA	-	63	1	1	-4,011	-4,011	1.6%	1,199	58	15	46,609	3,107	1.3%	1,189	32	5	16,750	3,350	0.4%	↑0.8%	↑81.2%	↑200.0%	↑178.3%	↓7.2%	↑0.9pp
WM	S3IF	-	113	8	0	-	0	0%	1,601	62	3	34,855	11,618	0.2%	1,154	49	1	9,307	9,307	0.1%	↑38.7%	↑26.5%	↑200.0%	↑274.5%	↑24.8%	↑0.1pp
WM	WT1310BGA	-	30	1	0	-	0	0%	1,086	15	3	34,197	11,399	0.3%	1,677	9	0	-	0	0%	↓35.2%	↑66.7%	-	-	-	↑0.3pp
WM	SC5MSR40	-	29	0	0	-	0	0%	1,578	71	2	31,469	15,734	0.1%	1,681	69	2	32,598	16,299	0.1%	↓6.1%	↑2.9%	0%	↓3.5%	↓3.5%	0.0pp
WM	FCW12Y4WA	-	209	2	0	-	0	0%	2,908	104	5	25,379	5,076	0.2%	2,174	46	6	22,969	3,828	0.3%	↑33.8%	↑126.1%	↓16.7%	↑10.5%	↑32.6%	↓0.1pp
WM	FA12CA2C+RH10X75V2N	-	146	12	0	-	0	0%	1,845	173	3	24,398	8,133	0.2%	4,149	141	1	-1,500	-1,500	0.0%	↓55.5%	↑22.7%	↑200.0%	↓1726.5%	↓642.2%	↑0.2pp
WM	FH12X9BCA	-	36	1	0	-	0	0%	1,133	26	3	22,479	7,493	0.3%	742	17	2	10,549	5,274	0.3%	↑52.7%	↑52.9%	↑50.0%	↑113.1%	↑42.1%	0.0pp
WM	FN23WQH	-	49	5	0	-	0	0%	1,024	53	2	21,968	10,984	0.2%	1,193	21	1	10,999	10,999	0.1%	↓14.2%	↑152.4%	↑100.0%	↑99.7%	↓0.1%	↑0.1pp
WM	FH12X9WCA	-	56	1	0	-	0	0%	1,861	55	2	20,301	10,150	0.1%	1,605	44	1	9,999	9,999	0.1%	↑16.0%	↑25.0%	↑100.0%	↑103.0%	↑1.5%	0.0pp
WM	RH10V9AV4W	-	10	0	0	-	0	0%	221	13	4	19,550	4,888	1.8%	690	13	2	11,666	5,833	0.3%	↓68.0%	0%	↑100.0%	↑67.6%	↓16.2%	↑1.5pp
WM	DH12X4WC2	-	21	2	0	-	0	0%	463	43	3	18,723	6,241	0.6%	846	22	1	6,943	6,943	0.1%	↓45.3%	↑95.5%	↑200.0%	↑169.7%	↓10.1%	↑0.5pp
WM	FA12CA2C	-	35	1	0	-	0	0%	575	42	3	17,709	5,903	0.5%	458	13	4	3,657	914	0.9%	↑25.5%	↑223.1%	↓25.0%	↑384.2%	↑545.7%	↓0.4pp
WM	RH10V3MVTW	-	25	1	0	-	0	0%	438	19	4	13,115	3,279	0.9%	887	10	1	5,098	5,098	0.1%	↓50.6%	↑90.0%	↑300.0%	↑157.3%	↓35.7%	↑0.8pp
WM	DH12X4SC2	-	7	0	0	-	0	0%	250	6	2	12,385	6,192	0.8%	706	8	3	22,451	7,484	0.4%	↓64.6%	↓25.0%	↓33.3%	↓44.8%	↓17.3%	↑0.4pp
WM	RH10X77VEN	-	2	0	0	-	0	0%	19	0	2	12,234	6,117	10.5%	3	0	0	-	0	0%	↑533.3%	-	-	-	-	↑10.5pp
WM	FW12X4SC2+DH12X4SC2	-	32	3	0	-	0	0%	467	32	1	11,999	11,999	0.2%	260	17	0	-	0	0%	↑79.6%	↑88.2%	-	-	-	↑0.2pp
WM	FW12X4WC2+DH12X4WC2	-	37	3	0	-	0	0%	536	29	3	11,208	3,736	0.6%	572	27	1	10,719	10,719	0.2%	↓6.3%	↑7.4%	↑200.0%	↑4.6%	↓65.1%	↑0.4pp
WM	S3BF	-	36	2	0	-	0	0%	1,083	17	1	10,915	10,915	0.1%	839	16	0	-	0	0%	↑29.1%	↑6.2%	-	-	-	↑0.1pp
WM	RH10V9PV2WR	-	17	0	0	-	0	0%	427	26	2	10,715	5,358	0.5%	1,022	19	1	4,844	4,844	0.1%	↓58.2%	↑36.8%	↑100.0%	↑121.2%	↑10.6%	↑0.4pp
WM	FA12DA2C	-	0	0	0	-	0	0%	32	4	2	10,695	5,348	6.2%	9	1	0	-	0	0%	↑255.6%	↑300.0%	-	-	-	↑6.2pp
WM	FMY10Y4PF	O	0	0	0	-	0	0%	413	22	5	9,926	1,985	1.2%	851	49	13	24,689	1,899	1.5%	↓51.5%	↓55.1%	↓61.5%	↓59.8%	↑4.5%	↓0.3pp
WM	FY10EK2E	-	26	1	0	-	0	0%	374	17	3	8,885	2,962	0.8%	337	8	1	4,172	4,172	0.3%	↑11.0%	↑112.5%	↑200.0%	↑113.0%	↓29.0%	↑0.5pp
WM	RH10X75V2N	-	6	0	0	-	0	0%	210	17	1	7,655	7,655	0.5%	717	11	0	-	0	0%	↓70.7%	↑54.5%	-	-	-	↑0.5pp
WM	RH10V3AV6W	-	0	0	0	-	0	0%	110	7	3	6,781	2,260	2.7%	15	0	0	-	0	0%	↑633.3%	-	-	-	-	↑2.7pp
WM	FMY10Y4PF+RH10V3PV8WS	-	0	0	0	-	0	0%	716	28	1	6,341	6,341	0.1%	2,242	70	0	201	0	0%	↓68.1%	↓60.0%	-	↑3054.7%	-	↑0.1pp
WM	RH10X76V2N	-	0	0	0	-	0	0%	3	1	1	6,250	6,250	33.3%	2	0	0	-	0	0%	↑50.0%	-	-	-	-	↑33.3pp
WM	FY14CJ0E	-	14	2	0	-	0	0%	383	17	2	5,820	2,910	0.5%	433	6	0	-	0	0%	↓11.5%	↑183.3%	-	-	-	↑0.5pp
WM	FW12X4WC2	-	82	3	0	-	0	0%	1,534	55	1	4,399	4,399	0.1%	784	9	1	4,737	4,737	0.1%	↑95.7%	↑511.1%	0%	↓7.1%	↓7.1%	0.0pp
WM	FCW12Y4PA	-	17	1	0	-	0	0%	305	21	2	3,981	1,990	0.7%	283	16	2	4,047	2,024	0.7%	↑7.8%	↑31.2%	0%	↓1.6%	↓1.6%	0.0pp
WM	FCV13G4W	-	69	0	0	-	0	0%	676	34	1	3,729	3,729	0.1%	1,871	37	1	3,674	3,674	0.1%	↓63.9%	↓8.1%	0%	↑1.5%	↑1.5%	0.0pp
WM	FMW10Y4WA	-	19	1	0	-	0	0%	537	27	1	2,671	2,671	0.2%	1,642	48	6	16,858	2,810	0.4%	↓67.3%	↓43.8%	↓83.3%	↓84.2%	↓4.9%	↓0.2pp
WM	FW12X4SC2	-	24	1	0	-	0	0%	328	13	0	605	0	0%	664	7	2	8,530	4,265	0.3%	↓50.6%	↑85.7%	↓100.0%	↓92.9%	↓100.0%	↓0.3pp
Ref	F544MMB95D	-	336	7	0	-	0	0%	4,020	153	9	89,646	9,961	0.2%	6,086	142	6	60,901	10,150	0.1%	↓33.9%	↑7.7%	↑50.0%	↑47.2%	↓1.9%	↑0.1pp
Ref	F664MPY88D	-	70	1	0	-	0	0%	1,686	67	4	60,620	15,155	0.2%	1,305	34	0	-	0	0%	↑29.2%	↑97.1%	-	-	-	↑0.2pp
Ref	F544MEH62D	-	253	9	1	7,504	7,504	0.4%	4,002	142	8	50,897	6,362	0.2%	10,053	262	7	35,556	5,079	0.1%	↓60.2%	↓45.8%	↑14.3%	↑43.1%	↑25.3%	↑0.1pp
Ref	S653MWW87D	-	125	9	2	19,975	9,988	1.6%	1,832	68	5	50,245	10,049	0.3%	1,832	49	4	41,732	10,433	0.2%	0%	↑38.8%	↑25.0%	↑20.4%	↓3.7%	↑0.1pp
Ref	F544MEP62D	-	90	8	1	8,005	8,005	1.1%	1,394	78	7	50,182	7,169	0.5%	1,424	55	4	26,178	6,544	0.3%	↓2.1%	↑41.8%	↑75.0%	↑91.7%	↑9.5%	↑0.2pp
Ref	S674MEG11D	-	435	16	0	-	0	0%	7,389	213	10	41,108	4,111	0.1%	2,199	72	6	19,809	3,302	0.3%	↑236.0%	↑195.8%	↑66.7%	↑107.5%	↑24.5%	↓0.2pp
Ref	S653MPY33D	-	55	4	0	-	0	0%	775	43	4	28,132	7,033	0.5%	1,225	19	0	-	0	0%	↓36.7%	↑126.3%	-	-	-	↑0.5pp
Ref	S653MEP87D	-	113	3	0	-	0	0%	890	57	2	21,545	10,772	0.2%	806	20	0	-	0	0%	↑10.4%	↑185.0%	-	-	-	↑0.2pp
Ref	S674MPY11D	-	250	10	-1	-4,724	0	-0.4%	3,479	137	4	15,009	3,752	0.1%	1,618	48	4	5,178	1,294	0.2%	↑115.0%	↑185.4%	0%	↑189.9%	↑189.9%	↓0.1pp
Ref	F544MEH85D	-	6	0	0	-	0	0%	1,749	33	1	9,789	9,789	0.1%	2,500	62	1	8,897	8,897	0.0%	↓30.0%	↓46.8%	0%	↑10.0%	↑10.0%	↑0.1pp
TV	65QNED82BCA	O	1,502	45	3	12,787	4,262	0.2%	21,572	469	35	145,612	4,160	0.2%	14,815	256	14	40,367	2,883	0.1%	↑45.6%	↑83.2%	↑150.0%	↑260.7%	↑44.3%	↑0.1pp
TV	OLED55G6PCA	-	261	7	0	-	0	0%	4,069	86	9	86,167	9,574	0.2%	6,511	138	7	64,979	9,283	0.1%	↓37.5%	↓37.7%	↑28.6%	↑32.6%	↑3.1%	↑0.1pp
TV	86QNED85BCA	-	170	6	0	-	0	0%	12,238	120	9	78,102	8,678	0.1%	1,844	40	4	28,282	7,070	0.2%	↑563.7%	↑200.0%	↑125.0%	↑176.2%	↑22.7%	↓0.1pp
TV	OLED55C6PCA	-	170	8	0	-	0	0%	2,326	96	12	76,553	6,379	0.5%	2,756	79	0	5	0	0%	↓15.6%	↑21.5%	-	↑1530960.0%	-	↑0.5pp
TV	75QNED82BCA	O	237	7	0	-	0	0%	4,412	154	12	67,924	5,660	0.3%	4,660	122	12	65,627	5,469	0.3%	↓5.3%	↑26.2%	0%	↑3.5%	↑3.5%	0.0pp
TV	75QNED85BCA	-	159	2	1	7,420	7,420	0.6%	2,275	76	7	50,333	7,190	0.3%	3,233	63	9	64,876	7,208	0.3%	↓29.6%	↑20.6%	↓22.2%	↓22.4%	↓0.2%	0.0pp
TV	OLED77C6PCA	-	347	4	0	-	0	0%	3,998	124	2	39,323	19,662	0.1%	6,442	141	5	77,950	15,590	0.1%	↓37.9%	↓12.1%	↓60.0%	↓49.6%	↑26.1%	0.0pp
TV	OLED65C6PCA	-	291	4	1	13,039	13,039	0.3%	3,203	76	3	39,199	13,066	0.1%	2,895	58	1	13,499	13,499	0.0%	↑10.6%	↑31.0%	↑200.0%	↑190.4%	↓3.2%	↑0.1pp
TV	65QNED85BCA	-	292	8	0	-	0	0%	4,577	132	11	38,073	3,461	0.2%	445	11	1	5,307	5,307	0.2%	↑928.5%	↑1100.0%	↑1000.0%	↑617.4%	↓34.8%	0.0pp
TV	OLED83B6PCA	-	67	3	0	-	0	0%	1,600	99	2	37,998	18,999	0.1%	1,505	34	0	-	0	0%	↑6.3%	↑191.2%	-	-	-	↑0.1pp
TV	OLED42C6PCA	-	236	13	1	5,977	5,977	0.4%	2,251	91	6	36,168	6,028	0.3%	2,071	64	4	24,366	6,092	0.2%	↑8.7%	↑42.2%	↑50.0%	↑48.4%	↓1.0%	↑0.1pp
TV	OLED48C6PCA	-	290	6	0	-	0	0%	4,898	101	6	32,738	5,456	0.1%	5,928	130	8	46,449	5,806	0.1%	↓17.4%	↓22.3%	↓25.0%	↓29.5%	↓6.0%	0.0pp
TV	65MRGB86BCA	-	143	5	0	-	0	0%	2,368	55	4	25,625	6,406	0.2%	3,320	68	2	11,208	5,604	0.1%	↓28.7%	↓19.1%	↑100.0%	↑128.6%	↑14.3%	↑0.1pp
TV	85QNED82BCA	O	136	6	0	-	0	0%	2,656	118	3	24,042	8,014	0.1%	5,183	97	2	16,016	8,008	0.0%	↓48.8%	↑21.6%	↑50.0%	↑50.1%	↑0.1%	↑0.1pp
TV	86MRGB86BCA	-	84	3	0	-	0	0%	979	51	2	22,448	11,224	0.2%	1,444	25	0	-	0	0%	↓32.2%	↑104.0%	-	-	-	↑0.2pp
TV	OLED65B6PCA	-	64	0	0	-	0	0%	2,199	33	2	20,306	10,153	0.1%	2,993	61	5	39,491	7,898	0.2%	↓26.5%	↓45.9%	↓60.0%	↓48.6%	↑28.5%	↓0.1pp
TV	OLED65G6PCA	-	252	11	0	-	0	0%	2,860	133	1	18,189	18,189	0.0%	2,318	65	1	18,169	18,169	0.0%	↑23.4%	↑104.6%	0%	↑0.1%	↑0.1%	0.0pp
TV	OLED77B6PCA	-	85	3	0	-	0	0%	1,003	29	1	14,499	14,499	0.1%	2,236	44	2	28,998	14,499	0.1%	↓55.1%	↓34.1%	↓50.0%	↓50.0%	0%	0.0pp
TV	OLED55B6PCA	-	112	8	0	-	0	0%	1,363	47	2	13,968	6,984	0.1%	1,294	40	1	6,999	6,999	0.1%	↑5.3%	↑17.5%	↑100.0%	↑99.6%	↓0.2%	0.0pp
TV	SA-G5SN65	-	0	0	0	-	0	0%	11	46	45	8,550	190	409.1%	6	0	0	-	0	0%	↑83.3%	-	-	-	-	↑409.1pp
TV	OLED48B6PCA	-	180	5	0	-	0	0%	1,969	35	1	5,999	5,999	0.1%	1,769	39	3	17,997	5,999	0.2%	↑11.3%	↓10.3%	↓66.7%	↓66.7%	0%	↓0.1pp
TV	65NANO80ACA	O	1	0	0	-	0	0%	69	3	1	2,944	2,944	1.4%	48	-5	0	-	0	0%	↑43.8%	↓160.0%	-	-	-	↑1.4pp
TV	SA-G5SN55	-	0	0	0	-	0	0%	7	15	15	2,493	166	214.3%	9	0	0	-	0	0%	↓22.2%	-	-	-	-	↑214.3pp
MNT	27UP850K-W	-	364	14	5	9,495	1,899	1.4%	11,609	462	62	117,346	1,893	0.5%	2,413	148	32	62,168	1,943	1.3%	↑381.1%	↑212.2%	↑93.8%	↑88.8%	↓2.6%	↓0.8pp
MNT	27G850A-B	-	391	22	1	2,979	2,979	0.3%	11,034	280	15	44,735	2,982	0.1%	1,593	72	13	40,777	3,137	0.8%	↑592.7%	↑288.9%	↑15.4%	↑9.7%	↓4.9%	↓0.7pp
MNT	32GX870B-B	-	117	13	0	-	0	0%	1,956	77	4	31,796	7,949	0.2%	3,753	68	4	32,266	8,066	0.1%	↓47.9%	↑13.2%	0%	↓1.5%	↓1.5%	↑0.1pp
MNT	27UQ850V-W	-	94	2	0	-	0	0%	1,471	43	5	14,320	2,864	0.3%	624	15	0	-	0	0%	↑135.7%	↑186.7%	-	-	-	↑0.3pp
MNT	52G930B-B	-	6	0	0	-	0	0%	991	32	1	13,999	13,999	0.1%	997	25	3	43,572	14,524	0.3%	↓0.6%	↑28.0%	↓66.7%	↓67.9%	↓3.6%	↓0.2pp
MNT	45GX950A-B	-	105	2	0	-	0	0%	1,061	16	1	10,979	10,979	0.1%	2,061	57	2	23,998	11,999	0.1%	↓48.5%	↓71.9%	↓50.0%	↓54.3%	↓8.5%	0.0pp
MNT	27GX790A-B	-	55	3	0	-	0	0%	974	24	2	10,588	5,294	0.2%	557	4	0	-	0	0%	↑74.9%	↑500.0%	-	-	-	↑0.2pp
MNT	27GX700A-B	-	67	4	0	-	0	0%	1,131	31	3	10,237	3,412	0.3%	1,242	26	1	3,299	3,299	0.1%	↓8.9%	↑19.2%	↑200.0%	↑210.3%	↑3.4%	↑0.2pp
MNT	32UQ850V-W	-	15	0	0	-	0	0%	731	11	3	9,412	3,137	0.4%	442	6	1	3,099	3,099	0.2%	↑65.4%	↑83.3%	↑200.0%	↑203.7%	↑1.2%	↑0.2pp
MNT	27GM950B-B	-	51	1	1	7,999	7,999	2.0%	1,158	36	1	8,398	8,398	0.1%	1,274	10	0	-	0	0%	↓9.1%	↑260.0%	-	-	-	↑0.1pp
MNT	27G810A-B	-	106	6	0	-	0	0%	970	37	4	8,396	2,099	0.4%	785	8	1	2,299	2,299	0.1%	↑23.6%	↑362.5%	↑300.0%	↑265.2%	↓8.7%	↑0.3pp
MNT	25G590B-B	-	36	0	0	-	0	0%	1,806	20	1	7,599	7,599	0.1%	5,562	77	4	31,966	7,992	0.1%	↓67.5%	↓74.0%	↓75.0%	↓76.2%	↓4.9%	0.0pp
MNT	27G64NA-B	-	131	12	2	2,798	1,399	1.5%	646	45	5	6,995	1,399	0.8%	1,942	83	14	19,586	1,399	0.7%	↓66.7%	↓45.8%	↓64.3%	↓64.3%	0%	↑0.1pp
MNT	PU615U	O	14	0	0	-	0	0%	286	6	1	6,649	6,649	0.3%	349	7	1	6,789	6,789	0.3%	↓18.1%	↓14.3%	0%	↓2.1%	↓2.1%	0.0pp
MNT	27G610A-B	-	34	1	0	-	0	0%	858	30	3	3,477	1,159	0.3%	105	0	0	-	0	0%	↑717.1%	-	-	-	-	↑0.3pp
MNT	27U711B-B	-	14	1	0	-	0	0%	620	1	2	2,848	1,424	0.3%	399	5	0	-	0	0%	↑55.4%	↓80.0%	-	-	-	↑0.3pp
MNT	27U730B-B	-	15	0	0	-	0	0%	320	4	1	1,699	1,699	0.3%	0	0	0	-	0	0%	-	-	-	-	-	↑0.3pp
MNT	27G411B-B	-	6	1	0	-	0	0%	387	10	1	849	849	0.3%	627	3	0	-	0	0%	↓38.3%	↑233.3%	-	-	-	↑0.3pp
MNT	24G411B-B	-	18	0	0	-	0	0%	1,082	25	1	649	649	0.1%	741	8	4	2,513	628	0.5%	↑46.0%	↑212.5%	↓75.0%	↓74.2%	↑3.3%	↓0.4pp
PC	16Z90U-K.ALB8C	-	14	3	0	-	0	0%	631	5	1	14,249	14,249	0.2%	352	-1	-1	-14,924	0	-0.3%	↑79.3%	↓600.0%	↓200.0%	↓195.5%	-	↑0.5pp
A/P	AS60GHWZ0	O	28	4	1	1,699	1,699	3.6%	484	19	2	3,372	1,686	0.4%	1,928	32	2	3,398	1,699	0.1%	↓74.9%	↓40.6%	0%	↓0.8%	↓0.8%	↑0.3pp
etc	DK2M	-	0	0	0	-	0	0%	4	2	2	585	292	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2A	-	0	0	0	-	0	0%	2	0	1	300	300	50.0%	0	0	0	-	0	0%	-	-	-	-	-	↑50.0pp
etc	DK2B	-	0	0	0	-	0	0%	3	0	1	300	300	33.3%	1	0	0	-	0	0%	↑200.0%	-	-	-	-	↑33.3pp
etc	DK1E	-	0	0	0	-	0	0%	0	0	2	280	140	0%	0	0	0	-	0	0%	-	-	-	-	-	0.0pp

口径：SKU 明细为 Net GMV 漏斗分析，参考 Excel 的 UV / Cart Customers / EA / Net GMV / ASP / CVR 格式；库存字段已去除。Cart Customers 口径：JD 使用 rawdata 的“加购客户数”，TM 使用“商品加购人数”，LG.COM 使用“加购数”。기준: SKU 상세는 Excel의 UV/Cart/EA/GMV/ASP/CVR 형식을 따른 GMV 퍼널 분석입니다. 재고 항목은 제외했습니다. Cart Customers 기준: JD는 가구매 고객수, TM은 상품 가구매 인원, LG.COM은 가구매 수를 사용했습니다.

平台别 Model Performance플랫폼별 Model Performance

MTD (09/01-09/20) vs 前月同期 (08/01-08/20) · Unit: K RMB / 단위: K RMB

Product	Model	Sep MTD Sep 1 - Sep 209월 1일~9월 20일 누계			Aug. MTD Aug. 1 - Aug. 208월 1일~8월 20일 누계			vs Aug. Same Period Aug. 1 - Aug. 208월 1일~8월 20일 대비
Product	Model	LG.COM	JD	TM	LG.COM	JD	TM	LG.COM	JD	TM
W/M	FCY10Y4M+RH10V3MVTW	-	154	8	-	57	8	-	↑168.6%	0.0%
	SC5GMR80H	17	102	38	-	139	-	NEW	↓26.4%	NEW
	FCY90M2P	-	150	6	-	31	-	-	↑382.3%	NEW
	S3GHM	8	72	41	-	9	11	NEW	↑700.0%	↑273.6%
	FCY10Y4M	7	106	8	-	104	8	NEW	↑2.4%	↓4.8%
	FCY90N2W	-	108	3	-	41	-	-	↑161.7%	NEW
	FCY10R4M	4	100	6	2	159	9	↑100.0%	↓37.1%	↓37.6%
	FCV13G4W+RH10V9AV4W	-	70	-	-	36	-	-	↑97.5%	-
	FCW12D4WA	-	43	4	-	17	-	-	↑153.6%	NEW
	S3IF	-	35	-	-	9	-	-	↑275.3%	-
REF	F544MMB95D	77	13	-	48	13	-	↑60.0%	0.0%	-
	F664MPY88D	27	34	-	-	-	-	NEW	NEW	-
	F544MEH62D	13	31	7	13	30	-	0.0%	↑3.0%	NEW
	S653MWW87D	-	50	-	-	42	-	-	↑20.4%	-
	F544MEP62D	26	24	-	26	-	-	0.0%	NEW	-
	S674MEG11D	-	20	21	-	20	-	-	↑0.5%	NEW
	S653MPY33D	20	8	-	-	-	-	NEW	NEW	-
	S653MEP87D	10	12	-	-	-	-	NEW	NEW	-
	S674MPY11D	-	15	-	-	5	-	-	↑188.5%	-
	F544MEH85D	-	10	-	-	9	-	-	↑10.1%	-
LTV	65QNED82BCA	-	106	40	4	31	5	-	↑236.6%	↑667.3%
	OLED55G6PCA	-	86	-	-	65	-	-	↑32.6%	-
	86QNED85BCA	-	72	6	9	19	-	-	↑270.1%	NEW
	OLED55C6PCA	-	77	-	-	-	-	-	NEW	-
	75QNED82BCA	21	41	6	5	54	6	↑298.1%	↓23.3%	↓9.4%
	75QNED85BCA	7	44	-	13	52	-	↓49.6%	↓15.4%	-
	OLED77C6PCA	-	39	-	-	78	-	-	↓49.6%	-
	OLED65C6PCA	-	39	-	-	14	-	-	↑190.4%	-
	65QNED85BCA	5	33	-	-	5	-	NEW	↑530.2%	-
	OLED83B6PCA	38	-	-	-	-	-	NEW	-	-
MNT	27UP850K-W	4	110	4	8	55	-	↓52.6%	↑101.5%	NEW
	27G850A-B	3	42	-	3	38	-	↑7.1%	↑10.0%	-
	32GX870B-B	8	24	-	8	24	-	↓2.6%	↓1.2%	-
	27UQ850V-W	8	6	-	-	-	-	NEW	NEW	-
	52G930B-B	-	14	-	14	29	-	-	↓52.2%	-
	45GX950A-B	-	11	-	-	24	-	-	↓54.2%	-
	27GX790A-B	5	6	-	-	-	-	NEW	NEW	-
	27GX700A-B	7	4	-	-	3	-	NEW	↑9.1%	-
	32UQ850V-W	9	-	-	-	3	-	NEW	-	-
	27GM950B-B	-	16	-	-	-	-	-	NEW	-
PC	16Z90U-K.ALB8C	14	-	-	-	-	-	NEW	-	-
	14Z90S-G.AL55C	-	-	-	-	-	-	-	-	-
	15U50T-G.AL66C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL78C	-	-	-	-	-	-	-	-	-
	16Z90SP-K.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TP-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90TR-E.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL87C	-	-	-	-	-	-	-	-	-
	16Z90U-G.AL88C	-	-	-	-	-	-	-	-	-
	16Z90U-K.ALB7C	-	-	-	-	15	-	-	-	-
A/P	AS60GHWZ0	-	3	-	-	3	-	-	0.0%	-

数据范围：每个品类仅展示 MTD Net GMV TOP10 型号（共 45 个型号），全品类共 100 个有销售型号 · 蓝色深浅表示同列内 GMV 数值相对大小，越深越大데이터 범위: 각 카테고리별 MTD Net GMV 상위 10개 모델만 표시 (총 45개), 전체 100개 판매 모델 · 파란색 음영은 동일 열 내 상대적 GMV 크기를 나타내며, 진할수록 큰 값

AI InsightAI 인사이트

基于当前数据表现的业务优化建议与数据质量提醒

1.整体达成态势：截至9/20，MTD累计GMV 458.5 K USD，月度达成率 70.0%，领先时间进度66.7%（约3.3pp），节奏健康。环比上月同期392.6 K USD增长 +16.7%，动能持续走强。近5日日均26.8 K USD，较前15日日均21.6 K USD提速约24%，加速明显。月度目标655.0 K USD，按当前趋势9月末有望超目标，建议维持投放并巩固JD与LG.COM转化。

2.显示器(MNT)触发集中度陷阱：TOP10头部型号环比增 +9.3 K USD，但品类总量不增反降 -2.3 K，中长尾合计 -11.5 K。头部增长掩盖了品类整体收缩，说明增长由少数爆款驱动、长尾普遍走弱。建议补强中长尾型号供给、推出显示器+主机套餐组合并扩大搜索词覆盖，降低单点依赖，防止爆款断货或促销结束后整类回落。

3.LG.COM整体环比回落 -31.0%（67.5 K USD vs 97.9 K USD），达成率仅 63.7%，为三渠道最低。其中洗衣机(WM)重挫 -68.0%（19.0 K vs 59.5 K），UV与CVR同步下滑，引流与转化双重承压。建议复盘LG.COM流量分配与WM专供页面表现，补齐搜索与活动资源，避免自营渠道掉队。相较JD与TM，自营渠道修复优先级最高。

4.产品侧动能来自型号结构变化：冰箱(REF)环比 +40.7%（61.7 K，达成65.8%），电视(TV) +21.4%（131.3 K），洗衣机(WM) +12.8%（218.3 K，达成72.0%领先）。REF虽UV降9.2%但GMV高增，由新品/组合ASP拉动；WM由JD爆款FCY90M2P等驱动。建议延续爆款资源并向REF倾斜，把握冰箱换新需求窗口。

5.天猫(TM)为新开店，MTD 27.6 K USD、达成率70.3%，洗衣机/电视环比分别+532.6%/+345.6%（低基数高增）。但整体CVR仅 0.04%，日均UV 4,286、加购79/日，流量在积累而转化未打开。建议加快产品上架与搜索排名优化，重点疏通加购→下单漏斗，缩短爬坡周期，尽快形成稳定产出。

6.流量转化洼地需关注：SC5GMR80H（UV 6,493、CVR 0.1%）、S3GHM（UV 20,086、CVR 0.1%）、S674MEG11D（UV 7,389、CVR 0.1%）均呈高访问、低转化。S3GHM单UV达2.0万却仅0.1%转化，浪费曝光。建议优化详情页与价格策略、叠加促销组合，把高流量型号转化为实销，释放曝光价值。

7.渠道高度集中于JD：贡献 79.2% GMV（363.2 K、达成71.3%），是达成主引擎；LG.COM 14.8%、TM仅6.0%。JD WM环比 +40.0%（184.1 K vs 131.5 K）为最大增量来源。单一渠道依赖偏高，建议在对JD维持投入的同时，加快LG.COM修复与TM爬坡，分散平台风险，提升整体韧性。

8.行动建议：①针对MNT集中度陷阱，补强中长尾型号、推显示器+PC套餐并扩大搜索词覆盖，降低单点依赖；②LG.COM重点修复WM引流与转化，其达成率 63.7% 为三渠道最低；③TM疏通 CVR 0.04% 的加购→下单漏斗；④SC5GMR80H等高UV低CVR型号优化页面与促销。整体维持投放、巩固JD并平衡渠道节奏。

1.전체 달성 현황: 9/20 기준 MTD 누적 GMV 458.5K USD, 월간 달성률 70.0%로 경과율 66.7%를 약 3.3pp 상회하며 전반적 페이스 양호. 전월 동기 392.6K USD 대비 +16.7% 성장하며 모멘텀 강화. 최근 5일 일평균 26.8K USD는 직전 15일 일평균 21.6K USD 대비 약 24% 가속. 월 목표 655.0K USD, 현재 추세 유지 시 9월 말 목표 초과 전망, JD·LG.COM 전환 안정화 및 투입 지속 권장.

2.모니터(MNT) 집중도 함정 발생: TOP10 상위 모델이 전월 동기 대비 +9.3K USD 증가했으나 카테고리 총량은 -2.3K USD로 오히려 감소, 중하위 롱테일 합계는 -11.5K USD. 상위 성장이 카테고리 전체 축소를 은폐하는 구조로 소수 베스트셀러에 편중. 중하위 모델 공급 보강, 모니터+PC 세트 구성 확대, 검색 커버리지 강화로 단일 편중 리스크 완화 및 베스트셀러 종료 시 축소 방지 권장.

3.LG.COM 전체가 전월 동기 대비 -31.0%(67.5K USD vs 97.9K USD) 하락, 달성률 63.7%로 3개 채널 중 최저. 특히 세탁기(WM)가 -68.0%(19.0K vs 59.5K) 급감하며 UV·CVR 동반 하락으로 유입·전환 이중 부진. LG.COM 트래픽 배분 재점검 및 WM 전용 페이지 성과 분석, 검색·프로모션 리소스 보강으로 자사몰 부진 해소 권장. JD·TM 대비 자사몰 회복이 최우선.

4.제품 성장은 모델 구조 변화 주도: 냉장고(REF) 전월 동기 대비 +40.7%(61.7K, 달성65.8%), TV +21.4%(131.3K), 세탁기(WM) +12.8%(218.3K, 달성72.0% 선두). REF는 UV -9.2%이나 GMV 고성장은 신제품·세트 ASP 견인. WM은 JD 베스트셀러 FCY90M2P 등이 견인. 베스트셀러 프로모션 지속 및 REF 자원 집중 배분, 냉장고 교체 수요 창출 권장.

5.티몰(TM)은 신규 오픈 채널, MTD 27.6K USD, 달성률 70.3%. 세탁기·TV가 전월 동기 대비 각 +532.6%·+345.6%로 저기저 고성장. 그러나 전체 CVR은 0.04%에 불과, 일평균 UV 4,286·장바구니 79/일로 트래픽은 축적 중이나 전환 미개방. 제품 등록·검색 순위 최적화 가속, 장바구니→주문 퍼널 집중 개선으로 램프업 단축 및 안정적 매출 권장.

6.전환 부진 모델 점검 필요: SC5GMR80H(UV 6,493·CVR 0.1%), S3GHM(UV 20,086·CVR 0.1%), S674MEG11D(UV 7,389·CVR 0.1%) 모두 고트래픽·저전환. S3GHM은 단일 UV 2.0만이나 전환율 0.1%로 노출 낭비. 상세 페이지·가격 전략 최적화, 프로모션 세트 결합으로 고트래픽 모델을 실제 판매로 전환하여 노출 가치 실현 권장.

7.채널이 JD에 고편중: GMV의 79.2%(363.2K, 달성71.3%) 기여하며 달성 핵심 동력, LG.COM 14.8%·TM 6.0% 불과. JD WM은 전월 동기 대비 +40.0%(184.1K vs 131.5K)로 최대 증분. 단일 채널 의존도 과다, JD 투입 유지는 물론 LG.COM 회복·TM 램프업 가속으로 플랫폼 리스크 분산 및 전체 회복탄력성 제고 권장.

8.실행 제안: ①MNT 집중도 함정 대응, 중하위 모델 보강·모니터+PC 세트 출시·검색어 커버리지 확대로 단일 편중 완화; ②LG.COM은 WM 유입·전환 회복 집중, 달성률 63.7%로 3채널 최저; ③TM은 CVR 0.04% 장바구니→주문 퍼널 개선; ④SC5GMR80H 등 고UV·저CVR 모델 페이지·프로모션 최적화. 전반 투입 유지·JD 안정화·채널 균형 권장.