平台别 Gross Closed vs ML Target
Gross ClosedML Target
产品别 Gross Closed / 前月同期
MTD前月同期
平台 KPI 达成率
LG.COM53Today 0.9 K USD · ML 41%
41% Retail JD188Today 11 K USD · ML 48%
48% Retail TM0.3Today 0 K USD · ML 0%
0% W/M112
ML 33% · 前月同期 126
33%LTV50
ML 79% · 前月同期 127
79%PC5.6
ML 28% · 前月同期 6.9
28%A/P0.9
ML 17% · 前月同期 14
17%
| Channel | Product | KPI Target | Gross Closed | KPI Achievement | Forecast / Gap |
|---|
| SG | ML | Today | MTD | Prev. Month Same Period | vs Prev. | SG | ML | Expected | Necessary Adj. |
|---|
| D2C | TTL |
851 | 622 |
12 | 241 | 327 |
-86 |
28% |
39% |
486 | -137 |
| LG.COM | Sub |
333 | 127 |
0.9 | 53 | 99 |
-46 |
16% |
41% |
88 | -40 |
| W/M |
116 | 36 |
0 | 22 | 10 |
11 |
19% |
60% |
29 | -6.4 |
| REF |
106 | 38 |
0.9 | 15 | 12 |
2.7 |
14% |
39% |
27 | -11 |
| LTV |
75 | 28 |
0 | 7.4 | 64 |
-57 |
10% |
27% |
9.8 | -18 |
| MNT |
29 | 25 |
0 | 3.5 | 8.1 |
-4.6 |
12% |
14% |
11 | -14 |
| PC |
7.2 | 0 |
0 | 5.6 | 0 |
5.6 |
78% |
0% |
10 | 10 |
| A/P |
0 | 1.4 |
0 | 0 | 3.8 |
-3.8 |
0% |
0% |
0 | -1.4 |
| Retail JD | Sub |
412 | 388 |
11 | 188 | 229 |
-41 |
46% |
48% |
394 | 5.2 |
| W/M |
213 | 238 |
0.7 | 91 | 116 |
-25 |
43% |
38% |
191 | -47 |
| REF |
117 | 29 |
0 | 11 | 10 |
0.1 |
9% |
37% |
26 | -2.7 |
| LTV |
27 | 27 |
7.1 | 42 | 63 |
-20 |
159% |
159% |
85 | 58 |
| MNT |
44 | 77 |
3.4 | 43 | 22 |
21 |
99% |
56% |
90 | 13 |
| PC |
11 | 15 |
0 | 0 | 6.9 |
-6.9 |
0% |
0% |
0 | -15 |
| A/P |
0 | 3.0 |
0 | 0.9 | 11 |
-9.7 |
0% |
31% |
1.9 | -1.1 |
| Retail TM | Sub |
106 | 106 |
0 | 0.3 | 0 |
0.3 |
0% |
0% |
4.4 | -102 |
| W/M |
58 | 64 |
0 | 0.3 | 0 |
0.3 |
0% |
0% |
1.2 | -62 |
| REF |
12 | 7.6 |
0 | 0 | 0 |
0 |
0% |
0% |
2.3 | -5.3 |
| LTV |
5.3 | 8.4 |
0 | 0 | 0 |
0 |
0% |
0% |
0.9 | -7.6 |
| MNT |
24 | 21 |
0 | 0 | 0 |
0 |
0% |
0% |
0 | -21 |
| PC |
6.0 | 5.2 |
0 | 0 | 0 |
0 |
0% |
0% |
0 | -5.2 |
| A/P |
0 | 1.0 |
0 | 0 | 0 |
0 |
0% |
0% |
0 | -1.0 |
口径：Gross Closed 沿用原报表闭环销售口径；5/1-5/17 数据来自 D2C Dashboard_CH_0518 Summary，5/18 当日使用各平台 raw data 的销售闭环字段追加。LG.COM 使用“成交金额，单位：元”，JD 使用“成交金额”，TM 使用“支付金额”。
Product × Channel Heatmap
Channel
W/M
REF
LTV
MNT
PC
A/P
LG.COM
22ML 60%
15ML 39%
7.4ML 27%
3.5ML 14%
5.6ML -
0ML 0%
Retail JD
91ML 38%
11ML 37%
42ML 159%
43ML 56%
0ML 0%
0.9ML 31%
Retail TM
0.3ML 0%
0ML 0%
0ML 0%
0ML 0%
0ML 0%
0ML 0%
产品组合占比
W/M112 · 47%
REF25 · 10%
LTV50 · 21%
MNT47 · 19%
PC5.6 · 2%
A/P0.9 · 0%
| Rank | Product | Model / SKU | D2C TTL | 05/18 | LG.COM | Retail JD | Retail TM | Remark |
|---|
| 1 | W/M | FCY90N2W | 21 | 0 | 0 | 21 | 0 | WM 3P 9kg 主推 |
| 2 | MNT | 39GX950B | 19 | 0 | 0 | 19 | 0 | 5月 新品 (销售趋势好) |
| 3 | W/M | FCY10R4M | 15 | 0 | 0 | 14 | 0.7 | |
| 4 | LTV | OLED55G6PCA | 14 | 0 | 0 | 14 | 0 | 1P Price Mathcing |
| 5 | W/M | SC5MBR80H | 13 | 0 | 6.7 | 6.2 | 0 | Styler 新品 专供产品 |
| 6 | W/M | FCY90M2P | 13 | 0 | 0 | 13 | 0 | |
| 7 | W/M | FCY10Y4M | 11 | 0 | 0 | 11 | 0 | |
| 8 | MNT | 32GX850A | 8.7 | 0 | 0 | 8.7 | 0 | MNT 新品 专供产品, 主推 |
| 9 | MNT | 52G930B | 8.6 | 0 | 0 | 8.6 | 0 | |
| 10 | W/M | S3GHM | 8.0 | 0 | 0 | 8.0 | 0 | |
| 11 | LTV | 65NANO80ACA | 7.5 | 0 | 0.5 | 7.0 | 0 | |
| 12 | PC | 16Z90U-K | 6.4 | 0 | 6.4 | 0 | 0 | |
| 13 | W/M | RH10V3MVTW | 6.1 | 0 | 0 | 6.1 | 0 | 星云套装 |
| 14 | LTV | OLED55C6PCA | 6.0 | 0 | 0 | 6.0 | 0 | |
| 15 | W/M | SC5GMR80H | 5.6 | 0 | 0 | 5.6 | 0 | |
| 16 | MNT | 45GX950A | 5.6 | 0 | 1.6 | 4.0 | 0 | |
| 17 | LTV | 65QNED82BCA | 5.6 | 0 | 0 | 5.0 | 0.6 | TV 新品 专供产品 |
| 18 | REF | F544MEH85D | 5.4 | 0 | 0 | 3.9 | 1.4 | |
SKU 页面沿用原 Dashboard 的 SKU 排行表作为 5/1-5/17 基础，并追加 5/18 当日 raw data 的销售型号。TM 商品 ID 与型号映射不完整时，使用商品名称关键词归类到 W/M、REF、LTV、MNT、PC、A/P。